1 “A STUDY ON FIXED ASSETS MANAGEMENT AT Kesoram Cement” A Project report submitted to Jawaharlal Nehru Technological University, Hyderabad, for the award of degree MASTER OF BUSINESS ADMINISTRATION By PRAVEEN IRRINKI Reg. No. 10241E0017 Under the Guidance of Prof. INDIRA MADAM Department of Management Studies Gokaraju Rangaraju Institute of Engineering & Technology (Affiliated to Jawaharlal Technological University, Hyderabad) Hyderabad
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1
“A STUDY ON FIXED ASSETS MANAGEMENT AT
Kesoram Cement”
A Project report submitted to Jawaharlal Nehru Technological University, Hyderabad,
for the award of degree
MASTER OF BUSINESS ADMINISTRATION
By
PRAVEEN IRRINKI
Reg. No. 10241E0017
Under the Guidance of
Prof. INDIRA MADAM
Department of Management Studies
Gokaraju Rangaraju Institute of Engineering & Technology
(Affiliated to Jawaharlal Technological University, Hyderabad)
Hyderabad
2
2010-2012
CERTIFICATE
This is to certify that the project entitled “A Study on Fixed Asset Management”
has been submitted by Mr. PRAVEEN IRRINKI (Reg. No. 10241E0017) in partial
fulfillment of the requirements for the award of Master of Business Administration from
Jawaharlal Nehru Technological University, Hyderabad. The results embodied in the
project has not been submitted to any other University or Institution for the award of any
Degree or Diploma.
Smt. INDIRA Sri. KVS Raju
Internal Guide Professor & HOD
Associate Professor Department of Management Studies
Department of Management Studies GRIET
GRIET
Mr. S. Ravindra Chary Project Coordinator
Associate Professor
Department of Management Studies
GRIET
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DECLARATION
I hereby declare that the project entitled “A study on fixed asset management aatt
KKeessoorraamm CCeemmeenntt” submitted in partial fulfillment of the requirements for award of the
degree of MBA at Gokaraju Rangaraju Institute of Engineering and Technology,
affiliated to Jawaharlal Nehru Technological University, Hyderabad, is an authentic work
and has not been submitted to any other University/Institute for award of any
degree/diploma.
PRAVEEN IRRINKI
(10241E0017)
MBA, GRIET
HYDERABAD
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ACKNOWLEDGEMENT
Firstly I would like to express our immense gratitude towards our institution Gokaraju
Rangaraju Institute of Engineering & Technology, which created a great platform to attain
profound technical skills in the field of MBA, thereby fulfilling our most cherished goal.
I would thank all the finance department of Kesoram specially Mr. MURTHY ASST
Manager Finance for guiding me and helping me in successful completion of the project
I am very much thankful to our Prof. INDIRA (Internal Guide) sir for extending his
cooperation in doing this project.
I am also thankful to our project coordinator Prof. S. RAVINDRA CHARY for
extending his cooperation in completion of Project..
I convey my thanks to my beloved parents and my faculty who helped me directly or
indirectly in bringing this project successfully.
PRAVEEN IRRINKI
(10241E0017)
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INDEX
S.No: CONTENTS PAGE NO.
CHAPTER-1 1-8
� INTRODUCTION
Scope of the Study
Objectives of the Study
Methodology of the Study
Limitations of the Study
CHAPTER-2 9-28
� INDUSTRY PROFILE
� COMPANY PROFILE
CHAPTER-3 29-44
� REVIEW OF LITERATURE
CHAPTER-4 45-56
� DATA ANALYSIS AND INTERPRETATION
CHAPTER-5 57-62
� FINDINGS
� CONCLUSION
� SUGGESTION
� BIBLIOGRAPHY
CHAPTER-I
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INTRODUCTION
INTRODUCTION
Fixed Assets are the assets held with the intention of being used on continuous basis for the
purpose of producing or providing goods or services and are not held for resale in the normal course of
business.
E.g.: Land and Buildings, Plant and Machinery, Motor Vehicles, Furniture and Fixtures.
