研討會 Conferene rogram Rundown - HKRMA€¦ · Session I Driving Growth in the World of Omni-Channel Retailing ... 我們亦會和你分享 ... mindset. Simple, open and integrated

2016 零售研討會 ─「卓越零售‧持續成就」

研討會程序Conference Program Rundown

第一節　探索全渠道零售世界的增長動力 Session I Driving Growth in the World of Omni-Channel Retailing

10:00 am 致歡迎辭

香港零售管理協會　主席　鄭偉雄先生Welcome Speech by Mr. Thomson Cheng, Chairman, Hong Kong Retail Management Association

10:10 am 大會致送紀念品及合照Souvenir Presentation & Group Photo

10:20 am 跨平台營商模式 - 結合傳統零售及線上業務的生存之道 Connected Commerce - Driving Sales Through Online and Offline Channels

尼爾森（香港及澳門）　董事總經理　楊慧旋女士 Ms. Angel Young, Managing Director, Nielsen Hong Kong and Macau

10:40 am 以全渠道網上營銷策略拓展中國市場 Tapping into the Lucrative China Market with an Omni-Channel Strategy

Baidu International　總經理　何建邦先生 Mr. Frankie Ho, General Manager, Baidu International

11:00 am 小休 Break

11:20 am 東南亞及香港時裝電商市場先驅領導力 * Fashion E-Commerce Leadership in South East Asia and Hong Kong *

Mr. Luca Barberis, Managing Director, ZALORA Hong Kong

11:40 am 全渠道市場推廣及零售 Omni-Channel Marketing / Retailing

電視廣播有限公司　執行董事兼總經理　鄭善強先生 Mr. S K Cheong, Executive Director & General Manager, Television Broadcasts Limited

12:00 pm 討論環節　Panel Discussion

主持人：香港零售管理協會　主席　鄭偉雄先生 Moderator: Mr. Thomson Cheng, Chairman, Hong Kong Retail Management Association

12:30 pm 第一節完結 Session I Ends

* 此環節以英語進行 This session will be conducted in English.

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2016 Retail Conference - Success & Sustainability

研討會程序Conference Program Rundown

第二節　無懼逆境的零售生命力 Session II Retail Rejuvenation: Great Leap Forward Despite Downturns

2:30 pm 大會致送紀念品及合照Souvenir Presentation & Group Photo

2:40 pm 「今時今日，『咁』至係家居服務業」 This is it… The Home Furnishing Industry Today

時富投資集團有限公司(實惠集團)　董事長　關百豪先生 JP Mr. Bankee Kwan, JP, Chairman, CASH Group - Pricerite

3:00 pm 一個企業家如何逆流而上 How Does a Family Business Manage to Survive the Adversity?

星光實業有限公司　業務拓展總監　梁馨蘭女士 Ms. Jessica Leung, Business Development Director, Star Industrial Co. Ltd.

3:20 pm 小休 Break

3:40 pm 香港運動零售之演化歷程 The Evolution of Sports Retailing in Hong Kong

太古資源有限公司　董事總經理　譚錦儀女士 Ms. Janis Tam, Managing Director, Swire Resources Ltd.

4:00 pm 《用眾》篇 - 如何確保飲食集團持續發展 Talents Management - How a Catering Group Ensures its Sustainable Development

大家樂集團　主席　羅開光先生 Mr. Sunny Lo, Chairman, Café de Coral Holdings Ltd.

4:20 pm 討論環節　Panel Discussion

主持人：香港零售管理協會　執委會成員　陳紀新先生 Moderator: Mr. Tom Chan, Executive Committee Member, Hong Kong Retail Management Association

4:50 pm 研討會完結 End of Conference

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鄭偉雄先生香港零售管理協會主席

Mr. Thomson ChengChairman, Hong Kong Retail Management Association

主持人簡歷 Moderator Profile

主持人 Moderator

鄭偉雄先生現任全方位零售管理平台華鐙集團總裁。華鐙集團隸屬連卡佛載思集團，是亞洲殿堂級時裝零售及品牌管理集團，系內公司包括頂尖奢侈品百貨公司連卡佛、前衛時尚精品店Joyce，時尚鞋履、手袋及配飾零售集團Pedder Group，以及零售、品牌管理及分銷公司俊思集團。鄭先生亦同時出任俊思集團董事及連卡佛載思有限公司執行董事。

