CDC Group's Organization Profile (April 2012)

8/2/2019 CDC Group's Organization Profile (April 2012)

1/13

CDC GROUP'S

ORGANIZATION

PROFILE


2/13

5

CDC GROUPS

ORGANIZATION

PROFILE

CDC GROUP'S INCEPTION

The 'access to information' is the harbinger of change; Epoch-making changes in post media

culture are ascribed to access to information through channels of mass communication. Aspirationhas to be built and the new goals need to be explained. The recipient are also expected to yield tothe message urged, to 'adopt a new position', retain it, and 'act on it whether by purchasing theproduct, voting for the appropriate candidate, getting the cancer check up, immunizing theirchildren, getting their hands washed by soap or whatever is the target behavior at which thepersuasion campaign is aimed. 'Access to information'therefore, is not only a matter of what isdescribed as the 'right to know' but also of a practical need for growth and development. Wheninformation flows up and down the hierarchy, the leaders and the people are united in a tie ofmutual understanding and they share each other's points of view to become partners in theprogress of the country.

As there are many people in the country lack 'access to information'on the economic, political,and other social benefits like health, education and other basic services and their rights-based

issues, there is a greater possibility to start innovative, creative and new pioneer role in improvingdevelopment practices through public educational campaigning initiatives by which increasespeople's participation and citizen ownership of the development process. Informationdissemination for the mass modernization to inspire a change of attitude is part of anydevelopment strategy. As modernity calls for an attitudinal change and accepting of new goals, thedevelopment message must reach the various segments of the society such as social reformers,political workers, administrators, businessmen, farmers, industrialists, teachers and students.Contemplated change and need to be discussed. Media carry the message, influence opinion andinculcate receptivity to change. The change of attitude is the most basic of all the changes. 'Accessto information' can stimulate this revolutionthe revolution in values on which the whole seriesof socio-economic changes can be founded in a developing country like Nepal.

Most importantly, without stimulating people to strive for a better life and for national growth,

development is unlikely ever to occur. Access to information, therefore is of vital importance fordevelopment programs or projects. Information dissemination for the mass modernization toinspire a change of attitude is part of any development strategy. As modernity calls for anattitudinal change and accepting of new goals, the development message must reach the varioussegments of the society such as social reformers, political workers, administrators, businessmen,farmers, industrialists, teachers and students. The increasing flow of information is germinal tochange. Constant exposure to message of development brings change in the attitude of thepeople. By opening discussions on the goals and accomplishment, access to information can bringisolated regions, communities, groups and individuals together into 'nationness'.

Therefore, public educational and awareness program through mass media and other specificmedia of communication suitable to local environment along together appropriate analysis, andplanning will help to increase transparency, built public confidence and support for the

development process and can significantly increase people's participation during local and nationallevel development activities. One method of increasing overall participations and support fordevelopment process is the increased people's 'access to information' on development processand their input, participation in direct development activities related dialogue and debate isfundamental.

For the development of the effective message and materials for public awareness campaigning,always needs our focuses on modern commercial advertising and promotional techniques. Theuse of technical and community focus groups to help design and pre-test messages theadvertising activities of copy writing and media production are all brought into play in successfulcommunication campaign. CDC is well aware that, this does not mean that what works in sellingsoap will work in promoting socio-economic and development programmes. Social developmentmessages require a degree of technical precision that is not always required in commercial


3/13

5

CDC GROUPS

ORGANIZATION

PROFILE

advertising. Particularly, in some of the western hills and terai areas, the communicationcampaign may face some challenges in communicating to target populations with limited literacylevels, together with limited proficiency in Nepali language in the case of indigenous older men and

women. The design of effective messages and materials therefore directed at behaviouralchange requires as blend of technical know-how, creative insight, and community participationtogether with knowledge of local customs, behaviours and languages/dialects.