Valuation of fixed assets is important to have fair measure of profit or loss and financial
position of the concern. Fixed assets are meant for use for many years. The value of these assets
decreases with their use or with time or many other reasons. A portion of fixed assets are reduced by
usage are converted into cash through charging depreciation. For correct measurement of income,
proper measurement of depreciation is essential, as depreciation constitutes a Part of total cost of
production.
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Financial transactions are recorded in the books, keeping in view the going concern aspect of
the business unit. In going concern aspect it is assumed that the business unit has reasonable
expectation of continuing the business for a profit for an indefinite period of time. This assumption
provides much of the justification for recording fixed assets at original cost and depreciating them in a
systematic manner without reference to their current realizable value.
It is useless to record the fixed assets in the balance sheet at their estimated realizable values if
there is no immediate expectation of selling them. So, they are shown at their book value (i.e., Cost –
Depreciation) and not at current realizable value. The market value of the fixed assets may change
with the passage of time, but for accounting purpose it continues to be shown in the books in historical
cost.
The cost concept of accounting states that depreciation calculated on the basis of historical cost
of old assets is usually lower than the amount calculated at current value/ replacement value. These
results in more profits, which if distributed in full will lead to reduction in capital.
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FIXED ASSETS MANAGEMENT CYCLE
The fixed assets management cycle is the cycle of activities from the acquisition of the asset to the
final disposition of the assets at the end of their useful life.
The cycle has 7 steps:
Acquisition: The cycle begins with the acquisition, purchase, gift or otherwise, of an asset and the
determination that the asset is to be capitalized. To be capitalized the asset has to meet the agency’s
capitalization limit and have a useful life of one year or more.
Receiving: The asset is formally received and accepted by the agency. Receipt may be verified by
entry into an automated purchasing system or by hard copy document. In the case of donated fixed
assets, receipt can be verified by a letter to the donor.
Payment: Payment is made for the asset according to the terms of the purchase order or recognition
of acceptance of a gift to the donor. The payment includes the acquisition cost, freight and all other
costs to put the asset. Acquisition cost of donated fixed assets is determined by its fair market value.
Identification: the asset is identified as an asset, tagged or otherwise identified and entered into the
fixed assets management inventory system. Assets are identified with a permanently attached
identification tag, etching or by painting on the identification number.
Inventory: The longest step in the cycle. The asset is used over its useful life. Assets are inventoried
and accounted for during this step until they are no longer needed. The agency’s policies and
procedures determine the inventory interval.
Excess: the asset is declared as excess to the user’s needs. The asset may be transferred to another
user where it will continue to be used, accounted for and inventoried. Assets may be declared as
excess more than once until the asset is no longer needed.
Surplus: the last step in the fixed assets management cycle. The asset is declared to be surplus
property and to have no further value to the agency. The asset is disposed of by sale or discarding
depending on the residual value. Sale can be by auction, sealed bid, spot sale, or through a sales store.
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FIXED ASSETS MANAGEMENT CYCLE
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NEED AND IMPORTANCE OF THE STUDY:
As fixed assets play an important role in company’s objectives. These fixed are not
convertible or not liquidable over a period of time. The owner’s funds and long term liabilities are
invested in fixed assets.
If firms fixed assets are idle and not utilized properly it affects the long-term
sustainability of the firm, which may affect liquidity and solvency and profitability positions of the
company.
Fixed assets are the assets which cannot be liquidated into cash within one year. The huge
amounts of funds of the company are invested in these assets. Every year company invests an
additional fund in these assets directly or indirectly. The survival and other objectives of the company
depend on operating performance of management i.e. effective utilization of these assets.
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OBJECTIVES OF THE STUDY:
The following are the objectives of the study
• To assess the amount of capital expenditure made by the company during the period
of study 2007-08 to2010-11.
• The study is conducted to evaluate the fixed assets turnover of KESORAM.
• The study is conducted to evaluate whether fixed assets are giving adequate returns to
the company.
