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Sp ousdh ody
With our fv integratedmedia platforms
2012Marketing Planner & Meia kitS
click on logo above f or publication specific informationContaCt Us Home
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SPh coco 10,000**
cocee coco 29,000**equPMe oy 77,000**
PveMe Mze 18,500**
e Mze 20,005**SuSbe coSuco 116,000**
focoSucoPoS.coM 100,000**focoSucoPoS.coM
(average page views per month) 300,000**
cgnsdirnAtCygusBusssMdA, we harness innovation andtechnoloacross vemeiaplatform to continuously develop new
business-to-business marketing solutions. The results? Extraordinary!
In 2011, our trend-setting projects included the construction industrys
rst online video news program, custom iPad applications and an ROI
Report across multiple media platforms.
Our Reiential-Contrction-Lancapegrop one of Cygnus
three afnity divisions offers an industry-leading portfolio of
publications, web portals, digital and mobile communications, trade
shows and events, social media and custom marketing services.
Step outside the ordinary with our turnkey marketing solutions,
customized to meet your business goals.
AienceoverviewcyuS coSuco ewok
Construction professionals trust the Cygnus family of print and
electronic business media for news, information and analysis,
product information, contacts and education. BPA Worldwide, the
global leader in veried audience data and media knowledge, audits our
magazines circulations to provide independent, documented proof that
you are reaching the markets you desire.
cyuS coSuco ewokAsphalt Contractor / Concrete Contractor / Equipment Today / Pavement
Rental / Sustainable Construction / ForConstructionPros.com
Pavement LIVE / National Pavement Expo
cyuS eSe ewokKitchen & Bath Design News / Qualified Remodeler
Residential Design + Build / ForResidentialPros.com (coming Oct. 2011)
cyuS ScPe ewokGreen Industry PRO / Yard & Garden
GreenIndustryPros.com
*BPA Statements June 2011 **Publishers own data August 2011 Home
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We leveragethe right delivery
platforms to
produce results.For example:
o bu b:
Print and digitaladrtising
o ve webSe ffc:brandd -nslttr
o eee eS:
cstm inar
o cheve hee:
virtal trad s
Reachngyouraudenceon5platformsWe invested more than $2 million to enhance our technology capabilities and help you reach
your targeted audience aster, easier and more cost-eectively.
Our fve integrated media platorms 1) prnt, 2) dgtalandweb, 3) mobleandtablet,
4) lveandvrtualevents and 5) socalmeda and our new ROI report guarantee you an
extraordinary experience.
As you develop your marketing plan or 2012, were with you every step o the way.
Consultatveapproach: We listen to you, learn your business objectives, and then build a
program that integrates market-leading solutions that achieve results.
innovaton: We lead the way in creating cutting-edge programs to help you promote
your products and services to the right audience. From video newscasts to iPad apps,
we bring you the innovation and technological know-how you need to be two steps ahead
o the competition.
Thoughtleadershp: Depend on us to be ully engaged in the construction industry, leading
the way on sustainability, inormation technology, best business practices and more.
Partofyourmarketngteam: Whether you need content or your website, industry research,
support or an existing program or start-to-fnish expertise or a brand new one, werehere or you.
Contact us today or an entirely new experience in business-to-business marketing planning.
Welltakeyoufromordnarytoextraordnary.
or stratgi appra
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At Equipment Today, wr passionatabout two things: 1) the tenacious, hard working
people who move dirt, build roads, construct
buildings and install utilities, and 2) the
substantial capital investments required to
compete in todays construction market. When
you partner withEquipment Today, your message
reaches construction professionals through our
highly valued print magazine, website, email,
webinars and mobile applications.
Why hoos Equipment Todayto hlpyou rah th onstrution industry?
77,000* qualifed subscribers active in highway/
heavy and general construction audited by
an independent, third party so you know you
are reaching your target audience
WE KNOW THE INDUSTRY! For 46 years and
counting, weve provided independent, insightful
content about equipment best practices,
including selection, application and maintenance,
as well as options to acquire and manage assets.
Research shows you have three seconds to
capture a prospects attention. Our big picture
tabloid magazine supersizes your message.