It is to this background, COMMUNICATION DEVELOPMENT COLLABORATIVE (CDC) GROUPPTE. LTD. was conceptualized in September 1993 as a full service, positive behaviour changecommunication (BCC) agency in Nepal, in consistent with the Government of Nepal developmentpolicies and guidelines, and in line with the current socio-economic and cultural characteristics of thepopulation at large.

It has been registered with the Government of Nepal, Ministry of Industry, Office of CompanyRegistrar (Registration No. 908/050/51), Department of Cottage and Small Scale Industries(Registration No. 221/45) and with the Ministry of Finance, Inland Revenue Department (VAT

Registration No. 300140284).

CDC GROUP'S MISSION

To use a range of research based innovative communication strategies by utilizing multi-channeled, repeated and reinforced targeted messages to help change attitudes and behavior,thereby providing an effective conceptual system for thinking through the problems of bringingabout positive change in the ideas or practices of an intended public by offering creative solutionsand discussions over complex business dynamics and developing a long lasting businessrelationship. The guiding principle for CCD Group is A Social Heart with a Business Mind.

CDC GROUP'S VALUES

The CDC Group accepts assignments depending on the kind of work required, the availability andagreement of skilled professionals, the suitability of the time frame the price and the closerelationship with the client. Being close to the client means, an intensity of involvement with ourclients and a keen understanding of our clients that needs and wants. It means that as translatorbetween provider and beneficiary, we must be uncommonly to both.

CDC GROUP'S OBJECTIVES

The CDC group has professionally been increasingly active in the design, implementation andcontrol of comprehensive Integrated Marketing Communication (IMC) campaigning through themass media (electronic, print and outdoor) and other specific medium of communication suitableto specific products/services and organizations seeking to spread, increase or maintain theacceptability of products/services and/or social ideas of practicing by a target group (s). The CDC

Group's strategies to use of a complete sequence of commercial/social marketing's componentdiffusion tasks allows it's valued clients to achieve their business or service goals.

Therefore, the objectives of The CDC group are formulated considering the following completesets of diffusion task to deliver maximum impact. The CDC Group's specific objectives are asfollows:

TO DEFINE THE PRODUCT/SERVICE - MARKET FIT(Product/Service type determination; adopter segmentation; product/Service positioning)

TO PRESENT THE PRODUCT/SERVICE - MARKET FIT(Branding; packaging; positioning the diffusion/distribution)


4/13

5

CDC GROUPS

ORGANIZATION

PROFILE

TO DELIVER THE PRODUCT/SERVICE - MARKET FIT(Advertising; selling and distribution; pricing; adoption promotion; Service delivery)

TO DEFEND THE PRODUCT/SERVICE - MARKET FIT(Evaluation research; research utilization; program re-planning)

Thus, we specialize in results-oriented campaigns. Our innovative ideas have generated millions inadditional revenues and social awareness and change perception benefits for our clients. AchieveAmazing Results through Intelligently-Planned Brand/Service Positioning Strategies. Our approachbegins with your objectives and the goal of achieving phenomenal results.

Growth is the bottom line for business. CDC Group develops high-impact, intelligent, and creativemarketing strategies and materials to improve your bottom line. Our creative talent, provenstrategies, and eye-catching concept and graphic design provide the fertile ground which will helpyour business/service flourish.

We focus on your needs and goals to formulate visionary ideas which boost customer/targetaudience response. CDC Group offers a wide range of services. Whether you need a fullmarketing campaign, or an individual project, CDC Group is your creative source for intelligentideas which yield results. While some companies simply provide products, CDC Group providesintegrated solutions that deliver your message, change perceptions and drive sales. Think of us asyour full-service creative agency without the agency fees.

CDC Group is a solutions-driven Integrated Marketing Communication (IMC) company with ahistory of success connecting brands/services with consumers/target audiences. We havedeveloped an incredibly effective approach for creating both consumer and social marketingcampaigns and materials.

For some of our clients, we function as a full-service IMC strategies provider, handling allmarketing needs. Other clients prefer to use CDC Group on a per-project basis. In either case, wecan help you.

