Top Banner
Social Media Success Social Media Success for CFMA Chapters for CFMA Chapters Leveraging LinkedIn for Leveraging LinkedIn for members & member members & member prospects prospects CFMA 2011 CFMA 2011
35

Cfma 2011 Chapter Summit Social Media

Nov 18, 2014

Download

Technology

Carol Hagen

Chapter Summit at CFMA 2011, talk on LinkedIn and Social Media
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Cfma 2011 Chapter Summit Social Media

Social Media Success Social Media Success for CFMA Chaptersfor CFMA Chapters

Leveraging LinkedIn for members Leveraging LinkedIn for members & member prospects& member prospects

CFMA 2011CFMA 2011

Page 2: Cfma 2011 Chapter Summit Social Media

Where is the AEC Industry?Where is the AEC Industry?

Page 3: Cfma 2011 Chapter Summit Social Media

PurposePurpose

Attract Attract

EducateEducate

InvolveInvolve

What’s a conversation worth?What’s a conversation worth?

Page 4: Cfma 2011 Chapter Summit Social Media

Certain Markets

Page 5: Cfma 2011 Chapter Summit Social Media

Attraction StrategyAttraction Strategy

EventsEvents

WorkshopsWorkshops

SeminarsSeminars

DiscussionsDiscussions

VideosVideos

Page 6: Cfma 2011 Chapter Summit Social Media

EventsEvents

Page 7: Cfma 2011 Chapter Summit Social Media

Get NoticedGet Noticed

ConstructionConstruction

AccountingAccounting

FinanceFinance

CFOCFO

CFMACFMA

CPACPA

CCIFPCCIFP

Page 8: Cfma 2011 Chapter Summit Social Media

Share in LinkedInShare in LinkedIn

Page 9: Cfma 2011 Chapter Summit Social Media

Attract Job SeekersAttract Job Seekers

New Job Postings and Discussions in New Job Postings and Discussions in CFMA CFMA Chapter CityChapter City - Are you an Construction - Are you an Construction Accounting & Finance Professional here in City? Accounting & Finance Professional here in City? Join CFMA City, our group on LinkedIn. Click Join CFMA City, our group on LinkedIn. Click here to Join the Group today: here to Join the Group today: URL of Your URL of Your Group goes hereGroup goes here

This is a group designed for This is a group designed for Your State MarketYour State Market within CFMA. We will share market information, within CFMA. We will share market information, current real-time job opportunities for current real-time job opportunities for referrals,etcreferrals,etc

Page 10: Cfma 2011 Chapter Summit Social Media

Educate StrategyEducate Strategy

PowerpointsPowerpoints

VideosVideos

News News

Business ArticlesBusiness Articles

QuestionsQuestions

PodcastsPodcasts

CCIFP - snippetsCCIFP - snippets

Page 11: Cfma 2011 Chapter Summit Social Media

Article SourcesArticle Sources

ConstrucTechConstrucTech

ENRENR

Wall Street JournalWall Street Journal

Journal of AccountancyJournal of Accountancy

Page 12: Cfma 2011 Chapter Summit Social Media

SlideShareSlideShare

Page 13: Cfma 2011 Chapter Summit Social Media

Slideshare in ProfileSlideshare in Profile

Page 14: Cfma 2011 Chapter Summit Social Media

Involvement StrategyInvolvement Strategy

Questions/PollsQuestions/Polls

DiscussionsDiscussions

EventsEvents

PhotosPhotos

Community OutreachCommunity Outreach

GroupsGroups

InvitationsInvitations

Page 15: Cfma 2011 Chapter Summit Social Media
Page 16: Cfma 2011 Chapter Summit Social Media
Page 17: Cfma 2011 Chapter Summit Social Media
Page 18: Cfma 2011 Chapter Summit Social Media

Social Means SharingSocial Means Sharing

Page 19: Cfma 2011 Chapter Summit Social Media

Box.netBox.net

Page 20: Cfma 2011 Chapter Summit Social Media

Box.net SharingBox.net Sharing

Page 21: Cfma 2011 Chapter Summit Social Media

IN ShareIN Share

Have you joined CFMA Chapter-City on LinkedIn Have you joined CFMA Chapter-City on LinkedIn yet? It is a great group to share career yet? It is a great group to share career resources, CPE Events, Accounting & Finance resources, CPE Events, Accounting & Finance Tools and more. Be as Active as you want - Tools and more. Be as Active as you want - http://yourURLhere.com CFMA Chapter-City http://yourURLhere.com CFMA Chapter-City linkedin.com linkedin.com This is a group designed for the Chapter City This is a group designed for the Chapter City Market within CFMA. We will discuss Market within CFMA. We will discuss construction financial topics, current real-time construction financial topics, current real-time job opportunities for referrals, etc job opportunities for referrals, etc Unlike Unlike Like Like Comment Send a message Share Comment Send a message Share

Page 22: Cfma 2011 Chapter Summit Social Media

What Social Media does LinkedIn What Social Media does LinkedIn Incorporate?Incorporate?

Page 23: Cfma 2011 Chapter Summit Social Media

Marketing Message AlignmentMarketing Message Alignment

Page 24: Cfma 2011 Chapter Summit Social Media
Page 25: Cfma 2011 Chapter Summit Social Media
Page 26: Cfma 2011 Chapter Summit Social Media
Page 27: Cfma 2011 Chapter Summit Social Media

YouTube

Page 28: Cfma 2011 Chapter Summit Social Media

Spread the MessageSpread the Message

Page 29: Cfma 2011 Chapter Summit Social Media

Where Twitter WorksWhere Twitter Works

Page 30: Cfma 2011 Chapter Summit Social Media

SignalsSignals

Page 31: Cfma 2011 Chapter Summit Social Media
Page 32: Cfma 2011 Chapter Summit Social Media

Tweeting ElementsTweeting Elements

Page 33: Cfma 2011 Chapter Summit Social Media

Questions?

Page 34: Cfma 2011 Chapter Summit Social Media

Don’t always be boring…Don’t always be boring…no one will want to follow you no one will want to follow you

Page 35: Cfma 2011 Chapter Summit Social Media

How to Reach me:How to Reach me:[email protected]@hagenbusiness.com

602-570-7289602-570-7289http://www.linkedin.com/in.carolhagen http://www.linkedin.com/in.carolhagen

Twitter: @carolhagenTwitter: @carolhagen

Subscribe to my Blogs:Subscribe to my Blogs:

Carol’s Construction Technology Blog: Carol’s Construction Technology Blog: http://carolhagen.wordpress.comhttp://carolhagen.wordpress.com

Social + Websites: http://www.hagenbusiness.com/blogSocial + Websites: http://www.hagenbusiness.com/blog