© 2013GunningLabs 1963–2012 Cedar Rapids SkyWalk Evolution
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1963–2012Cedar Rapids SkyWalk Evolution
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First Component Completed: 1963Design: Brown, Healy & Bock
Only 6 months behind MinneapolisSecond oldest of only 15 in the US
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Engineered by Leo PeifferOfficially opened October 13, 1980
FOUR functional bridges at opening SIX open by 1984THIRTEEN by 1987
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The Cedar Rapids Skywalk System
• Officially over 33 years old, but functional for over 50 years!
• Serves 40 Buildings downtown with Direct Access at 2nd level
• Covers more than 15 square miles of downtown CR
• Is used daily by thousands of Cedar Rapids workers
• 5-6,000 daily parkers
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Original signage uses fluorescent tube backlighting, & vinyl lettering on acrylic panels.
Current signage dates from 1987
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Nesper Signs installed uniform signs in 1987. Since then a wide variety of signage styles, colors, identities and updates has happened.
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Existing information is inaccurate, confusing, and does not meet ADA Compliance
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Ideas for the Cedar Rapids SkyWalkenriching the city core with communication & information
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Cedar Rapids SkyWalk 2 – Project Goals
• Create a new and more iconic identity for the system: SkyWalk 2
• Clearly indicate entrances & exits (including access types)
• Improve wayfinding with updated, accessible, and accurate signage. Add wall, stair and elevator signs to system. Improve system map signage.
• Ensure ADA compliance with wall, stair, and elevator signs: height, size, braille, etc.
• Create a new touch-screen City Map & Directory– incorporate downtown communications & advertising system: SkyTalk– incorporate dynamic WayFinder system into all signage
• Complete & operational in 2013
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New Iconic Identity (Initial Concepts) Aligns with Park Cedar Rapids ID
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Clearly Indicate Entrance & Exits
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Interactive Kiosks: Maps & Advertising
• Daily & Immediate Messaging
• Over 10,000 brand impressions per day. More than 675 downtown businesses & 46 restaurants
• Community Leadership
• Recruitment & Retention
• Civic Business Presence
• Public Relations Exposure
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Improved Wayfindingw/Directory & Overheads
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Improved Wayfindingw/Directory & Overheads
!"#$%&'()'Second St. Third St.
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Improved WayfindingDirectory Symbols
PARKING & TRANSIT
DINING
SHOPPING
ENTERTAINMENT
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Touchscreen Kiosk Directory
• Wall-mount or Freestanding
• Vandal-resistant DesignOutdoor Versions Available
• Touchscreen Functions
• Skywalk & Downtown Navigation
• Business Directory
• Calendar of Events
• Parking Services ...
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Full Screen Advertising
• Over 10,000 brand impressions per day.
• More than 675 downtown businesses & 46 restaurants
• Full-screen images on a 42” HD display. Full-screen video capabilities with surround sound
• Proximity sensors switch kiosks to “informational” mode on approach.
• Advertising repeated in all overhead signs w/10” screens
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SkyTalk: Directory
• Interactive Business Directory
• Shopping | Dining | Events
• Automatically Updated Events
• Hoopla partnership
• News & Weather
• Dynamic Wayfinding
• Advertising
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SkyTalk – Map View
• Advertising shrinks to bottom, remaining touch-activated
• Shows Immediate Surroundings, Businesses, Weather
• Icons and Names on Map
• Calls Out Available Coupons
• Pinch Command to Zoom
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SkyTalk: Events
• Interactive Biz & Event Directory
• Partnership With Hoopla
• Dynamic Sponsorship & Advertising
• Click-thru Details
• Call-My-Mobile Reservations
• Share to Facebook/Twitter
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SkyTalk: Shops, etc.
• Drill-down Directory Listings
• Search by Area, Cuisine, etc.
