CETS 2013, Margaret Duggan & Trevor Drewry, slides for Tapping into Available Resources to Launch Your eLearning

© 2013 kCura. All rights reserved.

Tapping into Available Resources to

Launch Your eLearning


kCura– Develops web-based software for the processing, review, analysis,

and production of electronic evidence during litigation and investigations.

Margaret Duggan, Education Manager– Background: Training, documentation, e-learning

Trevor Drewry, Marketing Manager– Background: Digital and experiential marketing

Who Are We


• Creative and critical thinking about how to promote eLearning content

• What has worked for us • Considerations and recommendations• Q&A (you ask us; we ask you; we all ask each other)• Exercise (time permitting)

What We’ll Cover


You learn something – from us or from a peer – that you can immediately implement to promote your eLearning content

Our Goal


Open floor for particular issuesQ&A

Coming Up Later


What types of eLearning content do you currently produce?


How are you currently disseminating your eLearning content?


Our Story

2009

2010

20112012

Today


Challenges and Solutions in 2009

CHALLENGES• Minimal training content, no

on-demand learning• Small client support team– one trainer; one education

person and one marketing person

• Rapid growth of company and client base

SOLUTIONS• Repurposed existing content• Create online tutorials– live webinars as on-demand

tutorials


2009



CHALLENGES• Internal lack of industry and

product knowledge• Explosive growth client base – Once-close relationships

with clients were strained

SOLUTIONS• Built a certification program to

create experts both internally and in the marketplace

• Produced our first annual user conference


2010



CHALLENGES• Advancing our certified clients’

knowledge– Certification was a “one and

done” event• With continued growth, client

support team was increasingly taxed by phone calls, emails, tickets, etc.

SOLUTIONS• Created a continuing education

program to maintain certification

• Converted sessions from our user conference into on-demand webinars

• Created knowledge base and FAQs


2011


Challenges in 2012

CHALLENGES• Clients began requesting new

ways to showcase their expertise with our software

• Marketing was using InDesign; Education was using MS Word

• No online help

SOLUTIONS• Created additional

certifications to differentiate skills in the marketplace

• Moved all internal teams to InDesign

• Launched online help


2012


Recommendations for Promoting and Disseminating eLearning Content


Treat new eLearning content like a product launch


AudienceAIDAS – Awareness, Interest, Desire, Action, Satisfaction

Repetition of exposure to appropriate audienceCommunicate the value proposition


Before and After and Now








Measure and adjustWeb analyticsUser testing, ratings, and surveys




Measure and adjustWeb analyticsUser testing, ratings, and surveys

Make it shareable






“Would people pay for this?”


Create and revisit with the big picture in mind


kCura U – Internal LMS

• Open call for all training materials from all departments

• Repurposed content that was created for marketplace as internal training

• Defined required and elective courses


Open Floor Q&A


• Brainstorm different channels the person on your card could use to disseminate eLearning content

Exercise