CATERING PRODUCTION AND CONSULTANCY … To Tender 7 3. OBJECTIVE OF THE TENDER Catering services form an integral part of the UEFA hospitality guest experience. While a guest might

CATERING PRODUCTION AND CONSULTANCY SERVICES

CLUB FINALS 2019 – 2021 & UEFA EURO 2020™

Invitation to Tender

Invitation To Tender

2

1. GLOSSARY .................................................................................................................................................................................. 3

2. INTRODUCTION ....................................................................................................................................................................... 6

3. OBJECTIVE OF THE TENDER ................................................................................................................................................ 7

4. SCHEDULE .................................................................................................................................................................................. 8

5. MODULE A.1 – CATERING PRODUCTION SERVICES FOR THE CHAMPIONS VILLAGE OF THE UEFA

CHAMPIONS LEAGUE FINALS 2019 - 2021 ................................................................................................................... 9

6. MODULE A.2 - CATERING PRODUCTION SERVICES FOR WEMBLEY STADIUM DURING UEFA EURO

2020™ ........................................................................................................................................................................................ 16

7. MODULE B.1 – CATERING OPERATIONS CONSULTANCY SERVICES FOR UEFA EURO 2020™................ 21

8. MODULE B.2 – CONSULTANCY SERVICES FOR THE CLUB FINALS 2019, 2020 AND 2021 CATERING

OPERATIONS ........................................................................................................................................................................... 28

9. INFORMATION TO BE INCLUDED IN THE PROPOSALS .......................................................................................... 30

9.1. COMPANY INFORMATION ................................................................................................................................................. 30

9.2. COMPREHENSIVE OFFER .................................................................................................................................................... 31

9.3. DETAILED PRICING STRUCTURE AND COST INFORMATION ............................................................................... 31

9.4. SUSTAINABILITY ..................................................................................................................................................................... 33

10. SUBMISSION OF PROPOSALS ............................................................................................................................................ 33

11. DEAL PRINCIPLES .................................................................................................................................................................... 34

12. LEGAL PROVISIONS ................................................................................................................................................................ 38

APPENDIX 1 - STATEMENT OF UNDERTAKING .................................................................................................................. 42

APPENDIX 2 - SUSTAINABILITY ................................................................................................................................................. 43


3

1. GLOSSARY

Standard terms in this document will be as follows:

Agreement means the long form agreement which shall be entered into

between UEFA and the Successful Applicant to confirm and

formalise the appointment of the Successful Applicant, as

provided by UEFA upon provisional selection.

Applicant means any legal entity that submits a Proposal in response to this

ITT.

Champions Village means the external temporary hospitality facility at the UCLF

which is dedicated to the Commercial Partners and UEFA guests.

It is an exclusive and innovative environment where guests are

offered catering and entertainment services prior to and after the

Match. The Champions Village is located in direct vicinity to the

Stadium and is composed of several tent structures (including

kitchen and toilet tents) accommodating the guests. For the

upcoming commercial cycle 2019 – 2021 it is expected that the

Champions Village will host approximately 7’700 guests.

Club Finals means any and all of the following:

UEFA Champions League Final™

UEFA Europa League Final™

in the years 2019 – 2021 and in respect of which the Successful

Applicant shall provide the Services as contained in Module B.2.

Commercial Partners means any persons appointed from time to time by UEFA whether

as sponsors, broadcasters, suppliers, licensees or otherwise

officially associated with the Competitions, through any

designation granted by UEFA or any other persons granted

commercial rights in respect of the Competitions, by UEFA.

Competitions means any or all of the Club Finals and UEFA EURO 2020™.

Confidential Information

means any information, data or material of a confidential or

proprietary nature, relating to the business and affairs of UEFA,

the Competitions, or any other UEFA’s events of activities, or to

the identity, business and affairs of the Commercial Partners,

suppliers, agents or subcontractors which comes into the

possession or knowledge of the Applicant as a consequence of,

or in connection with the Services and which UEFA regards, or

could reasonably be expected to regard, as confidential, whether

or not such information is reduced to a tangible form or marked


4

in writing as “confidential”, and any and all information which has

been or may be derived or obtained from any such information.

