CBT Automotive Network 2015 Media Kit

AUTOMOTIVENETWORK

The Official News Source ofThe Retail Automotive Industry

M E D I A K I T 2 0 1 5

News that Drives You.

Joe Verde

Jeff Cowan

Mike Jackson

David Kain

Mike Maroone Russell Brown and Bridget EverettMary BarraBrian Pasch

Scott Painter

Delivering Dealership Decision-Makers

CBT Automotive Network is a highly-targeted medium for capturing dealershipdecision-makers. With digital and print channels, including a daily newscast, informative website, daily eNewsletters, a monthly magazine and webinar services, we deliver retailautomotive professionals from the showroom to the service bay. Our focus is solely the retail automotive industry, so 93% of our audience is dealership personnel.

Welcome to CBT Automotive Network

12%N & U Sales Manager21%

General Manager/GSM

14%Service Manager/Service Advisor

18%Dealer Principal

7%OEMs and Allied Industry

Media/Ad Agencies11%F & I/Leasing

Manager

17%Salespeople/BDC/

Internet

Demographic: Subscriber Profile• Average age: 42• Gender: 82% Male, 18% Female• Average Income: $68,440

cbtnews.comFor more information, contact Jane Howard at [email protected] or 678.221.2964

76% OF OUR VIEWERS ARE DEALERSHIP MANAGERS

93% OF OUR VIEWERS ARENEW CAR DEALERSHIP PERSONNEL

There’s Nothing Like CBT News in Digital

Broadcasting from our studios in Atlanta, CBT News is the official news source of theretail automotive industry. Our content is meaningful information provided to helpdealerships succeed. We gather news from around the web and major networks andpresent it along with our own stories in a concise video format designed for busydealers. Our exclusive interviews with industry leaders provide a forum addressingissues and news from a dealer’s perspective. The newscast includes regular dailysegments like “News From Around the Web,” “Dealer of the Day,” and the “Daily Tune-Up.”

Full Newscast Dealer of the Day $8,500 for 1 month $4,500 for 1 month $7,950/month for 3 months $4,250/month for 3 monthsDaily Tune-Up Segment Sunday Replay $5,950 for 1 month $6,950 for 1 month $5,650/month for 3 months $6,600/month for 3 months

*All rates are net

CBT News Daily Newscast


Russell BrownEditor/Co-Anchor

Danielle BanksReporter/Co-Anchor

Bridget EverettVice President/Co-Anchor

NEWSCAST SPONSORSHIP RATES

Stay Front and Center with Our SubscribersCBT News Daily Morning E-Newsletter


LEADERBOARD(706X90)

NEWSCAST BANNER(706X90)

BANNER #1(300X250)

BANNER #2(300X250)

BANNER #3(300X250)

BANNER #4(706X90)

Our morning E-Newsletter hits the desktops andmobile devices of more than 100,000 subscribers each day, providing headlines and a portal to our website and newscast. This eNewsletter delivers more than 250,000 impressions a month, providing a high-impact, cost-effective way to get in frontof dealers.

Morning E-Newsletter Rates Per Month

Asset Specifications• Formats Accepted: png, jpg, gif*

• Supply URL to link asset

• Minimum file size is 20k

*Looping limited to 3 times

Position 1 Month 3 Months 6 Months

Leaderboard $8,250 $7,950 $7,250

Newscast Banner $7,250 $6,950 $6,250

Banner #1 $6,250 $5,950 $5,495

Banner #2 $5,950 $5,495 $4,925

Banner #3 $5,250 $4,900 $4,500

Banner #4 $4,500 $4,250 $3,950

Morning E-Newsletter Stats

*All rates are net

Number of retail automotiveprofessionals receiving the CBT News morning newsblast every day 108,137

Average open rate 13%

Average number of opens 14,058

Number of monthly impressions 309,276Average CPM (based on a 6xbanner) $12.77

Stay Front and Center with Our SubscribersCBT News Daily P.M. Preview E-Newsletter


A P.M. Preview E-Newsletter reaches our list of more than 100,000 subscribers each afternoon, providing headlines and a portal to our website and newscast. This eNewsletter delivers more than 300,000 impressions a month,providing a high-impact, cost-effective way to get in front of dealers.

