Central Profile 2016 Europe Regional Leader · become the Broadline distributor of the year. In the central European poll CONTEXT ChannelWatch we have managed to succeed exceptionally

Central

Europe

Regional

Leader

Profile 2016

AT Computers, the largest Czech IT distributor has been ranking for many

years at the top of the poll for the best distributor of the year.

In the third year of the prestigious Channelword poll AT Computers got in total

40 % votes of all executive representatives of vendors, service suppliers and

the manufacturers of ICT and consumer electronic products and thus it has

become the Broadline distributor of the year.

In the central European poll CONTEXT ChannelWatch we have managed to

succeed exceptionally and by a wide margin to rank first in the “main distribu-

tor“ category.

Already for

4 years we

have been

the largest IT

distributor

AT Computers

40 %

17 %

16 %

10 %7 %

10 %

Broadline distributor of the year

Who is your main distributor?

Source: CONTEXT Channel Watch 2015

Dear friends,The aim of our company is to facilitate for you the work in selling

goods and services in the ICT field as much as possible. For

a number of years, our company has belonged to the absolute

top of distribution companies on the Czech and Slovak market.

Following the merger with the Polish company AB in October 2007,

we represent one of the largest distribution companies in the entire

Czech-Slovakia-Poland region. We are close to you in  7 cities

– Ostrava, Prague, Brno, Bratislava, Žilina, Warsaw and Wroclaw.

And further 24x7 on our portale www.atcomp.cz which ranks

among the best on the market.

We are constantly expanding the assortment of products, increasing

the quality of services in order to be your preferred supplier.

We believe that also friendly company culture and individual

approach which we have tried to provide to our customers

on a long-term basis, will contribute to a pleasant shopping

in our company.

We are also a company that puts a strong emphasis on comfort

and well-being of our employees to which we provide a rich array

of benefits and employee benefits.

We highly appreciate that we can make business with you

and I believe that our cooperation will further develop.

Aleš Kilnar,

Chairman of the Board

We offer you, our customers, what you require, in the needed structure, excellent quality and in the shortest time. But let’s be specific.

PeopleOur strength is in our people. Our strong, motivated, determined and synchronized team of professionals is ready to help you and to meet your requests effectively. AT Computers appreciates all its employees and is able to assess them accordingly, realizing that the people are the most valuable asset of the company.

Rich portfolioWe have what our customers need. A balanced and comprehensive product portfolio is avail-able to you. We offer computers of all world brands and we also produce own, high quality personal computers. We have the widest range of computer components. We supply servers, backup equipment and network solutions. Furthermore, at our place you can find software, peripherals, accessories and other products.

Individual approachWe sell in a modern and quality manner. We approach our customers individually. We have introduced and successfully used a system of Credit Management.

We apply individual approach also in the relationship to our employees, trying to satisfy each one of them in the maximum possible way.

We help to sellWe help you to sell. The sales of our product is supported by professional marketing with a focus on the brand, seller and end customer.

High-quality informationWe have for you fast and reliable information. A sophisticated web-online environment inter-connected with an information system whereby accurate and timely reports on the status of your order processing can be gained very easily.

Modern logisticsOur logistics is fast and reliable. As a customer, you will obtain exactly what you have ordered and you will obtain it in time. Our modern logistic center with ERP/WMS information system will take care of this.

Within 24 hoursWe prevent problems but if they do occur, there is a qualified technical support and

fast warranty claim service. Our triumph are so called urgent warranty claims –we will supply any requested part within 24 hours.

Our way

ATC SK/CZ turnover history (in million EUR)

(School Internet) project

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

100

50

200

150

300

350

250

400

500

450

600

650

700

750

550

We are the largest ICT

distributor in the Czech

Republic.

In the years 1998 - 2015

we produced 772 930 pc of PC.

Turnover in million EUR

Increase in %

2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001

458 405 382 350 317 324 295 266 224 203 182 162 135

13 6 9 10 -1,87 10 20 11 11 12,5 20 30

2014

609

33

2015

743

22

Oficiální distributor pro ČR, ocenění

za rozvoj distribučních kanálů

a aktivní práci se zákazníky

Oficiální OEM partner

Oficiální LSP partner

Autorizovaný ditributor pro ČR a SR

Personal computers

• Acer

• Apple

• AutoCont

• COMFOR

• Dell

• HP

• Lenovo

• Premio

• Triline

Notebooks, ultrabooks,

tablets, smartphones

• Acer

• Apple

• ASUS

• Dell

• Huawei

• HP

• Lenovo

• Samsung

Software

• Autodesk

• Corel

• Grisoft

• Kaspersky Lab.