Corporate Hospitality

Inventory

means the breakdown of corporate hospitality guests per stadia

and per Hospitality Area.

Deal Principle(s) means the fundamental and non-negotiable provisions listed in

Section 11 which shall be included in the Agreement entered into

between UEFA and the Successful Applicant, and which the

Applicant, by submission of its Proposal and the Statement of

Undertaking, confirms that it is capable of complying with.

Finalists means the guests and officials of the two finalist teams

participating in the Club Finals.

Hospitality Area means any location used inside or outside the stadium used by

UEFA to accommodate the various hospitality target groups.

ITT means this Invitation to Tender document and all of its

appendices.

Intellectual Property means any and all intellectual property rights of any nature

anywhere in the world related to UEFA or any of its competitions,

whether registered, registrable or otherwise (including but not

limited to patents, trademarks, registered designs and domain

names, applications for any of the foregoing, trade names,

goodwill, copyright and rights in the nature of copyright, design

rights, rights in databases, moral rights and know how).

Match(es) means each and any football match which will be played at a Site

as part of any of the Competitions.

Match Day/MD means the specific Match day of a Competition.

Module(s) means the separate elements of the Services which UEFA requires

the Successful Applicant(s) to provide, as further described in the

relevant sections of this ITT.

Proposal means the binding offer made by the Applicant with the

documentation submitted by the Applicant in response to this ITT

in order to be considered in the Tender.

Services means Catering Production and Consultancy services to be

provided by the Successful Applicant in accordance with the

provisions of this ITT and more fully described in the relevant

sections dedicated to each Module.


5

Site(s) means each and any of the official venues, stadia or sites where

the Competitions will be staged, or a central UEFA warehouse, the

location of which shall be communicated by UEFA from time to

time.

Statement of Undertaking means the Statement of Undertaking in the form provided in

Appendix 1 of this ITT, which shall be signed by the duly

authorised representative(s) of each Applicant and submitted with

its Proposal.

Successful Applicant means the Applicant(s) appointed by UEFA for the provision of all

or part of the Services pursuant to a long-form agreement to be

executed between such Successful Applicant(s) and UEFA.

Tender means the tendering process for the Services, in accordance with

and as set forth in this ITT.

UEFA means the Union des Associations Européennes de Football

whose registered office is at Route de Genève 46, 1260 Nyon,

Switzerland, including, where relevant, any of its subsidiaries.

UEFA Champions League

Final™/UCLF

means the final match of the UEFA Champions League™ in each

relevant season (namely in 2019, 2020 and 2021) in respect of

which the Successful Applicant will provide the Services outlined

in Modules A.1 and B.2.

UEFA Club means the Hospitality Area within the Champions Village where

UEFA guests and broadcast partners are hosted in an exclusive

joint lounge.

UEFA EURO 2020™ means the final tournament of the UEFA European Football

Championship 2020™ which will take place in 12 European

countries simultaneously from the 12th June to the 12th July 2020.

UEFA Europa League

Final™/UELF

means the final match of the UEFA Europa League™ in each

relevant season (namely 2019, 2020 and 2021) in respect of which

the Successful Applicant will provide the Services outlined in

Module B.2.

UEFA Events S.A. means the wholly owned subsidiary of UEFA, which undertakes

certain commercial functions and operations in relation to various

UEFA competitions and events.

UEFA Subsidiaries means any entity that UEFA may form or use for the purpose of

the organisation or administration of its event, including UEFA

Events S.A.


6

2. INTRODUCTION

Food satisfies people’s most basic needs. Food nourishes people. Food brings people and cultures

together. Food has a very strong social connotation. Food makes people live moments together. It is more

than ever expression of a lifestyle.

Local and regional products, seasonal awareness, soul food, culinary curiosity, flavours from all across the

world – food and gastronomy have become a trend, like fashion. Chefs from all over the world have become

recognised superstars, like singers or actors. Society has become very conscious about what they eat and

eating has become much more than the mere ingestion of aliments.

In order to meet these tendencies, not only restaurants and the gastronomic sector need to adapt to the

changing requirements of the market. Also the events and hospitality industry has to be inventive to offer

up-to-date products and services.

