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CFC’s Financial Webinar SeriesSocial Media:

Fad or Established Business Tool?

Financial Webinar Series

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CFC’s Financial Webinar SeriesSocial Media:

Fad or Established Business Tool?


• List the social media applications available to them.

• Describe how social media can be used to improve member contact.

• List the steps involved in establishing a social media presence.

• Describe the benefits of organizing and maintaining a social media presence.

• List the resources available to help them design and maintain a social media program.

As a result of this session you will be able to:


How many times a day does an average

user visit a social network site? Is it…

• 2 times a day.

• 3 times a day.

• 4 times a day.

• 5 times a day.

• 6 times a day.

Polling Question


Matt Rhoades,

Web Content Manager,

CFC


Today’s speakers include:

Scott Gates, CFC

Penelope Hinson, Horry EC

Deb Silverberg, AARP

Kevin Yingling, Delaware EC


Social Media: The Players

What are the tools available?


Social Media Options

• Facebook

• Twitter

• YouTube

• Flickr

• LinkedIn


Facebook by the Numbers…

• Founded in 2004

• 2009: 250 million users…2010: 500 million users…2011: 750 million users

• User Facts

― 50% of users log on during any given day

― 250 million access it on a mobile device

― Average Facebook user has 130 friends

― 70% of Facebook users outside United States

― Estimated 35% of entrepreneurs advertise on Facebook


Twitter?

• Founded 2006

• Allows users to send messages of up to 140 characters to followers

• Users? Estimates vary. Perhaps 300 to 400

million but only a fraction are active users.


YouTube

• If you’ve watched a video online, you’ve

probably gone to YouTube.

• Good business tool if you customize it and promote it.


Flickr

• Photo sharing site (owned by Yahoo).

• Create groups that can be private or public.

• Great for sharing photos with small or

large groups.

• Easily adapted for business use.


LinkedIn

• Professional networking site

• Used by:

– People to network and find jobs

– Companies to find new business

– Companies to recruit


Scott Gates,

Managing Editor Solutions,

CFC


CFC’s Social Media Presence

What are we using and why?


CFC on Facebook


CFC on Twitter


CFC on YouTube


CFC on LinkedIn


Penelope Hinson,

Manager of Public Relations,

Horry EC


Horry Electric Cooperative

Using Social Media to enhance other

communication vehicles


Background…

• Launched Facebook presence in early

2009

• As of 3/16/10 we had 366 fans


Insights…

As of 10/7/11 indicate

• 787 Total Likes (total number of unique people who have ‘liked’ us)

• 194,142 Friends of Fans (total number of unique people who are friends of fans, excluding current fans)

• 662 Weekly Total Reach (9/28/11 to 10/4/11)

• 15 People Talking About This ( Number of unique people who have created a story about the Page)


• Gender and Age

• Noteworthy Fans

• Media

• Legislative Representatives

• Employees and their families

Demographics/Audience


Other Social Media

• Twitter launched in November 2009

- Currently have 486 followers

• Horry Electric Word Press Blog launched December 2009

- Currently have 41 active subscribers who get

email notifications

- All posts appear on main page of website

- RSS feed subscriptions are available, but not

tracked


Other Social Media

• Hoot Suite monitors ‘retweets’ and

‘mentions’ via Twitter

• Google search once a day for ‘Horry Electric’ in blogs/news/discussions/images


Putting It All Together

Major messages/announcements start with Blog post

• Automatically appears in news feed on website

• Automatically tweeted

• Automatically emailed to active subscribers

• Automatically distributed to RSS feed subscribers

• Manual posting on Facebook directly from Blog

(share option)


Putting It All Together

‘Briefs’ are posted only on Facebook

• Call to action to learn about energy tips, programs,

services, South Carolina Living magazine articles

and useful website tools

• Co-op Connections deals

• Political action and community events

• Weather/outages/reminders/updates/status reports

• National Co-op Month


Deb Silverberg,

Manager Social Communication,

AARP


AARP

Social Communications


Social Communications Team

Centralized Team Formed March 2011

• 5 individuals covering priority areas

• 1 blog managing editor

• 1 strategic oversight, coordination

Ambassadors, Allies and Stakeholders

• Member Communications

• Product and Services

• Education & Outreach

• Government Relations

• State Offices


Social Media Guidelines

• Best Practices

• Content Guidance

• Employee Personal Use


Social Media Strategy &

Measurement

• Support organization/campaign goals• Spread the message

• Ask for feedback

• Calls to action

• Social media is a tactic, not a strategy in a campaign. A tool in your toolbox.

• How do we measure success/ROI?• Reach

• Activity

• Engagement


Kevin Yingling,

Marketing Manager,

Delaware EC


Delaware Electric Cooperative

Using Social Media During Large Outages


Background to DEC Social Media

• Created Facebook & Twitter June 2009

• Information sent out via both avenues

• Soon after initial set up, we included Twitter feed for all Facebook posts

– Only had to post on Facebook to hit both

• Initial setup

– June 2009 – February 2011

• Only DEC could initiate a post

• Members could post under a DEC post


Background to DEC Social Media

(cont.)

• Initial information shared

– Energy efficiency & conservation tips

– Co-op Connections

– Beat the Peak notifications

– Co-op happenings

• Open House

• State Fair Presence

• Annual Meeting


Blizzards of 2010 & Hurricane Irene 2011

• How did we use Facebook?

– Outage Information

– Restoration Updates

– Emergency Operation Information

• Members with a smart phone are always connected

– Questions, outage notifications, words of

encouragement

– Utilize them to your benefit


Pictures Are Your Best Friend!


By the numbers: February 5-11, 2010

• From creation to February 5th

– 300 “Friends”

• 26 DEC posts via Facebook

• 192 posts from “friends”

• Gained 201 “friends”


By the numbers: Hurricane Irene

• August 23rd – 26th

• 41 DEC posts via Facebook

• 254 posts from “friends”

• Gained 235 “friends”


Now…let’s turn it over to our audience!


Please take a minute to complete

the NRECA survey.

If you are requesting CPE credits, this is If you are requesting CPE credits, this is

a requirement.a requirement.


WWW.NRUCFC.COOP

Events &

Training Tab

Look for the replay of this

program early

next week


The AARP Social Communications Starter Kit: www.slideshare.net/tammygordon/social-

starter-kit

The AARP Social Media Guidelines: www.slideshare.net/tammygordon/aarp-social-

guidelines2010

The YouTube Business Tool:

http://mashable.com/2010/04/23/youtube-small-business/


Horry Electric Cooperative

Website: www.horryelectric.com

Blog: http://horryelectric.wordpress.com/

Facebook: www.facebook.com/pages/

Horry-Electric-Cooperative-Inc/77182677537?ref=ts

Twitter: http://twitter.com/HorryElectric

YouTube: www.youtube.com/user/HorryElectric


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How to Submit Your Question

Step 2: Click on the Send button.

Step 1: Type in your question here.


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