• Microsoft

Servers and storage

• Cisco

• D-Link

• Dell

• Hewlett Packard

• Iomega

• Lenovo

• QNAP

• Synology

Monitors and projectors

• Acer

• AOC

• Apple

• ASUS

• BenQ

• Dell

• HP

• iiyama

• Lenovo

• LG

• NEC

• Philips

• Samsung

Printers and

consumable material

• 3D Factories

• Armor

• Brother

• Canon

• EPSON

• HP

• OKI

• Samsung

• TB

• Xerox

Printers and consuma-

bles Accessories for

PC, tablets and Mac

• Allsop

• Belkin

• Da-Lite

• DICOTA

• Genius

• Microsoft

• Logitech

• Trust

Components

• ASUS

• Corel/Pinnacle

• FORTRON

• Fractal Design

• GIGABYTE

• Intel

• Kingston

• LG

• Microsoft

• MSI

• PNY

• Samsung

• SAPPHIRE

• Seagate

• Western Digital

Digital and consumer

technology

• Apple

• Canon

• Nikon

• Samsung

• SONY

• TomTom

Network elements

and UPS

• ACTi

• Allied Telesis

• APC

• ASUS

• Canon

• Cisco

• D-Link

• HP

• NETGEAR

• OvisLink

• TP-LINK

• ZyXel

Smartphone and

wearable accessories

• Acer

• Apple

• Asus

• Fitbit

• Huawei

• Jawbone

• Microsoft

• Samsung

• Withings

Game consoles

and games

• EA

• Fnatic

• Microsoft Xbox

• Nintendo Wii

• Playseat

• SONY PlayStation

Complementary portfolio

Own brands of PC´s

Very strong and stable customer base

Petr Vaněk

Deputy Chairman of the Board

Individual approachEach of our customers is different, each is unique.

Therefore we attempt to get to know our customers

as best as possible and to provide them with services

in such a manner so that they are most suitable for

them and lead to their success.

Our merchants take care of the satisfaction of our

customers, therefore we take care of the satisfac-

tion of our merchants. We attempt to create the best

working conditions possible. We invest in education,

modern working tools and a pleasant environment.

Thanks to business university ATC programmes, our

merchants are always better informed than the com-

petition. We offer the opportunity to grow in profes-

sional qualification and in the job assignment within

our dynamic team.

The customers in

the CR and SR are

taken care of by

90 merchants!

Increasing number

of active customers SaleOur ideal geographical

location for providing

24-hour logistics within the

Czech Republic and Slovak

Republic

Headquarters: Ostrava

Branches: Praha

Brno

Bratislava

Žilina

CRSR

5 000

4 000

3 000

2 000

1 000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

PolandPraha

Brno

Ostrava

Žilina

Hungary

Czech

Slovakia

Austria

Germany

Bratislava

SpecialistsThe structure of our trade team is fixed which makes the orientation and communica-

tion with us easier for the customers. Each of our customers has, based on his orienta-

tion (SMB, Comfor, Premio, Triline, Digimax sale networks, retail, system integrators, etc.)

his own sales specialist in our company. There are specialists for each brand or line of

personal computers as well as experts on servers, storage, components, peripheries and

all other products of renowned brands from our portfolio. We are also very successful in

solving cashier and AUTOID systems and POS accessories.

We appreciate our specialists. We give them the possibility of further self-education,

supporting them with many motivational factors.

Call Center A top Call Center serves our customers for simple and effective communication.

Maximum cooperation with the partnerWe devote the highest attention and care to set up payment mechanisms, in particular

credits and invoices maturity. Also here we reflect individual needs and possibilities of our

customers and trade partners with the only goal – to achieve your maximum prosperity

and thus your unconditional satisfaction.

We help you to sell professionally

Martin Wanke

Marketing director

Training in the area of marketing, strategy and product

knowledgeWe realize the importance of personal meetings with you. Therefore

we organize these regular and vocational trainings:

• ATC Road Show – we will come to you to support your regional activities

(9 cities for 650 partners).