We realize, that sometimes your windows of opportunity are only open for so long. CDC Group ishighly responsive to your needs and deadlines in the face of a competitive market.

CDC GROUP'S STRATEGY & APPROACH

CDC Group is an integrated marketing communications firm dedicated to creating comprehensive,culturally sensitive campaigns for clients who strive to reach their audiences. The overall strategyof the CDC Group is to employ private sector infrastructure and social marketing techniques tocreate mass awareness of a problem or to position or encourage new and positive behavior

insuring equitable economic and social progress to meet the future challenges of the country.Identifying the policy implications of their research, the CDC Group creates a policy levelcommunication strategy and ensures that the integrated communication (IMC) activitiesconsistently support products/ services/ policies/programs positioning. Conveying the image thatthe clients wish to present and reach their intended audience-is vital.

The best campaigning plans strive for synergism, because campaigning plans become moreefficient and effective when all variables reinforce one another. To maximize the impact ofcampaigning and provide a cohesive face to the target audience, the CDC Group considersconsistent integration among the campaigning messages which interact of two or more variablesthat together achieve an effect. Synergy begins with strategy development and thus, advertising


5/13

5

CDC GROUPS

ORGANIZATION

PROFILE

and sales promotion strategy is designed Synergistically to help achieve the overall marketingobjectives and strategies.

CDC Groups approach is iterative, with the last step feeding back in a continuous cycle, and isdivided in to six steps, viz, Analyse the situation (existing information and data regardingproducts/services, institutional, etc.), Design a Plan (target audiences, product development,distribution, copy strategy, media plan, research plan, budget and action plan, etc.), ResearchMessages, Develop Messages and Design Materials, Pre-test and Revise, Train and Distribute,Evaluate and Re-plan.

As CDC Group has a tremendous amount of experience in customizing both consumer and socialmarketing campaigns and conceptualizing, developing, designing, pretesting and producing thematerials for a diverse client base, CDC Group has helped over 100 national and internationalorganizations improving their bottom line through targeted IMC strategies and innovative creativeservices. We can help you too! we have helped our clients generate millions in added profits andsocial awareness and change perception benefits. We can help you too! True partnership and

integrity is at the heart of everything we do.

CDC Group's APPROACH Comprises of:

RESEARCH: We begin by asking questions. We conduct interviews with key personnel(executives, sales staff, developers, engineers, service people) and clients. We determine yourstrengths and weaknesses. We compare these strengths and weaknesses to those of yourcompetitors. We consider the challenges you face in meeting your goals. We digest all thisinformation, brainstorm, and begin developing ideas and strategies.

IDEAS: We begin developing strategically-oriented and innovative ideas. CDC Group is apowerhouse of creativity designed to present your organization, its products and services in the

best light. Most importantly, our ideas are geared toward achieving tangible results.

CREATIVITY: Our creativity traverses from clean and traditional corporate designs, to the modernand edgy. From financial or educational institutions to consumer and durable products/goodsmanufacturers and service marketeers, CDC Group is creatively innovative. The messages wedevelop are clear, targeted and effective.

IMPLEMENTATION: We are known as experts in our field, and are outstanding at what we do.Since our founding in 1993, we have completed thousands of complex and time-sensitive projects.Your plan will be clearly coordinated and every aspect will be implemented.

INTEGRATION: We believe it is important for your marketing efforts to maintain cohesion. Thisleads to increased recognition in the market. If CDC Group is working on multiple projects for you,

we maintain a unified appeal throughout.

CDC GROUP'S COMPETENCE & STRENGTH

Our audience is diverse. Our approach is targeted, integrated and synergic. Our result will makeyou shine. In the bestselling book entitled "In Search of Excellence" the author studies companiesthat are clearly the leaders in their fields. And whether those leaders are concerned with hightechnology, consumer/durable goods, services of manufacturing, one key common attribute thathas emerged as essential to their success is: "every leader is close to its customers".

