Cew brnd devl

Christopher WoodwardBRAND Development

national brands

1994 - 1999

2000

2001 - 2011

2012 - 2013

Progressive experience in strategic branding, product development andmarketing communications

Promoted multiple national brands

Goal has always been the same—create value for consumer and company

Value delivered: Based on experience and expertise such as…Starting with…

Advertising

Digital

Product

Retail

Strategy

Value delivered: Based on my experience and expertise such as……Starting with…

Meyer Corporation | Communications Director | 2001 - 2011

Sales of Circulon gourmet cookware had fallen flat

Challenge Action Result| |Strategy

Through consumer insights, repositioned brand and built new narrative


Challenge Action Result| |Strategy

New positioning resonated with Circulon consumers, resulting in 14% sales lift

Challenge Action Result| |


Strategy


Increased unaided brand awareness by generating210 million annual impressions across TV, Print and Digital

Advertising

http://bit.ly/1fSerQV


RetailDeveloped merchandising with interactive monitorsin building consumer engagement and sales at Macy’s

Based on consumer insight, collaborated with Business Development in modifying and developing new French Presses—the brand’s number one sales item

Product


Delivered a $25 million/ 10% margin/100+ SKU Star Wars product line by overcoming operational delays and low resources

Product

Applause, Inc. | Senior Brand Manager | 1994 – 1999


Built digital platforms such as upgrading five sites with a 15% margin lift and producing a #1 Lifestyle iOS app

http://bit.ly/1i9JFCb

Digital

Email

SMS/MMS On DeviceMailer

T-Mobile | Segment Marketing Manager | 2012 - 2013

Generated 5 million CRM impressions in building salesand reducing churn for Mobile Internet business

Digital

national brandsI have many more examples on how I contributed to company and brand

But let’s talk about what I can do for you.

Christopher WoodwardKirkland, [email protected]/in/cwoodwardmarketing/