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1
易經與管理 - 1copy Minder Chen陳明德 2003-2017
Minder Chen PhD
Professor of Management Information SystemsMartin V Smith School of Business and Economics
California State University Channel IslandsCamarillo CA 93012
ldquoThe earliest surviving book by some accounts is the ancient Chinese Book of Changes That book remains interesting It proposes a matrix of 64 distinct circumstances dissects them with stunning
lucidity(洞察力) and recommends actions to capture the greatest
benefits or minimize difficulty(趨吉避凶) It is in some ways a book of magic but even more so a first grand attempt by the human race to develop a science of change The virtues it endorses ndash
attentiveness (專注) flexibility perseverance (堅毅) awareness of where other stands in a given circumstance (易地而處)ndash will serve (us) well today hellip In the Book of Changes the 64 distinct circumstances tend to flow freely into
one another(變卦) If you get out your calculator and compute the possible permutations when one circumstance can flow into just one other at a given time you will see what the ancients felt they were up against Conditions are no simpler in todayrsquos hard-pressed businessesrdquo
Source From the first paragraph of the Chapter 1 The Basics of Change The Price Waterhouse Change Integration Team Better Change Best Practices for Transforming Your Organization McGraw Hill 1995
bull Simplicity is the ultimate sophisticationndash Leonardo da Vinci ()
ldquoSimple can be harder than complex You have to work hard to get your thinking clean to make it simple But itrsquos worth it in the end because once you get there you can move mountainsrdquo- Steve Jobs BusinessWeek May 25 1998
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
ldquoThe earliest surviving book by some accounts is the ancient Chinese Book of Changes That book remains interesting It proposes a matrix of 64 distinct circumstances dissects them with stunning
lucidity(洞察力) and recommends actions to capture the greatest
benefits or minimize difficulty(趨吉避凶) It is in some ways a book of magic but even more so a first grand attempt by the human race to develop a science of change The virtues it endorses ndash
attentiveness (專注) flexibility perseverance (堅毅) awareness of where other stands in a given circumstance (易地而處)ndash will serve (us) well today hellip In the Book of Changes the 64 distinct circumstances tend to flow freely into
one another(變卦) If you get out your calculator and compute the possible permutations when one circumstance can flow into just one other at a given time you will see what the ancients felt they were up against Conditions are no simpler in todayrsquos hard-pressed businessesrdquo
Source From the first paragraph of the Chapter 1 The Basics of Change The Price Waterhouse Change Integration Team Better Change Best Practices for Transforming Your Organization McGraw Hill 1995
bull Simplicity is the ultimate sophisticationndash Leonardo da Vinci ()
ldquoSimple can be harder than complex You have to work hard to get your thinking clean to make it simple But itrsquos worth it in the end because once you get there you can move mountainsrdquo- Steve Jobs BusinessWeek May 25 1998
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
ldquoThe earliest surviving book by some accounts is the ancient Chinese Book of Changes That book remains interesting It proposes a matrix of 64 distinct circumstances dissects them with stunning
lucidity(洞察力) and recommends actions to capture the greatest
benefits or minimize difficulty(趨吉避凶) It is in some ways a book of magic but even more so a first grand attempt by the human race to develop a science of change The virtues it endorses ndash
