Class 4 Digital Marketing Lunch and Learn Advanced Digital Strategies Metrics Analysis
Class 4
Digital Marketing Lunch and LearnAdvanced Digital Strategies
Metrics Analysis
Creates awareness of brand/products/servicesDrives quality trafficBuilds linksHelps search rankingsCyclical processIncreases ROI
Enhance Your Digital Strategy
Email MarketingBloggingPress ReleasesCoupons and DealsLocal SearchSocial MediaAffiliate MarketingContests and SweepstakesPPC (AdWords, Facebook Ads)Mobile Marketing
Beyond SEO: Additional Digital Strategies
Email MarketingStrategiesNewslettersSurveysPromotionsShare CouponsGrow Social NetworkNews and Events
TipsCollect Addresses
Form on siteFishbowlEmail sign up at eventSubmit email to enter a
contestBe transparent and offer
Opt-OutSegment listsGenerate targeted
campaigns
Reach out to popular bloggers in your niche
Form a relationshipAsk for a review/articleUser generated contentAsk community for adviceAdd valuable comments and
links on other blogsOnly comment with valuable
content
Blogging
Use keywords in headline, summary, body, text linksUse long tail keywords in summary, bodyGo beyond the copy: Include video, imagesEnable social sharingInclude call to actionInclude trackable linksReach out to relevant press
contactsMake sure PR links back to
your site$200 PR Web
Press Releases
Track itThink beyond the first couponOffer customer loyalty programEncourage repeat businessGenerates awareness for new location/new businessGenerates awareness for new product launchWatch analytics for traffic spike
Coupons and Deals
Review Strategy TipsCreate page on site, link the page to review sites, include
instructions, send people to that siteAsk for reviews in social sitesAsk for reviews in personAsk for reviews in a note on monthly bill “Thank you” for good reviewsFind out which sites your competitors are getting reviewed onGet reviews on multiple sitesRespond to ALL bad reviews – improves reputation. Take the
high road. Fix it. Learn from it.Use reviews to become better at what you do.
Local Search
Can I make a cut of products/services I refer people to?A good way to monetize ideasPromote what you already loveUse trusted and well recognized networks:
Commission JunctionLinkshareShareASalePepperJamGoogle Affiliate Network
Affiliate Marketing
Attracts fans to social networksHelps build qualified email listHelps build brand recognitionEncourages social sharingKnow the rules of promotions within social networksBuilds user generated contentGet sponsors to donate prizesRelease content during heavy promotionNotify community of the winner
Contests and Sweepstakes
Reach Your Entire Audience
Spectators – Increased brand
awareness
Joiners – Comment, vote, & share
Creators – User generated content
Which Promotion is Right For You?
Google AdWordsFacebook AdsOnly 50% see AdWords adsOnly 20% click themSaturate the search results pageLearn what keywords convert bestInstant vs. gradual with organic
Pay Per Click
Know difference between app and siteMobile marketing campaigns
Opt In text messagingHoliday text message offersAlerts, updates and remindersCouponsVoting
QR CodesPlace on business cardLink to a phone numberReward for joining Facebook pageJoin email list
Find mobile usage and most popular networks
Mobile Marketing
Mobile Marketing: Know Your Audience
Identify Key Performance IndicatorsNetwork Size / SubscribersActive vs. Total MembersNew vs. Repeat Blog CommentatorsQuantity / Quality of CommentsConversions
Contacts Coupon redemption Leads / Sales
Brand MentionsLong Tail KeywordsSearch Engine TrafficReferrer Traffic
Analytics
Analytics
Site usage metrics. What do they mean?Visits – The number of visits received by your site. Pageviews – Total number of pages viewed on your site -
general indicator of how much your site is used.Pages/Visit – Average visit in terms of pageview. The higher
the number means your visitor interacts heavily with your site.Bounce Rate – Percentage of single-page visits - visitor
leaves from the entrance pageAvg. Time on site – Average amount of time your visitors
spend on your site.New Visits – The percentage of new visitors your site attracts.
Analytics
Analytics: Traffic Sources Overview
Direct Traffic – Types in your domain name or visits by a bookmark.
Referring Sites – Traffic from other sites (links).Search Engines – Traffic from search engines.
Analytics: Traffic Sources Overview
Customize dashboardCreate custom reportsExport reportsGet monthly emails
Analytics
Filter KeywordsNon-paid | total | paidExcluding brand name – identify theme based
trafficContaining brand name – identify brand
recognitionContaining root term
Analytics
Analytics: Filter Keywords
Compare DatesMonth to month Time of year, to
determine seasonality
Analytics
Exclude internal traffic from your reportsWhatismyip.comhttp://bit.ly/IPfilter
Analytics
PPC gets you ranked higher in organicKeywords in meta keywords tag gets you ranked
higherKeywords in the domain gets you ranked higherMultiple domains helps you rank betterPaid links help you rank betterAll paid links are badSEO is a one time fix“My market isn’t using social media”SEO is a function of IT
Common SEO Myths
Allison Kulage
(513) 402-2735
BareKnuckleStrategy.com
BareKnuckleStrategy.com/blog facebook.com/BareKnuckleStrategy Twitter @BareKnuckleMktg
linkedin.com/in/allisonkulage
Thank you!