Building on the success of the previous UEFA club and national team competitions hospitality programmes,

and with the objective of being the best in class and a benchmark within the sphere of world class sports

events hospitality, UEFA is constantly aiming to live up to these changing conditions of the market and to

bring its hospitality services to a different level.

In order to achieve such a goal, UEFA is seeking to collaborate with the best partners, because outstanding

and extraordinary services can only be delivered by outstanding and extraordinary people with a strong

ambition to strive for excellence.

UEFA Super Cup™/SCUP means the match of the UEFA Super Cup™ (the winner of the UCL

playing the winner of the UEL) in each relevant season (namely

2019, 2020 and 2021) in respect of which the Successful Applicant

will provide the Services outlined in Module B.2.

Value In Kind (VIK) means the provision of goods and / or services in exchange for

sponsorship rights, such as brand or product exposure. Within

their UCL sponsorship agreement, Heineken and Pepsi provide

beverages as value in kind for the Champions Village and within

a commercial deal for other hospitality target groups. The product

range and related quantities are predefined and the scope of

services may also include the provision staff, bar units or other

relevant equipment.

Working Visits means any visit to a Site which takes place the purpose of which

is to define the requirements of each particular Site and the

impact it has on the implementation of the Services.


7

3. OBJECTIVE OF THE TENDER

Catering services form an integral part of the UEFA hospitality guest experience.

While a guest might not have the expertise to judge the quality of a lighting concept or the correct use of

the colour scheme within the official event branding concept, everyone does have an opinion on food and

drinks.

For the UEFA EURO 2020™ more than ever as well as for the upcoming Club Finals, it is UEFA’s objective

that the gastronomic experience should be a unique feature and a real story telling experience, it should

have an entertaining component, should represent the flavours of the corresponding countries and hosting

venues, providing an insight into the local culture and its culinary delights; it should have a surprising

element, should be modern, innovative and colourful and it should be in line with the overall guest

experience, addressing all their senses.

In order to set the trend for the future of sports hospitality and to ensure the delivery of outstanding and

innovative one-of-a-kind hospitality programmes, UEFA is seeking to engage in an exclusive partnership

with a catering specialist company developing a close working relationship throughout the three-year

duration of the cooperation.

The strategic partnership comprises UEFA’s top competitions and tournaments, namely the upcoming

commercial cycle of the Club Finals (2019 – 2021) as well as UEFA EURO 2020™ and includes Catering

Production Services as well as Catering Consultancy Services.

The precise scope of this partnership covers the following Services and Modules:

The purpose of this Invitation to Tender (ITT) is to invite interested Applicants to submit their conceptual

and financial Proposal for the services further specified and detailed hereafter and to enable UEFA to

appoint the most suitable Applicant to assist in the delivery of outstanding catering services for the above

mentioned Competitions.


8

Applicants are invited to bid for all OR only part of the Modules described in this document as follows:

OR

Module A and Module B OR Module A1 and Module B

UEFA thanks you for your interest in this Tender and looks forward to receiving your Proposal.

4. SCHEDULE

The timeline anticipated by UEFA in relation to the ITT, the evaluation process and the selection and

appointment of the Successful Applicant(s) is as follows:

Publication of the ITT : Monday 12th of March 2018

Deadlines for questions from Applicants : Monday 9th of April 2018

Applicants to submit their offer to UEFA : Monday 16th of April 2018

Shortlisted Applicants invited for presentation to UEFA in Nyon : Week of 23rd of April 2018

Potential 2nd round presentation to UEFA in Nyon : 7th – 8th of May 2018

Provisional appointment of Successful Applicant(s) : By end of May 2018

(subject to contract)

Signing of Agreement(s) : End of June 2018

These dates are indicative only and are subject to change, at any time, at UEFA’s sole discretion.

Should any question posed by any of the Applicants be of general relevance, UEFA may decide to share it

with all Applicants.


9

5. MODULE A.1 – CATERING PRODUCTION SERVICES FOR THE CHAMPIONS

VILLAGE OF THE UEFA CHAMPIONS LEAGUE FINALS 2019 - 2021

5.1. INTRODUCTION

The UEFA Champions League Final has undoubtedly become one of the most iconic and the most popular

annual single day sports event in the world.