• To evaluate that if fixed assets are liquidated, what proportion of it will contribute for
the payment of owners fund and long-term obligations.
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METHODOLOGY:
The data used for the analysis and interpretation is from annual reports of the company i.e.,
secondary forms of data. Ratio analysis is used for calculation purpose.
The project is presented using tables, graphs and with their interpretations. No survey is
undertaken or observation study is conducted by evaluating fixed assets performance of the
company.
SOURCES OF DATA:
The data needed for this project is collected from the following sources:
1.The data is adopted purely from secondary sources.
2.The theoretical contents are gathered purely from eminent text books and references.
3.The financial data and information is gathered from annual reports of the company.
SCOPE OF THE STUDY:
The project is covered on fixed assets of KESORAM. Drawn from annual reports of the company.
The subject matter is limited to fixed assets, its analysis and its performance but not to any other
areas of accounting corporate, marketing and financial matters.
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LIMITATIONS:
The following are the limitations for the study
1. The study is limited into the date and information provided by the KESORAM and its annual
reports.
2. The report may not provide exact fixed assets status and position of KESORAM; it may be
varying from time to time and situation to situation.
3. This report is not helpful in investing in KESORAM
4. Either through disinvestments or capital market.
5. The accounting procedure and other accounting principles are limited by the changes made by
the company, may vary fixed assets performance.
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CHAPTER-II
INDUSTRY PROFILE
&
COMPANY PROFILE
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INDUSTRY PROFILE
In the most general sense of the word, a cement is a binder, a substance which sets and
hardens independently, and can bind other materials together. The word "cement" traces to the
Romans, who used the term "opus caementicium" to describe masonry which resembled concrete
and was made from crushed rock with burnt lime as binder. The volcanic ash and pulverized
brick additives which were added to the burnt lime to obtain a hydraulic binder were later
referred to as cementum, cimentum, cäment and cement. Cements used in construction are
characterized as hydraulic or non-hydraulic.
The most important use of cement is the production of mortar and concrete—the bonding of
natural or artificial aggregates to form a strong building material which is durable in the face of
normal environmental effects.
Concrete should not be confused with cement because the term cement refers only to the dry
powder substance used to bind the aggregate materials of concrete. Upon the addition of water
and/or additives the cement mixture is referred to as concrete, especially if aggregates have been
added.
It is uncertain where it was first discovered that a combination of hydrated non-hydraulic lime
and a pozzolan produces a hydraulic mixture (see also: Pozzolanic reaction), but concrete made
from such mixtures was first used on a large scale by Roman engineers.They used both natural
pozzolans (trass or pumice) and artificial pozzolans (ground brick or pottery) in these concretes.
Many excellent examples of structures made from these concretes are still standing, notably the
huge monolithic dome of the Pantheon in Rome and the massive Baths of Caracalla. The vast
system of Roman aqueducts also made extensive use of hydraulic cement. The use of structural
concrete disappeared in medieval Europe, although weak pozzolanic concretes continued to be
used as a core fill in stone walls and columns.
Modern cement
Modern hydraulic cements began to be developed from the start of the Industrial Revolution
(around 1800), driven by three main needs:
Hydraulic renders for finishing brick buildings in wet climates
Hydraulic mortars for masonry construction of harbor works etc, in contact with sea water.
Development of strong concretes.
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In Britain particularly, good quality building stone became ever more expensive during a period
of rapid growth, and it became a common practice to construct prestige buildings from the new
industrial bricks, and to finish them with a stucco to imitate stone. Hydraulic limes were favored
for this, but the need for a fast set time encouraged the development of new cements. Most
famous was Parker's "Roman cement." This was developed by James Parker in the 1780s, and
finally patented in 1796. It was, in fact, nothing like any material used by the Romans, but was a
"Natural cement" made by burning septaria - nodules that are found in certain clay deposits, and
that contain both clay minerals and calcium carbonate. The burnt nodules were ground to a fine
powder. This product, made into a mortar with sand, set in 5–15 minutes. The success of
"Roman Cement" led other manufacturers to develop rival products by burning artificial
mixtures of clay and chalk.