在鄭先生的帶領下，華鐙集團致力開拓於大中華區擁有大型發展空間的國際中高檔時尚潮流品牌，目前除了經營Juicy Couture、kate spade new york 及Brooks Brothers業務外，亦分別於成都、長沙及烏魯木齊營運高級連鎖購物商場美美百貨，以及於成都(以時代奧特萊斯的名義)經營奧特萊斯業務。另一佔地130萬平方呎的時代奧特萊斯將於2016年於長沙揭幕。

鄭先生在2014年12月獲委任為華鐙集團總裁以前為俊思集團常務董事，帶領俊思擴展中國市場，與眾多高級時尚購物商場的業主及零售商夥伴建立緊密合作關係，並積極引入更多品牌及發展合資計劃。

鄭先生於奢侈品零售業擁有超過28年的豐富經驗，曾分別於屈臣氏集團及華敦國際集團任職。鄭先生現同時擔任香港零售業最主要的組織 – 香港零售管理協會主席、香港品牌發展局委員及技術顧問委員、香港旅遊發展局「優質旅遊服務」小組委員會成員、香港貨品編碼協會董事局成員，及零售業行業培訓諮詢委員會委員。

鄭先生持有紐約州立大學工商管理碩士學位，美國休士頓大學工商管理學位，並為英格蘭及威爾斯特許會計師公會會員和香港會計師公會會員。

Thomson Cheng is the President of Walton Brown Group, a full service retail management platform for large-scale international brands in China. Walton Brown Group is a subsidiary of The Lane Crawford Joyce Group, Asia's premier fashion retail and brand management group, together with iconic luxury department store Lane Crawford, cutting edge fashion boutique Joyce, and fashion footwear, bags and accessories specialist Pedder Group and Asia’s leading retail, brand management and distribution company ImagineX Group. Mr. Cheng is also the the Director of ImagineX Group and the Executive Director of Lane Crawford Joyce Group Limited.

Under the leadership of Mr. Cheng, Walton Brown Group currently manages Juicy Couture, kate spade new york and Brooks Brothers businesses across Greater China, operates the chain of premium shopping malls Maison Mode in Chengdu, Changsha and Urumqi, and the Times Outlets business with large retail complexes in Chengdu. A 1.3 million square foot site is under development for an additional Times Outlets in Changsha scheduled to open in 2016.

Prior to his appointment as President of Walton Brown Group in December 2014, Mr. Cheng was the Managing Director of ImagineX Group. He spearheaded ImagineX’s expansion in the China market, building an extensive network for premium landlords and retail partners and leading strategic brand acquisitions and joint venture projects.

Mr. Cheng has over 28 years of experience in the luxury retail industry. He previously worked with the A.S Watson Group and Fairton International Group. He serves as Chairman of the Hong Kong Retail Management Association, the city’s largest and most representative retail organisation, Committee Member and Technical Advisor of the Hong Kong Brand Development Council, Member of the Quality Tourism Services Sub-Committee of the Hong Kong Tourism Board, Board Member of GS1 Hong Kong, and Member of the Retail Industry Training Advisory Committee.

Mr. Cheng holds a Master of Business Administration from the State University of New York and a Bachelor of Business Administration from the University of Houston. Mr. Cheng is also a Chartered Accountant of England & Wales, and a Certified Public Accountant (CPA) of Hong Kong.

第一節探索全渠道零售世界的增長動力Session I Driving Growth in the World of Omni-

Channel Retailing

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主講嘉賓 Speaker

楊慧旋女士尼爾森（香港及澳門）董事總經理

Ms. Angel YoungManaging Director, Nielsen Hong Kong and Macau

跨平台營商模式 - 結合傳統零售及線上業務的生存之道智能電話的普及，為消費者於選購產品過程上帶來極大轉變。顧客可輕易地按照個人需要和喜好，於傳統店舖及網店享受不同的品牌體驗，從而購買貨品。

透過對各產品類別的仔細觀察，我們將分析網店和傳統店舖於消費者選購過程中所扮演的不同角色。同時，透過觀察國內網購市場發展狀況，我們亦會和你分享一些關於消費者網上購物的動機和困難、主要購買的貨品類別及有效的營銷策略。

Connected Commerce - Driving Sales Through Online and Offline Channels

The smartphone explosion has had a huge impact in the way consumers browse and shop. Consumers now blend online and in-store brand experience and purchase, using whatever channel best suits their needs and preferences.

This session will focus on the role of “clicks” and “bricks” in the shopper experience during the path to purchase and how this varies across different product categories. With a focus on China, our insights seek to determine the motivations and barriers of online shopping, what they are buying and the most effective marketing strategies to reach consumers.

