CGCOA Insider

Insider the CGCOA

In your current position with Target Specialty Products what are your primary responsibilities?Rich: As Vice-President and Regional Manager I work with sales and operations in Southern California out of our Santa Fe Springs location along with our San Marcos branch plus new locations in Texas and Oklahoma.

Lon: I serve as President for the organization, main-taining and communicating our corporate values, implementing our strategic planning, and providing leadership to our management team and staff.

How were you introduced to the game of golf?Rich: A grammar school friend and his father would play at Bixby Village Golf Course in Long Beach on Saturdays. They let me tag along and taught me the game.

Lon: I took up the game later in life, when Target entered the specialty ag chemical distribution busi-ness. There was a need to help superintendents solve course fertilization, pest and training problems, which brought us to some of the finest golf courses…and the rest is history!

What has been your involvement with the CGCOA? As an affiliate member since 2004, Target has made its presence known at CGCOA meetings through our attendance and/or sponsorship participation. We also make a point to attend the Golf Industry Show. We enjoy lending our support and see value in the organization.

What are the biggest challenges facing the golf industry today and how can course operators and suppliers best overcome these challenges?Rich: In addition to water and labor, regulatory issues are a big concern along with managing risk from the greens to the clubhouse. Owners should use the re-sources available from their suppliers and get involved with our industry Political Action Committees.

Lon: Growing the game still remains a challenge and it is critical to the success of any golf course operation. Community involvement is key with a plan in place that will attract golfers of all ages, gender, ethnicity,

and skill levels. Kris Strauss, director of sales and marketing for OB Sports has it right when he says “Now, we have a weekly event that keeps the com-munity buzzing about the facility” (about Angel Park GC in Las Vegas). In other words, give them a reason to want to come back.

Giving back to community is part of your corporate culture. What organizations have you supported?Target sponsors an annual golf tournament benefiting the American Cancer Society and the Santa Fe Springs Relay for Life. Twice a year Target also sponsors the Adopt a Platoon program sending care packages to our troops in Afghanistan and Iraq. We are also forming a corporate team to support the Red Cross Disaster Relief Program and will continue to support the American Heart Association.

In reference to giving back, we also support the golf community as CGCOA and GCSAA sponsors…and because of our concern about the future of golf in Cal-ifornia, we are involved in the California Alliance for Golf (CAG) an organization that serves as the united voice for the golf industry.

If you had to describe your brother by prominent traits, what three would best describe him?Rich: When thinking about Lon the first word that

INSIDE thIS ISSuE

• CGCOA meetinG . . . . . . .2

• CGCOA bOArd . . . . . . . . .2

• shArp pArk: A benefit fOr All . . . . .4

• business leAdership: the reAl meAninG Of CAuse And effeCt . . . . .5

• CGCOA COnferenCe . . . .6

• sChedule Of events . .7

• shOwCAse spOnsOrs . . . . . . . . . . . . .7

• suppOrtinG AssOCiAtiOns . . . . . . . . .8

• AnnuAl spOnsOrs . . . .8

Volume 5 Issue 3 • Fall 2011

CGCOA30098 Red Barn PlaceCanyon Lake, CA 92581www.golfcalifornia.org

PuBLIShED BYin the lOOp GOlf, inC.1206 Fourth StreetSanta Rosa, CA 95404(707) 569-8481

DESIGN BYJ hill desiGn(707) 321-0026

COMMENtSPlease write [email protected]

neXt meetinG:

tuesdAY, OCtOber 18, 2011

los serranos Country Clubchino hills, caCliCk here tO reGister fOr the OCtOber 18 meetinG

(Continued on page 5)

CGCOA FeATured memberS

Lon & Rich RecordsCompany: Target Specialty ProductsLocation: Western and Central regions, u.S.Position: Lon records: President rich records: VP

Motivational Speaker Scott Hunter encourages CGCOA member participation during his presentation Unshackled Leadership: BuildingBusinesses based on Faith, Trust, Possibility and Abundance.