• Training in the area of products, marketing and strategy (2 000 different

partners, over 12 two day events). We meet with regular partners always

2 times a year, the trainings take two days.

• The other trainings are in the area of sales psychology, Networking Forum etc.

• Specialized technical trainings.

Printed materialsFor your customers, we manufacture well-arranged Czech datasheets

to our products and regular goods catalogues with end prices.

PeopleThe success of any company depends largely on the capabilities and profes-

sionalism of its employees. Therefore we approach our people with respect

and attempt to repay them properly for their work, for example by organizing

corporate parties and other events.

Motivation competitions and programmesMy life is just great (Žiju si!) – a year-long programme in which you can get

a range of presents and prizes throughout the year. Moreover, we organize

often attractive trips for the best partners (European Football Championship,

Ice Hockey World Championship, skiing, beer feasts etc.).

EventsEach day we offer a number of product events – interesting bundles or com-

petitions in the sale of selected goods. Over 300 promo actions a year.

Perfect and fastThese two words precisely characterize our logistic department. 70 experienced

employees of the modern logistic department with two external storage locations

make sure that everything our customers require is stored, taken from the warehouse,

packed and sent every day. Thousands of packages a day and a perfectly functioning

incoming and outgoing goods, that is our daily bread.

AutomationThe entire logistical process is highly automated. All operations are controlled by ERP

and WMS information system. Registration, movement and assembly of goods are

monitored exclusively by means of a bar code. We make the consignments in real

time. Thousands of items of high-turnover goods is available in a very short time due

to the unique system of order- picking and packaging. We check whether the con-

signments are complete by scanning the goods. Of course, we will pack every con-

signment perfectly and equip it with the elements for the identification of unauthor-

ized tampering of the package.

Our visiting card?We attempt to enable our employees to do their work cheerily and not to take it only

as a boring obligation. The way of motivation but also extra allowances for meal and

a variety of other benefits correspond to this conception.

Every day there is in average over 33 thousand of pieces of goods in 5 000 items

which are released and processed. On the busiest days of the year we despatch over

7 000 consignments a day. And if you have any comment to our distribution? Let us

know about it so that we can even improve our work for you!

Wide offer of transportWhen shipping our consignment to our customers, we cooperate with all the leading

package and pallet carriers in the CR – DPD, Česká pošta, Geis parcel CZ, Geis CZ,

Gebrüder Weiss – thus offering a wide range of services and ways of delivery to our

customers, including the possibility to pay by a credit card on delivery.

We will deliver everything you order on time where you need it

Tomáš Holáň

Logistics manager

Warranty claims certainly do not belong to something you would like to go

through often. If, however, you encounter such a situation, our complaints

department is ready to take care of everything necessary. Customer satisfaction

and good mutual relationships in this area are our primary aim.

Fast settlementA team of experienced workers will assess and solve your warranty claim as

quickly as possible. The average time of settlement is 15 days, whereas one third

is settled already within a week. In complicated cases, we do our best to meet

your needs. We are willing to mediate post-warranty claims if our contacts allow

us to do so.

Good communicationNew telephone exchange will reliably put you through to our online telephone

operators and received e-mails will be answered within 24 hours. The course of

the cases currently being solved can be followed on the website and questions

regarding that can be sent.

Our employeesWe are aware that their work is tough and responsible and we treat them

accordingly. The concept of team spirit is essential for us.

Urgent claims This is our competitive advantage. An urgent claim means that you will get the

requested part to a computer produced by us within 24 hours. It is simple – you

just notify us the part which is to be replaced and we will send it immediately.

While the defective part may not be packed yet, the consignment from us,

including the functional replacement part will certainly arrive to you on the sec-

ond day. If you need, even a standard claim which does not relate to PCs pro-

duced by us, can be solved immediately. We pay due attention to all claims.

Don’t worry...

Lukáš Neuwirth

Complaints department

Rostislav Vybíral

Member of the Board

Your owne-shop within 24 hoursOur e-shop,Your comfort

We will make sure that you have business on our web-

site. We will list you as a seller on our website. Your

customers will thus shop directly from you through

us . Leave us a part of your concerns and enjoy doing

good business!

• www.atcomp.cz; www.atcomp.sk

Your contact at our

product websitesWe will make sure that you have business on our

website. We will list you as a seller on our website.

