How to use economic and scientific ties to attract international meetings and conventions A case study based on the bilateral key industry sectors in China and Germany ICCA Central European Chapter Meeting Shanghai, 3 November 2013 Ursula Winterbauer Head of International Business GCB German Convention Bureau e.V.
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How to use economic and scientific ties to attract international meetings and conventions
A case study based on the bilateral key industry sectors in China and Germany
ICCA Central European Chapter MeetingShanghai, 3 November 2013
Ursula WinterbauerHead of International BusinessGCB German Convention Bureau e.V.
1. USA
2. Germany3. Spain4. Great Britain5. France6. Italy7. Brazil8. Japan9. The Netherlands10. China
1. Vienna2. Paris
3. Berlin4. Madrid5. Barcelona6. London Singapore8. Copenhagen9. Istanbul10. Amsterdam
Basis: ICCA Statistics Report 2012, Country and city rankings
Along with world-class venues and amenities,
planners add local brainpower to their destination
wish lists.
Source: PCMA Convene, December 2012
In a global ideas economy, experienced planners say,
the transfer of knowledge between a destination’s
intellectual and innovation resources and a meeting’s
attendees has become not just a nice extra, but an
important way for professional events to offer better
value to every participant.
Source: PCMA Convene, December 2012
© Fotolia
Exports or investments from Germany to China Exports or investments from the China to Germany Bilateral flow of goods or investments Common key industries with bilateral relations Common key industries without bilateral relationsFDI = foreign direct investments * No explicit key industry in Germany
Automobile, chemicals/pharmaceuticals, electronics/ICT, medical technology, mechanical engineering as well as energy and the environment are key industries with bilateral ties
Germany
China Automobile Chemicals/pharmaceuticals
Electronics/ICT
Medical technol.*
Mechanical engineering
Energy and the environment
Import/Export and FDI I/E FDI I/E FDI I/E FDI I/E FDI I/E FDI I/E FDI
Automobile
Chemicals/pharmaceuticals
Electronics/ICT
Medical technol.*
Mechanical engineering
Energy and the environment
Geographical breakdown of key industries in China
Geographical breakdown of key industries in Germany
Benefits for the event organizer:
• Develop appropriate topical themes around the meeting
• Arrange tours and talks at local facilities • Networking opportunities with local
experts• High profile speakers from local research
institutions or businesses• Provide an added value for attendees
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