Every year, the biggest and most prestigious stadia in Europe host Europe’s best teams to compete in a

breath-taking encounter to crown the winner of the UEFA Champions League Final, the pinnacle of the

European Football Club Competition season.

The UEFA Champions League Final 2019 marks the first final of the three-year commercial cycle. With the

aim of further taking up the success of the past UEFA Champions League Finals and with the vision of

providing one-of-a-kind mind-blowing hospitality experiences to its guests, UEFA is seeking to appoint a

partner with whom to bring the catering services in the Champions Village to a whole new level by creating

an adequate platform to showcase the UEFA brand and for Commercial Partners to showcase their brands

and to invite their most relevant business clients, employees, etc.

Not only is the event itself enjoying great popularity on all levels, also the popularity of the UEFA hospitality

programmes has been constantly increasing.

Year after year, UEFA continues to provide first-class hospitality services and a memorable experience to

its various target groups:

VIP hospitality guests

Commercial Partners hospitality guests hosted in the Champions Village

Finalists’ hospitality guests

Corporate hospitality guests

The hospitality services provided to these target groups include catering services, entertainment and other

benefits from three hours before the match until 90 minutes or two hours (depending on the hospitality

programme) after the final whistle contributing to an extraordinary match day guest experience.

While the VIP hospitality guests and the guests of the two competing teams (the Finalists’ hospitality

guests), as well as at least part of the corporate hospitality guests can mostly be accommodated in facilities

inside the stadia, this is not the case for the Champions Village guests. Due to the elevated number of

guests and the therefore required capacity, the Champions Village is hosted outside the stadia, in an

external temporary hospitality facility. The Champions Village is typically located in direct vicinity to the

stadia and has been welcoming more than 6.500 guests per UEFA Champions League Final in the past

editions.


10

The Commercial Partners represent a very key target group for UEFA, not only in terms of number of

guests, but especially due to the prestige and value of the brands involved.

The Commercial Partners that have so far signed up for the UEFA Champions League commercial cycle

2018 – 2021 (status end of February 2018) are the following:

Adidas

Gazprom

Heineken

Mastercard

Nissan

PepsiCo

PlayStation

Sony

Santander

1 TBC

Based on the above and the related Sponsorship agreements the Champions Village for the upcoming

cycle should be able to accommodate around 7’700 guests.

The following pages provide:

References of the UEFA Champions League Final 2016 in Milan (Champions Village layouts) to

facilitate the elaboration of a Proposal;

A list of assumptions to be taken into account as basis for calculation;

A detailed overview of the scope of services required pursuant to this Module A;

Information of the UEFA Champions League Final 2019 – 2021 hosting and bidding stadia

5.2. REFERENCES OF UEFA CHAMPIONS LEAGUE FINAL 2016 IN MILAN

The below illustrated Champions Village layouts shall be utilised as reference and basis for the provision

of a Proposal in terms of:

General set-up of the Champions Village

Tent size per Commercial Partner

Guest space available (m2 / guest)

Set-up, position, dimensions of support facilities (kitchen, toilets, storage)

Lounge set-up, furniture and bar and buffet element distribution


11

Champions Village “Milan” layout plan

Example of layout plan – UEFA Club


12

5.3. ASSUMPTIONS

For the UEFA Champions League Finals 2019 – 2021 temporary tent structures will be required in

order to host the guests of the Commercial Partners (Champions Village);

The Champions Village will be located in direct proximity to the stadia (max. 15min walking distance

to the Stadia);

All Commercial Partners will be accommodated within one Champions Village if space permits;

Every Commercial Partner hosts their guests in a dedicated tent structure (size according to number

of guests) based on a pre-defined ratio m2/person;

UEFA guests, licensee partners and broadcast partner guests will be accommodated in one joint

lounge within the same tent structure (size according to number of guests) based on a pre-defined

ratio m2/person;

The set-up of the Champions Village will be similar for the three UEFA Champions League Finals

(depending on the level of activation for each edition of the UCLF, there might be slight variations

in terms of tent size of the individual Commercial Partners);

The estimated total number of Champions Village guests per UCLF will be around of 7’700 guests;

A third party supplier will be appointed for the construction of all tent structures (including guest

space, toilet tents, kitchens, etc.) as well as for the supply of power, water and sewage connections;

The relevant ground will be prepared accordingly prior to the on-site operations (flattened,

reinforced, etc.) and will be accessible by vehicles for delivery and pick-up of equipment and

material;

Service and operating hours on Match Day in the Champions Village are from 3h prior to Kick Off

until 2h after the Final Whistle (no service will be provided at Half Time).