attentiveness (專注) flexibility perseverance (堅毅) awareness of where other stands in a given circumstance (易地而處)ndash will serve (us) well today hellip In the Book of Changes the 64 distinct circumstances tend to flow freely into
one another(變卦) If you get out your calculator and compute the possible permutations when one circumstance can flow into just one other at a given time you will see what the ancients felt they were up against Conditions are no simpler in todayrsquos hard-pressed businessesrdquo
Source From the first paragraph of the Chapter 1 The Basics of Change The Price Waterhouse Change Integration Team Better Change Best Practices for Transforming Your Organization McGraw Hill 1995
bull Simplicity is the ultimate sophisticationndash Leonardo da Vinci ()
ldquoSimple can be harder than complex You have to work hard to get your thinking clean to make it simple But itrsquos worth it in the end because once you get there you can move mountainsrdquo- Steve Jobs BusinessWeek May 25 1998
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
4
易經與管理 - 7copy Minder Chen陳明德 2003-2017
ldquoThe earliest surviving book by some accounts is the ancient Chinese Book of Changes That book remains interesting It proposes a matrix of 64 distinct circumstances dissects them with stunning
lucidity(洞察力) and recommends actions to capture the greatest
benefits or minimize difficulty(趨吉避凶) It is in some ways a book of magic but even more so a first grand attempt by the human race to develop a science of change The virtues it endorses ndash
attentiveness (專注) flexibility perseverance (堅毅) awareness of where other stands in a given circumstance (易地而處)ndash will serve (us) well today hellip In the Book of Changes the 64 distinct circumstances tend to flow freely into
one another(變卦) If you get out your calculator and compute the possible permutations when one circumstance can flow into just one other at a given time you will see what the ancients felt they were up against Conditions are no simpler in todayrsquos hard-pressed businessesrdquo
Source From the first paragraph of the Chapter 1 The Basics of Change The Price Waterhouse Change Integration Team Better Change Best Practices for Transforming Your Organization McGraw Hill 1995
bull Simplicity is the ultimate sophisticationndash Leonardo da Vinci ()
ldquoSimple can be harder than complex You have to work hard to get your thinking clean to make it simple But itrsquos worth it in the end because once you get there you can move mountainsrdquo- Steve Jobs BusinessWeek May 25 1998
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
bull Simplicity is the ultimate sophisticationndash Leonardo da Vinci ()
ldquoSimple can be harder than complex You have to work hard to get your thinking clean to make it simple But itrsquos worth it in the end because once you get there you can move mountainsrdquo- Steve Jobs BusinessWeek May 25 1998
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
bull Simplicity is the ultimate sophisticationndash Leonardo da Vinci ()
ldquoSimple can be harder than complex You have to work hard to get your thinking clean to make it simple But itrsquos worth it in the end because once you get there you can move mountainsrdquo- Steve Jobs BusinessWeek May 25 1998
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
bull Simplicity is the ultimate sophisticationndash Leonardo da Vinci ()
ldquoSimple can be harder than complex You have to work hard to get your thinking clean to make it simple But itrsquos worth it in the end because once you get there you can move mountainsrdquo- Steve Jobs BusinessWeek May 25 1998
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
8
易經與管理 - 15copy Minder Chen陳明德 2003-2017
