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Consumer Behavior Assignment
Segment ‘Wrist Watches’PRESENTED TO –
PROF. KRISHNAMOORTHY.V
Presented by – Group no. 2Group Members – Amritesh (05)Ravi Rajiv (31)Madhu Vinita (40)Nikita Phutela (51)Shashikant Sharda (80)Siddhant Shrivastava (83)Vivek Kapate (100)
Bhaskar Bhatt(MD)• REVENUE: Rs. 9914 Crore• NET INCOME: Rs.700 Crore (Appx)• PARENT: TATA GROUP• CONSUMERS: All Segment• MARKET SHARE: 60%
CONSUMER BEHAVIOUR:
Consumer behavior is the study of individual, groups, or organizations and the processes they use to select, secure, and dispose of product, services, experiences or ideas to satisfy needs and the impact these processes have on the consumer and society.
IMPORTANCE OF CONSUMER BEHAVIOUR FOR TITAN:
• Consumer is the “KING” in the market• Cut throat competition• Various market segment• Taste and preference of consumers
APPLICATION OF CONSUMER BEHAVIOUR BY TITAN:
• Brand recall
• Launched various brands to cater different market segment.
• To analyze market opportunity.
• Helps in modification of product.
EVOLUTION OF CONSUMER BEHAVIOR AS A FIELD OF STUDY AND ITS RELATIONSHIP WITH