CF Social Media Success Dec12

Using Social Media StrategicallyUsing Social Media Strategically10 Top Tips10 Top Tips

Josh HooleJosh HooleCircuit Rider Development Manager, Communities 2.0Circuit Rider Development Manager, Communities 2.0

What we’ll cover

1. Overview of Social Media2. Plan Your Strategy3. Who’s Doing It4. Brand Your Elements5. Measure Your Success

Your Organisation - Reality check

• What’s your organisations’ attitude to technology?

• What is your leadership role?

• Who will drive any changes?

• Who will implement any changes?

• What support will you need?

Improve Your Online Presence - Why1. Your website is 1 in 270m2. Communicate efficiently3. Reach more people4. Drive relevant traffic to your site5. Increase number of

members/followers/enquiries/sales

Social Media in the UK 2011

Social Media in 2011

One Simple Aim

Mobilise the right people to take the right action

at the right time

Who’s Doing It?

CoffeeThen let's get strategic!

Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration

5 Things Your Strategy NeedsAlign to Your Business Plan

• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?

5 Things Your Strategy NeedsKnow Your Audience

• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas

5 Things Your Strategy NeedsSet Goals and Measurements

• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress

Measure, Measure, Measure

5 Things Your Strategy NeedsSource Stories and Lightweight Media

• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the

table?

5 Things Your Strategy NeedsIntegrate Your Efforts

• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel

Share ThisandFind Us On

Also think about…

• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations

doing?

Let’s get planning...

Pages 6 - 9Pages 6 - 9

LunchYum

So who’s doing it and how?

Who’s Doing It?

Aggregators...

Brand It All Up

• Integrate your efforts

• It’s your organisation, not

YouTube’s!

• Align look & feel across all tools

• Simple changes = large impact

Brand It All Up St David’s Penknife Club - Local Fundraisers

Measure, Measure, Measure Meaningful Metrics

• Set realistic goals and a Measurement

• Create a Metrics spreadsheet

• Gather, analyse, act – perpetual loop

Metric Measurement

Grow Supporters List # Newsletter subs

Increase FB comments

Average # comments/posts

Better attendance at events

Attendee numbers year on year

Increased action # petition signatures

Measure, Measure, Measure Meaningful Metrics

• Use Google Analytics keep track of traffic referrers• Discover the big influencers who drive traffic to you• Track them and give them some love• Bring them closer in• Facebook Insights for FB activity and measuring audience• TweetReach shows the, erm, reach of your tweets (!)

Google Analytics

Google Analytics

Facebook Insights

Facebook Insights

TweetReach

TweetReach

CoffeeThen let's get strategic!

So, Top 10 Tips1. Align SocMed strategy

to Business Plan2. Know your audience3. Set Goals and

Measurement Metrics4. Source stories &

lightweight media5. Integrate your efforts

6. Unify your look & feel7. Track and target

referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible

More planning...

Pages 11 & 13Pages 11 & 13

Free Resource

www.ictknowledgebase.org.uk/introductiontosocialmedia

Any Questions??

communities2point0.org

0845 474 8282

@Communities2_0@jho3446

slideshare.net/PAVSCRC