CCCA Webinar 2016

LinkedIn Profiles That Get Noticed

• First digital impression

• Where people check you out

• Expand your network

• Personal Branding 101

• 8 Profile Actions to Get

Noticed,

• 3 Mistakes To Avoid

• 3 Secret Hacks

“No longer can you just let your work speak for itself, you have to own your voice and the definition of who you are.”

Unique Promise of Value

The World’s Strongest Brands

Source: InterBrand

I’m a great

lawyer

Trust me

he’s a great

lawyer

I’m a great lawyer

I’m a great lawyer

I’m a great lawyer

I understand that

you’re a great

lawyer

bbbbbbbbb

?

Attributes Skills

AudienceImpact

Personal Brand Statement

With a personable approach and passionate inspiration

I help independently minded professionals to be innovative with their personal brands

through custom solutions.

The Charismatic Brand

“A product, service or company (or person)

for which people feel there is no substitute”

Marty Neumeir

Follow ‘The Donald’ Rule

“Show me someone without an ego and I will show you a loser”

3 C’s of Branding

• Clarity

• Consistency

• Constancy

8 Profile Actions to Stand Out

• Head of Interactions

• Ant Colony Foreman

• Chief People Herder

• Chatter Monkey

• Community Data Guerrilla

• Social Media Guru

• Social Media Swami

• Public Happy Maker

3 MISTAKES to avoid

• Invitations

• Turn Off’s

• Dr. No No

3 Secrets

• SSI

• Profile views & viewer

• Job seeker

@paulcopcutt

[email protected]

Slides available at

www.paulcopcutt.com/ccca

http://ca.linkedin.com/in/paulcopcutt