Central F&B Concept Doha

CENTRALF&B Concept

DohaDesigned by Nicolas Frangos

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TABLE OF CONTENTS1 Title Page

2 Table of Contents

3 Sophisticated Trendy

Elegance

4 Central Concept

5 Changing Moods

6 Menu Concept

7 Top of the Morning

8 Sample Breakfast

Menu

9 Business Like

10 Sample Lunch

Menu

11 Anyone for Tea

12 Sample Tea Menus

13 On Trend Elegance

14 Sample Evening

Menu

15 Sample Dessert

Menu

16 Love the Food

17 Just Juice

18 Mocktails List

19 Aqua Bar

20 Aqua List

21 Coffees and Teas

22 Patisserie Concept

23 Marquis Patisserie

24 Looks Good Enough

to Eat

25 Personnel

26 Ladies Serving

Ladies and Gentlemen

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SOPHISTICATED TRENDY ELEGANCE

Our aim is the time-honoured

quality of simply sophisticated

elegance

Inspired by the timeless elegance

of Paris and Rome and the urban

attitude of Manhattan, interpreted

through the modern sophistication

of the Gulf

This outlet should be “the place to

be” for travellers, businessmen,

and Doha residents alike

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CENTRAL CONCEPT

Having the advantage of a central location, and being a well-known hotel

as a result of this, it is time to make use of the opportunity of the

rebranding to raise the quality of Food and Beverage outlets

We hope to be known in the future for our quality of service and for our

outstanding Food and Beverage. This outlet has been developed in line with the “brand characteristics” in order to become a hotspot in the heart of the

city

With innovation and cutting edge food design we can create an outlet that will bring in the most discerning

of Doha clientele

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CHANGING MOODS

Top of the MorningBusiness Like

Tea TimeOn-Trend Elegance

Just JuiceMocktailsAqua Bar

Coffee and Tea from around the World

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MENU CONCEPT

Simple StylishQuick

Different Innovative

Easy to prepareQuickly put together

Pretty as a pictureTastes as good as it looks

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TOP OF THE MORNING

Ready from 7am

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Anticipation of the day

Unique

Fresh

Bright

Novel

SAMPLE BREAKFAST MENUTeas and Coffees from around the world. To be

savoured and not rushed, Double serving with three types of sugar and trendy china. Choice of milk and

temperaturesFreshly-made bakery basket with mini chocolate

croissant, cinnamon rolls, muffins, butter croissants, etc.

Assorted cookies served in a fashionable box (tea cookies, drop cookies, shortbread, biscotti, etc.)

Pancake breakfast savoury or sweet.Brioche filled with raspberries or blueberries etc.

Vanilla yoghurt with fresh strawberries.Steel-cut Irish oatmeal with berries, raisins, brown

sugar etc.Oats Middle Eastern Style (With Dates)

Hot muffin with grilled halloumi and beef bacon. Mini Quiches

Breakfast Pick-me-upsFrench egg toast

Selection of fresh fruits presented in a fashionable dish 8

BUSINESS LIKEReady from 12pm

QuickPoint of Conversation

FlavoursomeLight

Colourful

Our Guests are:The talk of the town

Here to be seenLooking for light menu, no fuss

Eating while they workHere to impress their clientHere for a ladies catch-up

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SAMPLE LUNCH MENUCold Cucumber Soup / Andalusian

Gazpacho Fresh vegetables with dips

Homemade chips in different flavoursMini hot toasties (Mediterranean,

Arabic, French, etc.)Seafood martini cocktail

Mini savouries presented in a glassVegetarian and Pastrami on mini

seeded baguettesSimit bread served with assorted

olives, feta, and sundried tomatoesSelection of mini triangle pies (cheese, spinach, meat, etc.)