Your customers will thus shop directly from you

through us. Leave us a part of your concerns and

enjoy doing good business!• www.triline.cz; www.triline.sk

• www.comfor.cz; www.comfor.sk

On-line data

- what is in your offer can be seen by your

customers immediately.

Virtual warehouse available

- more than 40 000 items of merchandise, the best

selling commodities and manufacturers, most

of it in stock.

We will deliver merchandise to your customer

- direct delivery of merchandise on your behalf

with your invoice.

Product information

- descriptions, parameters, pictures, datasheets

or references, recommended prices.

Daily update of your database

- data for your e-shop or information system.

Our e-business

solution minimizes

your cost

Rostislav Vybíral

Member of the Board

We will take care of your web within 24 hoursLet us take care of your websites and they will be always up to date and attractive

for its customers. Without unnecessary work and trouble you will be able to offer

over thirty thousand items, of which most are in stock. We guarantee the com-

pleteness of the assortment, valid prices and “hot“ offers of products and services.

Moreover, we will deliver the ordered goods directly to your customers on your

behalf.

Your minimum costWe will arrange everything on your behalf and we will provide your customers with:

• more than 40 000 items of goods, most of it in the stock for immediate

delivery

• own goods

• computers, notebooks or servers including HP configurators

• interesting purchase prices

• marketing information, published articles, top products, innovations, the best

selling goods delivery of goods to your customer within 24 hours, collection

of money and transfer to your account

• Issuing an invoice to your customer on your behalf and its delivery together

with the goods

• you may find other services at www.ekatalog.biz.

Your minimum riskA simple and transparent contract, minimum fees. In the first month, you can

decide whether you are going to use the service. You pay always for three months,

the contract can be terminated any time.

Your bonusDaily update of your database - data for your e-shop or information

system.

• www.ekatalog.biz

Your concerns

with

commissioning We help

you

Your

administration

concerns

We run your

e-shop

We publish

your

articles

Your

customers

We prepare

your

prices

We

keep

warehouses

for you

We deliver

merchandise

on your behalf

“My aim is that AT Computers is a high-quality and well assessed company.

In other words, cooperation with us should be a guarantee of success both

for our customers and our suppliers.“

"Only a satisfied customer will come back to us. I know that first and fore-

most it is the excellent quality of our products and services and individual,

maximally effective approach to each of them which are the decisive fac-

tors for his satisfaction.“

"Top quality products and services are the foundation upon which we

build. Success, however, cannot be achieved without a clearly targeted

and effective communication of these products and services to the cus-

tomers and end users.“

"A good decision cannot be made without correct information at a right

time. We offer the most flexible and clearly arranged sale and information

systems to our customers so that they are able to make good decisions.“

" Rich portfolio, attractive prices, goods always prepared on time to be

delivered to the customer. That is our goal, that is our mission...“

Purchase director - Martin Harazím, [email protected]

Finance director - Monika Doleželová, [email protected]

Chairman of the board - Aleš Kilnar, [email protected]

Vice-Chairman of the board - Petr Vaněk, [email protected]

Marketing director - Martin Wanke, [email protected]

Member of the board - Rostislav Vybíral, [email protected]

"We appreciate our customers very much since we know that their success

is also our success. We approach each trade partner individually with the aim

to set up the optimum amount of credit and the payment deadlines.“

Company management

CZECH REPUBLIC (+420)

AT COMPUTERS A.S.

Těšínská 1970/56, 710 00 Slezská Ostrava, tel.: 552 300 111, fax: 596 241 220, e-mail: [email protected]

AT COMPUTERS A.S. PRAHA

Dělnická 786/38, 170 00 Praha - Holešovice, tel.: 220 199 161 (-179), fax.: 220 199 166, e-mail: [email protected]

AT COMPUTERS A.S. BRNO

Běly Pažoutové 741/1, 624 00 Brno, tel.: 543 428 711 (-730), fax: 543 428 712, e-mail: [email protected]

SLOVAK REPUBLIC (+421)

AT COMPUTER, S. R. O. BRATISLAVA

Cesta na Senec 2/A, 821 04 Bratislava, tel.: 249 406 701, fax: 249 406 718, e-mail: [email protected]

AT COMPUTER, S.R.O. ŽILINAFramborská 253, 010 01 Žilina, tel.: 415 092 060, fax.: 415 092 061, e-mail: [email protected]