John Smeaton made an important contribution to the development of cements when he was
planning the construction of the third Eddystone Lighthouse (1755-9) in the English Channel. He
needed a hydraulic mortar that would set and develop some strength in the twelve hour period
between successive high tides. He performed an exhaustive market research on the available
hydraulic limes, visiting their production sites, and noted that the "hydraulicity" of the lime was
directly related to the clay content of the limestone from which it was made. Smeaton was a civil
engineer by profession, and took the idea no further. Apparently unaware of Smeaton's work, the
same principle was identified by Louis Vicat in the first decade of the nineteenth century. Vicat
went on to devise a method of combining chalk and clay into an intimate mixture, and, burning
this, produced an "artificial cement" in 1817. James Frost,orking in Britain, produced what he
called "British cement" in a similar manner around the same time, but did not obtain a patent
until 1822. In 1824, Joseph Aspdin patented a similar material, which he called Portland cement,
because the render made from it was in color similar to the prestigious Portland stone.
All the above products could not compete with lime/pozzolan concretes because of fast-setting
(giving insufficient time for placement) and low early strengths (requiring a delay of many
weeks before formwork could be removed). Hydraulic limes, "natural" cements and "artificial"
cements all rely upon their belite content for strength development. Belite develops strength
slowly. Because they were burned at temperatures below 1250 °C, they contained no alite, which
is responsible for early strength in modern cements. The first cement to consistently contain alite
was made by Joseph Aspdin's son William in the early 1840s. This was what we call today
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"modern" Portland cement. Because of the air of mystery with which William Aspdin
surrounded his product, others (e.g. Vicat and I C Johnson) have claimed precedence in this
invention, but recent analysis of both his concrete and raw cement have shown that William
Aspdin's product made at Northfleet, Kent was a true alite-based cement. However, Aspdin's
methods were "rule-of-thumb": Vicat is responsible for establishing the chemical basis of these
cements, and Johnson established the importance of sintering the mix in the kiln.
William Aspdin's innovation was counter-intuitive for manufacturers of "artificial cements",
because they required more lime in the mix (a problem for his father), because they required a
much higher kiln temperature (and therefore more fuel) and because the resulting clinker was
very hard and rapidly wore down the millstones which were the only available grinding
technology of the time. Manufacturing costs were therefore considerably higher, but the product
set reasonably slowly and developed strength quickly, thus opening up a market for use in
concrete. The use of concrete in construction grew rapidly from 1850 onwards, and was soon the
dominant use for cements. Thus Portland cement began its predominant role. it is made from
water and sand
Types of modern cement
Portland cement
Cement is made by heating limestone (calcium carbonate), with small quantities of other
materials (such as clay) to 1450°C in a kiln, in a process known as calcination, whereby a
molecule of carbon dioxide is liberated from the calcium carbonate to form calcium oxide, or
lime, which is then blended with the other materials that have been included in the mix . The
resulting hard substance, called 'clinker', is then ground with a small amount of gypsum into a
powder to make 'Ordinary Portland Cement', the most commonly used type of cement (often
referred to as OPC).
Portland cement is a basic ingredient of concrete, mortar and most non-speciality grout. The
most common use for Portland cement is in the production of concrete. Concrete is a composite
material consisting of aggregate (gravel and sand), cement, and water. As a construction
material, concrete can be cast in almost any shape desired, and once hardened, can become a
structural (load bearing) element. Portland cement may be gray or white.
Portland cement blends
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These are often available as inter-ground mixtures from cement manufacturers, but similar
formulations are often also mixed from the ground components at the concrete mixing plant.
Portland blastfurnace cement contains up to 70% ground granulated blast furnace slag, with
the rest Portland clinker and a little gypsum. All compositions produce high ultimate strength,
but as slag content is increased, early strength is reduced, while sulfate resistance increases and
heat evolution diminishes. Used as an economic alternative to Portland sulfate-resisting and low-
heat cements.