講題摘要 Synopsis

楊慧旋女士為尼爾森香港及澳門區董事總經理，負責管理及規劃整體業務上的策略制定工作。

作為傑出的商界領袖並於尼爾森擁有近20年經驗，楊女士在各行業的研究服務上累積了多年的豐富知識，經驗覆蓋香港、台灣及中國等市場，是近來多個重大產品改良和業務擴展計劃的功臣。楊女士曾任尼爾森大中華區的業務流程改善 (Business Process Improvement) 領導工作。

對於管理理念，楊女士深信必須以客戶為主，透過創意鼓勵提升效率，並認為一個簡單、開放及融和的運作團隊是拓展香港及澳門業務的最佳方法。

Angel Young is the Managing Director for Nielsen Hong Kong and Macau.

A native of Hong Kong and an accomplished business leader with a Nielsen career spanning almost 20 years, Ms. Young possessed all-rounded expertise in understanding consumer behaviour across what they watch and buy. With a breadth of industry experiences across Hong Kong, Taiwan and China, she was instrumental to the success of recent major product enhancements and capability building efforts. Ms. Young was the Business Process Improvement (BPI) leader of Nielsen Greater China.

She is a firm believer of client-centricity with a strong innovative mindset. Simple, open and integrated culture is a key enabler to bring Hong Kong & Macau business to a newer height.

主講嘉賓簡歷 Speaker Profile

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何建邦先生Baidu International 總經理

Mr. Frankie HoGeneral Manager, Baidu International

Frankie擁有超過15年的網絡廣告經驗，專業從事金融﹑旅遊及零售等行業。他曾任雅虎香港銷售主管，與多間Fortune 500公司合作網絡廣告項目，包括IBM﹑HP及Dell等。中國搜索（亞洲）有限公司是百度在香港、台灣及新加坡的獨家廣告代理商，為該市場的廣告客戶提供有效的百度廣告方案，助他們成功開拓中國市場。

Mr. Frankie Ho is one of the Internet veterans in Hong Kong who has successfully developed various ROI driven online solutions to top-tier MNCs and premier brands in Hong Kong and the region. Frankie has over 15 years of solid experience and knowledge in the region's banking, finance, travel and retail sectors, with proven team leadership skills in driving data optimization solutions for clients whose campaigns are complex in scale and coverage.

Prior to joining China Search, Frankie was the Head of Sales in Yahoo! Hong Kong, specializing in new business and partnership development for Yahoo!'s search and performance display solutions. In addition, he has previously worked with various Fortune 500 companies such as IBM, HP, DELL Computer on e-business projects.



以全渠道網上營銷策略拓展中國市場中國被譽為全球網絡市場發展最迅速的國家，擁有超過6億互聯網用戶，其中多達九成網民透過智能電話連接上網，可見中國網絡市場的發展潛能極為龐大。Frankie將藉是次機會與各業界人士剖析中國網上營銷市場發展趨勢及策略，內容包括：

• 國內網絡及移動市場發展及趨勢

• 中國電商市場營銷策略及消費者行為數據

• 香港企業如何以網上營銷策略拓展中國市場並精準接觸目標客戶

• 分享最佳實戰經驗及案例

Tapping into the Lucrative China Market with an Omni-Channel Strategy

China is poised to become the biggest online marketplace in the world. It is home to over 688 million internet users and 90% of whom access the web via their smartphones. China is one market you cannot ignore and the rate of its recent digital growth is nothing short of astounding. In this session, Frankie will share his firsthand experience with China's digital landscape and insights including:

• Upcoming digital marketing trends & the rise of mobile marketing in China

• Deep dive into China e-Commerce market & the evolving consumer behaviours

• Delving into how HK marketers can leverage digital channels to promote their brand and engage with Chinese audiences

• Sharing of case studies and best practices

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Mr. Luca BarberisZALORA Hong Kong, Managing Director

Luca Barberis為亞洲大型網購時裝平台ZALORA的香港營運總監，帥領香港包括由行銷、公關、公司合作夥伴關係營運、採購及物流等業務運作。

L u c a 調任 Z A L O R A 香港營運總監一職前負責ZALORA馬來西亞地區的行銷業務，帶領ZALORA成為馬來西亞其中一個首屈一指的時裝品牌及網購平台。

Luca加入Rocket Internet及ZALORA之前，曾就職於Google，為每季盈利超過六百萬美金的客戶不論是創業公司或是大型企業 — 提供關於網絡營銷、跨國業務擴張及在線增長戰略的專業意見。

Mr. Luca Barberis is the Managing Director of ZALORA Hong Kong. Heading the Hong Kong market, he leads the local operations, from marketing, public relations, partnerships to buying and logistics.

