Certification with Six Sigma Course

(USING R/PYTHON)

Marketing Analytics Certification with Six Sigma Course

CONTENTS

Key Features 03

Our Clientele 04

Media Recognition 05

Ranking By Portals 06

About The Course 07

Career Benefits 08

Course Curriculum 09

Training Methodology 10

Learning Benefits 11

About Henry Harvin® Education 12

Key Features

Henry Harvin’s Marketing Analytics + Six Sigma Certification is a combination of two top-ranked courses in the industry by Trainings360

Get the experience of 12 Projects over a span of 1 Year post formal training.

Total job support + Skill enhancement session for interview + E-Learning Access + 12 Monthly Brush Up Sessions

Trusted by Leading Corporates such as Abbott Pharma, Avon Cosmetics, Hostbooks, NTPC, SAB Miller, Apollo Tyres, Deloitte, Fidelity Investments plus 12+ IIM’s alumni including IIM Ahmedabad, IIM Bangalore & IIM Calcutta and 7+ IIT’s alumni including IIT Bombay & IIT Delhi.

Guidance of Certified Trainers + End to End Support + Aim on Extensive Project Knowledge + Focus on Practical use + Full support during and post-training.

Gets Hands-on training on Marketing Analytics and Lean Six Sigma Green Belt Course + Live Projects + Focus on Learning While Doing + Popular GCAO Pedagogy

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Ranked No.1 Combo Certification

Gain Experience of 12+ Projects

Job guidance and 1-year support of Analytics Academy

Trusted by 160+ Corporates and 60+ Colleges

Absolute emphasis on training and Guidance

Approved Pedagogy

Our Clientele

CORPORATE CLIENTELE

COLLEGE CLIENTELE

Media Recognition

Ranking by Portals

About the Course

Duration: • Six Sigma Green Belt Course: 28 Hours Live Online Interactive Classroom Sessions • Marketing Analytics Course: 32 Hours Instructor-Led Classes + 50hrs E-Learning

Professional Perks From CMAP + CSSE-GB Course• Evolve and enhance your Marketing Analytics + Management + decision-making +

problem-solving skills.• Achieve eligibility for better job opportunities and networks.• Upgrade your CV with certification credentials CMAP + CSSE-GB and get professionally

developed.• Make yourself eligible for higher positions with a specialization in the Marketing Analytics

and Six Sigma Green Belt techniques.• Distinguish your profile from peers during Job Interviews• Earn a Rewarding Certification- ‘Certified CMAP + CSSE-GB’• Build a Startup in one of the most rewarding fields of today- Analytics!• Support a Startup with improved Process and Performance that leads to high-quality

products and services.

Knowledge Gains From CMAP + CSSE-GB Course• Understand the DMAIC methodology improvement cycle.• Analyze and Control Business Problems using Analytics Tools like R, Python, SAS & others.• Learn to get invaluable insights into your business by structuring and interpreting data which

is the basic tool of Marketing Analytics.• Master the skill of quality management to be able to improve the working with skill sets of Six

Sigma Course.• Understand emerging technologies that can assist you to focus on marketing analytics for

the growth of the industry.• Gain expertise in the real-time application of the learned concepts.• Learn to calculate brand value and customer value over time to build marketing strategies.• Learn to make predictions that can avoid spams and can make specific marketing decisions

to improve sales and ROI.• Explore+Analyse+Solve Business Problems using Analytics Tools like Python & Advanced• Understand ‘What’ & ‘How’ aspects of Data Collection• Get insights from Industry Best Practices for Data Measurement & Analysis• Communicate Business Objectives in a focused manner with data analysts & help evaluate

results of data analysis better.• Develop Goal-Oriented Business Strategies

• Gain Full View of Customers across Different Channels by Accessing + Integrating + Analyzing Customer Data through Multiple Sources & Engage Customers in Real-Time

• Understand the Affinity of Product by analyzing transactional data.• Understand Analytics-based Financial decision-making to drive company’s ROI• Take Actionable Data-Driven Decisions to increase market share• Helps with Adjusting to Macro Changes in predictive models.• Cultivate capabilities in Fact-based decision-making & Data-driven problem-solving• Gain the skill to explore + analyze + solve management problems using

20+ Management Tools• Sharpens Business Acumen & commitment to improving processes• Derive useful Information from Data using analytic tools• Learn essential Project Management + Leadership skills• Gain the skill to make Customer-Centric Actions at every stage• Understand the science to develop high-quality products/services• Develop the capability to look beyond the present field with this domain and industry

independent methodology

Course FacilitatorsHenry Harvin’s Training is delivered by Seasoned Industry Experts with specialization. These talented practitioners have valuable exposure, experience and success across diverse industries and are also empanelled as subject matter specialists with Henry Harvin Management Academy.