For the CDC Group, being close to the customer means an intensity of involvement with ourclients/customers and a keen understanding of our clients/customers that needs and wants. It


6/13

5

CDC GROUPS

ORGANIZATION

PROFILE

means that as translator between advertiser/ communication campaigner andconsumer/beneficiaries, we must be uncommonly to both.

We believe that in order to be genuinely effective:

We must contribute to our client's corporate objectives by delivering more results per rupee ofadvertising/ communication campaign- delivering more sales (products/services, ideas, orconcepts) per prospects (creative work).

We measure effectiveness of these combined functions first, by AWARENESS rating our primeprospects and secondly, by comparing this for example ratio with actual expenditures to give usan evaluation we call per rupee awareness. In short;

We should become a partner of our client's business organization. We should be aprojection of the client's marketing arm, providing expert, specialized services, which theclient genuinely needs. We also maintain a limit of our involvement with the clients who

take us as partners.

Disciplined thinking is the key to successful creativity and successfuladvertising/communication campaigns. Therefore, we believe in developing our people theexpertise to organize, plan and create proper marketing and advertising/communicationcampaign solution through a disciplined approach to the problems.

We have to work hard to discipline ourselves to take a more hard-headed look at sales

opportunities for our clients to shape every advertising, every commercial, every mediaplan and every promotional campaign to deliver maximum impact.

To this end we have worked out a discipline, advertising and marketing, which in no way inhabitscreativity, yet comes as close as an agency ever can to guaranteeing that the client's

advertising/communication campaign will address the most fruitful prospects with the mostpersuasive selling message. CDC Group follows the following four steps:

STEP 1- KNOW YOUR PRIME CUSTOMER: For every category of goods or services, there is aPrime Customer. One of the small percentages of people who account for the lion's share ofeverything sold in that category. To advertise most profitably you must aim your message right atthe prime customer, not simply that spreads over to the whole public. We have learned how toidentify Prime Customers.

STEP 2- KNOW YOUR PRIME CUSTOMER'S PROBLEM/NEED: The best way to win a branddecision out of a prime customer is to persuade him or her that you solve a real problem or satisfya real need. But you have to know what your prime customer's problem/need is.

STEP 3- KNOW YOUR PRODUCT/SERVICE: It is axiomatic, or course that everyone working ona client's business, becomes steeped in that client's products, services, distribution,manufacturing, marketing, philosophy and history. But we have learned that it is far more fruitfulto first know the Prime Customer and his or her problems and then plan how best to service that.The reason is that too often, when those charged with the creation of advertising plans andcommunication campaigns talk to production people too early, they hear first and strongest whatthe manufacturer/ service deliverers thinks he wants to say, but we've learned that the moreprudent procedure is to come to the service with minds conditioned to thinking as the PrimeCustomer. Thus, we reduce the chance that we will overlook some important of the service thataddresses itself directly to Prime Customer's problem or need.


7/13

5

CDC GROUPS

ORGANIZATION

PROFILE

STEP 4- BREAK THE BOREDOM BARRIER: Every day of his or her life the average consumeris exposed to ever-growing number of advertising/ campaign message everything from TV spot tomatchbox. And, on average, he or she absorbs only a very small fraction of these, having a

tremendous waste factor.

Faced with this positive barrage of advertising/ communication campaigning messages,consumers surround themselves with an invisible screen off which too many advertising bounce.We call that screen the Boredom Barrier.

The CDC Group has learned how to break through the boredom barrier; to advertise so vividlythat the message stays with the prime customer right through to the time and place of purchase/receive.

Utilizing the findings during the planning phase, a creative strategy is developed as well as amedia strategy. These are assessed and subsequently analyzed with respect to estimated cost-revenue impacts. Final creative and media choices are then developed through close working

relationship with the client and their execution implemented through the CDC Groups network.Therefore:

CDC Group is a full Service integrated marketing communication (IMC) agency: We

offer total range of advertising/communication campaigning services for a problem or toposition or encourage new behavior through social marketing techniques, and a balanceteam of local and expatriate executives provides full range of high quality IMC services.

