CBODN Presentation

Iceberg Ahead!

Web 2.0

Gen Y

Workplace

Presented by: Amy [email protected]: @amyeandrews

1970’s

1970’s: I watched what the three networks put out, even the commercials because we had no remote control, VCR or Tivo.

Today’s Gen Y: Watch TV online. If they do watch real TV, they have a plethora of choices from 100’s of cable channels, and can change the channel at any second.

1980’ss

1980’s: , TV still ruled, but now I had freedom: a phone in my room and I got my 1st car. In high school, I took Typing 101, because I didn’t know how type.

Today’s Gen Y: Know how to type before they leave elementary school.They don’t have to leave their house to have ‘freedom’—all they have to do is log on to Facebook to stay connected with their friends.

1990’s

1990’s: , No e-mail existed or college website. There were computer labs, but they were for geeks in the IT department. By the end of the decade I was getting email and online

Today’s Gen Y: Select their college by scouring websites that give recommendations on the nightlife, what programs are the best, where’s the best pizza, what’s the best fraternity/sorority. They apply online, register online and pay tuition online. Laptop is a standard back to school purchase.

2000’s

2000’s: , I finally get my 1st home computer and love that I can shop online and communicate with my family back in NC. I’m on dial-up and this is why I still have a landline. I landed my first big job with Pfizer by applying online through Monster.

Today’s Gen Y: Don’t know the sound of dial-up or have the patience to wait while a page loads. They no longer look to Monster or Careerbuilder, but look to networking sites to find companies they want to work for, and reach out to them through their medium, not the employer’s.

The speed at which technology has grown exponentially and has posed the question on how the work place will change as technology and Gen Y begins to take over? The following video explores these questions.

http://www.youtube.com/watch?v=fVXKI506w-E

4

The Day in the Life of a “Digital Native”

Digital Native – Day in the Life

8:00AM

This digital native is still sleeping at 8AM. The world is always moving, so they work on their timetable.

10:00 AM

The digital native goes to home office and goes online.

She connects with her virtual assistant to check what’s on the day’s agenda.

She reads the RSS feeds she subscribes to, which is the only news/topics she’s interested in. She’s customized her feed to cater to her interests and not those forced upon them by traditional means.

11:00 AM

The digital native still at home in her kitchen, and logs into a client’s Wiki site to provide comments to project, upload revised presentation.

She chats with her friends via MSN messenger and checks out a few videos on YouTube.

12:00 PM

She conducts a video conference call with client overseas via Skype

2:00 PM

She downloads some new songs from iTunes to her iPod and goes for a run.

3:30 PM

The digital native has a client meeting and maps out her route via the GPS device on her BlackBerry.

On the way home, she chats w/ her friends via BB Messenger and Google Chat.

5:00 PM

Back at her home desk, the digital native listens to music online while working.

She sees that her friends have invited her for a movie via Google Calendar and she goes on to check out a preview of the movie via Rotten Tomatoes.

Her Dad calls her via Skype b/c he subscribes to her calendar feeds and knows that she is free to talk.

6:00 PM

Ready for dinner the Digital Native looks for recipes from www.cookthink.com based on ingredients in fridge

7:00 PM

At 7PM, the Digital Native conducts online errands, pay bills, buy birthday presents.

8:00-10 PM

She checks in on the shows she DVR’d/Tivo’d earlier in the week, and discusses the most recent Lost episode on an online forum

10-2AM

The Digital Native gets comfortable on her sofa to finish up client work. The client’s in a different time zone, so it doesn’t matter that its 10 at night--work is always going.

2:00 AM

At 2AM, the digital native logs on to play Xbox live w/ online friends.

2:30AM

The Digital Native checks her next day’s “Daily Digest” sent by her Virtual Assistant.

She prioritizes and goes to bed.

Digital Native – Day in the Life

How many times did the “Digital Native” connect, collaborate, co-create,

control by using Web 2.0 technologies ?

Yesterday:Connecting

Today:Connect

CollaborateCo-Create

Control

Gen Y

75 million strong

Make 20% of the workforce

40% in 5 years

How does this all translate behind the firewall?

1. Collaboration will change

Marketing 2.0

Green Initiatives

2.Collective knowledge no longer bound to organizational structures

3. Hierarchy loses value

&

3. Meritocracy rules

4. Social tools become a powerful organization lever

Web 2.0 in the Work Place

Case Study: Best Buy Using Social Media Behind the Firewall

http://www.youtube.com/watch?v=H_jhLGxH-m4

In a 2.0 world, the OD Professional has many tools at their disposal

Change Management

TeambuildingKnowledgeManagement

ExecutiveCoaching

“

It’s fair to say that much of the modern workforce has never known pre-web ways of working.

To dismiss all of social media is to deny social change.