Hot Artesian Fatyer

Dessert served from Patisserie selection10

ANYONE FOR TEAReady from 3pm

Traditional Afternoon High Tea, Arabian Afternoon Tea, Far Eastern Tea, Mocktails, Non-Alcoholic Champagne

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SAMPLE TEA MENUSTraditional High Tea

Selection of finger sandwichesScones with clotted cream and jam

Mini pastries and cakesBritish tea selection

Arabian Afternoon TeaArabian meze

Mini Arabian sandwichesArabian sweets

Traditional Arabian teas

Far Eastern TeaSushi

Mango sconesOriental sweets

Far Eastern tea selection

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ON-TREND ELEGANCE

Ready from 6pm

Quality beyond reproach

Laid back

Efficient

Must come again

Food should be small bites

Beautiful to look at and easy to

eat

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SAMPLE EVENING MENUCreative finger foods

Selection of cold cuts served with Béarnaise sauce and green salads

accompanied by assortment of bread dinner rolls

Arabian meze platterFocaccia with sea salt and rosemary

served with parmigiano, cherry tomatoes, beef or turkey prosciutto

or pastrami, and rocket leavesSteamed prawns in lemon butter

sauce served with sautéed spinach and brioche

Grilled rose veal loin salad served in a fish bowl with French fries in a

stainless steel basket

Dessert served from Patisserie selection

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SAMPLE DESSERT MENUDessert selection served throughout the day

Mini Cheese Cake

Multi Coloured Macaroons

Mini Triple Chocolate Gateau

Fruit of the Forest Pudding

Giotto Gateau

Mini Om Ali

Desert Rose Water Mahalabia Pistachio

Mini Fruit Tartlets

All other items from Patisserie selection also available

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LOVE THE FOOD

Must take some home for the Family

The desserts coming to the table will be like a picture and

will entice you to share the whole experience online and take some home for the loved ones for them to experience

the enjoyment

The Patisserie will Offer the opportunity to buy the same desserts you had in Central

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JUST JUICEA large variety of fresh juices, both fruit and vegetable juices to order

An extensive mocktail list

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MOCKTAILS LIST

A creative trendy list of non-

alcoholic cocktails. Featuring

unique combinations and

stunning presentation

Mojito without Earnest

Kumquat Spritzer

Sangria

Doha Sunrise

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AQUA BAR

We would like to offer waters

from around the globe. These

will be matched with

Contemporary glasses and fruit

slices in ice cubes that will

match and complement the

particular taste of each water

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AQUA LIST

VossPerrierEvian

Aqua FennicaNord waterArtic Blue

Santa Claus Spring WaterIce MistRamlosaStenkullaCristallo

XukYara

Alaska Glacier Cap

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COFFEES AND TEASHigh-end coffees and teas from around the

world will be displayed and offered

TeasEvery variety imaginable: green, black,

white, rooibos, oolong, yellow, maté, fruit, matured, smoked, and more

Morning, afternoon, and evening blends offered throughout the day

From everywhere around the world: China, India, Nepal, Ceylon, Japan, Persia,

Argentina, and more

CoffeeFrom everywhere around the world:

Columbia, Brasil, Jamaica, Kenya, Ethiopia, Bolivia, Indonesia, and more

Every preparation imaginable: espresso, Turkish, cappuccino, French press,

Americano, and more 21

PATISSERIE CONCEPT

Existing not only to serve hotel guests, but to fulfill the needs of corporate

gifts and to allow Central customers to take-away a bit of what they enjoyed.

This will become an attractive point for locals, hotel guests, and businessmen

Luxury chocolates from around the world will be offered alongside

innovative and colourful pastries

Unique pastries will be presented with edible flowers. Chocolates will be

aromatized with quality tea and coffee for an unusual and creative experience

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MARQUIS PATISSERIE

Open from 9am-9pm

Luxury Chocolate with a variety of cocoa content

This will be the last word in Luxury chocolates in Doha

A well executed online shop will offer wedding and

specialty cakes for most occasions

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LOOKS GOOD ENOUGH TO EAT

The Outside is as good as the

inside. Getting the packaging

right is essential

Gifts for every occasion

Specialising in Corporate gifts

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PERSONNEL

Staff provide a welcoming sense

of hospitality to create a genuine

and local feel complemented by

professional skills and knowledge

Uniform can not yet be

proposed as this should fit with

the overall design and work well

with uniforms for staff

throughout the hotel

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LADIES SERVING LADIES AND GENTLEMEN

Smart Appearance

Point of Difference

Ready Smile

It Comes Naturally

Character

Sense of Humour

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Doha October 2013Designed by Nicolas Frangos