CG_ITSA_Case_Study

pos graphicsdesign

a case study

When Dragon's Den entrepreneur David Glashan of ITSA decided to promote his range of beach bag sunlounger towels at Bluewater in Kent he trusted Cannell Graphics' creativity and experience to deliver. David wanted to draw more customers to his stand and create a more appealing selling environment. After careful study of customer's buying habits and movement, Cannell Graphics devised a realistic beach atmosphere to put customers minds truly in holiday mode. Existing POS units were cleverly re-skinned in removable graphics, a display unit turned into a realistic beach hut, and sandy floor graphic complete with footprints and starfish all added to the realism. The resulting spectacle was visible from any angle. Surprisingly, the area was transformed overnight ready for the early morning shoppers the following day. David commented, "We were really pleased and excited by the designs and speed of install, and we had many complementary comments from our happy customers"

background

Photos of the stand before the new designs were implemented

old design

The stand was brought alive with new beach themed graphics, which gave the customers an unique buying experience.

new design

Floor graphics depict a sandy beach with footprints and starfish.

Units re-skinned with graphic panels that include detailed product shots.

Vertical display units converted into a beach hut

details

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Cannell Group,The Barn,Old Bourchiers Hall,Aldham,Essex CO5 9SEUnited Kingdom+44 (0)845 643 [email protected]