5.4. MODULE A.1 – SERVICES REQUIRED FROM THE SUCCESSFUL APPLICANT

UEFA is seeking to appoint an experienced and knowledgeable supplier to provide the overall “Catering

Production Services” for the UEFA Champions League Finals in 2019, 2020 and 2021, which shall cover the

provision of the below listed services for the Champions Village hospitality programme:

5.4.a. Catering services:

Development and provision of an innovative and full catering concept including the delivery of

food (pre-Match and post-Match) based on menus with a central theme that combine international

cuisine with elements of the host country / city and the countries of the Finalists;

Provision, handling, cooling and serving of all beverages (including a welcome cocktail upon guest

arrival, a selection of high quality wines, sparkling wine, tea and coffee, beer, soft drinks and mineral

water) in the Champions Village. Wines and sparkling wine shall be pre-selected and proposed by

the Applicant and require UEFA’s approval. The provision of beer and soft drinks (including water)

shall be carried out in accordance with the following requirements based on the contractual

obligations and sponsor rights resulting from the UEFA Champions League sponsorship

agreements:

- All beer products are to be sourced through and provided as Value In Kind (VIK) by

Heineken.


13

- Similarly, all soft-drinks are to be sourced through and provided as Value In Kind (VIK) by

Pepsi.

The range of products and quantities to be supplied will be pre-agreed based on various criteria such as

number of guests to be served, available product range in the relevant markets, etc. A detailed overview

as well as a delivery schedule will be provided to the Successful Applicant for the purpose of reference and

operational planning.

5.4.b. Other services to be provided as part of the catering services:

Provision and operation of appropriate kitchen infrastructure and equipment (including cooling

equipment, and related logistics on-site and / or in pre-defined off-site production facilities);

Delivery and adequate storage of catering related elements as well as any other necessary logistical

processes;

Provision of all equipment and vehicles deemed necessary for setting up and dismantling of

operations relating to the requested services;

Provision of detailed catering related power needs per area;

Provision of catering related power network distribution as needed;

Provision of all operating equipment (such as buffet ware, cutlery, ovens, etc.);

Design and production of print items such as branded napkins, napkin holders, menu cards, buffet

tags and any other item part of the table set-up; and

Waste handling.

5.4.c. Furniture and other production related elements:

Development of a Hospitality Area set-up in line with an overall concept for all Commercial Partners

and provision of furniture based on an informal set-up including high tables and stools and low

tables and chairs as well as lounge and garden furniture

Supply of bar and buffet elements as deemed appropriate based on the number of guests and

provision of the exact dimensions of these (the branding of such elements will be handled by a

third party supplier appointed by UEFA).

Cabling to bars and buffets

Flower and plant decoration (for entrance areas, tables, bars and buffets, toilets, etc.)

Furniture and decorative items must be in line with the look and feel concept which will be provided by

UEFA in consultation with the Successful Applicant.

The Successful Applicant shall organise a showcase and design proposal for UEFA at its own cost in order

to assess the coherence of the proposed furniture, décor items and a full food tasting of the catering offer.


14

5.4.d. Staffing and additional services:

Appropriate staffing for the provision of all Services towards the guests as well as back of house

(chefs, service personnel, production and logistics staff, technicians, etc.)

