A Real Estate Services Marketing Proposal Presented by: Agent Name CENTURY 21 [ Insert dba ] Contact Info / Address Prepared for: Seller(s) Name Address Property to be marketed: Insert Address Here Property Address Insert Property Photo Here NOTE TO USER PLEASE CUSTOMIZE THIS PRESENTATION AS APPROPRIATE. THIS DOCUMENT WILL NOT INCLUDE 2008 ADVERTISING PLANS / UPDATES UNTIL MARCH 2008
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
• 85% of sellers used a broker or agent to sell their home*• 76% of sellers placed their home on the Internet with the assistance of a
real estate agent*
• My mission statement– “I strive to make the sale of your home and all of the associated
activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
Page 3
The value and importance of real estate professionals has not changed!
• My company’s strengths– Years of experience – Number of agents
• My company’s awards & recognition• Strength of the CENTURY 21 brand
– Millward-Brown results• CENTURY 21® continues to be the most recognized name in real
estate*– CGRN/worldwide
• My Value
Page 4
*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis• Featured on National Website
Customized Services• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites
We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
What does “The Gold Standard” mean to you?
Gold is symbolic of three positive and distinct values
•Great financial value = Getting the best price for your home
•High performance achievement = Best trained associates
Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
•Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
•Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.
Q “Which of these agencies , if any, is the most recognized name in real estate?”
• Send “Just Listed “postcards highlighting your home to local area residents.• Advertise and hold agent/broker and buyer open houses.• List your property on our company website including a virtual tour, slide
show and photos of your home.• Internet marketing /banner on local websites; i.e., NJ.com, etc.• Have your listing posted to other real estate search websites like Trulia,
Google and Yahoo, that receive millions of visitors.• Send out electronic notices about your home i.e., eNewsletters and eCards.• Provide local advertising through _(insert here)_, (newspapers , radio or
TV).• Leverage the CENTURY 21® Global Referral Network to access leads from
Marketing Plan, Continued• Place colorful flyers or brochures describing your home next to the “for
sale” sign.• Introduce other unique marketing techniques appropriate for your property.
(Adjust this list as appropriate)– Enhanced listing display on Realtor.com site to make your property
stand out– Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com– Offer a Home Warranty program– Offer special Century 21 Mortgage financing options– Other special promotions (beware of local non-inducement laws)– Feature your property on my personal website– Place property on Craig’s List and other online classified websites for
maximum exposure• Make available a 24-hour a day voice-interactive response system to
• Open Houses – Actively promote open house showings for Brokers and Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted mailings
• E-Greetings – Online greeting cards directed to potential buyers• Local Advertising – Television, newspaper and local magazine• MLS – Place your home with the local Multiple Listing Service to make it
available to all local Brokers• Internet – Century21.com allows internet users to get information and
- with over 8,000 offices and 140,000 sales associates worldwide
• Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads
Home Buyers• 84% of all home buyers used the Internet as a tool when searching for a
home*• 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours*• There are over 200 million users of the Internet in the USA**
– 29% of home buyers first learned about the home they purchased using the Internet*
– 84% of first time home buyers used the internet as an information source in the home buying process*
The Search Areas on Century21.com• Century21.com is a consumer’s home buying and selling information gateway• The easy to navigate menu bar allows consumers to identify exactly what
they’re looking for• The site serves as a real estate resource library for consumers• Property Search
– Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
– Aerial views allow users to explore the property yard, street and neighborhood
• GoogleTM Real Estate• Trulia.com• Yahoo! Real Estate• LandAndFarm.com• Optimum Homes (Cablevision)• Openhouse.com• Wall Street Journal (Fine Homes)• Cityfeet.com (commercial)• Loopnet.com (commercial)• Frontdoor.com• List any other websites you work with here (i.e., Realtor.com,
• Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
• Online media is optimized to drive leads and response from consumers on your property.
• Automated email communications to buyers interested in your property
• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.