More multi-sourced articles and more
equipment coverage than other construction
publications**
Contractors Top 50 Products celebrates
our print and online audiences top
equipment choices
Access to your target market through
our strategic mixof print, digital,
mobile, event and social platforms
Extended digital reach through the
Cygnus Construction Network
including ForConstructionPros.com,
the industrys most credible,
comprehensive source for news,
insights and analysis
*Based on June 2011 BPA statement **Publishers own data
Audin ProfilBy job titl*
By businss and industry*
15,308
6,200
2,538
2,397
844
586
49,127Highway and heavy
construction contractor
General buildingconstruction contractor
Contractors engaged
in both categories
Other contractor: Electrical,demolition, mechanical,
masonry/stonework, others
Distributor/dealer o constructionequipment, materials, supplies
Construction materials producer
Non-contractor user o constructionequipment and products
(utilities, power co-op)
75.9%
11.1%
5.3%
3.2%2.2%2.3%
Corporatemanagement
Operationsmanagement
Equipmentmaintenance mgmt.
Foreman Equipmentoperator/sta/saety mgmt.
Project managementReAc77,000*onstrution
profssionals
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ET
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2012 Editori CendrJaNUaRY FEbRUaRY MaRCH aPRIl MaY JUNE JUlY aUGUST SEPTEMbER OCTObER NOvEMbER DECEMbER
ad cose 12-8-2011 1-20-2012 2-14-2012 3-16-2012 4-18-2012 5-17-2012 6-15-2012 7-19-2012 8-16-2012 9-14-2012 10-18-2012 11-12-2012
Mteris due 12-15-2011 1-27-2012 2-21-2012 3-23-2012 4-25-2012 5-24-2012 6-22-2012 7-26-2012 8-23-2012 9-21-2012 10-25-2012 11-19-2012
Speci Focus aTTaCHMENTGUIDE
Word ofConcretePreview
SHOWCaSE
Annualpictorial guide
featurescomprehensive
list ofhundreds
of products,listed by
picture andfeature
ExCavaTORSPEC GUIDE
TRUCKS &TRaIlERS
Product Focus Excavators
Li equipment
Pavers asphalt
Skid-steerloaders
Pumps
Compactionequipment
Backhoe-loaders
Power sources
Land clearing/site prep
Underground/utility
equipment
Wheel loaders
Compact trackloaders
Engines,parts and
components
Pavers concrete
Excavatorattachments
Tires
Skid-steerloaders
Concreteequipment
Equipmentmonitoring/
logistics
Telescopichandlers
Compactexcavators
Attachments
Grade controlequipment
Road buildingand repair
Demolitionattachments
Excavators
Undercarriagesand tracks
Skid-steerloaders
Attachments
Serviceand repairequipment
Compactionequipment
Vehicles andaccessories
Wheel loaders
Grading andscraping
equipment
Backhoeloaders
Compact trackloaders
Power sources
Trucks &Trnsporttion
SPECIalFOCUS
Ois & luricnts
Coumns/Deprtments:
Running thebusiness
TechnoogyTrends
Josite Sfety& Compince
bonus DistriutionTrde Showsnd Eents
aED, WOC,NaPa, NPE
aGC,INTERMaT,
aRa
MINEpo
Suppements
ElEvating
SafEty
F 2012
Dates and topics are subject to change. For updated information throughout the year, visit our marketing and advertising
online resource at ForConstructionPros.com/adertise or contact your Cygnus Construction Network consultant.
Throughout 2012,
watch for special
reports on the
growing importance of
sustainable construction.
Home
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Ad Sizes & Specifications
SIzE bEED TRIM
Tabloid Spread* 22" x 14.75" 21.75" x 14.5"
Tabloid Page* 11.125" x 14.75" 10.875" x 14.5"
1/2 Tabloid* 11.125 x 8 .25" 10. 87 5 x 8
Journal Spread* 16.25" x 11" 16" x 10.75"
Journal Page* 8.25" x 11" 8" x 10.75"
2/3 Page 4.5625" x 10"
1/2 Page Standard 4.5625" x 7.375"
1/2 Page horizontal 7" x 4.875"
1/2 Page Vertical 3.375" x 10"
1/3 Page Standard 4.5625" x 4.875"
1/3 Page Vertical 2.1875" x 10"
1/4 Page 3.375" x 4.875"
*IvE aREa: all logos nd type must e .25" (1/4") wy from the trim
More information is available at
ForonstructionPros.com/Advertise
or call your Cygnus integrated media
consultant at 800-547-7377.