CGCOA board Officers

JOhN K. ABENDrOthCeltic Golf management

BILL ArAGONAPresident/General Managerboulder Creek GCC & resort

KIMBErLY BAuErGeneral Manager/Regional DirectorWaterhouse, Inc. Creative Hospitality Services

Z. GOrDON DAvIDSONIGM/Meadowbrook Golf ConsultantZ. Gordon davidson & Associates, Inc. Golf & resort Properties

DANIEL K. FArrArmerit Property management, Inc.

tOM FrOStPresidentSynergy Golf Course management, LLCOwnerSalt Creek Golf Club

KEvIN hEANEYExecutive DirectorSCGA

BOB hIGGINSGeneral ManagerSaddle Creek Golf Club Castle & Cooke

JErrY hOLLINGSwOrthHollingsworth enterprises

tED hOrtONCGCOA Executive DirectorTHC, Ted Horton Consulting

ErIC JACOBSENVice President of Golf PropertiesCastle & Cooke California Inc.

PAtrICK KEMBALLDirector of GolfThe SCGA Golf Course

ShAw KOBrEPresidentIn The Loop Golf

ChrIS LYNChGM/PGA Project Coordinator byron Hot Springs

DAN MCINtYrEGeneral Manager, Western OperationsValleyCrest Golf Course maintenance

EMMY MOOrE-MINIStErMedia/Public RelationsGCSANC & CGCOA

DAvE NELSONSales Manager, CaliforniaClub Car, Inc.

GrEG PIESChALAPresidentValley Crest Golf Course maintenance

StEvEN J. PLuMMEr, CGCSPresidentChampionship Golf Services, Inc.General ManagerTustin ranch Golf Club

ANGELA SChMIDtValley Crest Golf Course maintenance

tErrY A. SELKPresidentTasmark enterprises

wILLIAM ShErMANOwnerWilliam Sherman Golf

ED SMILOwAttorney at Law

ShAwN SMIthDirector of Golf AdministrationPebble beach Company

PreSIdeNT GEOrGE KELLEYOwner/OperatorStevinson ranch Golf Course

VICe PreSIdeNTSAM KOhOwnerOak Quarry Golf Club

TreASurerSCOtt hOYtGeneral ManagerPasatiempo Golf Club

SeCreTAryJAY MILLErOwner/OperatorHidden Valley Golf Club

ImmedIATe PAST PreSIdeNTJOE PrIDDYGeneral ManagerSanta maria Golf & Country Club

Administration

board of directors

exeCuTIVe dIreCTOrtED hOrtONTHC (Ted Horton Consulting)

CAlifOrniA GOlf COurse Owners AssOCiAtiOn30098RedBaRnPlace,canyonlake,ca92587tel: 951.246-2928 / fax: (951) 246-2929www.golfcalifornia.org or www.californiagolf.org

CGCOA Conferenceleft: Harvey Silverman withPellucid Corporation addresses fellow CGCOA Members at Chapter Meeting at Metro Golf Links in Oakland, CA.

middle left: CGCOA Member Tom Isaak, CEO of CourseCo, provides insight on the current status of Sharp Park GC.

below: Scott Hunter, inspirational speaker, business coach and author shares his wisdom with course owners at a recent CGCOA meeting.

Every so often, circumstances present to government the potential for a win-win, an opportunity to create something that benefits people today as well as generations to come. That might be a cliché, but models do exist of successes and of squandered opportunities.

Building a world-class ballpark at China Basin—despite opposition from one-third of March 1996 voters—launched the creation of a vibrant neighborhood in San Francisco. That was a win.

In 1961, the San Mateo County Board of Supervisors withdrew from the then-proposed Bay Area-wide, electrified commuter rail system. That lack of vision was a fail.

Right now, San Francisco, San Mateo County and Pacifica stand be-fore a collective choice to win or fail regarding Sharp Park Golf Course.