CDC Group is not dominated by any one advertiser: Our best people work on allaccounts.

CDC Group is stable: Our turnover of senior personnel is very low and this accountexecutives stay with the client overtime.

CDC Group is professional: Our approach to problems is disciplined, born ofcommitment to excellence a tradition of winning-and long, hard-won experience. It ensuresthat the advertising/ communication campaigning we produce is properly positioned andtargeted to the right audience with the right message.

CDC GROUP'S GOVERNANCE & LEADERSHIP

A Board of Directors chaired by Mr. Khagendra Adhikary governs The CDC Group. Mr. Adhikary,an AITian, brings to the CDC Group with a wide range of management and business relationssince he has to his credit in developing, executing and managing of sustainable social marketingprogrammes. Mr. Adhikary is one of those social marketeers who actually work on the "other side"in the commercial sector, where he has success experience in developing and executing, several

media/advertising campaigns in Nepal for commercial products/services. His extensive workexperience in international to national environment in all levels of organizations and people hasput him in an ideal position to carry out the mission and mandate of the CDC Group.

CDC GROUP'S MATERIAL & HUMAN RESOURCES

The CDC Group has a small but significant stock of human resources as it is a nationalcollaborative formed by experts drawn from the social services to those who have substantialexperiences in the field of integrated marketing communication, down to the situation analysis,plan formulation, implementation, evaluation and program re-planning to assist in achieving theinstitutional goals and objectives.


8/13


9/13

5

CDC GROUPS

ORGANIZATION

PROFILE

13 Mr. Govind Thapa Certificate in Fine Art, Lalitkalacampus, Kathmandu, Nepal

Computer Graphics/ CreativeDesign.

25 Years

14 Mr. Nava RajPokhrel

Certificate in Law, PashupatiCampus, TU, Kathmandu, Nepal

Legal Services/Secretary to theChairperson/CEO

10 Years

15 Ms. ReshmaLamichhane

School Leaving Certificate, S. L. C.Board of Nepal.

Handling of Reception Desk 5 Years

Regular Experts

S.No.

Name Qualification Expertise Experience

1 Dr. Yagya Bahadur Karki

Ph. D in Demography, LondonSchool of Economics, London, U.K. (Britain)

Program/Project Development& Management; M & E; andDevelopmentCommunications.

30 Years

2 Dr. BhimsenDevkota

Ph. D. in Public Health, University ofAbeerdeen, U. K., M.ED in HealthEducation, TU, Kathmandu, Nepal

Research/Studies, IEC/BCCand Training.

25 Years

3 Dr. Dinesh PrasadPant

PhD in Management, School ofBusiness and Economic Studies,The University of Leeds, U.K.

Organization Behavior andMgt;.Capacity Building;Training and ProductivityManagement.

25 Years

4 Mr. K. K.Karmacharya

Kalapravin from Shree Juddha KalaPathshala (Nepal Art School),Katmandu, and B.A. from T.U.Kathmndu, Nepal.

Illustration/Postal Stamps; andDesigning of DevelopmentRelated IEC/BCC andTraining Materials.

40 Years

CDC GROUP'S CLIENTS PORTFOLIO AND SERVICES RENDERED

To date, our clients include reputed international agencies, national and local government andnon-government organizations, foundations, public and private companies. We have rendered ourintegrated marketing communication (IMC) focused services pertinently in the areas ofproduct/service and idea marketing, decentralization and governance; reproductive health

including HIV/AIDS & STDs and family planning including safe motherhood; maternal and childhealth; water and sanitation; environment; women, children, adolescents and youth;, nutrition,education; communication and advocacy, and family practices. Among many, to name few clientsand services rendered to them are as following:

1. Policy Analysis; Research/Studies; Monitoring and Evaluation Services:

Handicap International (HI) Nepal Kathmandu, Nepal - Needs Assessment andStakeholder Analysis with regard to access to services to persons with disabilities inNepal.