簡易ndash大道至簡
bull Simplicity is the ultimate sophisticationndash Leonardo da Vinci ()
ldquoSimple can be harder than complex You have to work hard to get your thinking clean to make it simple But itrsquos worth it in the end because once you get there you can move mountainsrdquo- Steve Jobs BusinessWeek May 25 1998
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
11
易經與管理 - 21copy Minder Chen陳明德 2003-2017
見仁見智的心易
《易經》64卦的每一卦皆有多重意義因而可從不同觀點(POV Point of View)來解釋其卦象和爻象不同觀點可能正反應出解卦者的處境和心態(mindset)若能同時採用多重觀點來解釋我們所面對的現象(如卦爻之象)方能穿透現象之表層而識得森然萬物之實象
bull ldquoAll texts that have become canonical within a tradition of course are subject to multiple interpretations but Chinese texts invite themrdquo - httpplatostanfordeduentriesethics-chinese
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
A motto in Latin on the coat of armscontraria sunt complementa opposites are complementaryhttpenwikipediaorgwikiNiels_Bohr
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
15
易經與管理 - 29copy Minder Chen陳明德 2003-2017
Embraces Both Ends of a Continuum
bull Embraces both ends of a continuum ndash continuity and change
ndash conservatism and progressiveness
ndash stability and revolution
ndash predictability and chaos
ndash heritage and renewal
ndash fundamentals and craziness And and and
ldquoThe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time and still retain the ability to functionrdquo ~ F Scott Fitzgerald
Crisis in Chinese consists of two Chinese characters (危機) The first character means danger and the second character means opportunity Chinese often sees crises as opportunities It may be influenced by the Taichi way of thinking that see Yin in Yang and Yang in Yin
Danger
Opportunity
Crisis危
機
Taichi Diagram
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
16
易經與管理 - 31copy Minder Chen陳明德 2003-2017
Comparative and Competiveness Analysis
Know the enemy and
know yourself
in a hundred battles
you will never be in peril
知己知彼百戰不殆
--《孫子》
Vision is the driving force that utilizes a firmrsquos strengths and even weaknesses to turn threats into opportunities
聖人不病以其病病是以不病《老子》
易經與管理 - 32copy Minder Chen陳明德 2003-2017
八卦生成圖 Trigrams Formation
Tai-ChiPrimal Beginning
Two Primal Powers Yin vs Yang
Four quadrants
8 Qua(Trigrams)
Yang Yin
httpmvscenternetchangetrigramaspx
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
17
易經與管理 - 33copy Minder Chen陳明德 2003-2017
Memorizing the Ba-Gua (Trigrams) 八卦取象歌
乾三連 坤六斷
震仰盂 艮覆碗
離中虛 坎中滿
兌上缺 巽下斷
Qiaacuten has three solid line Kūn has three broken line (broken into 6 short lines)
Zhegraven looks like an upright Bowl Gegraven looks like an upside down bowl
Liacute is empty in the middle Kǎn is solid in the middle
Duigrave has a crack at the top Xugraven has a crack at the bottom
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
20
易經與管理 - 39copy Minder Chen陳明德 2003-2017
Apple Computer formed April 1 1976
Homebrew Computer Club
易經與管理 - 40copy Minder Chen陳明德 2003-2017
6 Ws
人
事 物
地利
天時When何時
Where何地
Who何人
What
How如何
Why為何
何物何事
21
易經與管理 - 41copy Minder Chen陳明德 2003-2017
人
事 物
地利
天時
人事時地物 天時地利人和
Business environments bull Market demandsbull Technology developmentbull Social trends
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
21
易經與管理 - 41copy Minder Chen陳明德 2003-2017
人
事 物
地利
天時
人事時地物 天時地利人和
Business environments bull Market demandsbull Technology developmentbull Social trends
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
24
易經與管理 - 47copy Minder Chen陳明德 2003-2017
乾(易)之四德
A Managerial Explanation bull 乾元亨利貞bull 元 Core competence and know how the
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
39
易經與管理 - 77copy Minder Chen陳明德 2003-2017
活動內涵
1 從不同觀點看人與事
2 具體與抽象思維
3 個體(dots)與整體(connecting the dots)
