Catlam portfolio

INDUSTRIAL DESIGN2014 PORTFOLIO

CAT LAM

2008

2011

2011

2013

2014

Excavated ancient ruins in Northern Greece

Transitioned my focus from Archaeology to Industrial Design

Moved to San Francisco to attend CCA

Currently pursuing my BA in Industrial Design

Moved to Portland, OR on a whim

Hello, my name is

Cat Lam

I am currently a third year design student at CCA in San Francisco. I previously had training as a student of archaeology and cultu-ral anthropology. I believe the study of behavior inhe-rently shapes the cultures we create around objects. My passions include the outdoors and collecting artifacts pertaining to natural history.

SKILLS

Adobe PhotoshopAdobe IllustratorAdobe IndesignSolidWorksRhino 3DKeyshotSketchingModel MakingRapid PrototypingMarker Rendering

LANGUAGES

EnglishVietnamese

EDUCATION

California College of the ArtsBFA Industrial Design

EXPERIENCE

Grand + Benedicts Solidworks InternCCA Model ShopSafety MonitorPerfect FitnessDesign Intern

PROBLEM SOLVINGFORWARD THINKING TEAM MENTALITY METICULOUS CRAFT

Essential + WATER FILTER

NomaQUICK PAY

Zeta DESK LAMP

QV SMART WATCH

01 03 04 05

02

BladeULTRABOOK

Design a water filtration device to aid in obtaining potable water during an emergency hurricane situation.

15 week solo project research / sketching / storytelling / material consideration / prototyping

PROJECT BRIEF

Hurricanes are spiraling tropical storms with wind speeds of over 160 miles per hour. They disperse more than 2.4 trillion gallons of rain daily.

None of this water is drinkable.

DISCOVERY

“Electricity is usually down for at least 3 to 5 days. Unfortunately we don’t have a generator.”

Hurricane Andrew

Hurricane Sandy“Gallons of what? I ‘m not really properly informed on natural disaster prep.”

“I had evacuated during the storm, but when we were allowed back into the city two weeks later, we couldn’t drink the tap water. “

Hurricane Katrina

Currently, bottled water is usually delivered to the site after the fact. This is both costly and inefficient.

How can we design a solution that will empower communities to utilize the surplus of water that is already there?

= $

Pros:simple and safe kills majority of bacteria and other microbes

Cons:requires reliable heat source, time consuming volume is dictated by size of the container

Pros:most tried and true methodlarge range of products offer portability and easy storage solutions

Cons:level of contamination dictates the complexity of filter, so one could assumably purchase the wrong kind of filter

Pros:covers all bases of treating drinking water

Cons:requires set up and multiple pieces of equipment such as a heat source, a pot, and steel tubing

Pros:kills most viruses, bacteria, and protozoa with short wave UV light

Cons:are oftentimes more expensive than other options due to the technology and parts

Boiling Filtration Forward Osmosis Ultraviolet LightDistillation

NEW TECHNOLOGY

Pros:can be dropped into any contaminated water source

provides essential nutrients and live saving electrolytes

can be delivered more efficiently than conventional bottled water

uses a natural process to filter water, much like how plants absorb clean water through their roots

water is filtered through a tight membrane made of cellulose acetate

from industrial pollutants, saline and bacteria in surrounding flood waters

sugars charge and draw in only water molecules, leaving out harmful matter

Highest Degree of Filtration

FORWARD OSMOSIS

HARMFUL BACTERIA INDUSTRIALPOLLUTANTS

ORGANIC WASTE BRACKISH WATER

Semi PermeableOsmotic Membrane

Electrolyte WaterContaminated Water

BRANDING

REUSABLE

FOLDABLE

ATTACHABLE

POLYETHYLENE

increased strength and durability easy to transport requires less energy to manufacture

LOGO

vertical placement

IDEATION

PROTOTYPING

SINGLE USERfinding an approachable form to fit well in the hand

PROTOTYPING

MULTI USERcreating a soft product that is more easily transportable

SOLUTION

SINGLE USER

SOLUTION

MULTI USER

OSMOTIC MEMBRANE

FILTER

FILL

electrolyte sugars filter water through the osmotic mem-brane in a naturally passive process.

from bottom of pouch

FILTER

DROP

electrolyte sugars filter water through the osmotic mem-brane in a naturally passive process.

into contaminated water sorce in one quick step.

17

VAPUR ESSENTIAL +when every drop counts

VAPUR ESSENTIAL +when every drop counts

Design an office product based on the emotive qualities of a chosen song.

