Catholic Schools Marketing Webinar January 6 th, 2010 Refer-A-Family Program.

Catholic Schools Marketing Webinar

January 6th, 2010

Refer-A-Family Program

AgendaWelcomeOverview of Catholic Schools Refer-A-

Family ProgramLive program demonstrationCost breakdown & examplesHow to use this information

Ideas for incentivesIdeas for follow-up

How to get startedQuestions & wrap-up

WelcomeToday’s presenters:

Erin Dolan, Communication Coordinator, archdiocese.

Chad Carpenter, Corporate Sales Manager, Teuteberg, Inc.

Questions: type them in the space on the right side of your screen. We will answer questions at the end of the presentation.

Refer-A-Family Program OverviewPower of word-of-mouth.

Ambassadors refer friends, families and neighbors.

Connect with Prospects.

Refer-A-Family Program is simple and effective.

Start-up cost and program design is done – opt-in and customize for YOUR school.

Live Demonstration

Phase 1: Direct Mail or E-Mail.

Phase 2: Refer Potential Families.

Phase 3: Collect New Family Information.

Phase 4: Principal Follow-Up.

Phase 1: Direct Mail or E-mail

Phase 2: Refer Potential Families

Phase 3: CollectNew Family Info.

Phase 4: Principal Follow-Up

Cost BreakdownOne-Time Setup Cost: $500

Email Deployment: $125Up to 500 emails

Over 500 emails + $0.05 each

Postcard Deployment: $125 plus postageUp to 500 postcards

Over 500 postcards + $0.25 each plus postage

Cost Examples# of Families/ Ambassadors

Email CostPostcard

CostEmail w/ Postcard

100 $125($625 total)

$175($675 total)

$300($800 total)

500$125

($625 total)

$200($700 total)

$325($825 total)

1,000$150

($650 total)

$400($900 total)

$550($1,050 total)

Ideas for IncentivesCommunicate an incentive to Ambassadors.Place each referral that results in a new

student into a raffle. Hold a drawing at the close of the school year (or other predetermined time). Grand prize: one year FREE tuition.

Offer $200 off tuition or cash back for each referral that results in a new student.

Give every family that makes a referral a small gift. Order promotional items from the Print Portal (t-shirt, water bottle, tote bag, etc.).

Ideas for Follow-UpPhone, mail or e-mail referrals.

Mark your calendars – contact them throughout the year. Catholic Schools Week events.Special school events.Enrollment and other deadlines.

Keep in touch!

Personal thank-you notes.

How To Get StartedThe first 20 schools to sign up for the

program by Friday, Jan. 15 will have their site ready by Monday, Jan 25.

Contact Lauri Badura at Teuteberg, Inc.Phone: 414.443.3205Email: [email protected]

She will provide you with a list of information we need from you to customize your site.

Questions & Wrap-UpPlease ask us any questions you have

about the Catholic Schools Refer-A-Family Program.

Additional questions? Contact us!Erin Dolan: [email protected] Badura: [email protected]

Thank you!

•Reminder: $500 Print Portal debit code expires January 31.•Contact [email protected] with questions.•Watch this Webinar again on www.archmil.org – look for a follow-up e-mail with the link.