Membership ProgramGet 1-Year Membership of Henry Harvin Analytics Academy and avail the following benefits:• E-Learning Access: Includes Recorded Videos, Games, Projects, Case Studies• Brushup Sessions: 12 Monthly Brushup Sessions for 1-Year Worth Rs.6000 for Free• Internship: Guaranteed Internship with Henry Harvin or partner firms• Job Opportunities: Job Opportunities regularly on mail• Interview Skills: Support in Clearing Interviews with Startups and Top Corporates.

Career Benefits

With us at Henry Harvin acquire new generation analytical skills.

Learn to identify the workflow, process mapping, and bot integration.

Revamp your credentials by specializing in the RPA course with

UiPath certification in the era of automation to lead the organizational ladder.

Acquire organizational growth or job roles in analytic skills with higher-

paying options.

Upgrade your CV with certification credentials CRPAP and grow

professionally.

Become an expert in automation with UiPath components to be globally accepted professional with the UiPath certification course with the RPA training.

Achieve eligibility for better job opportunities and networks to grow in the field of analytics.

Get expertise in RPA using the UiPath platform from scratch.

Learn to build complex equations in the advanced application of data to answer questions about company finances, efficiency, workflow, inventory, and solve problems arising in business.

Acquire organizational growth or job roles in analytic skills with higher-paying options.

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Course Curriculum

Module 01- Introductory Topics to Analytics • Understanding the need for Analytics in Specific Domain;

CRISP Modeling• Introduction to Data Management• Properties & Types of Data, Measurement Scale, Basic

Statistics on DataBasics of Python ProgrammingNeed for R, Features of R, Download, Setup, Installation; Python & Python Studio; Configuration. eg. Learning to set up Python

and share CodeData Structures in RCreating and Understanding Basic Data Structures in Python - Vector, List, Matrix, Array, Data Frame & Factors which help in creating data in Python programming.Data Manipulation & Summarisation in RUnderstanding how data can be summarised in different ways to do Descriptive Analysis which describes features of data.

Module 02- Analytical Modeling Understand what is Modeling and how it can be used in Various DomainStatistical TestsP-Value, Z Value, Hypothesis, Null Hypothesis, Alternative Hypothesis, F Test, ANOVA Introduction)Linear Regression (Using Python)Start of Machine Learning, Develop a Prediction Model for predicting financial values based on one or more than 1 Independent Variable; Understand the assumptions and measures of goodness of Model, Understand its prediction ability

Visualization using GraphsCreating Graph in Python and understanding which graph to be used when.Missing Value and Outlier AnalysisUnderstanding how missing values & outliers are handled in data summarisation & modellingLogistic RegressionPredicting Binary Outcome (Buy or not, Churn or not, Loan Default or not) based on Independent Variables eg. Predicting Cases for Fraud, Default on Payment, etc.

Module 03- Clustering• Grouping customers based on characteristics so that they

can be a target for sale increaseDecision Trees• When to use CART & CHAID to create a decision tree based

on categorical variables.

Ensembles (Bagging & Boosting)Random Forest, XGBoost: Problems of Decision Tree covered in Random Forest, How group thinking impacts the decisions (from a business point of view).

Module 04• Understand how Association Rules can be created using

Market Basket Analysis. Finding Interesting association between items purchased by Customers and building a strategy to sell more.

Twitter Analysis• Configure Twitter Account & Application; Setup for

downloading tweets and analyse them for positive and negative sentiments related to Financial News/ Articles.

Post Learning• Final Assessment• Certificate Dispatch• Monthly Brush Up Sessions- Live Online (12months)

Phase 1: Marketing Analytics Using Python and R Programming

Course Curriculum

Module 01- Evaluation & Introduction to Lean Six Sigma• History & Evolution of Six Sigma• Six Sigma & Lean Definition• COPQ

• Variation• DMAIC Phases• Six Sigma Roles & Responsibilities

Module 02- Define • Project Charter• Project Charter Contents• Process Mapping• SIPOC• Identifying Customers & VOC

• Establishing VOC to CTQ• KANO Model• RACI Model• Quiz

Module 03- Measure• What is Data?• Data Classification & Type• Data collection plan• Sampling & Sampling Strategies• Mean• Median• Mode• Range• Variance

