www.rexmacasaet.blogspot.com
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.rexmacasaet.blogspot.com
I. Porter’s Generic Strategies II. The Value Delivery Process III. Product versus Market Orientation IV. Dimensions that Define a Business V. Ansoff’s Product-Market Expansion Grid VI. Categories of Marketing Alliances
Differentiation
Overall Cost Leadership
Focus
Concept 1 (REMEMBER This)
Example of Concept 1(REMEMBER This)
Cost Leadership Differentiation
Strategy
Segmentation Strategy
Narrow Market Scope
Broad Market Scope
Uniqueness competency
Low Cost competency
Concept 2
Choose the Value
Provide the Value
Deliver the Value
Example of Concept 2
- is a leading telecommunication in Asia Pacific Region
- diversified from a traditional telecom provider to a cloud
service provider
Population
2011 (in M)
Internet Users
2011 (in M)
Users % of
World
User Growth
(2000-2011)
Asia Only 3,880 932 44% 716%
ROW 3,050 1,178 56% 378%
World 6,930 2,111 100% 485%
Choose the Value
Provide the Value
Deliver the Value
Concept 3
• What the product is? Product
• The value the product can give? Market
Example of Concept 3
We produce
water
PRODUCT MARKET
We serve to lead healthier,
more comfortable lives
We offer loans
and savings
We find ways
Concept 4
Customer groups
Technology Customer
needs
Example of Concept 4
- National Bookstore
- Netopia
- Book Sale
Books, Research, Ballpens
Concept 5
Ansoff’s Product-Market Expansion Grid
Example of Concept 5
Sewer System Septic Cleaning
Concept 5
Ansoff’s Product-Market Expansion Grid
Example of Concept 5
Sewer System Septic Cleaning
Concept 6
Product or service alliance
Promotional alliance
Logistics alliances
Pricing collaborations
Example of Concept 6
SHAKEY’S ON WHEELS ON A NEW
VOYAGE
Shakey’s On Wheels is ready to roll! If you
can’t come to Shakey’s, Shakey’s will
come to you.
The new, innovative, re-designed and
revolutionary Shakey’s On Wheels’ mobile
restaurant is all set to serve its mouth-
watering menu right where you are. The
leading pizza restaurant chain promises
you just that, with its state-of-the-art 12-
meter AX model Hyundai vehicle that
brings all of Shakey’s goodness wherever
you want it to be.
Logistics alliances
www.rexmacasaet.blogspot.com
Related Documents