母鳥餵小鳥(具象)小鳥說我餓了(個禮)鳥兒可防蟲害(整體)象
文字
母愛(抽象)
意念概念
觀點肉弱強食(抽象)
易經與管理 - 78copy Minder Chen陳明德 2003-2017
有獎爭答
請推算出這部車是停在幾號停車位
40
易經與管理 - 79copy Minder Chen陳明德 2003-2017
見仁見智公說公有理婆說婆有理
福 禍
否極泰來
易經與管理 - 80copy Minder Chen陳明德 2003-2017
泰卦之綜卦為否卦
將本卦旋轉180度即是其綜卦代表從對方的角度客觀地來綜觀同一問題
主 客
天地否卦地天泰卦
41
易經與管理 - 81copy Minder Chen陳明德 2003-2017
角度(典範的轉移)影響你的視野
Kuhn used the duck-rabbit optical illusion to
demonstrate the way in which a paradigm shift could cause one to see the same information in an entirely different way
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
40
易經與管理 - 79copy Minder Chen陳明德 2003-2017
見仁見智公說公有理婆說婆有理
福 禍
否極泰來
易經與管理 - 80copy Minder Chen陳明德 2003-2017
泰卦之綜卦為否卦
將本卦旋轉180度即是其綜卦代表從對方的角度客觀地來綜觀同一問題
主 客
天地否卦地天泰卦
41
易經與管理 - 81copy Minder Chen陳明德 2003-2017
角度(典範的轉移)影響你的視野
Kuhn used the duck-rabbit optical illusion to
demonstrate the way in which a paradigm shift could cause one to see the same information in an entirely different way
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
41
易經與管理 - 81copy Minder Chen陳明德 2003-2017
角度(典範的轉移)影響你的視野
Kuhn used the duck-rabbit optical illusion to
demonstrate the way in which a paradigm shift could cause one to see the same information in an entirely different way
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
42
易經與管理 - 83copy Minder Chen陳明德 2003-2017
逆向思考(Think from the Customer Back)
The Customer
Management
Organization
FunctionsProcesses
ActivitiesTasks
DefineOutcomes
RedesignOutputs
DetermineActivities
DefineJob Responsibilities
DevelopOrganization Structure
Adapted from The Price Waterhouse Change Integration Team Better Change Irwin 1995 p 163
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
What could be used instead of an existing component (變卦錯卦)
結合 Combine What could be added to an existing product
調適 Adapt How can it be adjusted to suit a condition or purpose
修改放大縮小 Modify Magnify amp Minify
How can the color shape or form be changed How can it be made larger stronger or thicker How can it be made smaller lighter or shorter
改變用途 Put to other uses
What else can it be used for (惠子的大葫蘆)
除去 Eliminate What can be removed or taken away from it
反轉和重組Reverse ampRearrange
How can it be placed opposite its original position 反轉綜卦How can the pattern sequence or layout be changed重組交互卦
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
48
易經與管理 - 95copy Minder Chen陳明德 2003-2017
《易經》之形成與應用
觀察大自然與社會中的現象
觀察特定情境下的形勢
太極陰陽八卦
六十四卦
原型 一般性的
類型模式
對應轉換分析預測
情勢預測與應對創發
之道
觸類旁通(recontextualization)
卦辭爻辭以某一特定情況來表達類似情境下的處事之方法和態度
《易經》多維分析和創新的架構時形勢位中性德易
《易經》的形成
《易經》的應用
類聚群分
(歸納法)
(分析法)
(綜合法)
(抽象法)
《易經》中的創造思維
其稱名也小其取類也大
易經與管理 - 96copy Minder Chen陳明德 2003-2017
View The World in a New Perspective
If the reader is drawn out of accustomed framework of his thought to view the world in a new perspective if his imagination is stimulated and his psychological insight deepened he will know that Wilhelmrsquos I Ching has been faithfully reproduced
Source in translatorrsquos note by Cary Baynes The I Ching or Book of Changes 1949
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
57
易經與管理 - 113copy Minder Chen陳明德 2003-2017
通變之道bull 知變之常而能革之(Knowing that change is a common
phenomena and is willing to change)bull 知變之兆而能覺之 (Sense the change is coming and is
alerted by some subtle signs) bull 知變之勢而能乘之 (Take advantages of the trends)bull 知變之機而能決之 (Can decide the major levers for
changes ndash window of opportunity)bull 知變之劇而能化之 (Can reduce the dramatic changes
with a smooth implementation plan)bull 知變之妙而能通之 (Master all the intricacies throughout
the change process) bull 不變者惟變而已矣 (Change is the only constant)bull 居變者君子之德也 (Maintain the virtue and ethical
standards during changing time and crisis)bull 通變者君子之智也 (Have the wisdom to become a