Portland flyash cement contains up to 30% fly ash. The fly ash is pozzolanic, so that ultimate
strength is maintained. Because fly ash addition allows a lower concrete water content, early
strength can also be maintained. Where good quality cheap fly ash is available, this can be an
economic alternative to ordinary Portland cement.
Portland pozzolan cement includes fly ash cement, since fly ash is a pozzolan, but also includes
cements made from other natural or artificial pozzolans. In countries where volcanic ashes are
available (e.g. Italy, Chile, Mexico, the Philippines) these cements are often the most common
form in use.
Portland silica fume cement. Addition of silica fume can yield exceptionally high strengths,
and cements containing 5-20% silica fume are occasionally produced. However, silica fume is
more usually added to Portland cement at the concrete mixer.
Masonry cements are used for preparing bricklaying mortars and stuccos, and must not be used
in concrete. They are usually complex proprietary formulations containing Portland clinker and a
number of other ingredients that may include limestone, hydrated lime, air entrainers, retarders,
waterproofers and coloring agents. They are formulated to yield workable mortars that allow
rapid and consistent masonry work. Subtle variations of Masonry cement in the US are Plastic
Cements and Stucco Cements. These are designed to produce controlled bond with masonry
blocks.
Expansive cements contain, in addition to Portland clinker, expansive clinkers (usually
sulfoaluminate clinkers), and are designed to offset the effects of drying shrinkage that is
normally encountered with hydraulic cements. This allows large floor slabs (up to 60 m square)
to be prepared without contraction joints.
White blended cements may be made using white clinker and white supplementary materials
such as high-purity metakaolin.
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Colored cements are used for decorative purposes. In some standards, the addition of pigments
to produce "colored Portland cement" is allowed. In other standards (e.g. ASTM), pigments are
not allowed constituents of Portland cement, and colored cements are sold as "blended hydraulic
cements".
Very finely ground cements are made from mixtures of cement with sand or with slag or other
pozzolan type minerals which are extremely finely ground together. Such cements can have the
same physical characteristics as normal cement but with 50% less cement particularly due to
their increased surface area for the chemical reaction. Even with intensive grinding they can use
up to 50% less energy to fabricate than ordinary Portland cements.
Non-Portland hydraulic cements
Pozzolan-lime cements. Mixtures of ground pozzolan and lime are the cements used by the
Romans, and are to be found in Roman structures still standing (e.g. the Pantheon in Rome).
They develop strength slowly, but their ultimate strength can be very high. The hydration
products that produce strength are essentially the same as those produced by Portland cement.
Slag-lime cements. Ground granulated blast furnace slag is not hydraulic on its own, but is
"activated" by addition of alkalis, most economically using lime. They are similar to pozzolan
lime cements in their properties. Only granulated slag (i.e. water-quenched, glassy slag) is
effective as a cement component.
Supersulfated cements. These contain about 80% ground granulated blast furnace slag, 15%
gypsum or anhydrite and a little Portland clinker or lime as an activator. They produce strength
by formation of ettringite, with strength growth similar to a slow Portland cement. They exhibit
good resistance to aggressive agents, including sulfate.
Calcium aluminate cements are hydraulic cements made primarily from limestone and bauxite.
The active ingredients are monocalcium aluminate CaAl2O4 (CaO · Al2O3 or CA in Cement
chemist notation, CCN) and mayenite Ca12Al14O33 (12 CaO · 7 Al2O3 , or C12A7 in CCN).
Strength forms by hydration to calcium aluminate hydrates. They are well-adapted for use in
refractory (high-temperature resistant) concretes, e.g. for furnace linings.
Calcium sulfoaluminate cements are made from clinkers that include ye'elimite
(Ca4(AlO2)6SO4 or C4A3 in Cement chemist's notation) as a primary phase. They are used in
expansive cements, in ultra-high early strength cements, and in "low-energy" cements. Hydration
produces ettringite, and specialized physical properties (such as expansion or rapid reaction) are
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obtained by adjustment of the availability of calcium and sulfate ions. Their use as a low-energy
alternative to Portland cement has been pioneered in China, where several million tonnes per
year are produced. Energy requirements are lower because of the lower kiln temperatures
required for reaction, and the lower amount of limestone (which must be endothermically
decarbonated) in the mix. In addition, the lower limestone content and lower fuel consumption
leads to a CO2 emission around half that associated with Portland clinker. However, SO2
emissions are usually significantly higher.
