Community Development Process Overview
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Community Development Process
Overview
Cerado’s metrics-driven marketing-based approach to help you successfully develop
thriving community
Determine the size of the addressable market – and its relationship to your
goals.
Market Size Market StageMessage
Development
Marketing Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
Analyze the current market stage..are most members currently early
adopters, or part of the majority, or even later in the adoption cycle?
Market Size Market StageMessage
Development
Marketing Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
Create appropriate messages or conversation topics for each group and
anticipate competitive response.
Market Size Market Stage Message Development
Marketing Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
Review current marketing and market development operations. What’s working? What can be improved?
Market Size Market StageMessage
Development
Marketing Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
How will you measure success over the next twelve to eighteen months?
Market Size Market StageMessage
Development
Current Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
Marketing Operations Overview
Identify and schedule key offline tactics such as partner promotions, events, ad
buys, and direct mail campaigns
Market Size Market StageMessage
Development
Current Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
Marketing Operations Overview
Identify and schedule key online tactics including website improvements,
newsletters, email campaigns, search engine optimization, banner ad buys
Market Size Market StageMessage
Development
Current Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
Marketing Operations Overview
Identify and schedule community development activities such as blog
development, community outreach, and social network integration
Market Size Market StageMessage
Development
Current Operations Overview
Metrics Definition
Offline Tactics Online Tactics Community Tactics
Word of Mouth Tactics
Launch and Measure
Marketing Operations Overview
Identify and schedule deployment of mechanisms to elevate word-of-mouth
like “tell a friend” links, or sharable online experiences
Market Size Market StageMessage
Development
Current Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
Marketing Operations Overview
Launch activities, measure results, optimize for future, iterate
Market Size Market StageMessage
Development
Current Operations Overview
Metrics Definition
Offline Tactics Online TacticsCommunity
TacticsWord of
Mouth TacticsLaunch and
Measure
Marketing Operations Overview
This was only a high-level overview. If we can be of service, or if you have any questions we can answer,
please visit us athttp://www.cerado.com
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