• Browse-by-location View
• Touch for Biz Details
• Send Directions to Mobile
• Call-My-Mobile for Reservations
• Sharing with Social Media
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SkyTalk: Detail View
• Incorporate Existing Website
• Menu View Mode
• Call-My-Mobile for Reservations
• Map From Here Feature
• Send Directions to Mobile
• Coupon Printing at Kiosks
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SkyTalk: Advertising
• Advertising: Sponsorships
• Limited Number of Sponsors
• High-profile, Full-screen Ads
• Key times/dates
• Advertising: Weekly Placements
• Online Sign-up, Self-Managed
• Variable Rates, Times, & Frequencies
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The SkyWalk2 Website
• A new public face to the Downtown Cedar Rapids scene
• A business case for thriving daytime commerce and dining
• And to quote John Schnipkoweit:“SkyTalk is an innovative step in the right direction for helping downtown become more pedestrian friendly - while its fun to carry torches and show off our secret passageways, we need a system like SkyTalk that's easy to use and welcomes new users.”
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WayFinder:A Personal Guide
• Walking Directions Printed via Thermal Printer
• Integrated SkyTalk & WayFinder via Overhead advertising space
!"#$%&'()'Second St. Third St.
Blinking color/shape icons
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Scalable Ideas for All of Cedar Rapids
• Outdoor Kiosks
• New Bohemia
• Arts District
• Hilltop & Medical District
• West Village
• Parks & Events
• Inside CRCC, etc.
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Benefits to Community
“SkyWalk2 is a live window between the city and her people. Use it, play with it, let it plan your weekend ... the Skywalk’s not just for lunch anymore...” - Linda Langston
• Connected, Informed, Excited
• Active Business Presence
• Integration of Commerce
• A Technology “On the Rise”
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Benefits to Sponsors
• Daily & Immediate Messaging
• Over 10,000 brand impressions per day. More than 675 downtown businesses & 46 restaurants
• Community Leadership
• Recruitment & Retention
• Civic Business Presence
• Public Relations Exposure
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Initial Costs for SkyWalk2 Project
Project Phases:1 - Research/Marketing: 3 months2 - Planning/Coordination: 5 months3 - Implementation: 2-3 months100% Live December 2013
Cramer Development: Licensed SoftwarePhase 1: 40-50 hrsPhase 2: 40-50 hrsPhase 3: 200-300 hrs @ $130/Total: $36,400–$78,000 + license/support
Gunning Labs: Inventor, ContractorPhase 1: $10,000Phase 2: $15,000Phase 3: $45,000Total: $70,000
Signage Estimate: $202,205New Overheads (32): $3k/ = $125kMid-Skywalk Street Crossings (13): $10kSkyWalk Entrances (32): $21.5kAccessibility signage (32): $4.25kBranding vinyl (32): $2.6kInstallation: $22k
Kiosks for Intersections: Zivelo $7500 each x 12 = $90,000
Android Overhead Upgrades $300 each x 90 = $27,000
Total Cost of SkyTalk System: $300,000 – $600,000
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Who Pays for What, When?
Premiere Sponsors: $5,000 - 1 year of off-peak self-managed Advertising & Messaging
$10,000 - 1 year of off-peak and peak self-managed Advertising & Messaging
$25,000 - 3 years of off-peak & peak assisted Advertising & Messaging
$50,000 - 5 years of peak assisted Advertising & Messaging
Advertising Revenue: Remaining and future advertising to be managed by Source Media. Source leases Skywalk space from City. - Instantly profitable stream for Source - Part of Source’s standard “channels” - Lease covers Cramer license/support - Lease repays hardware investment - Kiosk warrantee is 5 years
One-Time Costs:City/PCR owns sign & kiosk hardwareCity/PCR pays Gunning Labs fees
OngoingCity licenses on-going hosting & software support from Cramer Development - Annual Cost TBD
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Additional Advertising Potential The Skywalks
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Functionality Growth
• City-Wide Events Listings
• Emergency Contact
• Transit Updates
• Parking Payment & Renewal
• Parks & Services Directory
• Direct-to-Mobile Directions
• Live game interaction, Augmented Reality laser tag, treasure trail, scavenger hunts
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