P.M. Preview E-Newsletter Rates Per Month

Asset Specifications• Formats Accepted: png, jpg, gif*


• Minimum file size is 20k


LEADERBOARD(706X90)

BANNER #1(300X250)

BANNER #2(300X250)

BANNER #3(300X250)

PREMIUMBANNER

(300X250)

Position 1 Month 3 Months 6 MonthsLeaderboard $8,250 $7,950 $7,250

PremiumBanner $7,950 $6,950 $6,250

Banner #1 $6,250 $5,950 $4,925

Banner #2 $5,950 $5,495 $4,500

Banner #3 $5,000 $4,750 $4,000

Banner #4 $4,500 $4,250 $3,950

Sponsorships $5,950 $5,490 $4,990

P.M. Preview E-Newsletter Stats

*All rates are net

Average number of retail automotiveprofessionals receiving the CBT News morning newsblast every day 107,145

Average open rate 12%

Average number of opens 12,857Average number of monthlyimpressions 282,863Average CPM (based on a 6xbanner) $13.96

BANNER #4(706X90)

SPONSORSHIP RATES: $9,950 for 1 month | $9,450/month for 3 months*All rates are net

Keeping Dealership Departments Up-to-date

The CBT Automotive Network Website provides resources and information for dealership

personnel and serves as the hub for our daily newscast as well as our weekly shows:

CBT Automotive Network Shows/Sponsorships


Auto Marketing NowHosted by Brian Pasch, the foremost authority in automotivemarketing, Auto Marketing Now examines trends and best practicesin the evolving world of both digital and traditional advertising.

Service DriveJeff Cowan, a leader in service advisor sales training, hosts Service Drive – CBT News’ weekly show about everything fixed ops. Learn how your dealership can increase customer satisfaction and ROI withService Drive.

F&I TodayF&I Today takes a look at the trends affecting today’s financedepartments. Get the latest training, news and information to helptoday’s finance managers run a better business office.

Saturday Morning Sales MeetingSaturday Morning Sales Meeting is the perfect start to every weekend.Featuring the nation’s top sales trainers, Saturday Morning SalesMeeting provides the motivation and inspiration for the busiest sales day of the week.

View From The TopPresident and founder of CBT News, Jim Fitzpatrick, interviews thebiggest names in retail automotive. View from the Top’s in-depthinterviews provide insight into the issues facing today’s franchised new car dealers.

The Official News Source of the Retail Automotive IndustryCBT Automotive Network Website


2015 Website Advertisement Rates:Position 1 Month 3 Months 6 Months

Leaderboard $12,250 $11,225 $9,950

Top SidebarBanner $11,250 $10,225 $9,700

NewscastBanner $10,250 $9,750 $8,500

Mid-PageBanner $8,250 $6,225 $4,950

SidebarBanner #1 $9,250 $8,450 $7,500

SidebarBanner #2 $7,250 $6,225 $5,250

SidebarBanner #3 $4,950 $4,750 $4,500

Banner #4 $6,500 $5,950 $4,950

Newscast Pre-rolls $15,225 $14,500

Video ArticlePre-rolls $9,975 $9,500

LEADERBOARD (728X90)

NEWSCAST BANNER (706X90)

MID-PAGE BANNER (706X90)

BANNER #4 (706X90)

TOP SIDEBARBANNER

(300X250)

Web Wraps $7,450 per week

Also Available (Call for Rates): Takeover Pages, NADA Special Sponsorship, Pushdown Leaderboards, Popovers

Asset Specifications• Formats Accepted: png, jpg, gif*, mov**, mp4**


** Videos in 1080P


• Minimum file size 20k

• User-initiated sound only

Cbtnews.com Stats

*All rates are net

Average Daily Visits 4,284

Average Page Views 2.2

Average Monthly Visits 143,520

Average Monthly Impressions 315,744

SIDEBAR BANNER #1(300X250)



A Monthly Print Resource for DealershipsCar Biz Today Magazine


2015 Magazine Advertisement Rates:

WE

B W

RA

PW

EB

WR

AP

WE

B W

RA

P

CAR BIZ TODAY DIGITAL VERSION

News from around the web:

Get all of today’s top news stories in one place. Anchors Russell Brown and Bridget Everett highlight today’s top automotive headlines from Around the Web.

Dealer of the day:

CBT News features a dealership daily that is leading the way in community in-volvement, exceptional customer service and continued growth in sales volume.