1 week solo project storytelling / rhinoceros / keyshot

PROJECT BRIEF

NOSTALGIA is the driv ing force behind the emotive qual i t ies of music.

SOUTH BEACHby Indian Wells

click to play

AESTHETIC DIRECTION

DETAILING

MONOLITHIC

Minimal form, attention to detail Monolithic statement piece

Keeping the form simple, paying close attention to graphic detailing

The object will be a stand-alone desk object, functioning as a sculptural artifact.

REFINEMENT

EXPLORATION

BAR TWINKLE

FUNCTIONS

DUAL LIGHTING MODES

IN CONTEXT

Create an ultrabook to differentiate from a saturated market.

3 week solo project conceptualization / rhinoceros / keyshot

PROJECT BRIEF

MARKET COMPETITION

LENOVO YOGA $800 - 1200

13.3” Mult i touch screen.60” Thickness

ASUS ZENBOOK$800 - 1200

13.3” Mult i touch screen.70” Thickness

HP ENVY$300 - 600

14” Mult i touch screen.78” Thickness

PREMIUM FEEL

razor thin silhouette

ULTRA SLIM

silhouette and lightness allows for easy transport.50” thickness

Spec out and create a smartwatch to house dimensioned components.

1 week solo project storytelling / rhinoceros / keyshot

PROJECT BRIEF

|2|

|45|

QV

BRAND DNA

STREET STYLE

JUXTAPOSITION

inf luenced by the graphic qual i ty of today’s top street-wear brands.

of material i ty.

INSPIRATION

Navigating

atm | 65 |cloudySF, CA

Calling...

Max |mobile|

INTERFACE

SWIPE LEFT SWIPE UP DOUBLE TAP for weather updates for cal l funct ion for navigat ion

|2|

|45|

ANODIZED ALUMINUM

TOUCH NAVIGATION

SILICONE

Reimagine the exchange of currency. Design an object to facilitate a transaction.

[ IN PROGRESS ]

15 week solo project research / sketching / storytelling / material consideration / prototyping

PROJECT BRIEF

nomamobile payment for tolls and parking

What are some of the problems with the current Fastrak system?

no visual assurance

no interaction with object

EXISTING SYSTEMS

San Francisco has already begun to adopt an all electronic toll system on the Golden Gate Bridge.

However, the Bay Bridge still accepts cash in specified lanes - which often experience more congestion.

How can we streamline the process of paying the toll and parking once in the city?

INSIGHTS

“My battery died without me knowing. Then I got a bunch of tickets. They didn’t replace my FasTrak, they just made me register my plates. I didn’t know I had to pay more each time I crossed the bridge. They didn’t tell me that.” - Amber, 26 Richmond, CA

“It’s such a hassle driving through the bridge from out of town. Why do I have to prepay ahead of time or remember to send in a payment afterwards? ” - Matt, 27 Los Angeles, CA

“It’s an ugly thing just sitting on your dashboard” - Cale, 23 Oakland, CA

tolls parking+ create a more efficient exchange of currency + make the design compelling enough for people to abandon cash transactions

GOAL

CONCEPT DEVELOPMENT

FORM STUDIES

LATTICE STRUCTURE draws v isual attent ion to heads up display - center

Car A transmits signal that they are leaving

Car B seizes the opportunity to park

CREATING A NETWORK OF USERS

CROWDSOURCE

to find nearby park-ing in real time

to located spot via heads up display

by included app in one step

NAVIGATE

MOBILE PAY

DETAILS

activate by verbal commands - keeping hands free

ENGAGE

. 5 m

- $5 00:30

2:00PM

ETA: 2 mins

Thank you! $2.5035 mph

NAVIGATION TOLL PAY PARKING

amon

HEADS UP DISPLAY

IN CONTEXT

EXPERIENCE MAPPING

+ APP

[ IN PROGRESS ]

SKETCHING

Communication is key.

The archaeologist William H. Marquardt once said “archaeology is fascinating to people when it is com-municated to them in plain language.” As a designer, I strive to communicate visually in a concise manner.

&

ANALOGPEN & PAPER

DIGITALILLUSTRATOR

PHOTOSHOP

ILLUSTRATOR

Kinetic Energy Converter

PHOTOSHOP

PEN & PAPER

MY SKETCHBOOKI love to sketch everything from cars to frogs to shoes.

THANK YOU

CAT LAM [email protected] 818.825.9761