Sean Dunpy, Publiser
[email protected] ext. 1504
1 4 6 8 12
Tabloid Spread $32,861 $32,015 $31,155 $30,950 $30,090
Tabloid Page 18,700 18,000 17,285 16,930 16,185
1/2 Tabloid 12,685 12,180 11,690 11,435 10,850
Journal Spread 21,265 20,700 20,095 19,960 19,235
Journal Page 12,685 12,180 11,695 11,400 10,850
2/3 Page 8,790 8,510 8,215 8,115 7,770
1/2 Page 6,530 6,390 6,235 6,165 5,935
1/3 Page 4,610 4,575 4,335 4,280 4,165
1/4 Page 3,575 3,410 3,275 3,190 3,045
Color Rates: Four-color process $2,500
Display Ad Rates 2012
52%of usiness-to-usiness print mgine suscrierssy print-only is their preferred formt. Dont miss out
on hlf of your mrket. ask us out strtegic mix of print
nd digitl solutions to rech your entire trget mrket.Signet Research AdStudies
Send materials to:Equipmen today
Patti Brown, Medi Production Rep
1233 Jnesille aenue, Fort atkinson, WI 53538
800-547-7377 x1637 / [email protected]
FTP: (If les re lrger thn 10Mb) http://wep.cygnuspu.com
PDF is te preferred format for le submission.For complete mechnicl specs, plese isit our
mrketing nd dertising online resource tForonstructionPros.com/Advertise
ontract and copy conditionsadertisements re ccepted upon the representtiontht the dertiser nd its gency he the rightto pulish the content. adertisers nd genciesgree to indemnify, defend nd se hrmless thepulisher from ny nd ll liility for content ofpulished dertisements whether in print or inelectronic formt. Pulisher reseres the right torefuse ny dertisement.
For Rate Protective lause, Sort Rates andRebates, Publisers opy Protective lause
nd Insert information, plese isit ourmrketing nd dertising online resourcet ForonstructionPros.com/Advertise
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Rental ras t most decision makerswith purchasing power in the rental industry.**
Period. We have earned our reputation as the
most credible source for accurate, in-depth
and unbiased industry information. Our ability
to reach across media platforms allows us to
put your message in front of rental industry
professionals so they can make informed
decisions about equipment purchasing and
asset management.
Wy oos Rental to ra tquipmnt rntal industry? Access to the right rental centers Rental
reaches the businesses that rent your
equipment; no exclusive party houses or
event planners
More decision makers with purchasing power
96% ofRental subscribers make or inuence
purchasing decisions**
100% individual, qualifed circulation* Rental
is audited by BPA, the worldwide leader in
independent, third-party media auditing, so
you know youre reaching your target audience
Access to your target market Choose a
strategic mix of print, digital, mobile, event
and social platforms
Extended reach with Cygnus Construction
Network Rentals afliation withits sister properties including
our industry-leading web portal,
ForConstructionsPros.com ensures
your message receives enhanced
exposure to the concrete, asphalt,
distribution, pavement and general
construction markets, as well as to
landscape and OEM markets
*Based on June 2011 BPA statement **Publishers own data Rental Equipment Register
Audin ProfilBy job titl*
68.4%
28.4%
3.2%
Owner, partner,president, general
manager, othercorporate ocer
Manager, salesmanager, branch
or other manager
Supervisor or
department head,department manager,oreman, chie/head
mechanicReAch20,005*rntal ownrs
and managrs34.8%**greaterreach to executive
management than ournearest competitor
B e
Rental businesses need
new equipment
They are now buying
We deliver your sales message
to their ront door
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JANuARyFEbRuARy/
MARChApRi/
MAyJuNE/Juy
AuguST/SEpTEMbER
OCTObER/NOvEMbER DECEMbER
Ad close 12-5-2011 1-9-2012 3-9-2012 5-8-2012 7-10-2012 9-11-2012 11-6-2012
Materals de 12-9-2011 1-12-2012 3-14-2012 5-11-2012 7-13-2012 9-14-2012 11-9-2012
Featre Artcles 2012 STATE OF ThEiNDuSTRy REpORT:Analysis o actorsafecting the rental
market and thecontractors who rent
RENTA ShOW iSSuE:New products
introduced at the onlytrade show dedicated
to the equipmentrental market
AERiA iNDuSTRyREpORT:
In-depth look at thedynamic orces at
play within the aerialmarket
RENTERS REviEW:Our staf breaks downreal rental experiences
buSiNESSSuRvivA guiDE:
Economic orecastsplus marketing and
service advice to helpyour business succeed
READERS ChOiCEAWARDS:
Subscriber proles otheir top-perorming
products
2013 ShOWCASE
Annual pictorialproduct guide with
hundreds o productslisted by photo and
eatures inormation
Eartmon Excavators Compact wheelloaders
Skid steers Trenchers Backhoe - loaders andattachments
Skid steers
Constrcton Sort Concrete equipment Lis Compaction Blades and saws Concrete equipment Power sources
Diy-t Lawn and grounds Floor equipment Lawn and grounds Floor equipment Home improvement
Secal Reorts Blades and saw s Engines , trailer s
Rental Business
Matters Technology
Attachments Pumps Debris handling Trucks, engines
Technology and
innovation
bons DstrtonTrade Sows and Eents
AED, NpE, WOC ARA
Slements
EEvATiNg SAFETy
Li and AccessShowcase &Symposium
2012 Edtoral Calendar
Dates and topics are subject to change. For updated inormation throughout the year, visit our marketing and advertising
online resource at ForConstrctonpros.com/Adertseor contact your Cygnus Construction Network consultant.
