Centre for Tourism Management IMAGINATION, MEDIA POWER AND REPUTATION CONFERENCE THE HAGUE, CITY OF PEACE & JUSTICE MAY 30 -31, 2007.

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IMAGINATION, MEDIA POWER AND REPUTATION CONFERENCE

THE HAGUE, CITY OF PEACE & JUSTICE

MAY 30 -31, 2007

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http://www.youtube.com/watch?v=K3GueNAqHao

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MEDIA POWER

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Business is entering a new phase of long-term strategic thinking. Not

only must companies plan for their own economic wellbeing, but do so

in a way that fulfills social obligations and environmental

commitments. This is no longer a matter of choice, but increasingly

mandated by government regulations and global protocols

that set binding targets for business globally.

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Starbucks Top 20 Rank: 2 Rank among: Food Services: 1

For years now has paid fair-market prices to Third World coffee farmers and helped develop ecologically sound growing practices.

Starbucks is green, it's humane, it sells a popular product and provides a comfy place to hang out.

Investors have no complaints: If you had put $1,000 into Starbucks stock when the company went public in 1992, you'd have been $52,718.10 to the good at year-end 2006, vs. just $3,515.30 for the S&P 500.

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8 Key Reputation Attributes InnovationPeople ManagementUse of Corporate AssetsSocial ResponsibilityQuality of ManagementFinancial SoundnessLong-term investmentQuality of Products

Source: Fortune’s America’s Most Admired

Companies

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“TO BE BELIEVABLE WE MUST BE CREDIBLE. TO BE CREDIBLE WE MUST BE TRUTHFUL.” - EDWARD R. MURROW

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Al Gore’s "carbon footprint" for electricity use at home is $1,200 a month for the electron juice the

clan burns each month. For that, he buys $432 in credits -- $768

short each month.

cheatseekingmissiles.blogspot.com

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"I would only organize Live Earth if I could go on stage and

announce concrete environmental measures from the American

presidential candidates, Congress or major corporations.

"They haven't got those guarantees, so it's just an

enormous pop concert or the umpteenth time that, say,

Madonna or Coldplay get up on stage.

Source: Bob Geldof, Volkskrant 15 May 2007

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DECADE OF DISASTERS

Deadliest disasters (1994-2003): drought/famine (48 percent), floods (16

percent), earthquakes (16 percent), windstorms (10 percent), extreme

temperatures (eight percent), other (two percent).

In 2003, 76,806 were reported killed by disasters three times higher than the �

2002 figure. Disasters affected 255 million, inflicting estimated damage of at

least $56 billion. Source: IFRC

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TPG’s partnership with WFP.

Pride in the company and its worldwide reputation have also increased among the firm’s 161,000 employees.

TPG’s CEO, Peter Bakker said: “" By providing our skills, resources and people we have been able to assist WFP reach the hungry. We strongly encourage other private sector companies to join WFP in its fight against world hunger.”

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How bring about sustainable How bring about sustainable

future for Europe’s future for Europe’s

wilderness?wilderness?

Projects that make a

difference

Sustainable tourism in and

around the parks

Partnerships resulting in

international promotion

High quality

accommodation

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ROLAND SCHATZ

Reputation & Its Risks

''Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes'‘

Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium.'‘

Media Tenor in Harvard Business Review, Feb 07