Cazenovia College Athletics Wildcats logo Graphic Standards€¦ · C. Logo. The Cazenovia College Wildcats logo should always appear in one of the 3 options as shown. The Trademark

Cazenovia College Athletics Wildcats logo Graphic Standards

These graphic design standards for Cazenovia College are to be used as a guide to the proper imple-mentation of the College graphic elements in all communications materials. The purpose of the visual graphic identity is to express a branding message for the College Athletics program that is well-designed and consistently identifiable in all applications.

A. Fonts

1. For body text and headings:a. Adobe Garamondb. Adobe Garamond Semiboldc. Adobe Garamond Bold

2. Alternate font for body text and headings:(can be used in combination with Garamond)a. Futurab. Futura Semiboldc. Futura Bold

B. Colors

The Primary color of the College is PMS 281 blue. This is the preferred color to use whenever there is a color option other than black.

The Secondary color of the College is PMS 116 yellow. It is the preferred color to use in combination with PMS 281 blue when the option of more than one color can be used other than black. In some instances, yellow (PMS 116) may be used in place of blue (PMS 281).

An optional third color to compliment the primary and secondary colors is PMS 542 Light Blue. Light Blue should be used sparingly and should never be used in place of the preferred primary color.

Black

PMS 281

PMS 116

PMS 542

7.13

C. Logo

The Cazenovia College Wildcats logo should always appear in one of the 3 options as shown. The Trademark sym-bol (TM) should always be present on all 3 versions. These are designed to be used as a stand-alone graphic not in conjunction with another version and are the only 3 version to be used.

1. Wildcats logo

2. Wildcats logotype

3. Wildcats head (head should always face direction as shown)

Individual logo elements of options 1, 2 or 3 should not be altered or separated and always appear in proper orientation and ratio to one another.

• Logomustbefree-standingandrequiresspacious,uncongestedandbalancedplacement.Well-composedempty space around the college athletics’ trademark ensures a clear focus and prominence.

• NoothertypeorimagesmaybeplacedneartheWildcatslogo.

• Thepreferablepositionisatthetopofcommunicationsmaterials,freefromanyimageortypeaboveit.Logo can also be placed at bottom with ample space between last type/image and logo.

• LogoshouldnotbeusedinconjunctionwithCollegesealorCollegelogo.

• Logoshouldbeprintedin3-color(PMS281Blue,PMS116&PMS542)wheneverpossible.Ifprintingin2-color,printinPMS281&PMS116,andif1-color,blue(PMS281),gold(PMS116)andblackaretheoptions.See examples below.

3-color (PMS 281 Blue, PMS 116 & PMS 542)

2-color(PMS 281 & PMS 116)

1-color(PMS 281)

black

D. Background colors

Background colors for printed pieces and apparel are limited to white, blue (PMS 281 or as close as possible if on apparel), grey, yellow-gold (PMS 116 or as close as possible if on apparel) or lightblue(PMS542orascloseaspossibleifonapparel).

The Cazenovia College Athletics Wildcats logo should always appear in its entirety as shown. Logos should not be altered. They must be free-standing and requirespacious,uncongestedandbalancedplacement.Well-composed empty space around the Wildcats logo, logotype and head,ensuresaclearfocusandprominence.Noothertypeorimages may be placed directly near the images. A general rule is to leave 1/3 the size of the image as minimum space around it. The preferable position is at the top of communications materials, free from any image or type above it. The images can also be placed at the bottom with ample space between last type/image and logo. E. HousekeepingTheimageswerecreatedasvectorgraphicsandareavailableasanIllustratorepsfileforthehighestqualityreproduc-tion.Theepsfilesshouldalwaysbeinsertedbyusingthe“PLACE”or“GETPICTURE”commands.DONOTOPENthelogofiletocut/copyandpasteit.Asaneps,itcanbeusedatanysizewithoutseeinganypixelationandwithoutanincreaseinfilesize(kb).Electronicfileofthelogo(s),mayberequestedfromtheCollegecommunica-tions department. F. For More InformationIfyouhaveanyquestionsorneedassistanceonmattersrelatingtotheproperuseoftheCazenoviaCollegeWildcatsfonts,colors,logo,logotypeandWildcathead,pleasecontacttheCollegeArtDirectorat315.655.7118ortheOfficeofCommunicationsat315.655.7377.

Graphic standards for Wildcats logos use on dark backgrounds

These graphic design standards for Cazenovia College Wildcats logos on dark blue apparel, print and merchandise, orinblack&whiteprint,aretobeusedasaguidetotheproperimplementationoftheCollegegraphicelementsin all communications materials. The Trademark symbol (TM) should always be present. These are designed to be used as a stand-alone graphic not in conjunction with another version and are the only 3 versions to be used. All graphic standards for the other Wildcats logos apply.

Logo for use on dark backgrounds (blue, black, grey) only

This Cazenovia College Wildcat 3-color logo (designed with a white outside border) should be the only logo used on dark backgrounds.

Inverted line art logo for use on dark background

This Cazenovia College Wildcat line art logo is to be used when printing in one color - whiteon a dark color background. The inverted image is designed with a white outside border to separate the Wildcats logo from a dark background and maintain that the Wildcat image is not reversed.

Correct artwork (above)for printing on

dark background (grey box represents

transparent background)