Center for Transportation Excellence Six Stops to Success 2- Campaign Budgets: Drafting, Funding & Working with What You’ve Got February 21, 2012 Public.

Center for Transportation ExcellenceSix Stops to Success 2-

Campaign Budgets: Drafting, Funding & Working with What You’ve Got

February 21, 2012

Public Consensus –> Winning PropositionsSan Francisco

Planning a Budget• “Need to win”

• Voter survey: strengths, weaknesses, moveable voters, communication goals

• Communications plan: who do you need to target, how best to reach them, what types of messages and how best to deliver them

• Scarce resources: plan, honor the plan, make sure adjustments are strategic


Budget Sample: BART to San Jose• Large voter universe in Presidential election:

• Regional communication priorities

• Cable & mail

• Drivers: billboards/radio

• Young voters Public Consensus –> Winning PropositionsSan Francisco

Puzzle Mailer


BART Billboard Logo


BART College Logo


How to Raise Your Budget• Heavy construction: labor/contractors

• Local business leadership

• Developers, strategically

• Transit contractors (train cars, rail electrification, etc.)

• Small donor web appeals


Center for Transportation Excellence Six Stops to Success 2- Campaign Budgets: Drafting, Funding & Working with What You’ve Got February 21, 2012 Public.

Documents

propositionssan franciscohow

strategicpublic consensus

puzzle mailer public

budget need

moveable voters

voter survey

budget heavy construction

san jose large voter