CE204 CE204 CREATIVE CREATIVE THINKING THINKING based on lateral thinking based on lateral thinking concepts developed by concepts developed by Edward de Bono Edward de Bono Adapted by J. (Hans) van Leeuwen Adapted by J. (Hans) van Leeuwen
Dec 30, 2015
CE204CE204
CREATIVE CREATIVE THINKINGTHINKING
based on lateral thinking concepts based on lateral thinking concepts
developed bydeveloped by
Edward de BonoEdward de Bono
Adapted by J. (Hans) van LeeuwenAdapted by J. (Hans) van Leeuwen
Instructor of the weekInstructor of the weekProfessor J(Hans) van Leeuwen
from/of the Lions
• Born in Gouda, Netherlands• Grew up in South Africa• Lived in Australia for 7 y• Lived in Ames for 7 y
Specialty: Environmental Engineering
Particularly resource recovery from industrial wastes and wastewaters
Edward de Bono BiographyEdward de Bono Biography
• http://www.edwdebono.com/debono/biograph.htm• http://en.wikipedia.org/wiki/Edward_de_Bono• Global Companies using de Bono's methods:
3M - ABB - American Express - AT&T - Barclays Bank - Bausch& Lomb - Bayer - Bell - Benson & Hedges - Boeing - BP - Ciba-Geigy British Airways - British Coal - Canada Life - Citibank - Conco - DuPont - Eli Lily - Ericsson - Exxon - Ford - General Foods - General Motors - IBM - Johnson & Johnson - Kelloggs - Kodak -KPMG - Labatt - Mars - Merck - Microsoft - Monsanto - Motorola - NASA - NTT - Pepsi Cola - Polaroid - Procter & Gamble - Prudential - Pfizer - Rothmans - Siemens – Sithline - Beecham - Statoil - Total - Xerox
List of Books by de BonoList of Books by de Bono• The Use of Lateral Thinking (1967) ISBN 0-14-013788-2, introduced the term "lateral thinking" • New Think (1967, 1968) ISBN 0-380-01426-2 • The Five-Day Course in Thinking (1968), introduced the L game • The Mechanism of the Mind (1969), Intl Center for Creative Thinking 1992 reprint: ISBN 0-14-013787-4, suggests that the mind is a pattern matching machine • Lateral Thinking: Creativity Step by Step, (1970), Harper & Row 1973 paperback: ISBN 0-06-090325-2 • The Dog-Exercising Machine (1970) Technology Today (1971) Practical Thinking (1971) • Lateral Thinking for Management (1971) Po: A Device for Successful Thinking (1972), ISBN 0-671-21338-5, introduced the term Po • Children Solve Problems (1972) ISBN 13-978-0060110246, ISBN 10-0060110244 • Po: Beyond Yes and No (1973), ISBN 0-14-021715-0 • Eureka!: An Illustrated History of Inventions from the Wheel to the Computer (1974) • Teaching Thinking (1976) • The Greatest Thinkers: The Thirty Minds That Shaped Our Civilization (1976), ISBN 0-399-11762-8 • Wordpower (1977) The Happiness Purpose (1977) • Opportunities : A handbook for business opportunity search (1978) Future Positive (1979) • Atlas of Management Thinking (1981) De Bono's Course in Thinking (1982) • Learn-To-Think: Coursebook and Instructors Manual (1982), ISBN 0-88496-199-0 co-authored with Michael Hewitt-Gleeson and co-founder of the School of Thinking • Tactics: The Art and Science of Success (1985) Conflicts (1985) • Masterthinker's Handbook (1985) Six Thinking Hats (1985) ISBN 0-316-17831-4 • I Am Right, You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic (1990) ISBN 0-14-012678-3 • Six Action Shoes (1991) Handbook for the Positive Revolution (1991) ISBN 0-14-012679-1 • Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992) ISBN 0-00-255143-8 – a summation of many of De Bono's ideas on creativity
• Sur/Petition (1992) ISBN 0-88730-543-1 - creating value monopolies when everyone else is merely competing. • Teach Yourself How to Think (1995) How to Be More Interesting (1998) Simplicity (1999) • Thinking in the New Millennium (1999) Why I Want To Be King of Australia (1999) • How to Have A Beautiful Mind (2004) Six Value Medals (2005) • H+ (Plus): A New Religion (2006) How to Have Creative Ideas (2007) De Bono has also written numerous articles published in refereed
and other journals, including The Lancet and Clinical Science.