Throughout 2012,
watch for special
reports on the
growing importance of
sustainable construction.
Home
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Ad Sizes & Speifiations
SizE bEED TRiM
Full Page Spread* 16" x 11" 15.75" x 10.75"
Full Page* 8 .125" x 11" 7. 875" x 10.75"
2/3 Page 4.5625" x 10"
1/2 Page Standard 4.5625" x 7.375"
1/2 Page horizontal 7" x 4.875"
1/2 Page Vertial 3.375" x 10"
1/3 Page Standard 4.5625" x 4.875"
1/3 Page Vertial 2.1875" x 10"
1/4 Page 3.375" x 4.875"
*ivE AREA: All logos and tye must e .25" (1/4") away from the trm
More information is available at
ForconstrutionPros.om/Advertise
or call your Cygnus integrated media
consultant at 800-547-7377.
ri Servais,Publiser
[email protected] ext. 1713
1X 4X 6X 8X 12X
Full page spread $8,895 $8,660 $8,420 $8,190 $7,930
Full Page 5,095 4,955 4,810 4,685 4,550
2/3 Page 4,105 3,985 3,860 3,765 3,655
1/2 Page Standard 3,545 3,455 3,375 3,270 3,180
1/2 Page 3,175 3,080 3,005 2,915 2,815
1/3 Page 2,570 2,475 2,425 2,350 2,215
1/4 Page 2,155 2,105 2,045 1,985 1,930
Color Rates: Four-color process $1,275
Display Ad Rates 2012
52%of usness-to-usness rnt magane suscrerssay rnt-only s ther referred format. Dont mss out
on half of your market. Ask us aout a strategc mx of rnt
and dgtal solutons to reach your entre target market.Signet Research AdStudies
Send materials to:Rental
Patti Brown, Meda producton Re
1233 Janeslle Aenue, Fort Atknson, Wi 53538
800-547-7377 x1637 / [email protected]
FTp: (if les are larger than 10Mb) htt://we.cygnusu.com
PDF is te preferred format for le submission.
For comlete mechancal secs, lease st our
marketng and adertsng onlne resource at
ForconstrutionPros.om/Advertise
contrat and opy onditionsAdertsements are acceted uon the reresentaton
that the adertser and ts agency hae the rght toulsh the content. Adertsers and agences agree to
ndemnfy, defend and sae harmless the ulsher
from any and all lalty for content of ulshed
adertsements whether n rnt or n electronc
format. pulsher reseres the rght to refuse any
adertsement.
For Rate Protetive clause, Sort Rates and
Rebates, Publisers copy Protetive clause
and nsert information, lease st our
marketng and adertsng onlne resource
atForconstrutionPros.om/Advertise
Home
PVM
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Pavement Maintenance &
Reconstruction is the industry-recognized
how-to resource for contractors who make
a living from paving, sealcoating, striping,
sweeping, crack repair and pavement repair.
When you partner with us, your message reaches
valued industry decision makers through our
integrated, multi-platform channels.
