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CEO AGM presentation Jen Scoular 20 August 2014
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CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Jun 25, 2018

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Page 1: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

CEO AGM presentation Jen Scoular

20 August 2014

Page 2: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Agenda • The year under review • 2013-14 financial accounts • Reserves • Crop estimate • 2014-15 budget • Primary growth partnership • MBIE

Page 3: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

The year under review DUCKS IN A ROW: • $8.6m 5 year PGP programme secured • Cross industry strategy • $136m value for industry

• $102m in export markets • $33m in NZ market

• Very successful grower conference • MBIE $5m five year R&D for avocado industry • Reviewing, improving operating systems

Page 4: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

The year under review

DUCKS IN A ROW: • $8.2m PGP secured • Cross industry strategy • $136m value for industry

• $102m in export markets • $33m in NZ market

• Successful grower conference • MBIE $5m five year R&D for avocado

industry • Reviewing & improving systems

HOW? • Leverage expertise • Build capability • Sharing information • Engagement:

• AVEC • Rural professionals • Working groups

• Monitoring & reporting • Benchmarking

Page 5: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

The year under review

Resources: Board support to drive success Team aligned to deliver on strategy

The Prize: $280m sales

12 t/ha By 2023

Page 6: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Drivers for change

• Board required CEO to develop 5 year plan • Far North growers remit on alternative funding • Growers at roadshows wanting answers on NZ market • 2011-12: “don’t let this happen again”

We are listening…

Page 7: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

“Business as Usual” to Growth

Business as Usual, BAU • Strong relationship with growers • Export system including quality standards • Implement promotions in export and NZ markets • R&D programme • Strong cross-regional governance

MBIE R&D – funded externally

Primary Growth Partnership: - Co-investors - In-kind contribution - $4.3m govt funding

Page 8: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

A growth industry

ENGAGEMENT/PARTNERS Scientists, Plant & Food

Rural professionals Govt: MBIE, MPI, NZTE

Other industries Nutritionists

Media/PR agencies

CROSS INDUSTRY Growers, Packers, Processors, NZ Marketers, Exporters, NZ Avocado, Board

Page 9: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

5 year plan – in review

To ensure the industry produces a consistent and sustainable supply of New Zealand avocados to meet consumer needs

An effective framework enables the NZ avocado story to be told, which supports market retention & development which delivers value to growers

To engage stakeholders to achieve an integrated NZ avocado industry

Supply

Demand

Strong industry

Optimise value from export markets

Optimise value from the NZ market

Export return

NZ market return

VISION: to maximise industry value over the long term

Page 10: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

2013-14 Results

Page 11: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Revenue 2013-14 2012-13 2011-12

Commodity and other levies 1,432.5 1,032.7 1,378.4

Promotion levy 627.4 243.4 744.0

EMS management fee 392.1 395.6 1,004.9

Registrations 229.5 181.1 265.5

Other income 117.9 146.7 97.6

Total Revenue 2,799.5 1,999.5 3,490.4

Expenses

Communications 168.9 215.9 170.5

Promotions & market development 366.9 215.0 708.9

Export management & systems 260.3 315.7 334.4

Research & development 151.5 92.2 216.9

Director Fees 113.7 132.6 119.3

Other Governance 77.9 144.5 133.2

Salaries and overheads 1,333.1 1,359.0 1,340.7

Total Expenses 2,472.4 2,475.0 3,023.8Net Surplus / (deficit) 327.1 -475.5 466.6

2013-14 Financials $000’s

Page 12: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Actuals Actuals Actuals

2013-14 Allocations 2013-14 2012-13

Communications 168.9 330.3 499.1 608.8

Promotion and mkt dev 366.9 102.2 469.2 289.3

Export system 260.3 446.4 706.8 680.0R&D programme 151.5 296.3 447.8 508.8Governance 191.6 114.0 305.6 350.7

Salaries, overheads, depn 1,333.1 -1,289.3 43.8 37.4

Total costs 2,472.4 0.0 2,472.4 2,475.0

Total excluding promotion 2,003.2 2,185.8

Allocated costs – comparatives $ 000’s

Page 13: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

NZ AGA Group Accounts

NZAGA + AIC = Group

Revenue 2,085,828 713,629 2,799,457

Intercompany Revenue 1,194,914

Total Revenue 2,085,828 1,908,543

Expenses 563,828 1,908,543 2,472,371

Intercompany Expense 1,194,914

Total Expenses 1,758,742 1,908,543

Surplus 327,086 - = 327,086

Page 14: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Reserves Year ended April 2009-10 2010-11 2011-12 2012-13 2013-14 Total

$ 000's B/fwd Deficit Surplus Surplus Surplus Deficit Surplus C/fwd

Total reserves 1,232.7 -247.5 344.8 164.8 466.6 -475.5 327.0 1,812.9

"Ring-fenced"

Promotions 32.6 88.6 34.1 -59.1 -45.8 158.2 208.6

ASBV'd -475 96.5 76.9 185.4 60.8 - -

Spent out of reserves

Capital Expenditure -52.2

Balance 985.2 1,330.0 1,494.8 1,961.4 1,485.9 1,812.9

2009

Page 15: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Crop estimate

Total volume 6.2 2.6 3.6 4.9 6.8 7.2

Page 16: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

2014-15 2013-14 2012-13 2011-12

Revenue Budget Actuals Actuals Actuals

Commodity and other levies 1,455.3 1,432.5 1,032.7 1,378.4

Promotion levy 900.0 627.4 243.4 744.0

EMS management fee 675.0 392.1 395.6 1,004.9

Registrations 313.2 229.5 181.1 265.5

Other income 166.9 117.9 146.7 97.6

Total Revenue 3,510.4 2,799.5 1,999.5 3,490.4

Expenses

Communications 210.8 168.9 215.9 170.5

Promotions & market development 1,119.0 366.9 215.0 708.9

Export management & systems 361.5 260.3 315.7 334.4

Research & development 107.7 151.5 92.2 216.9

PGP 148.9

MBIE 112.5

Director Fees 120.6 113.7 132.6 119.3

Other Governance 111.4 77.9 144.5 133.2

Salaries, overheads, depn 1,436.2 1,333.1 1,359.0 1,340.7

Total Expenses 3,728.6 2,472.4 2,475.0 3,023.8Net Surplus / (deficit) -218.2 327.1 -475.5 466.6

2014-15 Budget

Page 17: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Budget Actuals Actuals Actuals

2014-15 2013-14 2012-13 2011-12

Total costs 3,728.6 2,472.4 2,475.0 3,023.8

less promotions 1,119.0 366.9 215.0 708.9

2,609.6 2,105.4 2,260.1 2,315.0

Primary growth partnership 148.9

MBIE 112.5

2,348.1 2,105.4 2,260.1 2,315.0

Budget costs

Page 18: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4
Page 19: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

NZ Avocados Go Global

Page 20: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

PGP Funding Total cost

NZ Avocado -investment in activities 5,235,926

Co-investors - cash for activities 625,120

Industry - in-kind 2,701,757

NZ Avocados Go Global investment 8,562,804

Govt cash investment 4,281,402-

BAU - not new cash 546,972-

Co-investors cash 312,560-

less in-kind - cash not paid, but reimbursed 2,701,757-

NZ Avocado "cash" over 5 years 720,113

2014-15 148,900

Page 21: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4

Industry activity, crown investment and your input is required

Page 22: CEO AGM presentation - Avocado Industry Council · CEO AGM presentation Jen Scoular 20 August 2014 . ... Promotion and mkt dev 366.9 102.2 469.2 289.3 ... Promotion levy 900.0 627.4