"Natural" Cements correspond to certain cements of the pre-Portland era, produced by burning
argillaceous limestones at moderate temperatures. The level of clay components in the limestone
(around 30-35%) is such that large amounts of belite (the low-early strength, high-late strength
mineral in Portland cement) are formed without the formation of excessive amounts of free lime.
As with any natural material, such cements have highly variable properties.
Geopolymer cements are made from mixtures of water-soluble alkali metal silicates and
aluminosilicate mineral powders such as fly ash and metakaolin.
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COMPANY PROFILE
Kesoram Cement Industry is one of the leading manufactures of cement in India. It is a
day process cement Plant. The plant capacity is 8.26 lakh tones per annum It is located at
Basanthnagar in Karimnagar district of Andhra Pradesh. Basanthnagar is 8 km away from the
Ramagundram Railway station, linking Madras to New Delhi. The Chairman of the Company is
syt. B.K.Birla,
HISTORY:
The first unit at Basanthnagar with a capacity of 2.1 lakh tones per annum incorporating
humble suspension preheated system was commissioner during the year 1969. The second unit
was setup in year 1971 with a capacity of 2.1 lakh tones per annum went on stream in the year
1978. The coal for this company is being supplied from Singereni Colleries and the power is
obtained from APSEB. The power demand for the factory is about 21 MW. Kesoram has got 2
DG sets of 4 MW each installed in the year 1987.
Kesoram Cement has setup a 15 KW captor power plant to facilitate for uninterrupted
power supply for manufacturing of cement at 24th august 1997 per hour 12 mw, actual power is
15 mw.
The Company was incorporated on 18th October, 1919 under the Indian Companies Act, 1913,
in the name and style of Kesoram Cotton Mills Ltd. It had a Textile Mill at 42, Garden Reach
Road, Calcutta 700 024. The name of the Company was changed to Kesoram Industries &
Cotton Mills Ltd. on 30th
August, 1961 and the same was further changed to Kesoram Industries Limited on 9th July,
1986. The said Textile Mill at Garden Reach Road was eventually demerged into a separate
company.
The First Plant for manufacturing of rayon yarn was established at Tribeni, District Hooghly,
West Bengal and the same was commissioned in December, 1959 and the second plant was
commissioned in the year 1962 enabling it to manufacture 4,635 metric tons per annum (mtpa) of
rayon yarn. This Unit has 6,500 metric tons per annum (mtpa) capacity as on 31.3.2009.
The plant for manufacturing of transparent paper was also set up at the same location at Tribeni,
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District Hooghly, West Bengal, in June, 1961. It has the annual capacity to manufacture 3,600
metric tons per annum (mtpa) of transparent Paper.
The Company diversified into manufacturing of cast iron spun pipes and pipe fittings at
Bansberia, District Hooghly, West Bengal, with a production capacity of 45,000 metric tons per
annum (mtpa) of cast iron spun pipes and pipe fittings in December, 1964.
The Company subsequently diversified into the manufacturing of Cement and in 1969
established its first cement plant under the name 'Kesoram Cement' at Basantnagar, Dist.
Karimnagar (Andhra Pradesh) and to take advantage of favourable market conditions, in 1986
another cement plant, known as 'Vasavadatta Cement', was commissioned by it at Sedam, Dist.
Gulbarga (Karnataka). The cement manufacturing capacities at both the plants were augmented
from time to time according to the market conditions and as on 31.3.2009 Kesoram Cement and
Vasavadatta Cement have annual cement manufacturing capacities of 1.5 million metric tons and
4.1 million metric tons respectively.