Exercise on adding Exercise on adding numbers 1-100numbers 1-100
• The average value is ½(1 + 100) = 50.5
For 100 numbers, the sum is 50.5 x 100 = 5050
• One way would be to plot the series of numbers as x from 1 to 100 and showing the value as y 1 to 100. To form a triangle, we need to start at 0, so we have 101 numbers. The sum of the numbers is the integral of the triangle, i.e. ½ basis x height, i.e. 101/2 x 100 = 5050
IntroductionIntroduction• Lack of creativity in society - indicators
• Engineers are not creative– temperament– measurables– risk management– competence
Topics of DiscussionTopics of Discussion• Barriers to creativity
– Misconceptions
• Perceptions– Logic of creativity
• Need for creativity• Techniques to be more creative• Exercises
Barriers to CreativityBarriers to Creativity
Misconceptions– Art is always creative– Creativity is a talent– School performance– IQ is HP - repartee
- 2-finger typing
Groove thinkingGroove thinking
•Zombie•“What is” vs. “What could be”•Crossing Barriers Provocative operations
– square wheels– landing plane
PerceptionsPerceptionsThinking process
Perception Process•90% of errors•Math, Stat, Comp, Logic
IT is readily available THINKING IS SCARCE!
Need for CreativityNeed for Creativity
• Innovation - competency• Technology lacks in value• Input-time efficiency• Examples
– Halve a rectangle– Communication
ExerciseExerciseHow to reduce gasoline consumption
– Engineering: more efficient engines– Engineering: improved aerodynamics– Engineering: alternative fuels– Better: public transport– Still better: walk, bicycles– Creative: work from home,
shop on-line
Supporting information Supporting information and examplesand examples
–Oil wells–Life insurance–Olympics–Blood flow in lungs–Parallel thinking
Techniques of CreativityTechniques of Creativity• Asymmetry of thinking
– Leaf on tree – Hindsight– Humor - golf clubs– Blowing balloons
• Overcoming hurdles– Skew pathways - walk for a change
Techniques to overcome Techniques to overcome obstaclesobstacles
– Random provocation– Creative pausing– Challenge– Alternatives– Concepts– Six thinking hats– Stratals– Filaments
ProvocationProvocation
• Close the letter after mailing• Peer exams• Die before you die• Criminals pay the police force• Shoplifters identify themselves• Plane waits for you• More room on airplane
Random ProvocationRandom Provocation
Pick a random word or concept and link
Example – parking Link to…
Exercises
Examples and ExercisesExamples and Exercises
• Advertising - town crier
• Industry - compliance with discharge regulations
• Taxi knows the way
PP
Examples and ExercisesExamples and Exercises
• Chicken and dog - fence, food
• Prevent person to go from A B
C• Redesign umbrella
Word PlayWord Play
• Butterfly• Go-getter?• Vegetarian eats vegetables• Humanitarian?• How do you get off a non-stop flight?• Drive on parkways and park on driveways?• Ship goods – cargo; by truck shipment?• Isn’t a good steak rarely well done?
The REAL problemThe REAL problem
Automobiles – main problem in a city?
• Busy streets
• Smog
• Parking
• Centralization
• Meeting
Example: Parking ProblemsExample: Parking Problems
Time value of hunting Risks Buy a spot? Tokyo
Buy a right? Singapore Buy it with the car? Toyota
BrainstormingBrainstorming
Cardinal rule: Anything goes, just be polite
1. Have fun2. Think radically3. Violate the constraints4. Work quickly5. Do not dwell on any idea6. Build out ideas of others7. Stay focused on the problem8. Write down the ideas9. Use a random noun to “seed” when stuck
Tips:
Gyro GearlooseGyro Gearloose
Name: Gyro Gearloose Address: He lives together with his Helper in a house or perhaps in his workshop in Duckburg. Born: 19?? on the Northside, Duckburg First appearance: 1952 in Gladstone's Terrible Secret. Created by: Carl Barks Father: Fulton Gearloose Mother: Unknown Siblings: Unknown Spouse: None Children: None
Other close relatives: Ratchet Gearloose (grandfather)Nephew called Newton (wearing a mortar board hat)
Occupation: An intelligent, but not always successful inventor
The illogicalThe illogical• Dear Abby, A couple of women moved in across the hall from me.
One is a middle-aged gym teacher and the other is a social worker in her mid twenties. These two women go everywhere together and I've never seen a man go into their apartment. Do you think they could be Lebanese?
• Dear Abby, What can I do about all the Sex, Nudity, Fowl Language and Violence on my VCR?
