Cc110051 brand standardsguide

BUILDING COMMUNITY 2010BRAND GUIDE

THE CAMPUS CREST BRAND

Consistent use of logos, tagline, color palettes and typefaces reinforces Campus Crest’s brand standards. This leads to easy identification of the brand that represents our apartments by our residents and external audiences.

Best efforts should be made to ensure that the following style guidelines are followed and that brand standards are met.

ADVERTISING ELEMENTS

Primary Color Palette:

Pantone 281 Pantone Cool Gray 8

Body Copy: Century Gothic Regular, 9 pt.

Headline: CENTURY GOTHIC REGULAR, 22pt.

Two Color Logo One Color Logo Inversed Logo

CAMPUS CREST

CAMPUS CREST

LOGO “NO FLY ZONE”

The logo should always be used in a clear space away from other information, other logos or distractions. Shown below are the recommended absolute minimum areas which should surround the logo.

A system for precise measurement is provided by using The Campus Crest “C” in logotype as a measurement unit. These are only a guide and should never be reproduced.

CAMPUS CREST

GENERAL LOGO GUIDE

Maintain the original proportions of the logos. Do not change the proportions by stretchingor squeezing them to fit a space.

Do not incorporate other elements into the logos, apply patterns or textures to them, or in any other way modify the appearance of the logos.

Do not try to redraw or recreate the logos using other fonts.

Do not change the color of the logo.

Please consult the The Campus Crest Marketing Department for assistance with logos.

IMPROPER USE OF THE CAMPUS CREST LOGO

Switch colors or used unapproved colors

Resize or reconfigure elements

Distort Logo

Reposition Place elements without proper space

Redraw or recreate logo