Opened in 1931, the 18-hole, par-72 public course was designed by Dr. Alister MacKenzie, who created some of the most famous golf courses in the world, including Cypress Point in Monterey and Green Hills in Millbrae. The former surgeon also co-designed Augusta National Golf Club in Augusta, Ga., home of the annual Masters tournament.

Sharp Park’s coastal location also is home to the San Francisco garter snake and the California red-legged frog, both federally protected spe-cies. Forces natural and man-made are threatening habitat and breed-ing areas. By all appearances, Sharp Park is the latest Flanders field between the stereotypes of rich, white, middle-aged golfers and the ponytailed, sandals-and-socks set.

However, Sharp Park does not have to become the philosophical moonscape of trench warfare, where slogans and sound bites obfuscate reasoning. Sharp Park can be a place where golfers from all socioeco-nomic strata successfully co-exist with sensitive coastal species.

Actually, San Mateo County and Pacifica already have the framework of a plan to do exactly that. The golf course can be reconfigured to sup-port the endangered snakes and threatened frogs, while recapturing some of MacKenzie’s original layouts. Additionally, San Mateo County has already identified private sources willing to underwrite most — if not all — of this proposed peaceful co-existence.

The final act remains with San Francisco, which owns Sharp Park Golf Course. There are those in San Francisco City Hall who would rather eliminate the golf course and “give” Sharp Park in its entirety to the National Park Service to oversee as part of the Golden Gate National Recreation Area. However, the park service has stated that

it will accept the property only under very specific conditions — expensive conditions; expenses that any budget-conscious local

government should carefully consider.Meanwhile, San Mateo County is prepared to accept Sharp Park as it exists today. The county will work with Pacifica

and all appropriate experts and stakeholders to ensure

that Sharp Park is a sustainable natural habitat and a San Mateo Coun-ty-managed, affordable public golf course.

There is no reason for Sharp Park’s future to include winners and losers. Sharp Park is a rare opportunity for San Francisco, San Mateo County and Pacifica to work together to create a win-win benefiting people today and for generations to come.

Carole Groom is president and Adrienne J. Tissier is vice president of the San Mateo County Board of Supervisors.

To learn more about the fate of Sharp Park Golf Course and how you can be of assistance in helping keep this historically significant course open for public golfers, please visit http://www.sfpublicgolf.com.

Sharp Park: A Benefit for AllBy:caRoleGRoomandadRienneJ .TissieR10/02/11With Special Thanks to the San Francisco Examiner for Printing this Op-Ed Column

One of the real problems that people in general and those with leadership responsibilities in organizations have is that the principle of cause and effect is reversed in our minds. That is, we believe that circumstances are happening to us and are responsible for our pain, misery, distress and lack of success. In truth, our circumstances are happening from us 100% of the time.

If you haven’t immediately tuned me out and stopped reading because this sounds completely farfetched, consider this. If you rang a bell, you would likely hear a ding. So the bell is cause and the ding is the effect of the bell. That’s pretty obvious. You wouldn’t go chasing after and try to change the ding if you didn’t like it. You’d go back to the bell.

We are the same way. We are cause and our circumstances are the ef-fect. Yet, when we don’t like the circumstances, we try to change them instead of dealing with the source. And why are we the source? I can explain this in many ways so here’s one. As Deepak Chopra, the prolific author explains, we are living in a sea of infinite intelligence. That as-sertion is fully validated by quantum physics. Every thought we have plants a seed in that sea and therefore must return to us in kind.

If you plant potatoes, you’re not going to get corn. If you plant corn, you’re not going to get apples. So it is in life. There is no such thing as an idle thought. Every thought you have sends a pulse of energy out into that sea of intelligence and ultimately manifests. This is why, fundamentally, you are the source of the circumstances you experience.

The simplest way to relate to this is that whatever you believe, you get to be right about. So be careful about what you choose to believe. A very wise teacher of mine once said that the basic problem with human beings is that they have undisciplined minds. I agree. We are not careful about what we allow ourselves to think about. Think things are hard and they will be. Think life is tough and it will be. Think you can’t be successful and you won’t be.