CEDA/PSI-Nepal office, Kathmandu, Nepal Seconded Social Marketing Experts on

Condom Distribution Study in Nepal.

Consumer International, Malaysia/Pro Public, Kathmandu Marketing Research on the

Traditional and Complementary Medicine (TCM) Including Nutraceuticals in Nepal. Fourth Water Supply and Sanitation Project/ DWSS/ADB, Final Evaluation of the project.

GoN, Ministry of Agriculture and Cooperatives, Kathmandu, Nepal Study on Component-wise Evaluation of Agriculture Programs Effectiveness.

GoN, Ministry of Labor and Transport Management, Kathmandu Study on Effectivenessof Training Provided by Skill Development Training Centers (SDTC) in several districts ofNepal.

Ministry of Education/DANIDA/UNICEF/EC, Seconded Communication Expert onHIV/AIDS Impact Study on Education Sector in Nepal.


10/13

5

CDC GROUPS

ORGANIZATION

PROFILE

GON, Ministry of Agriculture, National Dairy Development Board (NDDB), HariharBhawan, Pulchowk, Lalitpur, Nepal Study on Assessment of Milk Production andcollection in Mid and Far-Western Development Region.

Nepal CRS Company Pvt. Ltd., Kathmandu, Nepal Consumer Percept Studies ofon thequality of care provided by 'Sangini' franchising outlets in Nepal.

Nepal Health Research Council (NHRC), Seconded Consultants for the Evaluation StudyofDecentralized Health Facilities in Nepal.

SSMP/ DFID/ DoHS, Kathmandu Evaluation Study of Radio Program "Aama",

broadcasted by Mid-Western broadcasting station of Radio Nepal, Surkhet.

NHEICC, DoHS/DRC, Kathmandu, Nepal IEC/BCC Impact Studies

Women Development Training Center, Nepal KAP Study on Skill Development Training.

2. Good Practice/Success Stories and Case Studies Documentation & Training:

Handicap International Nepal, Kathmandu, Nepal - documentation of good practices onachieving social participation goals by persons with disabilities under the "Empowermentand Social Change for Inclusion of People with Disabilities Project in Nepal".

ActionAid/SSMP/EAP/DFID - Prepared an end-line briefing note/good practices, both inEnglish and Nepali languages on program achievements and lessons learned by theEquity and Access Program (EAP).

Nepal CRS Company - Prepared a brief good practices document on thirty years of legacyin social marketing of health and FP in Nepal.

DFID funded NSMPs project, GoN, DoHS, Teku, Kathmandu, Nepal - Prepared aResource Book on Increasing Access Interventions for Safe Motherhood based on bestpractices and success stories of the project.

Nepal Disabled Association (NDA), Community Based Rehabilitation (CBR) Program on

Disability in Nepal, Khagendra Nawajivan Kendra, Jorepati, Kathmandu, Nepal Videodocumentation on Best Practices and Success Stories.

Pro Public/The Asia Foundation (TAF) - Conducted training programs on "Strengthening

Advocacy and Local Government Accountability" to the 500 members of Pro PublicsGood Governance Radio Listeners Clubs from all 75 districts of Nepal in order to enabledthem to conduct local level 'Public Hearing Programs' on the good governance issues.

3. Conceptualize/design and production; piloting and testing; and implementation ofIEC/BCC/Advocacy and Training Materials:

LGCDP/ Ministry of Local Development, Nepal Development of Training

Module/Curricula, Guidelines and Manual on Social Mobilization for Local Governance

and Community Development program. Population Services International (PSI)/ Nepal office, Kathmandu- Piloting and testing of

brand names, logos, labels, IEC/ BCC materials (radio spots/jingles, press ads. & TVCs)of WaterGuard ( Water Purification Solutions) and 10 posters of No. 1 Condom,

Global Fund/ UNDP/ Pro Public, Kathmandu, Nepal Conceptualize, piloting andp roduction of 10 TVCs, 30 press advertisements and 20 radio spots/jingles for raisingawareness in and for the target population through the use of mass media campaigns onHIV and AIDS.

