Cel mai bun Online Brand Ambassador - prezentare Digital Marketing Forum - Feb 2012

Stefan Stroe

22.02.2012

Cel mai bun Ambasadorde Brand Online

(CANDIDATUL IDEAL)

INFLUENȚATORI

FANI

REPUTAȚIE

CANDIDATUL IDEAL

ABILITATI DE SCRIERE SI

COMUNICARE

MAGICIANDIGITAL

BRAND BELIEVER

CONECTOR ONLINE

PROVOCĂRILE CANDIDATULUI IDEAL

GRADUL DE LIBERTATE

EXCLUSIVITATEA

POPULARITATEA

BUZZ-UL PLĂTIT

TIME MANAGEMENT

MĂSURAREA CONTRIBUȚIEI

CERCETARE: INFLUENȚATORII

“Unsurprisingly, we find that the largest cascades tend to be generated by users who have been influential in the past and who have a large number of followers.”

“We also find that URLs that were rated more interesting and/or elicited more positive feelings by workers on Mechanical Turk were more likely to spread. […]”

“Finally, we consider a family of hypothetical marketing strategies, defined by the relative cost of identifying versus compensating potential “influencers.” We find that although under some circumstances, the most influential users are also the most cost-effective[…]”

Amazom Mechanical Turk (beta)

CERCETARE: INFLUENȚATORII

“Based on this classification, we find a striking concentration of attention on Twitter, in that roughly 50% of URLs consumed are generated by just 20K elite users, where the media produces the most information, but celebrities are the most followed.”

“We also find significant homophily within categories: celebrities listen to celebrities, while bloggers listen to bloggers etc; however, bloggers in general rebroadcast more information than the other categories.”

The Conversation: Fed Up Friday

Farnoosh Torabi as OBA for ABC : http://www.youtube.com/watch?v=-4b0DuLMXUE