Cave Painting to Snapchat - Has Much Really Changed?

Gloria Bell @gloriabell

Chief Digital Strategist [email protected]

Bell Digital Strategies

*Cave Paintings to Snapchat – Has Much Really Changed?

@gloriabell

*History of Language

*What new language has

technology, music & gaming

made commonplace?

*History of Communication

*then…

*Word of Mouth

*Written word – on tablets and parchment

*Visual Imagery

*1450

*1454

*1775

*1828

*1860

*1870

*1946

*1973

*1975

*1981

*2010

*What took hundreds of

years…now only takes

months or days

*So is everything completely different?

*What has not changed…

Who

What

Where

When

Why

How

You Family

Love Business

ME

*So what now?

*Everything has changed…

*Nothing has changed…

*Music

*Music

*Images

*Music

*Images

*Competition

*Music

*Images

*Competition

*Emotion invoking images or text

*But How?

*Content

*Compelling

*Provocative

*Shareworthy

*Educate

*Inform

*Entertain

*Gloria Bell

*Chief Digital Strategist

*Bell Digital Strategies

*[email protected]

*@gloriabell