Luca was previously responsible for ZALORA Malaysia marketing efforts, successfully making ZALORA one of the best known fashion brands and online shopping portals in Malaysia.

Before working with Rocket Internet and ZALORA, Luca held the position of Account Manager at Google, where he managed a $6+ Mil/Quarter portfolio of businesses (from start-ups to large enterprises), advising customers on a range of topics such as online marketing, international expansion and online growth strategy.



東南亞及香港時裝電商市場先驅領導力ZALORA香港營運總監Luca Barberis將會從採購、營銷及營運三方面與嘉賓探討企業如何在零碎而未成熟的東南亞市場及香港電商市場確立領導地位。

Luca更會舉例分享ZALORA作為網上購物平台獨特的線上聯通線下營銷模式，如通過合作夥伴方式、媒體關係、活動策劃及開設期間限定店等線下市場推廣途徑以塑造品牌形象。

Fashion E-Commerce Leadership in South East Asia and Hong Kong

Luca Barberis will discuss about sourcing, marketing and operations capabilities needed to build a leadership position in e-commerce in fragmented and non-mature markets such as South East Asia and Hong Kong.

Specific emphasis will be put on how online players can leverage on physical marketing channels such as partnerships, public relations, events and pop-up stores to have a deeper marketing reach.

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鄭善強先生電視廣播有限公司執行董事兼總經理

Mr. S K CheongExecutive Director & General Manager, Television Broadcasts Limited

鄭善強先生於一九八九年加入電視廣播有限公司，現任公司執行董事兼總經理、TVB.COM 的首席執行官及電視廣播有限公司旗下多家附屬公司之董事局成員。鄭先生除了負責電視廣播有限公司的市場推廣及管理事務外，亦積極拓展出版、網絡、手機電視及地面數位電視的業務。

他亦是香港管理專業協會會士和執行委員會委員，以及英國特許巿務學會資深會員，持有馬來亞大學數學系一級榮譽學位及英國皇家特許行銷學會市場學深造文憑。在加入電視廣播有限公司前，鄭先生為 J Walter Thompson (JWT)的Regional Media Director，負責JWT於亞太區的媒體策劃及購買活動。

Mr. S K Cheong, 59, is Executive Director & General Manager of Television Broadcasts Limited (TVB). He joined TVB in 1989.

Mr. S K Cheong is responsible for marketing, strategic development technology oversight and general management matters at TVB. He oversees development initiatives such as publishing, internet development, mobile TV development, and Digital Terrestrial TV. He is CEO of TVB.COM and sits on the board of many of the subsidiaries of the company.

He holds a First Class Honours degree in Mathematics from the University of Malaya and a Post-Graduate Diploma in Marketing of the Chartered Institute of Marketing, U.K.

He is a Fellow of the Hong Kong Management Association (HKMA) and also of the Chartered Institute of Marketing U.K., as well as being a Chartered Marketer, and past Chairman of the Chartered Institute of Marketing’s Hong Kong Regional Board.

SK currently serves on the Executive Committee and Council of the HKMA and is also the Chairman of its Marketing Management Committee.

Before joining TVB, SK was the Regional Media Director of J Walter Thompson (JWT), overseeing media planning and buying activities for JWT in the Asia Pacific region.



全渠道市場推廣及零售Omni-Channel Marketing / Retailing

Omni-Channel Marketing / Retailing ("OCM") is conceptually appealing and intuitively in line with the digital disruption of the world. However, the strategy of new channel development, particularly new digital channels, must not be blinded by the idea of "more is better". Retailers need to consider carefully what exactly is the new and unique value added to consumers in the context of consumer's rich choices and competitor's offerings. Also, the retailer must ask himself if he is willing and able to invest sufficiently to execute with perfection the new channel(s).

The speaker will also cover some new developments in the TV medium which are relevant to omni-channel marketing and talk about how the TV industry is coping with digital disruption.

