COMMUNICATES Your industry, your voice …news from the Custom Electronic Design & Installation Association ISSUE 23 | SUMMER 2012 WHAT’S INSIDE p7 >>>> AWARD WINNING Cinema Design Workshop p6 >>>> 60 SECONDS with Darren Bown p3 >>>> CONFERENCE ANNOUNCED for the Future of Home Technology A recent study of more than 4000 consumers in the USA, UK, France and Germany, has found that 75% of connected TV owners are using their TV to connect to the internet, with connection rates highest in France - at 71% - and lowest in the UK, at 56%. This is just one of the findings contained within the Futuresource ‘Living with Digital’ report which impacts on the CI marketplace. The rapid expansion of internet connectivity has radically changed the way that consumers live their lives, carrying out interactions and functions on the move that were previously confined to the home or office. Watching TV and movies and playing games on the move have all become commonplace, while online shopping, web surfing and social networking have become significantly more popular as the range and ownership of connected devices has expanded. The survey also shows that the most popular uses for connected TVs are watching catch-up TV and YouTube videos and streaming films via online channels including Lovefilm and Netflix. Though at 40%, 24% and 23% respectively, social networking sites, streaming music and personal media libraries are found to be used frequently. CEDIA recognises the value of such well-grounded and detailed market research in helping its members understand the future landscape of residential custom installation. We have recently appointed international market research company, Parks Associates, to conduct significant and unique industry research in key territories within the UK, Europe and Africa. continued on page 2 NEW MARKET RESEARCH PROJECT p4-5 >>>> WINNERS UNVEILED gadget gal presents Awards
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COMMUNICATESYo u r i n d u s t r y , y o u r v o i c e … n e w s f r o m t h e C u s t o m E l e c t r o n i c D e s i g n & I n s t a l l a t i o n A s s o c i a t i o n
ISSUE 23 | SUMMER 2012
WHAT’S INSIDEp7 >>>>
AWARDWINNING
Cinema Design
Workshop
p6 >>>>
60SECONDS
with
Darren Bown
p3 >>>>
CONFERENCEANNOUNCED
for the Future of
Home Technology
A recent study of more than4000 consumers in the USA,UK, France and Germany, hasfound that 75% of connectedTV owners are using their TV to connect to the internet,with connection rates highestin France - at 71% - and lowestin the UK, at 56%.
This is just one of the findings
contained within the Futuresource
‘Living with Digital’ report which
impacts on the CI marketplace.
The rapid expansion of internet
connectivity has radically changed the
way that consumers live their lives,
carrying out interactions and functions
on the move that were previously
confined to the home or office.
Watching TV and movies and playing
games on the move have all become
commonplace, while online shopping,
web surfing and social networking
have become significantly more
popular as the range and ownership
of connected devices has expanded.
The survey also shows that the most
popular uses for connected TVs are
watching catch-up TV and YouTube
videos and streaming films via online
channels including Lovefilm and
Netflix. Though at 40%, 24% and 23%
respectively, social networking sites,
streaming music and personal media
libraries are found to be used
frequently.
CEDIA recognises the value of such
well-grounded and detailed market
research in helping its members
understand the future landscape
of residential custom installation.
We have recently appointed
international market research
company, Parks Associates, to
conduct significant and unique
industry research in key territories
within the UK, Europe and Africa. continued on page 2
NEWMARKETRESEARCHPROJECT
p4-5 >>>>
WINNERSUNVEILED
gadget gal
presents Awards
continued from front page
This extensive research project will
comprise two defined parts. Commencing
in July 2012, Parks Associates will carry
out primary research into the U.K., which
is the single biggest CI market in the
region. This will involve an industry-wide
survey to establish the size and scope of
the sector highlighting areas of growth
and opportunities. Results will be made
available in October 2012. CEDIA has also
engaged Parks Associates to undertake a
secondary research project which will
map the scale of residential custom
installation in France, Germany, Italy,
Spain and South Africa, countries where
CEDIA membership is expanding.
“This research will help ensure our
members, prospective members and
industry professionals can assess the
business opportunity in CI and stay in
touch with the market’s expansion in
these key territories,” says Wendy
Griffiths, Executive Director of CEDIA
Region 1. “This is the first time an
industry research project has taken place
on this scale in our region and the results
we gain will add value for our members,
helping to shape their own growth going
forward.”
NEWMARKETRESEARCHPROJECT
2 COMMUNICATES Your industr y, your voice…news from CEDIA
explore…“THEFUTURE OF HOMETECHNOLOGY”CEDIA is pleased to announce the launchof a high level conference entitled “TheFuture of Home Technology”, which willtake place at the Inmarsat ConferenceCentre in London on Tuesday 23rd andWednesday 24th October 2012.