The Company in March 1992, commissioned a plant at Balasore known as Birla Tyres in Orissa,
for manufacturing of 10 lac MT p.a. automotive tyres and tubes in the first phase in collaboration
with Pirelli Ltd., U.K., a subsidiary company of the world famous Pirelli Group of Italy - a
pioneer in production and development of automotive tyres in the world.
The capacity at the said plant was further augmented during the year by 19 MT per day
aggregating to 271 MT per day production facility. The Greenfield Project of 257 MT per day
capacity in the State of Uttarakhand with a capex of about Rs.760 crores commenced the
commercial production in phases during the financial year 2008-09.The Company as on
31.3.2009 had the manufacturing capacities of 3.71 million tyres, 2.95 million tubes and 1.53
million flaps per annum in the Plants including at Uttarakhand Plant.
It has small manufacturing capacities of various Chemicals at Kharda in the State of West
Bengal also. It has the annual manufacturing capacities of 12,410 mtpa of Caustic Soda Lye,
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5,045 mtpa of Liquid Chlorine, 6,205 mtpa of Sodium Hypochlorite, 8,200 mtpa of Hydrochloric
Acid, 3,200 mtpa of Ferric Alum, 18,700 mtpa of Sulphuric Acid and 1,620,000 m3pa of
purified Hydrogen Gas.
The Company is a well-diversified entity in the fields of Cement, Tyre, Rayon Yarn, Transparent
Paper, Spun Pipes and Heavy Chemicals with two core business segments i.e. Cement and Tyres.
In Spun Pipes & Foundries, a unit of the Company, work suspended from 2nd May, 2008 still
commences till further notice.
The Company as of now is listed on three major Stock Exchanges in India i.e. Bombay Stock
Exchange Ltd., Mumbai, Calcutta Stock Exchange Association Ltd., Kolkata and National Stock
Exchange of India Ltd., Mumbai and at the Societe de la Bourse de Luxembourg, Luxembourg.
A further expansion upto 1.65 million tons of cement per annum in Vasavadatta Cement at
Sedam in Karnataka as unit IV at the same site is in progress, with a 17.5 MW Captive Power
Plant, involving a capital expenditure of about Rs. 783.50 crores (including the cost of Captive
Power Plant).
The commercial production of cement in the aforesaid unit IV has commenced in June 2009.
The work for the further expansion in the Tyres Section at Uttarakhand for radial tyres with 100
MT per day capacity and bias tyres with 125 MT per day capacity involving an estimated
aggregate capital outlay of about Rs. 840 crores is under progress. The Board has further
approved a Motor Cycle Tyre Project of 70 MT per day capacity at the same site involving a
capital outlay of Rs.190 crore. The civil construction of both the Projects is in full swing. The
commercial production in both the Projects is likely to start by December 2009/ January 2010.
Birla Supreme in popular brand of Kesoram cement from its prestigious plant of
Basantnagar in AP which has outstanding track record. In performance and productivity serving
the nation for the last two and half decades. It has proved its distinction by bagging several
national awards. It also has the distinction of achieving optimum capacity utilization.
Kesoram offers a choice of top quality portioned cement for light, heavy constructions
and allied applications. Quality is built every fact of the operations.
The plant lay out is rational to begin with. The limestone is rich in calcium carbonate a
key factor that influence the quality of final product. The day process technology uses in the
latest computerized monitoring overseas the manufacturing process. Samples are sent regularly
24
to the bureau of Indian standards. National council of construction and building material for
certification of derived quality norms.
The company has vigorously undertaking different promotional measures for promoting
their product through different media, which includes the use of news papers magazine, hoarding
etc.
Kesoram cement industry distinguished itself among all the cement factories in Indian
by bagging the National Productivity Award consecutively for two years i.e. for the year 1985-
1987. The federation of Andhra Pradesh Chamber & Commerce and Industries (FAPCCI) also
conferred on Kesoram Cement. An award for the best industrial promotion expansion efforts in
the state for the year 1984. Kesoram also bagged FAPCCI awarded for “Best Family Planning
Effort in the state” for the year 1987-1988.