Why choose Pavement Maintenance& Reconstruction to reach thepavement industry? 100% individual, qualied circulation* audited
by BPA, the worldwide leader in independent,
third-party media auditing, so you know you
are reaching your target audience
67.7% of subscribers are in corporate
management*, so you reach decision makers
WE KNOW THE INDUSTRY, based on our 26 years
exclusively serving the pavement industry
with editorial coverage that addresses the
entire life cycle of pavement
Host of the industrys foremost trade shows:
National Pavement Expo and Pavement LIVE
Access to your target market through our
strategic mixof print, digital, mobile, event
and social platforms
Extended digital reach through our
Cygnus Construction Network that
includes ForConstructionPros.com,
the industrys most credible,
comprehensive source for news,
insights and analysis
*Based on June 2011 BPA statement
Audience ProfileBy job title*
100% qualied circulation by
individual name and title or function
By business and industry*
11,154
3,220
1,968
1,170
544
396
48
Paving/pavementmaintenance
Government
Pavement maintenance only
Other contractor
Paving/producer
Dealer/Distributor ofproducts or equipment used
in pavement maintenance
HMA producer
67.7%
26.5%
5.8%
Corporatemanagement
Operationspersonnel
Supervisorymanagement
RA18,500*pavement
contractors
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Ad Sizes & Speifiations
SIzE bLEED TRIM
Full Page Spread* 16" x 11" 15.75" x 10.75"
Full Page* 8.125" x 11" 7.875" x 10.75"
2/3 Page 4.5625" x 10"
1/2 Page Standard 4.5625" x 7.375"
1/2 Page horizontal 7" x 4.875"
1/2 Page Vertial 3.375" x 10"
1/3 Page Standard 4.5625" x 4.875"
1/3 Page Vertial 2.1875" x 10"
1/4 Page 3.375" x 4.875"
*LIVE AREA: All logos and type must e .25" (1/4") away from the trim
More information is available at
ForconstrutionPros.om/Advertise
or call your Cygnus integrated media
consultant at 800-547-7377.
Amy Swandt,Publiser
[email protected] ext. 1667
1X 4X 6X 8X 12X
Full page spread $8,720 $8,495 $8,255 $8,030 $7,780
Full Page 4,995 4,860 4,720 4,595 4,465
2/3 Page 4,025 3,910 3,790 3,690 3,585
1/2 Page Standard 3,480 3,390 3,310 3,205 3,120
1/2 Page 3,115 3,020 2,950 2,860 2,765
1/3 Page 2,520 2,430 2,380 2,305 2,175
1/4 Page 2,115 2,065 2,005 1,945 1,895
Color Rates: Four-color process $1,275
Display Ad Rates 2012
52%of usiness-to-usiness print magaine suscrierssay print-only is their preferred format. Dont miss out
on half of your market. Ask us aout a strategic mix of print
and digital solutions to reach your entire target market.Signet Research AdStudies
Send materials to:Pavement
Katy han, Media Production Rep
1233 Janesville Avenue, Fort Atkinson, WI 53538
800-547-7377 x1318 / [email protected]
FTP: (If les are larger than 10Mb) http://wep.cygnuspu.com
PDF is te preferred format for le submission.
For complete mechanical specs, please visit our
marketing and advertising online resource at
ForconstrutionPros.om/Advertise
contrat and opy onditionsAdvertisements are accepted upon the representation
that the advertiser and its agency have the right topulish the content. Advertisers and agencies agree to
indemnify, defend and save harmless the pulisher
from any and all liaility for content of pulished
advertisements whether in print or in electronic
format. Pulisher reserves the right to refuse any
advertisement.
For Rate Protetive clause, Sort Rates and
Rebates, Publisers copy Protetive clause
and Insert information, please visit our
marketing and advertising online resource
atForconstrutionPros.om/Advertise
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Wn it oms to t businssofonrt, contractors choose ConcreteContractoras their source or inormation
about tools, equipment and running their
businesses more proftably. Concrete
Contractoris exclusively dedicated to the
concrete contractor, giving you access
to a targeted, highly qualifed audience.