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主持人 Moderator

陳紀新先生香港零售管理協會執委會成員

Mr. Tom ChanExecutive Committee Member, Hong Kong Retail Management Association

陳紀新先生現任香港電訊有限公司商業客戶業務董事總經理，負責企業及批發市場電訊業務。他亦掌管香港電訊的專業客服業務，以及管理公司的物業資產。陳先生於出掌現職前，在電訊盈科歷任不同的管理及行政要職，包括財務、監管事務、營運、營銷及市場推廣。他於2006年至2012年1月期間擔任個人客戶業務董事總經理。陳先生是專業會計師，於1988年加入HKTL所屬集團之前曾擔任審核及財務分析工作。陳先生1982年7月畢業於英國卡迪夫大學(Cardiff University)，持有經濟學及社會學學士學位。他自1990年10月成為英國特許公認會計師公會(Association of Chartered Certified Accountants) 及自2001年2月起成為英國特許市務學會(Chartered Institute of Marketing)的資深會員。

Mr. CHAN Kee Sun, Tom is the Managing Director, Commercial Group, Hong Kong Telecommunications (HKT) Limited, responsible for the telecommunications business for the enterprise and wholesales sectors. He also oversees the teleservices business of HKT and the management of the Company’s property portfolio. Before his present appointment, Mr. Chan had held various management and executive positions within PCCW in the areas of finance, regulatory affairs, operations, as well as sales and marketing. He was Managing Director of the Consumer Group from 2006 to January 2012. As a professional accountant, Mr. Chan was engaged in audit and financial analyst positions prior to joining the HKTL group in 1988. Mr. Chan graduated from Cardiff University, UK with a Bachelor of Economics and Social Studies degree in July 1982. He is a fellow member of the Association of Chartered Certified Accountants since October 1990 and the Chartered Institute of Marketing in the UK since February 2001.


第二節無懼逆境的零售生命力Session II Retail Rejuvenation: Great Leap

Forward Despite Downturns

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「今時今日，『咁』至係家居服務業」過去十多年，香港的傢俬家品業既未能直接受惠於自由行政策，更受累於租金飊升及百物騰貴之境。實惠集團如何憑藉其企業核心價值凝聚力量？如何運用科技與創新扭轉局勢？香港人的居住面積越來越小，這個住宅物業市場的困局，如何影響實惠？是危是機？

This is it…. The Home Furnishing Industry Today

The Individual Visit Scheme has been in operation for more than a decade but Hong Kong’s home furnishing market has yet to benefit. At the same time, the sector’s development has been hampered by skyrocketing retail rents and soaring prices. How have Pricerite Group’s core values enabled the company to continue to thrive? How have technological innovation and applications helped the Group weather the situation and cater for residents’ needs as flat sizes shrink? Is the current residential market downturn presenting an opportunity or threat to Pricerite?



關百豪先生 JP時富投資集團有限公司(實惠集團) 董事長

Mr. Bankee Kwan, JPChairman, CASH Group – Pricerite

關先生為時富集團董事長兼行政總裁 (SEHK: 1049)。憑藉集團獨特的企業文化及核心價值，時富從單一的證券業務發展成一家多元化的綜合服務企業，旗下品牌包括時富金融(SEHK: 510)、實惠集團(Pricerite)、時富量化金融、网融中国等。

關先生一直致力透過科技創新及應用，專注提升集團旗下品牌的客戶體驗。於1998年，時富金融成為首家企業在香港開發網上證券交易，及後更是首家發展移動交易平台的金融機構。於2003年沙士期間，實惠家居率先開發網購平台，以方便顧客足不出戶仍可選購日常家居用品。近年，實惠家居除了是全港最大型的家居用品連鎖店外，更是首家結合線上線下家居用品平台的專門店，提供「全渠道」(omni-channel) 購物模式，為所有平台的顧客提供無縫的服務。

於2009年12月，關先生於Enterprise Asia舉辦的亞太企業家獎項頒獎典禮中，榮獲「年度企業家大獎」殊榮，以表揚關先生傑出的企業家成就及彼對經濟和社會作出的重大貢獻。於2016年4月，關先生被IAIR選為「年度人物－傑出亞洲領袖」，IAIR是世界著名財經金融雜誌，其每年舉辦的「IAIR大獎」旨在表彰世界各地致力提倡創新及可持續發展的傑出人士。

Mr. Bankee Kwan is the Chairman and CEO of CASH Group (SEHK: 1049). Starting out as a brokerage, CASH has developed into a multi-faceted service conglomerate, powered by a unique corporate culture and core values. The Group includes CASH Financial Services Group (CSFG, SEHK: 510), Pricerite Group, CASH Algo Finance Group, and Net2Gather (China).

Mr. Kwan is dedicated to applying the latest technology and innovation to enhance the Group’s services and client experience. In 1998, CFSG became the first in Hong Kong to develop online securities trading. Later, the company pioneered mobile trading in the city. During the SARS period in 2003, the Group’s home furnishing innovator, Pricerite, initiated a web store for customers to purchase daily household items without leaving home. Now the largest home furnishing chain in Hong Kong, Pricerite recently integrated its online and offline shopping platforms to create an omni-channel retailing business model. This novel approach was the first of its kind in Hong Kong’s home furnishing market, offering a seamless way to serve customers across all channels.