For more information on the event, please visit www.cediaeducation.com/events
For further details on the venue, visit www.inmarsat.com/conference_centre
DIARY DATES
Tues 23rd October
Weds 24th October
TAKING CEDIA EDUCATIONTO SOUTH AFRICA
CEDIA LAUNCHED AUTOMATEDHOME AT GRAND DESIGNS LIVEWorking with CEDIA, Grand DesignsLive 2012 showcased cutting edgetechnology in its Automated Home atthis year’s show which took place from5-13 May at ExCeL London.
CEDIA members, Brilliant Living,
Halstead Technology, Perfect Integration
and RJR Custom Installations were
responsible for the design and installation
of technology in the bathroom and living
room areas of the home. CEDIA Trade
Supplier members Artcoustic, Control 4,
Crestron, Future Automation,
Kaleidescape, Lutron, Rako and Samsung
also supported the feature which was one
of the show’s highlights, showing and
informing visitors about how they can
save time and money in their day-to-day
chores and tasks in the home. The area
was extremely well attended by show
visitors.
The Automated Home provided a
contemporary blend of ideas, designs
and innovations for every room in the
home. It included a robot that cleans
your floor, a shower you can take lying
down, a lounge immersed in water,
glass which acts as a heating system
and a TV which can be customised
according to living room décor.
This feature will also be part of the
Birmingham event taking place from
12-14 October at the NEC.
Over 190 courses were taken during the
week-long programme designed to help
educate and inform the sector featuring
15 technical training courses across both
installer and designer tracks.
Legendary U.S. AV system designer and
CEDIA member, Rich Green, was one of
the star speakers during the week
accompanied by Geoff Meads, the highly
respected UK marketer and technical
trainer with over twenty years’ experience
in the Home Technology sector.
Major manufacturers and distributors,
including Artcoustic, AV Specialists, Elan
Systems SA, HFX Systems, iLED, Opus,
Peripheral Vision and Radionic also
hosted product displays and focused
education sessions throughout the week.
On the evening of Tuesday 24th July, all
guests were able to attend a special
“Connect with CEDIA” event which
introduced new, prospective and existing
members to the Association and the
benefits of membership whilst providing a
forum for ideas, debate and networking.
Later in the week, on Thursday 26th July,
CEDIA hosted a VIP event for CEDIA
members, media, architects and interior
designers. Media partners for the event
included, HiddenWires, rAVe and Audio
Video Magazine.
CEDIA’s latest one week event for the South African residential custom installation sector whichtook place from 23rd – 27th July 2012 at the Helderfontein Conference Centre, Johannesburg, hasagain proved an outstanding success.
The event was spearheaded by presentersGeoff Meads and Rich Green
The 2012 event was held at the prestigiousHelderfontein Conference Centre
www.cedia.co.uk 3
2012 CEDIA Awards were announced by super-glam TV star,Pollyanna Woodward, from Channel 5’s The Gadget Show at asold-out, medieval event attended by more than 250 industryprofessionals and media in the fittingly regal setting of the GreatHall at Hampton Court Palace.
4 COMMUNICATES Your industr y, your voice…news from CEDIA
AND THE
CEDIA AWARDWINNERS ARE…
PLATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
In a record-breaking year for entries, which
saw over 100 projects from more than ten
countries battling out for the top prizes, this
year’s Award winners included a series of
remarkable installations across all Media
Room, Home Cinema, Integrated Home,
Marine and Property Developer categories.
These stunning projects represent the
crème de la crème of smart home
installations from across CEDIA Region 1
which covers the UK and Europe, Russia,
the Middle East, Africa, India and Pakistan.
In Media Rooms the winners were London-
based Olive AV for delivering an
impressively modern twist on an 18th
century period property renovation and
Spanish installer, Smart Business for a
stunning and multi-functional media room
paradise, appropriately entitled All-in-One.
South African companies scooped two of the
three Home Cinema categories. CinemaArchitects took the plaudits and the big
Michael HolmesTV property expert and editor-in-chief,
Homebuilding & Renovating
Steve Mayfreelance technology journalist and former
editor-in-chief, Home Cinema Choice
Jonathan Margolistechnology reporter for the FT How to
Spend It
Clare Newsomefreelance journalist and former editor-in-
chief, What Hi-Fi Sound & Vision
Luke TozerDirector of Manser Medal award-winning
firm, Pitman Tozer Architects
Diana YakeleyPresident of the British Institute of
Interior Design Networking inthe Great Hall
60 seconds with…Darren Bown
6 COMMUNICATES Your industr y, your voice…news from CEDIA
Who are you?
Darren Bown
What’s your company and where is itbased?
IMP, Based in Royston Hertfordshire
How did you get into the industry?
We got into the industry through our
supplier Vimar SpA, who is an Italian
manufacturer of decorative wiring
devices and automation systems. We
wanted to be involved and support the
UK CI community.
What’s your favourite film?
Goodfellas. It has some fantastic
characters and actors with a great
storyline. It reminds me of my youth,
watching the film with friends.
What’s your favourite album?
Definitely Maybe by Oasis. Defined my
youth and teenage years.