• Standard Deviation• Case Study – Basic Statistics• Normal Distribution• Testing Normality• Histogram• Dot Plot• Box Plot• Time Series Plot

Module 04 Analyse• Measurement System Analysis• Accuracy & Precision• Repeatability• Reproducibility• Gage R & R study• Process Capability• Capability Formulas• DPMO, DPU, DPO

• Rolled Throughput Yield• 7 QC Tools• Central Limit Theorem• Hypothesis testing• Alpha risk• Beta Risk• t-test

Module 05 Improve• Improvement Strategy• Regression• Correlation• Scatter Plot• Brainstorming• 5S• FMEA• Piloting Solutions

• Automation• Regression• Correlation• Scatter Plot• Brainstorming• Automation• Mistake Proofing

Module 06 Control• Statistical Process Control• SPC Selection Process

• Control Plan

Phase 2: Six Sigma Green Belt

Live ProjectsLive Projects are carried out during the training tenure to develop experiential learning for the participants. This helps in better understanding of the concepts and gain in-depth practical insight.

Unique PedagogyUses a mix of techniques aligned to our unique G.C.A.O. pedagogy. This enables participants to derive focused-action-oriented outcome from the training

End-to-End EngagementParticipants will be engaged throughout the training through reverse presentations, group activities, brainstorming sessions and hands-on experience over both statistical and non-statistical tools. Idea is to focus on value creation.

Henry Harvins Training Methodology

Certification Process

CSSE-GB + CMAP

1 2 3 4Registration Join Training sessions for Marketing

Analytics Certification and Six Sigma Certification Online Course

Real-World Pro-jects From Industry

Experts

Get the CMAP + CSSE-GB

CertificationGet your registration

for the Marketing Analytics with Six Sigma Green Belt

Certification Course.

Be present for the Marketing Analytics Certification Course along

with Lean Six Sigma Course for gaining expertise in the required

skillset and be eligible for the certification. In addition to it, if you

missed or want to revisit some of the training sessions, you are

provided with recorded videos of the sessions.

Gather experience with real-world assignments and practical projects to upgrade the skills. Get the CMAP + CSSE-GB

certification for mastering the analytical skills that top

companies search for.

As soon as you complete your course, receive a CMAP + CSSE-GB Certification from

Henry Harvin. Get the Hallmark of CMAP + CSSE-GB next to your

name (For Example, Sandeep Kumar ( CMAP + CSSE-GB). Post it on social media or get

framed and increase your value in the industry.

Learn the tools of RPA using UiPath to improve the business process.

Understand Automating UI Interfaces, Calling SOA, Rest, or Web services.

Understand how to include UiPath to improvise better security and management capabilities.

Learn to automate the different systems, applications, databases, manual tasks to

increase efficiency.

Gain expertise in digital transformation, to be able to create a digital workforce that helps

businesses achieve rapid growth.

Master the ability to control bots.

Enhance the efficiency of production by automating repetitive processes with RPA.

Upgrade your quality and speed of the back-office tasks with RPA using UiPath.

Start automating organizational applications by enabling integration between several operating systems, interacting with the database

Know about the features of RPA with UiPath to eliminate gaps between different sources, sys-tems, applications, databases, manual tasks.

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Learning Benefits

About Henry Harvin® Education

As a competency and career development organisation, Henry Harvin® Education develops, enhances and promotes select skill-sets those are deemed essential of changing times. Embedding Value Creation at the core of its vision, Henry Harvin® Education partners with best in industry organisations and empanels domain experts to transform careers of diverse audience from industry and academia by harnessing the power of skillcentric training programs. These programs are carefully handcrafted to deliver tangible output for its learners by creating a distinguished biosphere of latest learning technologies, effective content and experienced trainers. Henry Harvin® Education is inspired by contributions of Mr.Henry Dunster (First President of Americas Oldest University) to the education industry which sustain for over 400 years.

About Henry Harvin® Analytics Academy

Henry Harvin® Analytics Academy has been setup with an objective to advance the professional journey of Content professionals by upskilling them with key skills. These skills are imparted through action oriented learning solutions that are carefully handcrafted by subject matter exper ts with extensive industry experience. These learning solutions are delivered using our unique goal-centric pedagogy by select professionals from leading organizations those also empanelled as domain experts with the academy. This enables the academy in achieving its goal of empowering managers to reach their full professional potential. Henry Harvin® Analytics Academy aims to function in its outreach geographies and upskill 200,000 Writers till 2030!

henryharvin.com

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