In December 2009, Mr Kwan was named “Entrepreneur of the Year” in the Asia Pacific Entrepreneurship Awards, organised by Enterprise Asia. The award honoured his entrepreneurial success and significant contributions to the region’s economic and social development. In April 2016, Mr. Kwan received the “Man of the Year for Leadership in Asia” award from IAIR, one of the world’s leading financial magazines. The annual IAIR Awards recognise outstanding professionals who actively promote excellence in innovation and sustainability.


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梁馨蘭女士星光實業有限公司業務拓展總監

Ms. Jessica LeungBusiness Development Director, Star Industrial Co. Ltd.

一個企業家如何逆流而上在這個年頭社會各界常說『香港工業已經進入夕陽時代』；年輕一輩沒太多人願意入行；不注重技術含量的企業惡性競爭；廠房北遷從而令到工業在香港經濟中漸漸失去其重要角色。面對以上種種，一個67年的香港品牌如何在逆境中繼續找到自己的位置 ﹖又如何繼續找到方法陪伴香港(人) 繼續於現今的逆境中撐過去?

How Does a Family Business Manage to Survive the Adversity?

Many thinks that Hong Kong manufacturing industries are at their sunset phase, young generations are not willing to enter the business; destructive competition has ruled out the skill-based industries; production plants moving up north in the eighties, etc., seem to make Hong Kong manufacturing industries losing its place. How does a 67-year old Hong Kong brand find its position through the adversity? How does it continue to grow and develop with the new generations?


梁馨蘭小姐現為星光實業有限公司之業務拓展總監。作為家族生意第三代負責人，梁小姐在美國聖地雅歌的 Alliant International University 修畢其 MBA 學位。集合過去近 10 年從事公關工作的經驗，梁小姐在公司負責一切有關銷售及市場推廣、產品之研究及開發、生產及物流，並致力開發海外市場。最近，梁小姐在深圳開了第一間分公司，為業務方面帶來更多商機。

展望家族的生意及行業的將來，梁小姐全心全意積極拓展業務，帶領 180 位員工，實行現代化生產，配合新穎的管理方法，讓公司繼續成為行業之領導。

Jessica Dawn Leung - The Business Development Director of Star Industrial Co., Ltd., 3rd generation of the family business, graduated with a MBA degree from Alliant International University, San Diego, together with decade of experience in public relations, Miss Leung is in charge of the company's sales and marketing, research and development, production and logistic, as well as to further expand the overseas markets. Miss Leung has recently opened a branch office in Shenzhen, China, bringing in more opportunities for the company.

In viewing the future of the family business and the plastic industry, Miss Leung is also devoting her energy, leading 180 staff, implementing new technologies and management style, continuing to be the leader in this profession.


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香港運動零售之演化歷程香港運動零售業經歷着不斷的演化，從90年代中期只著重運動功能之較小眾需求，擴展至今千禧年代多元化的市場，把消費者生活的模式及潮流的元素也融匯當中。Janis希望透過這演化歷程，與大家分享太古資源在箇中的經驗，包括如何乘着運動市場消費趨勢的改變，把握機遇，確立馬拉松， GigaSports，Catalog 及 d2r不同市場定位的創新零售概念，並迎著市場改變帶來的挑戰，在這不斷演化的運動市場中，同時實現並保持領導性的地位。

The Evolution of Sports Retailing in Hong Kong

Sports retailing in Hong Kong has been evolving from a relative niche segment focusing on pure functional approach in mid 90s to a diversified spectrum extending into lifestyle and fashion since the millennium. Janis would like to share Swire Resources’ journey and experience in riding the changing consumer trends in sports market, turning them into growth opportunities through new and differentiated retail concepts of Marathon Sports, GigaSports, Catalog, d2R and how to manage various challenges throughout the way to achieve and sustain the market leadership position.



譚錦儀女士太古資源有限公司董事總經理

Ms. Janis TamManaging Director, Swire Resources Ltd.

譚錦儀小姐現任太古資源有限公司董事總經理。太古資源為太古股份有限公司旗下貿易及工業部之附屬公司，主要業務包括運動悠閒鞋、服裝之品牌推廣分銷及零售。

身為太古資源董事總經理，譚小姐負責公司的整體策略性發展和營運。在此之前，譚小姐曾為太古資源董事及營運總監，負責香港及中國零售企業的整體發展和管理。

在加入太古資源有限公司前, 譚小姐任職於怡和消費產品部，負責市場推廣及銷售，對快速食品和個人護理等的消費品品牌有着豐富的經驗。

譚小姐1988年畢業於香港大學，並於2002年在香港中文大學取得EMBA學位。她亦曾參加由太古集團在Insead管理學院、清華大學及美國史丹福大學所舉辦之高級行政人員課程。

Janis Tam is currently the Managing Director of Swire Resources Limited. Swire Resources is a subsidiary under the Trading & Industrial Division of Swire Pacific Ltd specialized in Brand Marketing, Distribution and Retailing of international sports and lifestyle brands in HK and China.