One among the industrial giants in the country today, serving the nation on the industrial
front. Kesoram industry ltd., has a checked and eventful history dating back to the twenties when
the Industrial House of Birlas acquired it. With only a textile mill under its banner 1924, it grew
from strength to strength and spread its activities to newer fields like Rayon, Transparent paper,
pipes, Refractors, tyres and other products.
Looking to the wide gap between the demand and supply of a vital commodity cement,
which play in important role in National building activity the Government of India had de-
licensed the cement industry in the year 1966 with a review to attract private entrepreneur to
augment the cement production. Kesoram rose to the occasions and divided to set up a few
cement plants in the country.
Kesoram cement undertaking marketing activities extensively in the state of Andhra
Pradesh, Karnataka, Tamilnadu, Kerala, Maharashtra and Gujarat. In A.P. sales Depts., are
located in different areas like Karimnagar, Warangal, Nizamabad, Vijayawada and Nellore. In
other states it has opened around 10 depots.
The market share of Kesoram Cement in AP is 7.05%. The market share of the company
in various states is shown as under.
STATES MARKET SHARE
Karnataka 4.09%
Tamilnadu 0.94%
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Kerala 0.29%
Maharashtra 2.81%
Process and Quality Control :
It has been the endeavor of Kesoram to incorporate the World’s latest technology in the
plant and today the plant has the most sophisticated.
X-ray analysis :
Fully computerized XRF and XRD X-RAY Analysers keep a constant round the clock
vigil on quality.
Supreme performance :
One of the largest Cement Plants in Andhra Pradesh, the plant in corporate the latest
technology in Cement - making.
It is professionally managed and well established Cement Manufacturing Company
enjoying the confidence of the consumers. Kesoram has outstanding track record in performance
and productivity with quite a few national and state awards to its credit.
BIRLA SUPREME, the 43 Grade Cement, is a widely accepted and popular brand in the
market, commanding a premium.
However to meet the specific demands of the consumer, Kesoram bought out the 53
grade BIRLA SUPREME – GOLD, which has special qualities like higher fineness, quick-
setting, high compressive strength and durability.
Supreme Strength :
Kesoram Cement has huge captive Limestone Deposits, which make it possible to feed
high- grade limestone consistently, Its natural Grey colour is anion- born ingredient and gives
good shade.
Both the products offered by Kesoram, i.e. BIRLA SUPREME-43 Grade and BIRLA
SUPREME-GOLD-53 Grade cement are outstanding with much higher compressive strength and
durability.
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The following characteristics show their distinctive qualities.
Comprehensive
Strength
Opc 43
grls 8112
1989
Birla
Supreme 43
grade
Opc 43 gr
Is 1226987
Birla
Supreme
Gold 53 gr
3 days mpa Min. 23 31 + Min. 27 38+
7 days mpa Min. 23 42+ Min. 37 48+
28 days mpa Min. 43 50+ Min. 53 60+
D.C. SYSTEM :
Clinker making process is a key step in the overall cement making process. In the case of BIRLA
SUPREME/GOLD, the clinker-making process is totally computer. control. The Distributed
Control System (DCS) constantly monitors the process and ensures operating efficiency. This
eliminates variation and ensures consistency in the quality of Clinker.
SUPREME EXPERTISE:
The Best Technical Team, exclusive to Kesoram, mans the Plant and monitors the process, to
blend the cement in just the required proportions, to make BIRLA SUPREME/GOLD OF
Rock Strength.
18 MILLION TONES OF SOLID FOUNDATION :
Staying at the top for over a Quarter Century, Quarter Century is no less an achievement. Infact.
Kesoram is synonymous with for over 28 years.
Over the years, Kesoram has dispatched 18 million tones of cement to the nook and corners of
the country and joined hands in strengthening the Nation. No one else in Andhra Pradesh has this
distinction. The prestigious World Bank aided Ramagundam Super Thermal Power Project of
NTPC and Mannair Dam of Pochampad project in AP arc a couple of projects for which
Kesoram Cement was exclusively uses: to cite an example.