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Olivia ChapmanOugd301

Design Practise Level 6

THE BRANDING AND IDENTITY OF JUDITH GREEN (florist)

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THE BRIEF : To create a unique and fresh visual identity for the freelanceoccasions florist, Judith Green based in Cheshire.

Judith Green runs the small business from home with help from her friend,Unlike many other florists in the area Judith works purely as a special event floristry service. As a professional and experienced florist, Judith understands thatplanning events and weddings can be a stressful as well as an exciting time.But with no distractions from customers in shops, or overheads to push prices up, She has just one focus, to make her customers wedding flowers unforgettable.

Judith wanted to reflect her professional and freshness in her way of creatingbouquets through the visuals within her branding and felt that having a specific identity will promote her more in the area.

I got Judith to send me over some photos from some events that she had doneflowers for. I came to the decision that everything about her and her way of working was inspired truly by her customers demands. Her arrangements were extremely precise, both quality and quantity was shownwithin her bouquets, even though she is just a one woman business.

Olivia ChapmanOugd301Design Practise Level 6

THE RE-BRANDING OF HARPER & THE OWL

After getting to know Emi and Emma, I learnt more about who they are as de-signers.

I discovered that they were both quite different in terms of the work they produced.

Emi made colourful, crazy collages whereas Emma’s designs were more illustrative and delicate, they mentioned that their differences were a good thing

as they attract a varied audience and learnt from each others skills andTechniques.

I took this into consideration whilst making design decisions, I wanted to reflectthis within their identity, so I began to create a surface design using photographs

of nature and bits of their illustrations I found in the studio.

I then applied it to one side of every piece of print that I made, with the concept that one side was simple and delicate and the other crazy and colourful,

reflecting both of the designers styles within the studio.

Business Cards : Olivia ChapmanOugd301

Design Practise Level 6

THE RE-BRANDING OF HARPER & THE OWL

I made and printed onto some ceramic price tags to push my range further.

Again I printed my surface pattern on one side and left the other blank for Emi and Emma to write a message or price onto for the clients.

The idea of the ceramic tags is that they are collectable, and together make a hanging wind-chime for the garden, with the concept that their ideas spring from natures events.

I also create a cup and saucer as a small piece of self promotion for the studio with their logo of the owl.

Olivia ChapmanOugd301

Design Practise Level 6

THE RE-BRANDING OF HARPER & THE OWL

I created some packaging for their ceramic products and thank youenvelopes that would be put into a hand made paper bag with the surfacedesign for a handle.

Using brown and neutral tones for a nature and woodland feel which is appropriate as their studio is based in very rural area.

I also had an idea to decorate some tissue paper by designing a stamp that would be pressed all over the tissue, this would be handy for the studio to usefor long term use as it would be an easy way to use their logo on packaging, I also proposed for them to include Hessian material wrap for the products before being placed into the bag, this ensures that the item will not break or get damaged on its journey home, something the studio hadn’t thought about before.

Olivia ChapmanOugd301

Design Practise Level 6

THE RE-BRANDING OF HARPER & THE OWL

I have proposed an event, a ceramics workshop for Emi and Emma tohost.

Flyer’s and posters will be placed around Cheshire. I have printed onto A3 sheets of newsprint as I thought the stock fitted in nicely with all of my other deliverables.

The workshop will give the studio a chance to interact with their audienceand clients whist hopefully promoting themselves more, not just as a studio but as designers too.

The workshop will include creating ceramic patterns then printing themonto pieces of used pottery that the clients would bring along themselves. This way it ensures Emi and Emma would not be out of pocket at the endof the workshop.

Their would be sandwiches, cakes and refreshments provided at the workshop, which is stated on the poster.