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Online Shopping
Online shopping or e-shopping is a formof electronic commerce
Allows consumers to directly buy goods orservices from a seller over the Internet usinga web browser.
There are a large number of e-tailers that aregaining popularity these days like flipkart,myntra, olx, amazon etc .
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Objective
The primary objective of this studies is toknow about online consumers buyingbehaviors towards online shopping
To identify the respondents perception aboutonline shopping.
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Research Design
Exploratory
Descriptive
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Sampling Technique
The convenience sampling method:Source of the sample is Limited to Delhi city.Keeping in mind the objectives of the study, a structured
questionnaire was prepared for the purpose of collecting theprimary Data.
A part from variables like : Gender, Age and overall customersatisfaction were collected and percentage method was used
for this study.
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Sample Size
62 consumers (Respondents) ofwere taken.
Out of the total 62,32 were femalesand rest 30were males
and the age group of therespondents was between 18 to 65.
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Research Instrument
Structured Questionnaire
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Data Types
Primary
Secondary
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Method of Data collection
Primary data have been collected with the help ofstructured questionnaire by respondent field
survey method.
In case of secondary data we used internetwebsites, journals, newspaper etc.
For this study collected data has been processed andtabulated by the way of tables & graphs.
The data was presented with the helps of Bar-Diagram, Pie-Chart and Tables.
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LIMITATION OF THE STUDY
The result of the study are specific to thesample selected and dimensions used.
Hence, they may not be generalized for overallpopulation.
Actually this study is limited in sample size.
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Have you ever had online shopping?
Yes, 50
No, 12
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Why do you chose to do shoppingonline ?
17
9
14
8
2
0
24
6
8
10
12
14
16
18
attractive prices reliability convenience mass variety other
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Which age group of people in yourfamily do most online shopping?
0
5
10
15
20
25
30
18-2526-35
36-4546-65
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What would you like to/mostlypurchase online?
?
apparels, 20
electronicproducts, 18
furniture, 5
accessories/ jewelry, 5
any other, 2
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Do you visit retail stores first beforeonline purchasing?
yes
no
can't say
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Have you felt any problem while
conducting online purchase?
05
101520
25
30
yesno
Series1
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If Yes, what kind of problem?
0
5
10
15
20
Series1
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If you never had online shopping,please specify the reason?
don't know aboutonline shopping
risk of credit cardtransactions
internet illiteracy
risk of identity theft
other
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How much are you satisfied withonline shopping?
fully sattifiedsattisfied
dissatisfied
can't say
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CONCLUSION most of the respondents are satisfied with online shopping
Many people still go to retail store to see the products major factor contributing to online shopping is lower prices
. Delay in delivery has emerged as one of the major factors
causing problem in shopping online online shopping is becoming popular day by day
Many companies are realizing the opportunities of theecommerce industry
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