Being the Managing Director of Swire Resources, Janis oversees the overall strategic development and business operation of the Company. Her preceding roles as COO and Director in the organization involved the overall development and management of retail businesses for Hong Kong and China.

Prior to Swire Resources Ltd, Janis started her career in the marketing and sales function of Jardine Consumer Products managing fast moving consumer brands in food and personal care sectors.

Janis graduated from University of Hong Kong in 1988 and later earned her EMBA degree from Chinese University of Hong Kong in 2002. She also attended Swire leadership programs from Insead, TsingHua and Stanford University.


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羅開光先生大家樂集團主席

Mr. Sunny LoChairman, Café de Coral Holdings Ltd.

《用眾》篇 - 如何確保飲食集團持續發展飲食業是勞工密集的行業，大家樂集團在過去四十多年，透過不斷創新，提供內部創業機會，培育飲食業專才，並創造多個領導品牌。面對當前巨大及急劇變化的經營環境，企業如何確保業務可持續發展？大家樂集團主席羅開光先生將一一分享他多年管理人材的心得。

Talents Management - How a Catering Group Ensures its Sustainable Development

Catering is a labour intensive industry. In the past 40 years, the Café de Coral Group has nurtured catering professionals and created leading brands in the catering industry through providing internal entrepreneurial opportunities. In the face of enormous and rapid changes in business environment, how should a corporation ensure its business to develop sustainably? Mr. Lo Hoi Kwong, Sunny, Chairman of the Café de Coral Group, will share with us his experience.


羅開光先生碩士畢業後於美國及歐洲擔任工程師。1982年加入大家樂集團，處理家族生意，主理新加坡及海外業務。1985年回港後出任集團執行董事，羅先生見證大家樂集團由1986年正式成為上市公司，發展至今成為亞洲最大的餐飲上市集團之一。在任35年間，羅先生先後負責各業務單位的發展及管理，並推動集團多項重要發展，包括廠房的投資及集團併購工作。羅先生先後於1997及2012年獲集團委任為行政總裁及首席執行官，近年專注策劃集團的傳承及可持續發展。羅先生擁有史丹福大學化學工程碩士學位。現為香港零售管理協會執委會委員。

Mr. Lo started his career as an engineer in the USA and Europe. In 1982, he joined the Café de Coral Group, his family business, to oversee the operations in Singapore and overseas. Mr. Lo returned to Hong Kong in 1985 and was appointed the Executive Director of the Café de Coral Group. Mr. Lo witnessed the development of the Cafe de Coral Group from a listed company in 1986 to one of the biggest listed catering groups in Asia.

During his 35 years of service, Mr. Lo developed and managed a significant range of business units and drove the Group’s key achievements, including investment in plants and M&A projects.

Appointed by the Group as the Managing Director and Chief Executive Officer in 1997 and 2012 respectively, Mr. Lo recently focuses on the succession and sustainable development of the Group. Mr. Lo holds a Master’s Degree in Chemical Engineering from Stanford University. He is currently a member of the Executive Committee of the Hong Kong Retail Management Association.


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2017 年度全年評審探訪 ( 綜合第 1 至第 4 季成績 )

報名評審時刻獎項

2016 年 7 月 4 日 - 9 月 5 日* 提早報名優惠至 8 月 15 日

2016 年 10 月 - 2017 年 9 月

2. 客觀評審成業界服務支持

1. 歷史悠久廣為業界支持

3. 覆蓋廣泛涵蓋超過 20 零售類別

計劃邁進 20 年服務評審全年無休

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香港零售管理協會於一九八三年由一班擁有長遠使命的零售商共同創辦。成立三十三年以來，本協會在促進本地零售業發展及代表業界意見，一直扮演著重要角色；與此同時，本協會透過教育、培訓及獎項等活動，致力提升零售業的專業地位。

本協會乃香港主要的零售協會，至今會員公司店舖逾七千八百間，僱員數目佔本港總零售僱員超過二分一。本協會亦是泛亞太區零售商協會聯盟香港區的唯一零售協會代表，並為聯盟之創會會員之一，該聯盟的會員遍及十七個亞太地區及國家。

The Hong Kong Retail Management Association (HKRMA) was founded in 1983 by a group of visionary retailers with a long-term mission to promote Hong Kong's retail industry and to present a unified voice on issues that affect all retailers. Established for 32 years, the Association has been playing a vital role in representing the trade, and raising the status and professionalism of retailing through awards, education and training.