Department of Water Supply and Sewerage/UNICEF, Kathmandu, Nepal- Development of

research based IEC/ BCC Materials (Documentary Film, TVC, Radio Spots/Jingles, Flip-Chart, Poster, Wall-chart, Leaf-let, Training Curricula and Guidelines, Manual, sticker,Flash Card, etc. on Arsenic mitigation programs.


11/13

5

CDC GROUPS

ORGANIZATION

PROFILE

Nepal CRS Company Pvt. Ltd., Kathmandu, Nepal IEC/BCC Development andPretesting

UNFPA/ NCASC/ DoHS, Kathmandu Development of National BCC Guideline on HIV

and AIDS for Young people. EU/ UNFPA - RHIYA Program, Lalitpur, Nepal IEC/ BCC Materials on Reproductive

Health

Family Planning Association of Nepal, Lalitpur, Nepal Production of IEC/BCC Materials

Marie Stops International/Sunaulo Pariwar Nepal, Kathmandu, IEC/BCC/training Materials

Employment Promotion Commission, Kathmandu, Nepal Skill Development TrainingDirectory

4. Institutional Development and Management; Strategic Planning: and RecruitmentServices:

Agro Nepal Ltd., Kathmandu, Nepal Strategic Planning & HRD Future Nepal, Kathmandu, NepalOrganization Development & Management/HRD

services.

Nepal National Depressed Welfare Organization, Kathmandu HRD & Strategic Planning.

PNMT, Sindhuli, Nepal Organization Development & Management/HRD services.

Promise Nepa (INGO), London, UK, Registration in Nepal & Organization Development

Sajha Swasthya Sewa (Health Cooperatives) Ltd., Kathmandu, Nepal IEC/BCC & SocialMarketing Strategy.

5. Advertising and Promotional Campaigns including Product/Service and PackagingDevelopment; Branding and Pricing; Merchandising; Selling and Distribution Services:

Agriculture Development Bank, Ramshahpath, Kathmandu, Nepal- Media Campaign

Agro Nepal Ltd., Kathmandu, Nepal- Branding, Packeging, pricing, Media Campaigning &HRD

Ambuja Electro-castings Ltd., India- Press Release & Media Campaigning

Central Veterinary Hospital, Kathmandu, Nepal- Press Advertisements

Cinema Nepal (P) Ltd., Kathmandu, Nepal- Media Campaigning

Concept Developers Pvt. Ltd. (Kathmandu Plaza, Kamaladi), Kathmandu,Media

Campaigning

CTEVT & TITI, Sanothimi, Bhaktapur, Nepal- Press Advertisements

Department of Health Services/USAID/MASS, Kathmandu,Bags production for Health

Workers Drug Information Network of Nepal, Kathmandu, Nepal- Press Advertisements

Everest Inn (Nepalese & Indian Cuisine), London, UK- Business Cards, Menu, Flex, andBrochure design and production.

Family Health International (FHI), Kathmandu, Nepal- Press Advertisements

Highland Tea Trading Co. (P) Ltd, Kathmandu, Nepal- Media Campaigning

Himalaya Soap and Chemical Industries, Nepal- Media Campaigning and merchandising

House of Rajkarnikar, Kathmandu, Nepal- Media Campaigning

Human Resource Development Center (HURDEC), Lalitpur, Nepal- Media Campaigning

Jagadamba Steels (P) Ltd., Bara, Nepal- Media Campaigning


12/13

5

CDC GROUPS

ORGANIZATION

PROFILE

Janakpur Cigarette Factory Ltd., Packaging & Promotional materials development &production

Kathmandu College of Management (KCM), Lalitpur, Nepal- Press Advertisement &

production of IEC materials such as Brochures, leaflets, etc. Kathmandu Model Collage, Bagbazar, Kathmandu, Nepal- Media Campaigning