But think there are lots of opportunities out there for you and there

will be. Be optimistic and you’ll be justified. Be appreciative and you’ll have lots to appreciate. Be confident and you’ll be richly rewarded. It’s all up to you. Stop chasing the ding.

ABOut SCOtt huNtErScott Hunter’s keynotes and coaching have been transforming organizations for two decades. Since the late 1970s, he has been researching what it takes for people to produce extraordinary results in their personal lives and careers. Through his studies, Hunter realized that the ability to create a rich, meaningful, quality relationship is key to accomplishment and just about everything else a person wants in life. Until people know how to create such relationships, they cannot fully achieve their goals, including their business goals.

This insight led Hunter to apply what he learned about relationships to his work in the business arena. As a consultant and coach, he has conducted over 100 corporate retreats and delivered more than 1000 speeches where he has the innate ability to touch people’s hearts–and turn emotions into practical action; to rattle cages and challenge the status quo – then provide a roadmap for audiences to follow; to discuss broad life values – and connect them to work-related values. Business leaders turn to Hunter when they are looking for breakthroughs in enthusiasm, productivity, and profitability.

He is the founder and CEO of The Hunter Partnership Alliance, a team of individuals committed to providing organizations with unique tools, strategies, and resources for the development of extraordinary relationships and teamwork in the workplace. He is also the author of Unshackled Leadership a book based on his 23+ years of working in and analyzing organizations of every type and size. Hunter believes all successful organizations have enthusiastic, confident, optimistic, appre-ciative and happy people who work together on behalf of a future they have all committed themselves to.

Business Leadership: The Real Meaning of Cause and EffectByscoTTHunTeR,auTHoRandBusinesscoacH

comes to mind is integrity, add to that perseverance, and he also possesses excellent leadership skills.

Lon: As for Rich, he is a man of great character, one of good judgment, and you can’t miss his amazing sense of humor.

What do you admire most about your brother?Rich: He has high expectations and gives people the resources andsupport to achieve them.

Lon: The fact that he’s been able to put up with me!

Who would you include in your dream golf foursome?Rich: Arnold Palmer, plus my grammar school friend and his father (the ones that initially introduced me to the sport).

Lon: My friends and colleagues: Ted Horton, Ed Smilow and Steve Plummer.

To learn more about Scott Hunter and the services he provides to individuals and organizations, visit http://www.scotthunter.com

Target Specialty Products is a leading wholesale distributor of specialty agricultural chemicals, application equipment, products, supplies, services andeducation. Target serves the western and central regions of the United States from 13 conveniently located branch locations and provides productsand services to the following industries, in both the private and public sector: structural pest control, landscape construction and maintenance,golf course maintenance and turfgrass maintenance, production nursery, industrial vegetation management, aquatic, forestry andvector control. To learn more visit http://www.target-specialty.com.

Lon & Rich Records (Continued from front page)

Fall 2011 Sponsors Appreciation and

Ed u cat i o n P r e s e n tat i o n s

October 11, 2011Cinnabar Hills Golf Club

October 18, 2011Los Serranos Golf Club

Hot topics for sustainability of tHe california Golf industry

7:30 - 8:30 Networking & Continental Breakfast

8:30-10:30 Morning Session #18:30-8:45 Welcome from George Kelley, President, CGCOA8:45-9:10 Turf Reduction and Water Savings John Harbottle – North Todd Eckenrode-South9:10-9:35 Irrigation System Performance Ted Horton CGCS, CIA Senior Consulting Superintendent9:35-10:00 Mobile Site Assessments and Underground Soil Sensors for Precision Turf Management. John Fuller, Golf Product Manager Toro Irrigation Division10:00-10:25 Sound Soil Agronomy and Physical Properties to Create Outstanding Conditions Greg Fernald, Golf Business Manager - North Stephen L. Mercuri, Account Representative - South Target Specialty Products 10:30-10:45 Break

