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July 2012

CEMEX Presentation

Leading global construction materials player with $15 Billion in sales in 2011

Current market capitalization of approximately $6 billion with $8 billion in

bonds outstanding

Consolidated home market in Mexico and then began international

diversification

Multinational player with operations in more than 50 countries

Major markets include Mexico, U.S., Europe and South and Central America

Who is CEMEX?

2

EBITDA 2011 (US$2.3 Billion)

45%

19%

16%

17% 3%

Mexico

South/Central America

Northern Europe

Mediterranean Asia

SALES 2011 (US$15.1 Billion)

24%

12%

32%

12% 3%

Mexico

South/Central America

Northern Europe

Mediterranean Asia

17% U.S.

Global leader in building materials

24%

12%

32%

12% 3%

17%

3

IR challenges and strategies

Lagging share price despite strong performance

Capital intensive industry and capital constrained home market

Perceived as a Mexican/Latam or Emerging Market company

Valuation driven by Mexican or Latam flows

Difficulties with Mexican GAAP

Limited disclosure

What were the challenges?

5

SEC registration and listing on the NYSE

Increased commitment to the IR function

Crafted a compelling and differentiated story

Initiated investor targeting and contact management strategies

Enhanced disclosure and transparency

Financial branding

Initiated retail effort

IR plan - actions taken

6

Our goal has been to target global funds, anticipating the rotation of our

shareholder base, diversifying away from dedicated EM money

IR Plan- Actions taken

-Investment driven by

geography

- Highly sensitive to

region- specific macro

events / outlook

-Investment driven by

fundamentals

- Low sensitivity to

region- specific macro

events

MEXICO

LATAM / GEMS / BANKS (20%)

CEMEX

(2000 -2003)

CEMEX

(2003 -2005)

CEMEX

(2006 +)

Money available for investing +

Pro-active targeting effort leading to orderly rotation

-

CEMEX

(- 1999)

GLOBAL

GEMS / GLOBAL

7

Investor Relations activities

Institutional Investor

Relations

Analyst Relations

Retail Investor

Relations

Internal

Communication Effort

Quarterly Reporting

Process

Financial Press

Releases

Annual Shareholders’

Meeting

CEMEX Day

Other Investor and

Analyst Events

Other Activities

Institutional Investor

Surveillance

Investor Targeting

Effort

Investor

Relations

Activities

8

Investor mapping and development

Target key investors

Build investor profiles

Assess possible reactions

Anticipate stock / bond price changes

Know your investors

It is essential to know what drives investors into your

stock/bonds and how their behavior affect their value

10

Investor concentration

A small number of

investors are responsible

for most of the price

change of a stock

11

Key investor targets

Investors who own comparable names

• Industry peers and companies in related businesses

• Investment style and turnover

• Similar valuation metrics, leverage, geography

Current investors willing to buy more

Past shareholders / bondholders

Investors that buy on the basis of technical or strategy change

Investors who are short the stock / bonds

12

Drivers

Time horizon

Portfolio composition

Building investor profiles

Key questions

Knowing what drives an investor helps

us tailor the message to that investor

13

Develop robust contact management and surveillance system

Allows for seamless account coverage among IR team members

Evaluate effectiveness of strategy

Managing investor contacts

What can’t be measured can’t be managed

14

Investor base: results of IR strategy

CX investor snapshot

CEMEX Investor Breakdown

(percentage of total shares outstanding*)

U.S. Retail

Unidentified Inst.

Institutional (Rest of World)

Institutional (U.S. + Canada)

Mexico 43%

30% 27% 22%

28% 28% 33% 33% 32% 34% 27%

25%

34% 35% 41%

42% 37%

41% 47% 48% 47%

52%

9% 11% 14% 14%

11% 12%

7%

6% 8% 9% 10%

5% 7%

12% 16% 12% 4% 5% 3% 4%

3% 5%

7% 7%

7% 6% 7% 10% 7% 7% 7%

20% 20% 12% 9%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Banks

*Total shares issued and paid less shares in subsidiaries as of December 31, 2011 16

Top 50 ownership

Percentage of shares held by our top 50 Institutional Investors

28%

37% 38%

42% 42% 40%

44%

49%

46%

51%

57%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

17

Institutional shareholders by investment style

Momentum 6% Growth 13%

Value 57%

Income 1%

Specialty 4%

Index 16%

GARP 3%

Based on top 100 Institutional Investors

As of May 2012 18

Deepens natural demand and liquidity

Most educated investor base – better valuation

Lower turnover institutional investor profile

Greater likelihood of shareholder activism

Higher demand for predictability

Greater disclosure and transparency

Senior management participation

Implications of increased institutional ownership

19

Ownership of U.S. Retail Investors (millions of ADSs)

Success of cross-border retail strategy

9

19

29

36 34

47 47

53

76

66

71 74

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

20

Long-term, low-turnover holders

Provide stock price stability

Complement commercial PR campaign

Fragmented decision making

Important for financial branding

Increased administrative cost in managing retail ownership

Importance of retail ownership

21

Top 50 investors ownership (million ADSs) 255 (38%) 570 (57%)