Management Association of Nepal, Anamnagar, Kathmendu- Press Advertisements

MB Petrolube Industry (P) Ltd, Kathmandu, Nepal- Labels design

Mountain Leaders Treks and Expedition, Kathmandu, Nepal- Brochures & Advertisements

Nepal Eye Hospital Tripureshwor, Kathmandu, Nepal- Press Advertisements

NMB Bank Ltd., Kathmandu- Logo design and launching of media campaign

Nepal Redcross Society, Dhanusha Branch, Janakpur Dham, Nepal- MCH product &Packaging development

Nepal Telecom Ltd., Kathmandu, Nepal- Press Advertisements

Nepal Tourism Board, Kathmandu, Nepal- Promotional Materials & Media Advertisements

NGO Federation of Nepal, Kathmandu, Kathmandu, Nepal- Media Campaigning

NIDC capital Markets Ltd., Kathmandu, Nepal- Media Campaigning

Nightingale Higher Secondary School, Kupondle, Lalitpur- Media Campaigning

Orient College, Maharajgunj, Kathmandu- Media Campaigning

Pentasoft Technologies India Limited, Kathmandu, Nepal- Media Campaign

Pro Public, Anamnagar, Kathmandu, Nepal- Media Campaigning

Purbanchal Fertilizers Pvt. Ltd, Rupandehi- Feasibility Study, Logo design, Branding,

Packaging, Pricing, Products Launching, Media Campaigning, HRD & Market assessment

Resource Center for Primary Health Care (RECPHEC), Kathmandu,IEC/BCC Media

Campaign

S.S.Trade Concern, Kathmandu, Nepal- Media Campaign

Saket Complex (Radha Bhawan, Tripureshwor), Kathmandu, Nepal- Media Campaigning

Samaj Dental Hospital, Chabahil, Kathmandu, Nepal- Media Campaigning

Shivashakti Ghee Udhyog Pvt. Ltd., Bara, Nepal- Media Campaigning

Shivashakti Soap Industry, Rupandehi, Nepal- Media Campaigning & Merchandising

Shree Distillery Pvt. Ltd, Nawalparasi, Nepal- Brand testing, launching and media

campaigning

Swarnim High School, Bhurungkhel, Kathamandu, Nepal- Media Campaigning

Synergy Tours and travels, Kamaladi, Kathmandu, Nepal- Media Campaigning

Udaypur Cement Ltd., Udaypur, Nepal- Press Advertisements

Water Supply Corporation, Kathmandu, Nepal- Press Advertisements

CDC GROUPS ORGANIZATION STRUCTURE

CDC Group, a full service integrated marketing communication (IMC) agencies offer a wide rangeof services and require the expertise of many different professionals. Since its scope of workcovers market and marketing research, creative development, media planning and placement,public relations services, in order to effectively service a clients needs, these individuals areteamed together in a way that allows for all the departments to interface in a cohesive manner.While agency structures to vary, the following represents the standard organization structure thatis employed by the CDC Group Pte. Ltd.


13/13

5

CDC GROUPS

ORGANIZATION

PROFILE

CDC GROUPS BANKERS

1) Nepal Bangladesh Bank Limited, Central Office, Bijulibazar, Kathmandu, Nepal2) Machhapuchchhre Bank Limited, Putalisadak, Kathmandu, Nepal

3) Manjushree Finance Limited, New Baneshwor, Kathmandu, Nepal4) Prime Bank Limited, Bagbazar Branch, Kathmandu, Nepal

CDC GROUPS CONTACT ADDRESS

Bagbazar, PO Box: 2444, Kathmandu, NepalTel: 977-1- 4246500/4245021

Fax: 977-1- 4245021E-mail: [email protected]: www.cdcgroup.com.np
mailto:[email protected]://www.cdcgroup.com.np/mailto:[email protected]://www.cdcgroup.com.np/

CDC Group's Organization Profile (April 2012)

Documents