Any transportation costs as well as staff related expenses (including but not limited to travels,

accommodation, meals, etc.) should be included;

Uniforms for all staff employed in the provision of the Services (kitchen, waiters, management, etc.)

based on a pre-agreed ratio of service staff per guests (potentially UCLF specific uniform);

Professional cleaning for the days prior to Match Day and cleaning and maintenance before and

during operations (including back of house areas as well as all guest areas and toilets); and

Professional guest management (hostesses and hosts) and cloakroom operation on Match Day

during operating hours

5.4.e. Project Management:

Set-up of a strong and consistent management team and organization

Management of the entire catering project, including any elements delivered by subcontractors

from concept and design through to delivery;

Sub-contractor research and selection of third party suppliers in agreement with UEFA, taking into

account at any time quality and budget aspects;

Development of a detailed operations plan;

Detailed project planning for catering operations to ensure a high level and consistent set-up

including catering related maps;

Briefing and coaching of on-site staff and any sub-contracted personnel;

Provision of all required permits and licenses necessary for the successful operation in accordance

with all Applicable Laws;

Appropriate quality control and compliance with any prevailing local H&S, hygiene regulations and

Sustainability requirements;

Preparation of 3D rendering and technical drawings;

Preparation of presentation materials for meetings as necessary or as requested by UEFA.

5.5. ADDITIONAL SERVICES TO BE PROVIDED

In addition to the Match Day hospitality services, UEFA offers services to a special and limited group of

guests on the eve of the UEFA Champions League Final. A formal seated dinner for 600 VIP guests, mainly

UEFA officials, members of the Finalists and football family as well as representatives of the local authorities,

will be organised in the Champions Village. This function, the “Celebration Party”, will require a special and

dedicated set-up, which should be easily re-convertible for Match Day. Therefore Applicants should take

into consideration the change of format between Celebration Party and Match Day within their

implementation and costing strategy.

Furniture set-up and catering services for both occasions, the Celebration Party and Match Day, should be

considered. A detailed briefing on the required services as well as a budget indication for the Celebration

Party will be provided to the Successful Applicant. The elaboration of a proposal for this pre-Match Day

event is thus not part of this ITT.


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5.6. UEFA CHAMPIONS LEAGUE FINAL 2019 – 2021 HOSTING AND BIDDING STADIA:

UEFA Champions League Final 2019

Where: Estadio Metropolitano, Madrid, Spain

When: 1 June 2019


Where: Estádio do Sport Lisboa e Benfica, Lisbon, Portugal OR Atatürk Olimpiyat Stadı, Istanbul,

Turkey

Venue will be selected in June 2018

When: Exact date still TBC


Where: Bidding process not yet initiated; a non-exhaustive, indicative list of potential venues and

corresponding Stadia capacities is attached below (generally capacity > 70’000 is

required).

UEFA may decide to appoint a Stadium with a lower capacity or outside such list.

When: Date still TBC

Potential Stadia to host UEFA Champions League Final 2021

Stadium Name Country Venue Capacity

Between 100'000 and 69'999

Camp Nou Spain Barcelona 99'354

Wembley Stadium England London 90'000

Twickenham Stadium England Twickenham 82'000

Luzhniki Russia Moscow 81'000

Stade de France France Paris (Saint-Denis) 80'000

Estadio Santiago Bernabéu Spain Madrid 78'346

Stadio Giuseppe Meazza (San Siro) Italy Milan 78'328

Atatürk Olimpiyat Stadı Turkey Istanbul 76'761

Croke Park Republic of Ireland Dublin 76'534

National Stadium of Wales (Millennium Stadium) Wales Cardiff 74'260

Olympiastadion Germany Berlin 74'244

Old Trafford England Manchester 73'538

Fußball Arena München (Allianz Arena) Germany Munich 70'000

Between 69'999 and 65'000

Stadio Olimpico Italy Rome 68'530

Olympic Athletic Center of Athens "Spiros Louis" (OAKA Stadium) Greece Athens 68'079

Bakı Olimpiya Stadionu Azerbaijan Baku 68'000

NSK Olimpiyskiy Ukraine Kyiv 68'000

Ferenc Puskás Stadium Hungary Budapest 67'889

Estadio Metropolitano Spain Madrid 67'829

Murrayfield Scotland Edinburgh 67'144

Stade Vélodrome France Marseille 67'000

BVB Stadion Dortmund (Signal Iduna Park) Germany Dortmund 65'849


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6. MODULE A.2 - CATERING PRODUCTION SERVICES FOR WEMBLEY

STADIUM DURING UEFA EURO 2020™

6.1. INTRODUCTION

UEFA EURO 2020™ is unique in its concept, taking place in 12 different countries simultaneously which

brings a number of challenges but also a great amount of opportunities. The catering operations must be

a true reflection of this one-of-a-kind event.