Wy oos Concrete Contractortolp you r t onrt industry? 100% individual, qualifed circulation* audited
by BPA, the worldwide leader in independent,
third-party media auditing, so you know you
are reaching your target audience
All 29,000 subscribers involved in concrete
contracting*
90.1%* o subscribers are in management,
including owners, presidents, and partners, so
you reach decision makers
WE KNOW THE INDUSTRY through our industry
connections and as proud members o ASCC,
ACI, ICRI, CFA, CPAA and TCA
Columns by industry icons Ward Malisch,
Bruce Suprenant and Kim Basham
Access to your target market through our
strategic mixo print, digital, mobile,
event and social platorms
Extended digital reach through our
Cygnus Construction Network that
includes ForConstructionPros.com,
the industrys most credible,
comprehensive source or news,
insights and analysis
*Based on June 2011 BPA statement
Reach29,000*onrt
ontrtors
audin ProfilBy job titl*
100% qulifid irultion by
individul nm nd titl
By businss nd industry*
9,397
5,954
4,437
4,163
3,311
1,738
Both residential andcommercial concrete
contractor
Other concrete contractor
Commercial concrete contractor
General contractor thatsel-perorms concrete
Residential concrete contractor
Concrete road and highway contractor
90.1%
8%
1.9%Supervisoryfeld sta
Equipmentsta & other
Management
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2012 Editoria Caendar
JANUARYFEBRUARY/
MARCHApRIl/
MAYJUNE/JUlY
AUGUST/SEpTEMBER
OCTOBER/NOvEMBER DECEMBER
Ad cose 12-2-2011 1-30-2012 4-16-2012 5-25-2012 7-19-2012 9-12-2012 11-8-2012
Materias due 12-12-2011 2-7-2012 4-24-2012 6-4-2012 7-27-2012 9-20-2012 11-19-2012
Coer Feature
Prole of a leading concretecontractor, detailing thecompanys success and howit got where it is today
SHOWCASE
Annual pictorialproduct guide with
hundreds of products listed by photos andfeatures for concrete
contractors
Feature Artices Concrete cutting
Technology
Anchoring
Concrete paving
Finishing
Repair
Formwork
Concrete ooring
Tilt-up
Sustainableconstruction
ICFs
Pervious concrete
product Features Mixers
Skid steers
Rebar accessories
Trowels
Pumps and placingequipment
Screeds
Concrete attachments
Vibrating equipment
Saws and blades
Soware andcomputer programs
Repair products
Testing equipment
Coumns
Challenging the Systemby Ward Malisch and BruceSuprenant
Legal Mattersby Dave Whitlock
Business 101by Brad Humphrey
Decoratie Focus Concrete polishing Stains and colors Stamps and stencils Sealers Countertops andprecast forming
Overlays
Bonus DistributionTrade Shows and Eents
WOC, IBS, NpE, ARA CFA ASCC, TCA STAFDA
Suements
Sring 2012 Summer 2012 Fa 2012
Fa 2012
Winter 2013
Dates and topics are subject to change. For updated information throughout the year, visit our marketing and advertising
online resource at ForConstructionpros.com/Adertiseor contact your Cygnus Construction Network consultant.
Throughout 2012, watch for special
reports on the growing importance
of sustainable construction.
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d Sizes & Specifications
SIzE BEED TRIM
Full Page Spread* 16" x 11" 15.75" x 10.75"
Full Page* 8 .125" x 11" 7. 875" x 10.75"
2/3 Page 4.5625" x 10"
1/2 Page Standard 4.5625" x 7.375"
1/2 Page horizontal 7" x 4.875"
1/2 Page Vertical 3.375" x 10"
1/3 Page Standard 4.5625" x 4.875"
1/3 Page Vertical 2.1875" x 10"
1/4 Page 3.375" x 4.875"
*IvE AREA: A ll logos and tye must be .25" (1/4") away from the trim
1X 4X 6X 8X 12X
Full page spread $7,190 $5,990 $4,990 $4,330 $3,930
Full Page 4,310 3,595 3,010 2,890 2,805
2/3 Page 3,445 2,870 2,400 2,335 2,270
1/2 Page Standard 3,240 2,295 2,075 2,005 1,935
1/2 Page 2,615 2,190 1,820 1,765 1,715
1/3 Page 1,935 1,615 1,350 1,315 1,270
1/4 Page 1,485 1,235 1,040 1,005 975
Color Rates: Four-color process $1,275
4 COOR RATES NET 1X 2X 4X
Full Page $3,465 $3,265 $3,060
1/2 Page 2,040 1,835 1,630
1/4 Page 1,125 1,020 920
Back over N/A N/A 3,875
Inside Front over N/A N/A 3,570
Display d Rates 2012
P Members:Receie 20% discount
from the rate card
52%of business-to-business rint magaine subscribers say rint-onlyis their referred format. Dont miss out on half of your market. Ask us about
a strategic mix of rint and digital solutions to reach your entire target market.Signet Research AdStudies
Send materials to:Concrete Contractorindy Rusc, Media production Re
1233 Janesille Aenue, Fort Atkinson, WI 53538
800-547-7377 x1664 / [email protected]
FTp: (If les are larger than 10MB) htt://web.cygnusub.com
PDF is te preferred format for le submission.
