Catharsis

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Ca · thar · sis

NounThe process of releasing, and thereby providing relief from, strong or repressed emotions.

Catharsis is a commercial catalytic publication showcasing the work of Jack Cousens. Art Direction, Photography, Film, Styling and Retouching are all creative skills that have been honed and crafted through

the production of this piece.

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As a passionate fashion communicator, my skills lie within creative thinking, conceptual problem solving and visual communications. I aim to produce challenging work within many mediums from fashion !lm and photography, to

editing and launching conceptual publications to online branding.

I am dexterous in a diverse range of specialisms and I strive to create innovative experimental concepts and pioneering ideas that capture the attention and in"uence consumers.

Having previously worked in international media representation, trend forecasting, buying and project management, I aim to continue to develop my visionary skills into a creative career in art direction.

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This elaborate environment is translated through a new vision with colour block styling and highly emotive posing of the model. The bright lighting uplifts the sparse fairground to create a transitional environment.

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The Stepford Wives is inspired by the lifestyle and fashion of luxurious housewives of 1950í s America. The styling modernises the 1950ís style with sharp tailoring and the coi#ed, "awless hair and makeup !nishes the look. The models are positioned to be seen as mannequins in their iconic retail environments.

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THE STEPFORD WIVESphotography JACK COUSENS

model VICTORIA CARTER

model REBECCA WALL

makeup KRISTINA FOSTER

hair TONY SIMPSON

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Les Animaux is a series of photographs styling everyday pets with accessories. With owners starting to adorn their animals with human-like clothes, it is only a matter of time before the transition takes another step.

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Agreria is inspired by the lifestyle and fashion of the Amish community. This series showcases the apparel through visual experimentation with lighting and location, allowing a strong character to be formed through the photography.

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Rose and Violet is a photographic series with a humorous slant. The collection of photographs focus on accessories mixed with mismatched "oral print. The use of mature models and the styling of hair and makeup adds to the obscurity of the visual narrative.!

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A Sartorial Life is an editorial photographic series that focuses on the lifestyle of a city dwelling gentleman. Attention is paid to the styling of textures and absence of colour to enhance the sartorial aesthetic. The placement of lighting across the model adds an additional edge to the commercially driven photography.

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Age of Style features high-fashion styling for a younger model. The juxtaposition between this styling and the modelís age creates a dynamic narrative which follows through the photography.

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SHADOWS OF LIGHT

photography & styling JACK COUSENS

Shadows of Light moves from commercial fashion. The core direction to the series of photographs is the natural body being morphed by lighting and environment, highlighting tone and texture within each frame.

model GEORGIA CROCKFORD

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Lavaliere features a series of images that are altered to induce a state of "ux and motion, without distracting from the accessories that are being captured.

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A DIGITAL CONDITIONphotography & styling JACK COUSENS

A Digital Condition is a series of fashion forward images. The simple pastel colours of the garments are lost within repetition of image and colour, forming a more in-depth vision and contemporary series. The human quality of the model is altered through a digital !lter.

model ELIZABETH CHAMP

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Singularity strips the identity of the model away from the image. Focus is put purely on colour, texture and posture, creating an interesting dynamic through the overall composition of the image. The Garments are then scanned and paired with an image to form an additional complexity within the !nal frame.

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I would like to pay a special thanks to all the creative collaborators Ií ve worked with, whom without, this book would not have been possible to produce.

I would also like to dedicate this publication and my work, to my unforgettable Grandfather, who has inspired me to persue my passions and aspire to be as great as he.

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