• Dear Abby, I have a man I can't trust. He cheats so much, I'm not even sure the baby I'm carrying is his.
• Dear Abby,I was married to Bill for three months and I didn't know he drank until one night he came home sober.
• Dear Abby,My forty year old son has been paying a psychiatrist $50.00 an hour every week for two and a half years. He must be crazy.
Nature of conceptsNature of concepts
We are in the business of• selling gold-plated pens• selling writing instruments• selling prestige writing instruments• luxury personal items• luxury goods• selling whatever people want• making our directors happy• making profits
Concept FanConcept Fan
Problem: Hang something from ceiling
• Ladder
• New concepts
- lengthen arm
- throw object
- use a stand instead
Example of the concept fanExample of the concept fan::Problem: Coping with Water ShortageProblem: Coping with Water ShortageReduce consumption• Increase efficiency of use• Reduce wastage• Discourage use• Getting to it: Education
Increase supply
• New sources• Recycling• Less wastage
Do without• Stop water using
processes• Avoid need to use water• Use other fluid
Use other fluid• Wastewater• Oil• Air/vacuum
Concept fanConcept fan
1. Place the problem in a circle.
2. Fan out with possible solutions.
3. If needed, step back for a broader view.
4. Generate solutions to the broader problem.
5. Repeat steps 3-5.
ExampleExample
Clean waterat local beach
Extend outfalls
Filter sea water
Patrol beach litter
Control pollution entering sea
Contain trash dumped at sea
Reduce pollution from ships
Improve WQ
Control ag & industrial pollution
Impose large fines
Imprison polluters
Inspire public outrage
Improve sewage treatment
Monitor river WQ
Ban solid discharge
Allow free dumping at ports
Monitor
Eliminate it
Reduce return to beaches
Make polluting unprofitable
From mindtools.com
Lateral thinkingLateral thinking“Approaching problems indirectly at diverse angles instead of concentrating on one approach at length”
Problem: Muhammad won't come to the mountain.
1. Mountain must come to Muhammad (the classic answer) 2. Use a video conference3. Use an intermediary4. Ask him what he wants to come to the mountain5. See if he'll accept a free timeshare slot in a holiday
home, which just happens to be on the mountain6. Wait until he changes his mind 7. Cut your losses and tackle a different problem
From wikipedia.org
What is creative thinking?What is creative thinking?
1. Use glue instead of staples2. Use insect repellent to kill flies3. Replace screens with glass and an air conditioner4. Use a softer frame5. Kill flies with UV lights6. Clamp the screens into the frame7. Eliminate the window and use a camera and a
monitor to view the outside8. Lure insects away from window with food or pheromones
You frequently encounter a problem that staples used in attaching fly-screens do not penetrate the timber frame well. Suggest two or three creative alternative approaches, bearing in mind what the ultimate objective is. We need to move beyond engineering solutions.
From CE 203, Fall 2005, exam 1
Lateral thinking puzzlesLateral thinking puzzles1. A carrot, a pile of pebbles, and a pipe lying together
in the middle of a field. 2. Joe, wearing a mask and carrying an empty sack,
leaves his house. An hour later he returns with a full sack. He goes into a room and turns out the lights.
3. A man walks into a bar and asks for a drink. The bartender pulls out a gun and points it at him. The man says, "Thank you," and walks out.
4. Mr. Browning is glad the car ran out of gas. 5. A man ate some food that was not poisoned, yet
nevertheless caused him to die. 6. A man leaves a motel room, goes to his car, honks
the horn, and returns.
From rinkworks.com
More ExercisesMore Exercises
• Urgent parking
• Urgent telephones
• Page numbering
• Shape of glasses
Parallel Thinking – 6 HatsParallel Thinking – 6 Hats
Obtain facts
Feelings
Disadvantages
Creative thinking
Overview
Benefits
Engineering slant – logic?Engineering slant – logic?
• To the optimist, the glass is half-full. To the pessimist, the glass is half-empty.
To the engineer, the glass is 2x as big as it need be.• What is the difference between mechanical
engineers and civil engineers?
Mechanical engineers build weapons and civil engineers build targets.
• Normal people believe that if it ain't broke, don't fix it.
Engineers believe that if it ain't broke,
it’s safe to add more features.
Question 1, Assignment Question 1, Assignment
• Create a joke of your own• Consider some de Bono techniques in doing this• By preference, the joke should be based on
wordplay, e.g. double meanings or similar sounding words, or illogical thoughts
• Include explanation of how constructed• Statement on authenticity to be included• Send to [email protected] – heading must
include “CE204 joke”