Daily Tune Up:

CBT News has partnered with some of the industry’s top trainers to bring valu-able tips and information directly to you and your sales staff. Tuning in to The Daily Tune Up can help your employees

Position 1 Month 3 Months 6 Months 12 Months

Two-Page Spread $10,250 $8,195 $7,925 $7,500

Inside Front Cover $7,150 $6,495 $5,925 $5,500

Cover Strip $7,150 $6,195 $4,825 $4,250

Back Cover $7,250 $6,795 $6,425 $6,200

Page 3 $6,450 $6,295 $6,225 $5,950

Full Page $5,950 $5,495 $5,275 $4,950

Junior Page $5,250 $4,750 $4,250 $3,950

Half Page $3,850 $3,595 $3,225 $2,950

DigitalMagazineSponsorship $5,250 $4,950 $4,500

Interview with each print commitment

Also Available (Call for Rates): Inserts, Gatefolds, Wraps

Car Biz Today Readership• Mailed to over 17,480 franchised new car dealers throughout North America• Estimated 77,920 (with 4x pass-along readership per copy)• 101 state dealer associations• 1,877 OEM/Supplier executives• Full digital issue available online at cbtnews.com

Asset Specifications• Full Page: Trim Size - 10.4375” x 14.5”• Cover Strip: 7”x 1” • Half-Page Horizontal: Trim size- 10.4375” x 7.25”• Half-Page Vertical: Trim size- 5.21875” x 14.5”• File properties: CMYK, 300 dpi, pdfx1a file• Bleed: Minimum 1/8” on all sides • Safety Suggested: 1/4”

Magazine Specifications: Publication Trim Size- 10-7/16” x 14-1/2”; Printing- Heat-set web offset; Binding- Saddle-stitched; Paper Stock- Gloss coated, 36 lb., basis weight; Line screen- 120-line screen recommended; Edit Page Size- Full page is 70column inches; 5 columns wide- 14” deep; Column Width- 1-13/16” or 11 picas

*All rates are net

ADSPACE

2015Issue

SpaceClosing

ArtClosing

Jan 12/12 12/17

Feb 1/12 1/16

Mar 2/12 2/16

Apr 3/11 3/16

May 4/10 4/15

Jun 5/11 5/15

Jul 6/12 6/16

Aug 7/10 7/15

Sep 8/10 8/14

Oct 9/11 9/16

Nov 10/12 10/16

Dec 11/9 11/16

Live-Streaming. Engaging. Only From CBT News

CBT News LIVE has redefined webinars. Imagine awebinar that’s not just a slide presentation, but a livestreaming video, fully engaged, in real time.

Our team is uniquely equipped to manage your nextwebinar--from marketing to production. We’ll promoteyour webinar in advance to our subscribers throughour daily newsblasts, website and newscast. Then we’llproduce your webinar live from our Atlanta studios inan innovative format including three-camera HD videoof your presenter, along with a CBT News host. CBT Live Webinar Rates: $10,000(With $50,000 ad spend on CBT Automotive Network: $5,000)

CBT Live Webinars


On LocationCBT News will feature your

company on site with an upbeatvideo. We’ll give dealers a tourof your facility and provide an

inside look into your day-to-dayoperations. After appearing on our newscast, the

video is owned by the advertiser for push outto shareholders.

On Location Rate: $19,950*All rates are net

Share Your Company’s Story on a CBT News Newscast

Have your company’s spokesperson interviewed either in our Atlanta studios or via Skype. The segment will be aired on a CBT News newscast, archived on the CBT News

website and owned by the advertiser for push out to stakeholders.Call Jane Howard at 678.221.2964 for details.

Content Marketing at Its Best


Keeping Dealers InformedNotable CBT News Exclusive Interviews


Seth BerkowitzPresident of Edmunds.com

John ElwayPresident of John Elway Auto Group

Joe HinrichsPresident of Ford of the Americas

Mike JacksonCEO of AutoNation

Mike MarooneCOO of AutoNation

Forrest McConnellFormer Chairman of NADA

Craig MonaghanPresident of Asbury Automotive

Alan MulallyPast President and CEO of Ford

Scott PainterFounder and CEO of TrueCar

Mark FieldsCEO of Ford Motor Company

Dallas ClementCEO of Cox Automotive

Jeff DykeVice President of Sonic Automotive

YOU’RE IN GOOD COMPANY!


CBT Automotive Network 2015 Media Kit

Documents