Clinton and Central Huron BIA Gala Presentation 2013 Jeff Roy and Genny Smith
CCHBIA 2013 GALA Presentation
Mar 20, 2016
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Clinton andCentral Huron BIA
Gala Presentation 2013 Jeff Roy and Genny Smith
Key Point #1 – BIA Year in ReviewLot of Great Stuff Completed - Action
Looking in the Rearview mirror
Fall 2012We hosted our first Business & Community Excellence Awards Gala
December 2012We partnered with the Kinsmen on the ‘Lighting of the Lights’, downtown before
the Christmas Parade, Breakfast with Santa and we hosted Pictures with Santa.
February 2013Para Sport Games Bid
We submitted a bid to host the 2014 Ontario Para Sport games. This was an aggressive goal, but it helped our team identify our assets and brought the
community together. We were runners up in the selection process, but Para Sport Ontario strongly urged us to apply to host the games in years to come.
Mentors and students
We supported BCH hockey teams during WOAA and ALL ONTARIO Championship
Spring 2013New Trail Developed Linking Clinton-Hullet
We received a $10,000 Farm Credit Canada, Agri Spirit Grant.
Thank you to the landowners who graciously allowed us to use their land
for our new trail.
Trillium Grant $53,000
July 20132nd Annual 5km ‘Racing Heart’ Walk/Run
NEW this year 10km Trail Run
Summer 2013Summer Daze
September 2013REACH Student Dinner
September 2013
September 201348Hr Amazing Race Central Huron
October 2013First Impressions Community Exchange Program
We partnered with The Town of Innisfil to participate in this valuable OMAF program.
November/December 2013
2nd Business and Community Excellence Awards Ladies Night (Nov 21)
Lighting of the Lights/Santa Claus Parade (Dec 6)Breakfast with Santa (Dec 7)
Our Partnerships!
Clinton Central Huron BIAConnecting The Silo
Point 2 – The Future Rebooting the BIA 2.0
The World has Changed
We have to adapt Learn Stay ahead of the curve What we did in past
is not enough in Future
Clients and Consumers Want Different Solutions
The are empowered through internet, social media and a mobile world to find answers.
They want self service They do not care about Channel they want
solutions They still do Care about the Experience
Our Competition is Just Not Local
1900-1960
Global Macro Trends Welcome to the Age of the Customer!
Age of manufacturing
Sources of dominance
Successful companies
Age of distribution
1960-1990
Age of information
1990-2010
Age of the customer
2010-?
Communication We have to improve our communication
with our members We have to communicate better with the
residents in our area. We have to communicate better to business
and residents outside our area.
Three Parts of Message Hammer Media used to
get the message out (tool) The wood is the person
receiving the message The Nail is the message.
How does Central Huron Make our nail sharper and pointed and get our message through ?
Noisy World More information More Channels Harder to reach People. What is the town Crier of the future ?
“If we are just like every other community and we are stuck in the middle we are doomed “
Become a Brand of Distinction
What Do These Brands Stand for Now ?
Strategic Review November Revisit our Mission, Values and Goals
Improve how we tell our story Develop Sport Tourism Strategy Work on Down town Revitalization,
community improvement plan Get our community to learn and tell our
story better Make a list of all Events for 2014 and
communicate
Point -3 The ChallengeVolunteers and Membership Engagement.
“ We need to light a fire inside people not under them ”
Some people want to get through the turnstile of life with someone else’s push
We launched – Did great things and made mistakes- We learned
We worked hard and did what we could with our Resources.
But as The Eagles Would
say“We are running
on Empty”
If We are Going to Do Great Things in 2014 – We need You !
We Need Membership
What if 80% of Our Members
& Staff Volunteered 5 hours Each in 2014
500 people x 5 hours =2500 hours What a difference this would make The Amazing Race took 1200 hours to
organize and run
What do you have to lose by getting involved and Making a Difference ?
How Many More Things Could We Accomplish ?
More help developing sport tourism strategy
More help at our events More help getting our message and story
out to residents, business, tourists and community
More help making our community better As our community gets better we attract
more business and we grow
We are going to have a Kick off BIA Meeting in January State of the BIA Union Communicate our entire year
The World is Changing FastWe are all
Struggling with the Future
“The Future is A foreign country. They do things differently there “Arthur C. Clarke
Lets do things differently together in 2014
If you want to make a difference in 2014
Central Huron, our residents and our business community needs to continue to work hard and
move together
Develop and Tell Our Kick Ass Story
We can Think DifferentWork TogetherMove FastChange Our WorldBecause….
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