Strategic Creative Direction Inventive Messenger Paul Patzloff Capabilities Portfolio Talents include: Award-winning concepts & copy Content development Email messaging Social Media engagement strategy SEO keyword research Blogging strategy & execution PR & publicity tactics Demand generation workflow Audience & content segmentation Never before in our history have words been so capable of driving actions, passions and profits. { }
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StrategicCreative
DirectionInventive
Messenger
Paul Patzloff Capabilities Portfolio
Talents include:Award-winning concepts & copyContent developmentEmail messaging Social Media engagement strategySEO keyword research Blogging strategy & executionPR & publicity tacticsDemand generation workflow Audience & content segmentation
Never before in our history have words been so capable of driving actions, passions and profits.{ }
Handcrafted Branding
For nearly 20 years Heat & Glo has based their high level messaging on a simple line I created “ No One Builds a Better Fire”
Reliable Cars from Reliable People™
For Schwan’s, I created messaging centered on the value of dinner conversations. This integrated print/ online effort resulted in record levels of first-time orders.
Working with the agency of record for Honda, I positioned the brand with true local appeal. The tag stuck for over a decade.
Lifestyle Lifts We all aspire to something better. That’s why my interactive print ads, banner ads, catalog covers and customer loyalty celebrations are written to inspire.
• To help Coolibar sun protective clothing transition fromfunctional to fashionable, I created this newbrand positioning.
Persuasive Fun.Please remember, you can’t bore people into buying.
Compelling Content From white papers to case studies to informative ads to infographics, I pride myself on bringing clarity to the complex.
Welcoming web environmentsLanding pages that capture. Web sites that convert. Micro-sites that promote. Transforming brands online.Today’s web environments demand carefully worded purpose, direction and a little inspiration.
Before After
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To revive the branding of an Oracle consultancy,
I created the concept of Enterprise
Enlightenment that refreshed their
position in the market.
Emotions matter.It’s always satisfying to make a connection with a heartfelt approach. And I know it can be a very effective way to communicate.
Hello Tech!I believe in simplicity to best translate the value of technology. It’s why I cherish simple ads and love the challenge of bringing order to complex collateral kits. Also simple, singularly focused, topical email subject lines & landing pages are best for this category.
Where every word counts.
Each square inch of a catalog is under pressure to perform. So every word must sell the product as well as enhance the brand.
And here’s the pitch... Direct selling is never easy. It’s why I love using advertorials, classic direct response tactics and powerful small size ads to drive sales success.
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“My must-have,can’t do without,absolutely loveit, tool!” — Jane, Minneapolis
Heady Editorial.Combining pertinent stories, informative interviews and other relevant content with your brand makes for powerful messaging.
OptiBlog: An intelligent blogging environment created
Today the Web & social media offer so many amazing ways to garner attention, make meaningful connections and sell your goods & services. I love developing creative ways to use these new media channels to acquire awareness.
High impact blogging, PR & publicity
Audio & Video production & ! ! ! ! scripting
Talents include:Ideation OutliningStoryboardingScriptingStock footage researchTalent SearchStock & Original Music Search
Be it Dallas legend Patrick Duffy or an up and coming local politician, scripting for video or radio takes a careful consideration of your talent and how they engage your audience.