Cebu City Presentation

Cebu Investment Promotions Center

Cebu City… Defining the Country’s Potential

Basic Info

Founded : 1565

Land Area : 291.2 km2

Population : 798,809

Growth Rate : 1.4%

No. of Brgys : 80

Cong. Districts: 2

City Officials

Mayor : Michael L. Rama Vice Mayor : Joy Augustus Young

Edgardo C. LabellaAugustus G. Pe Jr.Alvin B. ArcillaSisinio M. AndalesLea Ouano-Japson Alvin M. DizonNoel Eleuterio G. WenceslaoMa. Nida C. Cabrera

Rodrigo A. AbellanosaMargarita V. OsmeñaEduardo R. Rama Jr.Jose C. Daluz IIIRaul D. AlcosebaRonald R. CuencoRichard Z. OsmeñaRoberto A. Cabarrubias

Congressman, North District: Rachel Marguerite B. Del MarCongressman, South District: Tomas R. Osmeña

Councilors North District South District

RECENTINTERNATIONAL

AWARDS and RECOGNITION


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No. 8

Overall

in

FDI Magazine’s

Asian Cities of the Future

2007/08



No. 4

Most Cost Effective

in

FDI Magazine’s


2007/08


No. 7

Best Quality of Life

in

FDI Magazine’s


2007/08


No. 2

Best Development and Promotion

in

FDI Magazine’s


2007/08

No. 1

in

THOLONS’

Top 50 Emerging

Outsourcing Cities

2008 and 2009



Philippine Cities Competitiveness Ranking Project 2009

• Best in Dynamism of its Local Economy

• Best in Infrastructure

• Best in Disaster Preparedness

• Most Honest and Transparent in its Dealings – Entrepreneurs’ Award

Cebu City…As an Investment & IT Hub


WHY CEBU CITY. . .It is not just a promise or potential, Cebu is demonstrated

capability with an excellent economic track record. Today, there are over 500 foreign direct investors in manufacturing, service industries and tourism located in Cebu.

It is the biggest city outside Metro Manila and is the fastest growing economy in the Philippines.

For over a decade now, Cebu’s export growth rate has consistently been higher than that of the whole country or any other province in the Philippines

Cebu is the most accessible place in the Philippines, with more domestic air and sea linkages than even Manila.

Cebu is base to over 80% of inter-island shipping capacity in the Philippines.


WHY CEBU CITY. . .Cebu is the Tourism Gateway for Central and

Southern Philippines.

It is not in an earthquake zone or typhoon belt, nor are there volcanoes in the island.

Cebu has one of the best records for peace & order in the country.

Its labor force is oriented towards non-agricultural lines and is one of the most productive in the country.

The development of its infrastructure is balanced; it has all the ingredients necessary to be competitive and sustain investments.

It is a cosmopolitan area with all the support facilities and amenities needed for an ideal lifestyle.


World-class service providers for

English-speaking call centers and IT

enabled services such as BPO,

Computer Graphics and software

development… at globally competitive

wages, in an IT-enabled cosmopolitan

setting, all embedded in a resort

environment.

CEBU’s IT Product

The Call Center Industry in Cebu City

• CALL CENTERS CURRENTLY IN CEBU CITY

1. PeopleSupport2. Page Computers3. CallTek4. Convergys5. Alliance Global6. Clickstream7. eTelecare8. Bigfoot Global Solutions9. Qualfon10. UKLink Promotion11. Cebu Global Teleservices12. Access Direct Teksolutions


The Call Center Industry in Cebu City

• CALL CENTERS CURRENTLY IN CEBU CITY

13. Live Services14. Touch Asia Contact Solutions15. iCall Solutions16. E-performax17. Wipro18. ACS19. ICT Group20. SupportSave21. Vector BPO22. Focus Philippines

Over 25,000• CALL CENTER AGENTS EMPLOYED:


BPO in Cebu

FDI’s in Non-Voice IT operations already in Cebu

ActivityCountry

1. Lexmark Research & Development R&DUSA

2. Dash Engineering Eng’g. Design(CAD) Japan3. Tsuneishi Technical Services, Phil., Inc. Eng’g. Design(CAD) Japan4. United Publishing Content Dev‘t. Japan5. BOOOM!! Interactive(formerly JAMMPS) Graphics/Animation Japan6. Xlibris Data Conversion

USA7. Big Foot Software Dev’t.

USA8. NCR Software Dev’t.

USA9. Alliance Software Dev’t.

Japan10. Farcite/iComm Software Dev’t.

USA11. Epson Software Development Software Dev’t. Japan12. NEC Software Phil., Inc. Software Dev’t. Japan13. ADTEX Systems Software Dev’t.

Japan14. Northern Transcriptionworks Medical Transcription Fil-Am15. SPI Technologies Medical Transcription USA16. ICatchIT Accounting/Legal

USA


BPO in Cebu

FDI’s in Non-Voice IT operations already in Cebu

ActivityCountry

17. Versagrafx Designs Computer-aided Design USA 18. Targe Corporation Software Development USA19. Clickstream Marketing Web Dev’t.

USA20. Cebu Credit Bureau Services Credit Check

USA21. Bettaauctions Internet Shopping

Australia22. Cantron, Inc. Software Development

Australia23. Intouch Cebu Hardware Support

Singapore24. Lexysoft Corporation Software Dev’t

USA25. MT Link Asia Medical Transcription

USA26. Xsolus Cebu Software Dev’t

Canada27. Oracy Concepts Medical Transcription

USA28. Giedo LLC Software Dev’t. USA29. Quantsys Software Software Dev’t. Canada30. LoggedOnGroup (Cebu), Inc. Web Development

Australia31. Accenture Back-office Support USA32. Wipro Back-office Support India33. JP Morgan Back-office Support USA34. IBM Global Services Back-office Support USA


Direct Employment in Cebu ICT


*estimates

No. of Companies

No. of Employees

Voice 27 25,000

Non-voice 38 25,000

Total 65 50,000*

Status of IT Facilities in Cebu

• 2 IT Parks

• 15 IT Buildings

• 513,529 sq m total space

• Currently at 75% occupancy rate (est.)


