CD Summit 2015: Cisco's John Blackney

Transformation Through Innovation

• John Blackney

• April 2015

• Director of Consulting

Service Provider industry needs remain unchanged

Agility

New

Revenue

Streams

CAPEX/OPEX

reduction

Faster

Time

to Market

Scalable

Capacity

50 billion ‘things’ online by 2020

6.307

6.721 6.894 7.347 7.83

0

10

20

30

40

50

2003 2008 2010 2015 2020

Bill

ions o

f D

evic

es

World Population

50BillionSmartObjects

Several technologies are coming together to enable the Service Provider transformation

These will accelerate the pace of change

Open Source, Open APIsEnabling Faster Innovation and Wide ParticipationOpen

Source

NFVSDNNetwork Functions Virtualization (NFV)

Transforming Network Architectures & Operations

Software Defined Networking (SDN)Abstracting to Better Application & Network Interaction

Open, Elastic, Application/Device/Customer Centric

Devices/Applications

Services construction layer

Programmable Network

Open

APIs

Open

APIs

Launch Virtualized

Managed Services

Leverage a centralized

customer-facing portal

to up/cross-sell

new services

Agility to develop and

launch new services

to market faster

Leverage big

data to

monetize

insights

Increase Revenue

Deploy New

M2M Solutions

Automated Sales

Cycle ManagementExpedited Service

Provisioning

Common Cloud

Platform across

Functions

Virtualized

Service Creation

and Delivery

Customer Managed

Ordering via

Central Portal

Orchestrated

Customer

Support

Decrease OpEx

But ….

Ideas are cheap …

Execution defines successful innovation.

As always, organizational change will be the most

difficult aspect

Devices/ApplicationsService creators/

champions

Merged

Networks / IT

Fundamental systems, processes and

organisational setup will dramatically change

New IT / DevOps approach required

Network management innovation

Rapid service creation/sales capability

Need to move nowThe market will disrupt - Significant Value At Stake

Redefine the organisation in terms of structure/metrics

There will be a grab for scarce resources – secure key people now and retain others.

Reengineer broader processes.

Redefine the marketing approach given the speed of service creation.

Appoint end-to-end product champions.