For comlete mechanical secs, lease isit our
marketing and adertising online resource at
ForonstructionPros.com/dvertise
ontract and copy conditionsAdertisements are acceted uon the reresentation
that the adertiser and its agency hae the right toublish the content. Adertisers and agencies agree to
indemnify, defend and sae harmless the ublisher
from any and all liability for content of ublished
adertisements whether in rint or in electronic
format. publisher reseres the right to refuse any
adertisement.
For Rate Protective lause, Sort Rates and
Rebates, Publisers opy Protective lause
and Insert information, lease isit our
marketing and adertising online resource
at ForonstructionPros.com/dvertise
More information is available at
ForonstructionPros.com/dvertise
or call your Cygnus integrated media
consultant at 800-547-7377.
Nancy Terrill,Publiser
[email protected] ext. 1387
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Asphalt Contractoris t onlyindustrysource providing cutting-edge information on
all three segments of the asphalt industry
production, paving, preservationin EVERY
issue. When you partner withAsphalt Contractor,
your messages reach valued industry decision
makers who turn to us as the credible source for
accurate, in-depth information about the entire
life cycle of asphalt and paving.
Wy oosAsphalt Contractortor t splt industry? 100% individual, qualifed circulation* audited
by BPA, the worldwide leader in independent,
third-party media auditing, so you know you
are reaching your target audience
Reach decision makers! 100% of our circulation
is qualied by name and title or function* with
50.6% listed as presidents or owners*
WE KNOW THE INDUSTRY. With 26 years as
the #1 publication in the asphalt industry,
we regularly connect with the industry by
engaging contractors in on-going dialogues,
attending trade events and visiting jobsites**
Buyers Guide plus Special Reports feature
quality control, World of Asphalt coverage,
training, technology, products and
equipment, and industry forecasts
Access your target market through our
strategic mixof print, digital, mobile,
event and social platforms
Extended digital reach through our
Cygnus Construction Network that
includes ForConstructionPros.com,
the industrys most credible,
comprehensive source for news,
insights and analysis
*Based on June 2011 BPA statement TQ=10,000 **Publishers own data
Reach10,000*splt
profssionls
audin ProfilBy businss nd industry*
By job titl*100% qulid irultion by
individul nm nd titl or funtion
49.5%
25.2%
12.7%
6.5%6.1%
5,057
1,808
1,364
753
501
341
176
President/Owner
Asphaltcontractor
Asphalt producer/contractor
Asphalt producer
All other
Governmentemployee with
road jurisdiction
Supervisor/Manager/Estimator, Fleet/Equipment
Manager
VP/General Manager
Project Supervisor/ Engineer
Plant Manager/Operator
Road Commissioner/Superintendent
QC/QA Lab Manager
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d Sizes & Speifiations
SIzE BLEED TRIM
Full Page Spread* 16" x 11" 15.75" x 10.75"
Full Page* 8 .125" x 11" 7. 875" x 10.75"
2/3 Page 4.5625" x 10"
1/2 Page Standard 4.5625" x 7.375"
1/2 Page horizontal 7" x 4.875"
1/2 Page Vertial 3.375" x 10"
1/3 Page Standard 4.5625" x 4.875"
1/3 Page Vertial 2.1875" x 10"
1/4 Page 3.375" x 4.875"
*LIVE AREA: A ll logos and type must be .25" (1/4") away from the trim
More information is available at
ForconstrutionPros.om/dvertise
or call your Cygnus integrated media
consultant at 800-547-7377.
