VIRTUAL RELATIONSHIPS LEAD TO EXTRAORDINARY RECRUITING RELATIONSHIPS Carol McManus, Ywait4success America’s LinkedIn Lady Copyright 2010 – McManus Works
Cb Gen Blue Social Media Presentation
Jul 12, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
VIRTUAL RELATIONSHIPS LEAD TO EXTRAORDINARY RECRUITING RELATIONSHIPS
Carol McManus, Ywait4successAmerica’s LinkedIn Lady
Copyright 2010 – McManus Works
I am a Social Networking…
NeophyteSkepticCuriosity SeekerNinja
Copyright 2010 – McManus Works, LLC
Social Media Overview
Copyright 2010 – McManus Works, LLC
Copyright 2010 – McManus Works, LLC
Recruiting
Interviews
Recruiting Hires
Sales Production
Business Recruiting Survey
• 46% will spend more on social recruiting• 36% will spend less on job boards
• Candidate quality rated significantly higher• Job boards rated lowest• Referrals rated highest
• 92% of those hiring in 2010 will recruit via social networks
• 86% use LinkedIn• 60% use Facebook
Copyright 2010 – McManus Works, LLC
2010 Social Recruiting Survey Results © 2010, Jobvite
Build Your Social Media Strategy
• Profile your target recruit• Choose sites that will put you in front of them• Focus on building relationships• Engage in conversation• Educate, inspire, and challenge
Copyright 2010 – McManus Works, LLC
Copyright 2010 – McManus Works, LLC
Pros and Cons - Facebook
Largest audienceSize of real estate populationWide demographic
Conflicting purposes of usersVery informalHigh maintenance
Pros Cons
Copyright 2010 – McManus Works, LLC
Pros and Cons - Twitter
No restrictions to followEasy to populate tweetsFlexible messaging
Time consumingNo relationshipLimited space for message
Pros Cons
Copyright 2010 – McManus Works, LLC
Pros and Cons - LinkedIn
Professional siteEasy to useKnown for talent acquisitionConducive to networking and referrals
Requires strategySize of audienceNot best site for existing Realtors
Pros Cons
Copyright 2010 – McManus Works, LLC
Pros and Cons - YouTube
Impact of VideoTremendous flexibilityEasy to use
Deciding on right messageRequires effortCompetition
Pros Cons
Copyright 2010 – McManus Works, LLC
The Right Approach
1.What are your recruiting goals?2.What is your USP3.Who is your ideal target?4.How do you want to be perceived?5.How much time will you commit?
Copyright 2010 – McManus Works, LLC
Copyright 2010 – McManus Works, LLC
Not So Young Anymore
LinkedIn average age 44.1Classmates average age 44.9
Only one to exceed LinkedInTwitter average age 39.1Facebook average age 38.4
Copyright 2010 – McManus Works, LLC
Social Media Do’s and Don’ts
Do’sGive more than you takeParticipateBe selective about your connections‘Humanize’ your profilesUpdate frequentlyBe consistent Have fun!
Don’tsLead with a sales pitchExpect to attract recruitsPost anything your mother wouldn’t approve of…or you wouldn’t want to see in the New York Times headlinesThink your information is ‘personal’Be a wallflowerAbuse your network
Copyright 2010 – McManus Works, LLC
The Hub of Social Media
Copyright 2010 – McManus Works, LLC
Your Website
Your Company�’s Website
Coldwell Banker Websites
Facebook LinkedIn
Your BlogCool Articles Other Blogs
Small Investment…Big Reward
12
3
6
9
17 Minutes!
Copyright 2010 – McManus Works, LLC
The Only Rule You Need to Know
Relationships first…Recruiting second!
Copyright 2010 – McManus Works, LLC
Tools to Help Manage
Copyright 2010 – McManus Works, LLC
Shorten the URL to save spaceTinyurl.comBudurl.comBit.ly
Manage your presence
Hootsuite.comPing.fmTweetdeck.com
Tools to Help Manage
Copyright 2010 – McManus Works, LLC
Blogs to followRecruitingblogs.comToprecruitingblogs.com
Sites for real estate recruiting
Coldwellbankerworks.com
Coldwell Banker University
Would You Like More?
Consulting ServicesLinkedIn System for Success Home StudyLinkedIn for Success BootCamp
www.linkedinlady.com
www.linkedin.com/in/carolmcmanus
Copyright 2010 – McManus Works, LLC
Related Documents
