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CEFIA Presentation: Solarize Torrington

May 19, 2015

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SolarizeCT

Solarize Torrington is a unique discount buying program that uses a tiered-pricing structure, town-supported education and outreach and one competitively selected installer, Astrum Solar, to dramatically reduce the cost of solar. The more residents sign up for Solarize, the more the cost comes down. All contracts must be signed by September 16 to participate.
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Page 1: CEFIA Presentation: Solarize Torrington
Page 2: CEFIA Presentation: Solarize Torrington

What is Solarize ConnecticutSM?

Solar. Simple. Together.

Page 3: CEFIA Presentation: Solarize Torrington

• Makes solar simple, and affordable and accessible Connecticut residents

• State sponsored and town supported program

• Uses coordinated education, and marketing & outreach effort in a

20-week campaign

• Utilizes group purchasing model and a single installer chosen by Torrington

Solar. Simple. Together.

Page 4: CEFIA Presentation: Solarize Torrington

• Design & administer Solarize program

• Provide incentives to purchase or lease system

• Offer financing products for solar and other energy upgrades

• Assist all parties with program-related issues

• Quality control of systems

CEFIA Roles

Page 5: CEFIA Presentation: Solarize Torrington

• Coordinate education & outreach with towns

• Develop marketing materials & tools

• Track weekly data from installers • Assist all parties with program-related issues

• Conduct post-program stakeholder surveys

SmartPower Roles

Page 6: CEFIA Presentation: Solarize Torrington

Contact Form

Event Calendar

Testimonials

Videos

Newsroom

Social Media

Toolkit of Materials

www.SolarizeCT.com/Torrington

Page 7: CEFIA Presentation: Solarize Torrington

• Coordinate with Solar Installer, CEFIA and SmartPower

• Identify Outreach Opportunities in

Torrington

• Volunteer to help spread the word

Town and Solar Ambassador Roles

Put Town Picture here

Page 8: CEFIA Presentation: Solarize Torrington

Competitively Selected Solar Installer

Through a completive process, Astrum Solarwas selected to serve Torrington

Page 9: CEFIA Presentation: Solarize Torrington

You must signup by September 16, 2014

Program Deadline

Help spread the word to friend, neighbors and family so Solarize Torrington is a success!

Page 10: CEFIA Presentation: Solarize Torrington

Questions?

Bob Wall, [email protected]

860-257-2354

Erin O’Sullivan, [email protected]

410-980-2242