my Swandt, Publiser
[email protected] ext. 1667
1 3 6 8 12
Full page spread $4,805 $4,560 $4,245 $4,025 $3,655
Full Page 2,810 2,675 2,480 2,360 2,155
2/3 Page 2,515 2,395 2,275 2,125 1,945
1/2 Page Standard 2,385 2,305 2,115 2,010 1,840
1/2 Page 2,115 1,995 1,865 1,765 1,625
1/3 Page 1,975 1,875 1,740 1,645 1,505
1/4 Page 1,700 1,615 1,490 1,415 1,300
Color Rates: Four-color process $1,275
isplay d Rates 2012
52%of business-to-business print magaine subscriberssay print-only is their preferred format. Dont miss out on
half of your market. Ask us about a strategic mix of print and
digital solutions to reach your entire target market.Signet Research AdStudies
Send materials to:Asphalt ContractorPatti Brown, Media Production Rep
1233 Janesville Avenue, Fort Atkinson, WI 53538
800-547-7377 x1637 / [email protected]
FTP: (If les are larger than 10MB) http://webp.cygnuspub.com
PF is te preferred format for le submission.
For complete mechanical specs, please visit our
marketing and advertising online resource at
ForconstrutionPros.om/dvertise
contrat and opy onditionsAdvertisements are accepted upon the representation
that the advertiser and its agency have the right topublish the content. Advertisers and agencies agree to
indemnify, defend and save harmless the publisher
from any and all liability for content of published
advertisements whether in print or in electronic
format. Publisher reserves the right to refuse any
advertisement.
For Rate Protetive clause, Sort Rates and
Rebates, Publisers copy Protetive clause
and Insert information, please visit our
marketing and advertising online resource
atForconstrutionPros.om/dvertise
Home
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Contacts
http://www.forconstructionpros.com/advertisehttp://twitter.com/#!/susconstructionhttp://www.linkedin.com/groups/Sustainable-Construction-magazine-3681587?mostPopular=&gid=3681587http://www.facebook.com/sustainableconstructionhttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisemailto:sean.dunphy%40cygnus.com?subject=mailto:tara.ninmann%40cygnus.com?subject=http://www.forconstructionpros.com/advertise/integrated-marketing-solutions7/29/2019 CCN 2012 Planner MediaKits
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800.547.7377ontact us toay for an entirely new experiencein business-to-business marketing planning.
For updated information throughout the year, visitour marketing and advertising online resource at
ForContructionPro.com/Avertieor call yourCygnus integrated media consultant at 800-547-7377.
seandunphy
Publisher, Equipment Today
an Sustainable Construction
Amyschwant
Publisher,Asphalt Contractor
an Pavement
ricservaiPublisher, Rental;
ssociate Publisher,
Concrete Contractor
ancyTerrill
Publisher, Concrete Contractor
Jilldraeer
ntegrate Meia onsultant
TammyJefon
ntegrate Meia onsultant
BarbLevin
ntegrate Meia onsultant
TomLutzke
ational utomotie
an ruck Manager
KriFlitcro
xecutie vice Presient
steveBeyer
vice Presient, Sales
debbiegeore
vice Presient, Marketing
greelhofen
vice Presient, ontent
orineConroy
director of digital usiness
http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisemailto:sean.dunphy%40cygnus.com?subject=mailto:amy.schwandt%40cygnus.com?subject=mailto:eric.servais%40cygnus.com?subject=mailto:nancy.terrill%40cygnus.com?subject=mailto:jill.draeger%40cygnus.com?subject=mailto:tammy.jefson%40cygnus.com?subject=mailto:barb.levin%40cygnus.com?subject=mailto:tom.lutzke%40cygnus.com?subject=mailto:kris.flitcroft%40cygnus.com?subject=mailto:steve.beyer%40cygnus.com?subject=mailto:debbie.george%40cygnus.com?subject=mailto:greg.udelhofen%40cygnus.com?subject=mailto:norine.conroy%40cygnus.com?subject=mailto:norine.conroy%40cygnus.com?subject=mailto:greg.udelhofen%40cygnus.com?subject=mailto:debbie.george%40cygnus.com?subject=mailto:steve.beyer%40cygnus.com?subject=mailto:kris.flitcroft%40cygnus.com?subject=mailto:tom.lutzke%40cygnus.com?subject=mailto:barb.levin%40cygnus.com?subject=mailto:tammy.jefson%40cygnus.com?subject=mailto:jill.draeger%40cygnus.com?subject=mailto:nancy.terrill%40cygnus.com?subject=mailto:eric.servais%40cygnus.com?subject=mailto:amy.schwandt%40cygnus.com?subject=mailto:sean.dunphy%40cygnus.com?subject=http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertise/integrated-marketing-solutions