10:45-12:00 Morning Session #2 10:45-11:25 Proactive Risk Management – Limiting Your Liability Rick and Gary Sigel, Owners, Golf Insurance Services Ed Smilow, Golf Course Law11:25-11:45 How to Stay in Regulatory Compliance: Making it Easy Corina Zurcher, Regulatory Affairs, Target Specialty Products

12:00-1:20 Lunch & Supplier Showcase Featuring CGCOA Sponsors

1:20-1:50 Keynote Address - An Alternative to Golf’s Decline Scott McNealy and Pat Gallagher Alternative Golf Association

1:50 to 3:45 Afternoon Session #31:50-2:10 Impact Your Bottom Line! Dawn Prebula, Senior Vice President, VGM Club2:10-2:30 Golf Car Fleet Maintenance and Image: The Evolution of Golf Car GPS to today’s “Smart Car” technology Kevin Carpenter, Visage2:30-2:50 Can you handle the truth? Listening to the voice of the golfer Harvey Silverman Pellucid 2:50-3:05 Break

3:05-3:40 Online Technology Sales & Marketing in the “New Economy” Reed Thompson, TapIn Solutions Mike Loustalot, Golf Channel/GolfNow.com

3:40-4:00 Q&A / Wrap-Up Ed Smilow

schedule of events

SHOWCASE SPONSORS

TW ENERGY SAVERS

7:30 - 8:30 Networking & Continental Breakfast

8:30-10:30 Morning Session #18:30-8:45 Welcome from George Kelley, President, CGCOA8:45-9:10 Turf Reduction and Water Savings John Harbottle – North Todd Eckenrode-South9:10-9:35 Irrigation System Performance Ted Horton CGCS, CIA Senior Consulting Superintendent9:35-10:00 Mobile Site Assessments and Underground Soil Sensors for Precision Turf Management. John Fuller, Golf Product Manager Toro Irrigation Division10:00-10:25 Sound Soil Agronomy and Physical Properties to Create Outstanding Conditions Greg Fernald, Golf Business Manager - North Stephen L. Mercuri, Account Representative - South Target Specialty Products 10:30-10:45 Break

10:45-12:00 Morning Session #2 10:45-11:25 Proactive Risk Management – Limiting Your Liability Rick and Gary Sigel, Owners, Golf Insurance Services Ed Smilow, Golf Course Law11:25-11:45 How to Stay in Regulatory Compliance: Making it Easy Corina Zurcher, Regulatory Affairs, Target Specialty Products

12:00-1:20 Lunch & Supplier Showcase Featuring CGCOA Sponsors

1:20-1:50 Keynote Address - An Alternative to Golf’s Decline Scott McNealy and Pat Gallagher Alternative Golf Association

1:50 to 3:45 Afternoon Session #31:50-2:10 Impact Your Bottom Line! Dawn Prebula, Senior Vice President, VGM Club2:10-2:30 Golf Car Fleet Maintenance and Image: The Evolution of Golf Car GPS to today’s “Smart Car” technology Kevin Carpenter, Visage2:30-2:50 Can you handle the truth? Listening to the voice of the golfer Harvey Silverman Pellucid 2:50-3:05 Break

3:05-3:40 Online Technology Sales & Marketing in the “New Economy” Reed Thompson, TapIn Solutions Mike Loustalot, Golf Channel/GolfNow.com

3:40-4:00 Q&A / Wrap-Up Ed Smilow

schedule of events

SHOWCASE SPONSORS

TW ENERGY SAVERS

California Golf Course Owners Association30098 Red Barn Place

Canyon Lake, CA 92587Tel: (951) 246-2928 Fax: (951) 246-2929

Email: [email protected]

Northern California

SUPPORTING ASSOCIATIONS

ANNUAL SPONSORS

CYBERGOLFw w w . c y b e r g o l f . c o m

TW ENERGY SAVERS