Today, HKRMA is the leading retail association in Hong Kong with membership covering more than 7,800 retail outlets and employing over half of the local retail workforce. HKRMA is one of the founding members of the Federation of Asia-Pacific Retailers Associations (FAPRA) and is the only representing organization from Hong Kong. FAPRA members cover 17 Asian Pacific countries and regions.

香港零售管理協會Hong Kong Retail Management Association

旗艦獎項Flagship Awards

傑出服務獎 Service & Courtesy Award

傑出服務獎創辦於1986年，以嘉許服務表現出色的前線員工為使命，藉此提高香港整體零售服務水平及提升國際競爭力，被譽為零售業界的奧斯卡盛事。傑出服務獎發展30年至今，已遠遠超越一個服務比賽，而是企業打造「員工認同文化及服務文化」的全面解決方案。

Crowned as the “Oscars of the retail trade”, the Service & Courtesy Award, founded by Hong Kong Retail Management Association (HKRMA) in 1986, has been one of the most supported events by the retail industry. Today, the Award has gone far beyond a service competition and became a total solution of staff engagement & service enhancement for corporates.

神秘顧客計劃 Mystery Shopper Programme

「神秘顧客計劃」自1996年創辦以來，廣受本港眾多零售機構支持，用以評估其服務質素，並獲公認為同業間互相衡量服務水平的標準。計劃推出至今，已進行超過90,000次的神秘顧客評審採訪，參與的公司有數百個品牌，覆蓋十多個不同的零售產品及服務組別。

The HKRMA Mystery Shopper Programme was introduced in 1996 and has received positive feedbacks from members and fellow retailers. It serves as a benchmarking tool for participating companies to improve the overall customer service standard in Hong Kong’s retail industry. Since its launch, the Programme has successfully carried out more than 90,000 visits to hundreds of brands covering a wide spectrum of retail categories including goods and services.

香港工商業獎：顧客服務 The Hong Kong Awards for Industries – Customer Service

「香港工商業獎」是獲香港特別行政區政府支持的獎勵計劃，旨在表揚和鼓勵有傑出成就的廠商和企業，當中「香港工商業獎：顧客服務」組別自1997年來由香港零售管理協會主辦。過去數年，此獎項獲來自多個不同行業的公司參加角逐。

The Hong Kong Awards for Industries is championed by the HKSAR Government and aims to recognize as well as to promote successful practices and strategies in different aspects of industrial and service performance. The Association is proud to be the leading organizer for the award category on “Customer Service” since 1997, which has received keen participation from a diverse portfolio of business enterprises.

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香港零售管理協會服務Services of Hong Kong Retail Management Association

政策倡議 Advocacy

• 立法意見及公眾諮詢 Submission on Legislation and Public Consultation

教育及培訓 Education & Training

• 零售業資歷架構 Retail QF

• 職學創前路先導計劃 Earn & Learn Scheme

• 零售管理/營運管理專業文憑 Professional Diploma in Retail Management / Retail Operation Management

• 工作坊 / 研討會 / 講座 Workshop / Conference / Seminar

• 考察團 Study Tour

旗艦活動 Flagship Programmes

• 傑出服務獎 Service & Courtesy Award

• 神秘顧客計劃 Mystery Shopper Programme

• 香港工商業獎 Hong Kong Awards for Industries

行業焦點及刊物 Industry Watch & Publications

• 零售業統計數據 Monthly Retail Sales Statistics

• 薪酬 / 服務趨勢 Salary / Service Trend

• 季刊及年刊 Newsletter & Year Book

• 中小企零售商指引：零售攻略 SME Guidebook

交流活動 Networking

• 午餐會 Luncheon

• 周年晚會 Annual Ball

• 商貿配對 Business Matching

中小企支援計劃 Support Programmes for SME

• 中小企工作坊/研討會/講座 SME Retail Workshop/Conference/Seminar

• 零售中小企優質服務獎 SME Service Excellence Award

• 考察團 Study Tour

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研討會 Conferene rogram Rundown - HKRMA€¦ · Session I Driving Growth in the World of Omni-Channel Retailing ... 我們亦會和你分享 ... mindset. Simple, open and integrated

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