What’s your favourite project and why?
Sunseeker 40M Yacht – ‘Tanvas’. Our first
Vimar automation project in the UK, which
to this day is still going strong all over the
world. I spent many a sleepness night
wondering about the problems we would
encounter but all went off perfectly!
Which custom installation technology doyou consider the most important todayand why?
Clearly the introduction of mobile
devices and cloud based services. The
possibilities and technologies here are
moving so quickly that who knows
where it will end! The thought of
controlling my lighting from my phone
only a few years ago for example was
either an impossible dream or for the
super rich!
How long have you been a CEDIAmember?
18 months.
What do your consider your biggestachievement as a CEDIA member?
Gaining CEU accreditation for our Vimar
‘By-me’ Training Course. Rewarding our
installers for attending our course in order
to develop their knowledge base and
market to their clients. A ‘Win Win’ for
everyone.
What would it mean for you to win aCEDIA Award?
Winning a CEDIA award for me would
mean recognition and respect among my
peers of the quality and professionalism
IMP offer.
What’s the biggest issue for custominstallation businesses today and howcan they deal with it?
I would suggest keeping abreast of the
latest technologies and products and
future proofing projects as much as
possible. The only way to deal with this is
to keep your ear to the ground and
network with other like minded
individuals.
If there was one thing you could changein the industry what would it be?
I would like to see more interaction with
the general public and remove the
perception that automation is for the elite.
If you weren’t in the custom installationsector, what would you like to be doingand why?
Sailing around the world in an Oyster
Sailing Yacht with my family, visiting all the
far flung remote destinations around the
world. Being able to escape civilisation,
turn the phone off, relax and enjoy my
family.
“”
The only way to deal withkeeping abreast of the latesttechnologies is to keep your
ear to the ground and network with like minded
individuals
NEW CEDIALOGO
“As part of CEDIA’s global re-alignment strategy, we havestandardised the CEDIA logo formembers to use worldwide,” saysCEDIA’s Operations Director, MattNimmons. “For many members who
operate across internationalboundaries, this standardisation bringsgreater clarity and it will also help inraising the brand profile for CEDIA ona global scale.”
The new logo includes the trademark
CEDIA badge accompanied by theacronym descriptor, Custom ElectronicDesign & Installation Association.CEDIA will shortly be sending this logoto all members with logo usageguidelines in the next few weeks.
The CEDIA logo has recently been standardised for use byall members not just across Region 1 but across the globe.
www.cedia.co.uk 7
The workshop is aimed specifically at
those already installing simple home
cinema systems but looking to take
their design and sales skills to the next
level. The course will provide a true
understanding of how to apply
engineering principles and CEDIA
recommended practices to the design
of home cinemas.
The two day course, which will be
presented by highly respected trainer
Geoff Meads, introduces engineering
and technical design to help CEDIA
installers design cinemas using
objective design principles and educate
on how recommended practices and
industry standards can be applied to
practical cinema design.
Attendees can explore specifying
correct screen sizes, seating distances,
projector brightness and calibration,
types of speakers and amps, speaker
volume, location and room acoustics.
All members of the course will receive
a free copy of both CEDIA Home
Cinema Video and Audio
Recommended Practice Documents.
CEDIA’s next Home Cinema Design
Workshop taking place in the UK is on
4th September 2012 at CEDIAs HQ in
St. Neots. The cost of the course for
members is £443.46 and £591.66 for
non-members (inclusive of VAT) and
includes all day time meals and
refreshments, one night's
accommodation and an early bird
discount of 5%. (The early bird discount
is available for bookings made 14 days
or more before the course.)
The home cinema categories in the CEDIA Awards are highly contested. If you want to producewinning systems, CEDIA has the ideal course for you – its Home Cinema Design Course!
To book a place on the event, please visit www.cediaeducation.com/courses/hcdw or email [email protected]
AWARD-WINNINGCINEMA DESIGN
8 COMMUNICATES Your industr y, your voice…news from CEDIA
An Evening with Rich GreenLondon 1 Augustwww.cedia.co.uk
Technical School & EST2 ExamCEDIA HQ, St. Neots 6 – 10 Augustwww.cediaeducation.com
Home Cinema Design WorkshopCEDIA HQ, St. Neots, 4 Septemberwww.cediaeducation.com
Intro to CICEDIA HQ, St. Neots, 6 Septemberwww.cediaeducation.com
RIBA RoadshowLondon 6 Septemberwww.cedia.co.uk
CEDIA US ExpoIndianapolis, USA 5 – 8 Septemberwww.cedia.net/expo
Wired for TechnologyCEDIA HQ, St. Neots, 10 Septemberwww.cediaeducation.com
Fibre-Optic Technology WorkshopCEDIA HQ, St. Neots, 11 Septemberwww.cediaeducation.com
Health & SafetyCEDIA HQ, St. Neots 12 Septemberwww.cediaeducation.com