Cebu’s ICT Industry

• Estimated Revenues (2009)

• Philippines : US$ 7.9 billion

• Cebu (9% est.) : US$ 0.71 billion


Source: BPA/P

Cebu’s ICT Industry• Some Notable IT Locators


Cebu City’s Interventions in IT


• PhP2.0 M scholarship fund for call center agent training with USPF

• Airing of Ads by Mayor Tomas R. Osmeña giving encouragement to workers of call centers

• Safety for call center agents

• Assistance to CEDF-IT

• PhP2.0 M funding for Cebu City IT/BPO Roadmap Study

The Cebu City SOUTH ROAD PROPERTIES (SRP)

The Cebu City SOUTH ROAD PROPERTIES (SRP)

What is the SRP?

• 300-hectare reclamation project• Funded thru Y12 B loan from JBIC• 5 min from Cebu Central Business

District, 30 min from Airport• PEZA registered as Special Economic

Zone• Owned and operated by Cebu City

SOUTH ROAD PROPERTIES

LOCATORS AND DONATED LOTS

L1

D4

L2

L3

L4

D3

D2

D1

PROPOSED BRT ROAD

PO

PO

SED

BRT

RO

AD

L5

LOCATORS AND DONATED LOTS

BIGFOOT ENTERTAINMENT PHILIPPINES

Leased Area: 3 has.

Project:

• 4 Sound Stages• Film Production Areas• Hotel

City’s Revenue: US$ 0.84 million (as of 2010)

FILINVEST LAND INCORPORATEDJoint Venture

Residential Clusters

40 hectares

10 hectaresCITTA DI MARE


Residential Clusters

40 hectares

Total Project Area: 50 hectares

Project:• Il Corso (10 has.)• The Piazza• Residential Clusters

City’s Revenue: • About P2B on land sale• About P5B on Residential sale


IL CORSO• Boardwalk• Terraced beach• Marina

• Cafes/Bars• Restaurants• Souvenir shops

• Exhibit tent• Amphitheater• High-rise condos


THEPIAZZA• School• Basilica• Retail shops• Fine-dining

restaurants• Al fresco coffee shops

• Bars• Fast-food

chains


• Clusters of 5-storey buildings

• Pedestrian friendly community

• 20-m wide walkways & bike lanes

•

RESIDENTIAL CLUSTERS

SM PRIME HOLDINGS INCORPORATION

Total Project Area: 30 hectares

Project:• 26,000 sqm mall• Condo-Hotels• Colliseum

City’s Revenue: P2.7 B

DEPARTMENT OF PUBLIC WORKS AND

HIGHWAYS - REG. 7

Donated Lot Area: 5 hectares

Project: • DPWH Regional Office

UNIVERSITY OF THE PHILIPPINES

Donated Lot Area: 5.1 hectares

Project:• MBA Program

COURT OF APPEALS

Donated Lot Area: 0.7 hectares

Project:• Court of Appeals

Building

DEPARTMENT OF HEALTH REGION -7

Donated Lot Area:2 hectares

Project:DOH Building

SENIOR CITIZEN BUILDING AND GRAND STAGE

This Office and Multi-function Building is intended for Senior Citizens of Cebu City.

COST ADVANTAGES IN CEBU

• The minimum wage in Manila is P404/day ($8.08) while in Cebu, it is P267/day ($5.34) for about 51% cost advantage. This cost advantage is even more pronounced for middle and top management positions.

• The cost of food in supermarkets and restaurants is 20-50% cheaper in Cebu compared to Manila

Note: 1US$=PhP50.00

COST ADVANTAGES IN CEBU

• The rental cost of condominiums and executive houses is also 20-50% cheaper in Cebu comparedto Manila.

• The cost of real estate is up to 4 times cheaper thanManila.

• The cost of power in Cebu is cheaper by 30% than Manila (Cebu Indl Rate=P6.50; Manila Indl Rate=P8.50).

• The cost of broadband and other telecom expensesis the same as in Manila.

And finally, the quality of life in Cebu…The amenities of cosmopolitan living embedded in a resort environment…


AMENITIES IN COSMOPOLITAN CEBU

Education/Health

• There are 11 Universities and 39 Colleges inCebu with a college population exceeding220,000. Over 23,000 graduate from college yearly.

• There is an accredited International School (up to the secondary level) in Cebu.

• There are 4 Medical Colleges and 3 world-class Hospitals in Cebu that are at par with the best medical institutions anywhere in the country.

AMENITIES IN COSMOPOLITAN CEBU

Leisure/Shopping

• The best beach resorts and some of the best dive spots in the Philippines are in Cebu.

• There are 7 golf courses in the island of Cebu.

• Cebu’s shopping malls are comparable to the best anywhere in the country.

QUALITY OF LIFE

• There is no air pollution in Cebu.

• There is very much less traffic in Cebu. It does not take more than 40 minutes to get from 1 pointin Metro Cebu to another (example, from your office to the golf course or from your house tothe beach).

• Cebu is one of the safest and most secure places in the Philippines. There is almost zero incidence of political, religious & ethnic violence.

Cebu City … It’s the place to be!

THANK YOU VERY MUCH

ALBERTO T. GUMARAOCebu Investment Promotions Center (CIPC)

Cebu City Presentation

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