Retail ownership (million ADSs) 29 74

Outstanding ADSs (million) 648 1,008

Average daily volume traded (US$ million) 25 91

Notes outstanding (US$ million) 0 7,250

Convertible notes outstanding (US$ million) 0 2,700

Roadshows / conferences North Am and Mexico 20 29

Roadshows / conferences Europe and South Am 6 10

Total investors met 500 700

Number of analysts covering CEMEX 13 39

People in IR team 9 7

2003 2011

Investor Relations team and coverage

IR team split between New York and Monterrey

IR developed a Fixed Income coverage initiative in 2011 with Fixed Income representing 45%

of CEMEX’s total enterprise value

Excluding index and passive investors 22

Market perception

PEERS EV/EBITDA

CEMEX 9.1x

Lafarge 6.7x

Holcim 7.1x

Heidelberg 6.2x

Vulcan Materials 14.1x

Relative valuation

Based on sell-side 2012 EBITDA and Net Debt consensus

As of June 26 2012

24

July 2012

CEMEX Presentation

27

Investor contact efforts include:

• Participation in conferences, roadshows, and investor meetings in our offices

• CEMEX events including CEMEX Day and others

Anticipate reactions from investors to different news and events

Prioritize calling effort on current and potential investors based on targeting

• More frequent contact with higher-ranked investors

The area has increased the number of shareholders and attracted several billion

dollars of new shareholders, diversifying shareholder base by geography and type

Institutional Investor Relations

IR activities

Link between CEMEX and all research analysts that cover CEMEX and influence

buying decisions through written research

• Discuss main issues surrounding CEMEX

• Provide feedback on their models and assumptions in their reports

• Circulate research reports to management

Manage information flow to and from analysts

Analyst Relations

IR activities

Retail Investor Relations

Effort to raise retail awareness started in 2001

• Now considered a leader among ADS issuers in developing retail ownership

U.S. retail holds about 7% of CX shares, up from 3% in 2001

• Relatively high percentage for ADS issuers

• Participation was about 10% in 2008, prior to crisis and dilution from equity raise

Marketing done via

• Presentations to certified financial analysts (“CFA”) and brokers in U.S. and

Canada, reaching 600-700 brokers

• One-on-one meetings with brokers and high net worth asset managers in the U.K.

• Directed advertising campaign to approximately 2,000 brokers in the U.S.

Effort requires ongoing commitment to communication with retail investors

IR activities

Internal communication effort

Regular feedback from analysts and investor community to Senior Management

• At least once a month to Chief Financial Officer during monthly meetings

• Additional feedback e-mails and calls to Senior Management

Periodic presentations to Board of Directors and Executive Committee

Internal distribution of analyst reports on CEMEX and other industry-related reports

IR activities

Quarterly reporting process

Preparation of public documents and filings with SEC and BMV

• Quarterly Report with financial results, operating results and other activities in the

quarter

• Presentation developed to support script during video webcast

Additional set of documents to support quarterly results and post-results investor

conferences and meetings

31 IR activities

Financial press releases

Preparation of financial press releases and participation in other press releases in

coordination with other areas

Anticipation of market reaction to press releases

• Develop Q&A and message tracks

IR activities

Annual Shareholders Meeting

Responsible for proxy voting process for ADS holders

Activities

• Review and approval in coordination with Legal of proxy voting information

• Answer investor questions on items to be voted on

• Website information including Convocatoria, dividends, increase in stock, etc.

• Related press releases and filings

33 IR activities

CEMEX Day

Annual event where senior management present business outlook and strategy to

the financial community

Held in accessible location to maximize attendance (eg. NY area)

Invitees include top equity and fixed income investors, other target investors,

analysts, banks and rating agencies

IR activities

Other investor and analyst events

Facilitate analysts’ understanding of CEMEX through various events, plant visits and

interaction with senior management

Previous events include:

• Aggregates presentations and FEC quarry visit after Rinker acquisition (Miami)

• Energy roundtables

• Victorville plant visit and presentation by ARTBA (Los Angeles)

• Visits to various facilities, typically with analysts and their investors

IR activities

Other activities

Annual report

20F

• Provide IR-related information

• Support with reviewing and commenting on the document

• Printing of the document

Provide support in marketing efforts and documentation of M&A and capital markets

transactions

Maintenance of IR section on website

IR activities

Institutional investor surveillance

Objective: to monitor changes in our shareholding base

External provider tracks investor holdings

• U.S. investors primarily through SEC required quarterly holding disclosure

• In other countries through direct requests (disclosure is voluntary so information is

incomplete)

• Daily settlement information of CEMEX stock among principal custodian banks is

also followed

37 IR activities

Investor targeting effort

Effort to identify our target institutional investor market and provide a quantitative

means to assess our investor relations efforts

Investor targets current and potential investors based on relevant metrics, investment

profiles and other criteria

IR team’s success in meeting with target list priority 1,2 ,and 3 names are criteria in

annual performance appraisal

IR activities