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
58
易經與管理 - 115copy Minder Chen陳明德 2003-2017
創新厚生之理念
湯之盤銘曰「茍日新日日新又日新」
康誥曰「作新民」
詩曰「周雖舊邦其命維新」
是故君子無所不用其極
兢兢業業一日二日萬幾無曠庶官天工人其代之
- 《尚書皋陶謨》
正德利用厚生惟和
- 《尚書大禹謨》
- 《大學》
易經與管理 - 116copy Minder Chen陳明德 2003-2017
大畜
大畜 [山天] - 26
卦辭 利貞不家食吉利涉大川
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢能止健大正也不家食吉養賢也利涉大川應乎天也
象曰 天在山中大畜君子以多識(志)前言往行以畜其德
序卦傳 有无妄然後可畜故受之以大畜
雜卦傳 大畜時也无妄災也
59
易經與管理 - 117copy Minder Chen陳明德 2003-2017
爻辭
爻題 爻辭 小象辭
初九有厲利已 「有厲利已」不犯災也
九二輿說輻 「輿說輻」中无尤也
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
六四童牛之牿元吉 六四「元吉」有喜也
六五豶豕之牙吉 六五之「吉」有慶也
上九何天之衢亨 「何天之衢」道大行也
牿音故豶音焚豕音史
易經與管理 - 118copy Minder Chen陳明德 2003-2017
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
59
易經與管理 - 117copy Minder Chen陳明德 2003-2017
爻辭
爻題 爻辭 小象辭
初九有厲利已 「有厲利已」不犯災也
九二輿說輻 「輿說輻」中无尤也
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
六四童牛之牿元吉 六四「元吉」有喜也
六五豶豕之牙吉 六五之「吉」有慶也
上九何天之衢亨 「何天之衢」道大行也
牿音故豶音焚豕音史
易經與管理 - 118copy Minder Chen陳明德 2003-2017
Taking Risksbull In order to raise the money they needed
Wozniak sold his HP 65 calculator for $500 though the buyer ended up stiffing him for half of that For his part Jobs sold his Volkswagen bus for $1500
bull Paul Terrell at Byte Shop agreed to order 50 computers They needed about $15000 worth of parts Allen Baum father agreed to loan them $5000
bull Ron Wayne the middle-aged engineer at Atari who had once started a slot machine company was the third partner of Apple Computer founded April 1 1976 Wayne then got cold feet in a week (bought out with$800) If he kept his 10 stake at the end of 2010 it would have been worth approximately $26 billion
大畜 卦辭 利貞不家食吉利涉大川
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
60
易經與管理 - 119copy Minder Chen陳明德 2003-2017
Pixar
bull 1955 Fall Steve Jobs left Apple
bull 1986 LucasFilm computer division owned by George Lucas
ndash Hardware Pixar Image Computer
ndash Software RenderMan
ndash Animated Contents Short films
彖曰 大畜剛健篤實輝光日新其德剛上而尚賢
窮則變變則通通則久
易經與管理 - 120copy Minder Chen陳明德 2003-2017
bull Push them beyond their typical limits ndash Steve Wozniak
bull You have to be ruthless if you want to build a team of A players ldquoItrsquos too easy as a team grows to put up with a few B players and they then attract a few more B players and soon you will even have some C playersrdquo he recalled ldquoThe Macintosh experience taught me that A players like to work only with other A players which means you canrsquot indulge B playersrdquo Vigilant against ldquothe bozo explosionrdquo
bull Get A performances out of B players
Working with A-Players 大畜卦九三良馬逐
九三良馬逐利艱貞日閑輿衛利有攸往
「利有攸往」上合志也
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
61
易經與管理 - 121copy Minder Chen陳明德 2003-2017
Adult Supervision Taming the Power of the Great
bull President of PepsiCo John Sculley
bull CEO of Apple on April 8 1983 until leaving in 1993
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
bull 1997年Mac World會場上Microsoft Bill Gates 透過衛星轉播與Steve Job宣佈投資合作計劃
尺蠖之屈以求信也龍蛇之蟄以存身也
信伸也
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」
63
易經與管理 - 125copy Minder Chen陳明德 2003-2017
ldquoWersquore gambling on our vision and wersquod rather do that than make lsquome-toorsquo productsrdquo
- Steve Jobs
Gambling on Our Vision
大畜爻辭 上九 何天之衢亨小象辭 何天之衢道大行也
易經與管理 - 126copy Minder Chen陳明德 2003-2017
何天之衢
Steve Jobs曾說過「偉大的公司必須有一個崇高的理想領袖人物的工作就是將此理想轉變成激勵人心的願景因而吸引世界上最聰明的人士都想來你的公司工作」(Great companies must have a noble cause Then itrsquos the leaderrsquos job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it) Steve Jobs在1983年3月成功地說服了當時任職Pepsi CEO John Sculley他的經典說帖是「你想剩下的半輩子都在賣糖水還是來和我一起改變這個世界(ldquoDo you want to sell sugar water for the rest of your life or do you want to come with me and change the worldrdquo)」