Not only is Wembley Stadium the second largest stadium in Europe currently (see above); it is also the

venue which will host the highest number of games for UEFA EURO 2020 (in total seven matches).

Therefore, in order to ensure a flawless delivery throughout, UEFA is seeking to appoint a trusted and

expert catering company to take over operations for its various hospitality target groups.

Analogous to the Club Finals, UEFA aims to provide first-class hospitality services and a memorable

experience to its various target groups:

VIP hospitality guests

Commercial Partners hospitality guests

Corporate hospitality guests

The hospitality services provided to these target groups include catering services, entertainment and other

benefits from three hours before the match until 90 minutes after the final whistle contributing to an

extraordinary match day guest experience.

6.2. OVERVIEW OF ESTIMATED AVERAGE NUMBER OF GUESTS PER TARGET GROUP PER

MATCH – WEMBLEY STADIUM

N° of guests

per Group

Stage match

Total N°of

guests Group

Stage (x3)

Total N° of

guests per

Round of 16

match (x1)

N° of guests

per Semi Final

Total N° of

guests Semi

Final (x2)

Total N° of

guests for

Final (x1)

Total N° of

guests per

target group

(all matches)

VIP guests 250 750 250 800 1'600 1'000 3'600

Commercial Partners guests 850 2'550 710 1'650 3'300 3'460 10'020

Corporate guests - Skyboxes 1'918 5'754 1'918 1'918 3'836 1'918 13'426

Corporate guests - Lounges 1'900 5'700 1'900 1'900 3'800 4'000 15'400

Total number of guests 4'918 14'754 4'778 6'268 12'536 10'378 42'446

SPLIT OF TARGET GROUPS PER GAME - WEMBLEY STADIUM


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As opposed to Module A.1, Applicants shall provide Services to all Hospitality target groups within this

Module A.2.

Applicants shall thereby consider the following:

Service and operating hours on Match Day in the different areas are from 3h prior to Kick Off until

90mins after the Final Whistle (Service will be provided at half time depending on the location of

the Hospitality Lounges);

Available Hospitality areas will only partly be used for the Group Stage matches and the Round of

16. Usage will increase for the Semi Finals and the maximum inventory will be used for the Final

only;

For Group Stage matches and the Round of 16, Commercial Partners’ guests will be accommodated

in one common area which will be identical in its set-up for all four games;

During Semi-Finals and Final some Commercial Partners may wish to be accommodated in separate

individual lounges inside the stadium;

For the Corporate Hospitality Skybox programme three different Catering concepts should be

proposed as per the below overview detailing the level of service per target group;

For the Corporate Hospitality Lounges two different Catering concepts should be proposed as per

the below overview detailing the level of service per target group;

6.3. ASSUMPTIONS

Applicants shall take into account the following assumptions:

The Services required only concern target groups which will be accommodated in existing lounges

inside the stadium (see above overview);

Existing furniture will be used as much as possible in all lounges;

A third-party supplier will be appointed for the conceptual design, look and feel and entertainment

concept within the different target group lounges. The Successful Applicant will ensure an efficient

collaboration with such third party in order to match the overall concept with the provision of

furniture, bars and buffets.


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Overview of level of service per target group

6.4. MODULE A.2 – SERVICES REQUIRED FROM THE SUCCESSFUL APPLICANT

As an optional, additional Module to A.1, UEFA is tendering the rights for the delivery of the overall

“Catering Production Services” for the above mentioned target groups at all matches in Wembley Stadium

during UEFA EURO 2020™.

Due to the availability and quality of the existing infrastructure in Wembley Stadium any proposed Catering

concept shall be based on using to the extent possible the existing facilities and equipment. Changes to

the prevailing set-up shall therefore be limited and shall be clearly outlined in the Applicant’s proposal in

case deemed necessary.

