Advertising Integrated Marketing Communication
May 21, 2015
A d v e r t i s i n g
Integrated Marketing Communication
L
AM7
C T
We are a full service advertising company which not only strives
to make itself big in the industry but make the brands that work
with us even bigger. With an increasing client base from various
business sectors ranging from service to industrial, Cerebrum
grows in Confidence, Creativity, Experience and Maturity
required to successfully run an advertising company.
Working at the ground level with has only helped us in
understanding the nuances of the mind set of the both middle-
class consumers who play a critical role in running the country's
economy and are certainly in large numbers (i.e. approx. 40%
of total population) as well as the upper crust of the society - of
which we have gained understanding through working with
some of the industry's big-wigs.
Cerebrum consists of dynamic individuals who have
expertise in their field of operation and who take pride in their
work & stride in newer unexplored territory. The sole intention
behind forming Cerebrum Advertising was adding Simplicity to
the already complex World of Advertising.
WHO WE ARE ?
Cerebrumad.com
WHAT WE BELIEVE?
We could've used some fancy, wacky ideas and difficult-to-
crack visuals that would’ve made you go round and round
around the globe to search for an answer; however we did
not, because we wished to imply that, “the greatest of ideas
lie in simplest forms.” We believe that more than anything
advertising means enlightening the consumer about the
product so that he can make a sound decision. Being said
that, in today's competitive age where packaging is as
important as content, we strive to work in a manner that
will make you stand out from the crowd because.
Origin of the word ‘job’ comes from the old medieval French
word devourer, meaning to devour. And the word ‘work’
comes from the beautiful Angelo-Saxon root meaning to
celebrate, create, empower. We love what we do and what
drives us is the zeal and enthusiasm (rather than passion
which is one commonly overtly misused word) in the entire
industry itself and people involved in it. So what we do at
Cerebrum is considered work and not a job.
2. Job vs Work
1. Ideas in simple form
“Jo dikhta hai woh bikta hai”
3. Money Well Spent Every advertising buck you spent is very important
to us, because not only does it save your money but
also makes us efficient in our work and indirectly
gives our firm a free-advertising platform i.e. by
word-of-mouth which is one of the most influential
and effective strategies.
Cerebrumad.com
used to be involved with their clients only
in respect with the creative aspect of
marketing. Today, an Ad agency has to be
there present for its client at every point
from initial launch of a brand i.e. naming
the brand, color of brand, designing logo
& etc to creating a complete marketing
solution, adopting new advertising
strategies & going as far as creating new
medium of advertising. Cerebrum does all
that which is mentioned under the
glowing sun of Advertising.
Gone are the days when an Ad agency
WHAT WE DO
Advertising
Brand Consultancy
Digital/Interactive
Animation
Marketing Services
Sales Promotion
Media Planning/Buying
(Print / TVC’s / Digital)
(TV, Online, Outdoor,
Print (Trade/Newspapers) Radio, Social)
Cerebrumad.com
Approach is the key to any advertising campaign. Identification of appropriate media of
advertising for a product is equally important as the product itself. We at Cerebrum work
on the simple rule of applying steps to activities. Not only does it makes easier to keep a
track of the work done, but it makes life a lot easier. Same applies to our approach
towards any campaign.
1: Product and Market Research
2: SWOT (Strength, Weakness, Opportunities & Threats Analysis)
3: Identification of Media
4: Integration of Media
5: Brand Activation
6: Feedback
HOW WE DO
Cerebrumad.com
Our Partners
Production Partner & Director Of Photography
http://vimeo.com/63640192Viraj Kudtarkar
Research Partners
OUR WORK
REDBOYSECURITY
POWER OF
TRUSTBRAND TRUST REPORT
2013
BRAND IDENTITY
BIG BARGAINSBIG BARGAINS
OUR WORKBRAND IDENTITY
MATRI ideas
MODUSTM
Decoding Fashion
INDIA’S MOST ATTRACTIVE BRANDS
Mojo
5 Senses
u o
Teach for India
Architect
PRINTOUR WORK
CORPORATE BROCHURE
OUR WORKPRINT
REPORT
India’s Most Trusted Brands Report 2013
REPORT
India’s Most Attractive Brands
Ind
ia’s
Mo
st
Att
rac
tive
Bra
nd
s
01
India’s Most Attractive Brands Report 2013
REPORT
REPORT
India’s Most Attractive Brands Report 2014
BROCHURE
BROCHURE
BROCHURE
BROCHURE
So, let’s go back to school,
to educate, to empower, to encourage...
Let’s join the movementand create an educated future.
For Further Details Call:
Arjun: 9920577005
Email: [email protected]
www.operationiq.com Let every child have an equal opportunity
Educate Encourage Empower
BROCHURE
CALENDAR
PACKAGING
PACKAGING
PACKAGING
EMAILER
IN COLLABORATION WITH
NATIONAL COUNCIL OF SCIENCE MUSEUM
WATER COOPERATION WATER COOPERATION CONTEST
Submit an idea either as an essay or drawing on the above topic
and Win Fabulous Prizes and Scholarship.
CONTEST ends th on 20 Sept 2013
CLICK HERE TO PARTICIPATE
T & C Apply Rules & Regulations
Special Certification from Nehru Science Center
All expense paid trip to the Final of the NationalScience Seminar-2013,in Mumbai
Scholarship Worth ` 25,000
For School Kids Only
EMAILER
EMAILERB2B COMMUNICATION
Aquatech 2013 Amsterdam
IDA CHINA 2013
BRANDING
Amit Kadam: +91 9833508841
ndShoeb Manzil, 2 floor, Above State Bank of India, New Kantwadi Road,Perry Cross / Carter Road, Bandra (W)
Email: [email protected]
ADVERTISING
(AUTOMOBILE)
ADVERTISING
(AUTOMOBILE)
ADVERTISING
(AUTOMOBILE)
ADVERTISING
(AUTOMOBILE)
ADVERTISING
(FASHION)
ADVERTISING
(HOSPITALITY)
ADVERTISING
(HOSPITALITY)
OUTDOOR
(IT)
OUR WORKOUTDOOR
(IT)
OUR WORKOUTDOOR
(IT)
Crystal Arc LLC is one of the leading pioneers and manufacturers of Crystal ware. We have an ISO Certified
factory, procuring the finest raw material from Europe and with 180 craftsmen and in-house desginers give life
and shape to crystal by hand crafting and customizing as per requirment. Our products range from Tableware,
Glassware, Vases, Islamic Creations, Miniatures of Landmark Buildings, Laser Engraving, Tropies & Plaques to
Customized projects for Special Events like Birthdays, Weddings, Anniversaries, Special Occaions.
HOME ABOUT US NEW ARRIVALS CONTACTPRODUCT GALLERY
© 2012 Copyright | Privacy Statement | Crystal Arc LLC.
WEB DESIGN
OUR CLIENTS
REDBOYSECURITY
GROUP
Nitto Group Company
BIG BARGAINSBIG BARGAINS
Where To Find Us?For any service related queries, call us or walk into our office anytime.
Cerebrum Advertising104, A/11, Anslem Villa,Church Street, Opp Dukes Hotel,Chapel Road, Bandra (w)Mumbai- 400050
+91 9867678976 / +91 9820438062 [email protected]
Corporate Office:
Phone:Email:
www.Cerebrumad.com