VIP Honorary Lounge & VIP Lounge Commercial Partners Hospitality Corporate Hospitality - Skyboxes Corporate Hospitality - Lounges

N° of guests

Guest profile

UEFA guests, Local Organising

Committee, representatives of the

hosting city and countries, UEFA Euro

2020 Sponsors / Suppliers, Broadcast

Partners, football & sports personalities

Commercial Partners, Broadcast Partners,

UEFA guests

Corporate guests, high profile guests

from the business industry

Corporate guests, high profile guests

from the business industry

Hospitality area

(exact number of

Hospitality areas to be

used per target group

still TBC)

One spacious lounge for all guests

One joint lounge for Group Stage

Matches and Round of 16; up to five

different lounges for Semi Finals and

Final (potentially partly or fully dedicated

to individual Commercial Partners)

161 Skyboxes of different capacities

Between two lounges for Group Stage

Matches and Round of 16, up to four

lounges for Semi Finals and eight

lounges for the Final

Timing of service

Theme

Set-Up

Mix of high tables & stools and low

tables & chairs as well as lounge areas;

rather informal lounge set-up

Mix of high tables & stools as well as

lounge areas, if space allows; rather

informal lounge set-up

Seated set-up for premium packages

and more informal set-up for the other

packages

Mix of high tables & stools and low

tables & chairs as well as lounge areas, if

space allows; rather informal lounge set-

up

Buffet style Buffet style

Up to three different concepts:

- Served seated dinner as premium

product,

- buffet style and

- finger food concept

Buffet style; up to two different concepts:

- more premium catering offer,

- finger food concept

International cuisine with a strong local

touch, wine, beer & soft drinks; spirits

upon request


touch, wine, beer & soft drinks


touch, selection of fine wines and spirits,

beer & soft drinks


touch, wine, beer & soft drinks

Pre-match, half time & post-match

catering


catering


catering

Pre-match, half-time & post-match

catering, if the location of the lounge

allows guest enough time to return from

their seats at half time

Graphic decoration Mix of event branding and more

photographic visuals

Mix of event branding and more

photographic visuals including the

Commercial Partners’ logos

Light lounge music DJ / Master of ceremony / Live band DJ / Master of ceremony / Live band

Live band Football immersive activities Football immersive activities

Further entertainment options to be

considered


considered


considered Commemorative gift for each guest

Before the Match (3h before), at Half Time and after the Match (1.5h after Final Whistle)

Commemorative gift for each Skybox

guest

As per overview in Section 6.2

Mix of event branding and more photographic visuals

Guest experience

Catering

concept

Hospitality

concept

High end UEFA EURO 2020 guest

experience

To be confirmed


experience; different concepts might be

offered depending on Skybox location,

seats and match


experience in a shared lounge; different

concepts might be offered depending on

lounge location and seats

Top end exclusive UEFA EURO 2020

guest experience


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The scope and the level of service for this Module A.2 are the same as the same as the Services detailed

within Module A.1 Section 5.4., except that certain services will be provided directly by UEFA and as such

are out of scope of this Module A.2.

The differences between the Services of Module A.1 and Module A.2 will be outlined hereafter. An overview

and comparison of the services to be provided within Module A.1 and A.2 is attached below.

6.4.a. Catering services (for details see 5.4.a):

As opposed to the UEFA Champions League™ currently no sponsorship agreement has been closed with

any food or beverage supplier for UEFA EURO 2020™ (status end of February 2018). The provision of related

products will therefore be subject to the contractual obligations resulting from any future UEFA EURO

2020™ sponsorship agreement.

Therefore, any proposal should include the provision of all beverages (including beer and soft drinks) on a

non-Value In Kind basis.

6.4.b. Other services to be provided as part of the catering services (for details see 5.4.b):

Due to the existing facilities in Wembley Stadium the provision of kitchen and cooling equipment as well

as operating equipment (such as buffet ware, cutlery, etc.) can be disregarded.

The Applicant for the purpose pf its offer shall assume the usage of the existing kitchen equipment at no

charge. This does not include the operating equipment required (such as cooking equipment, tableware,

cutlery, etc.)

6.4.c. Furniture and other production related elements (for details see 5.4.c):

The furniture and set-up concept shall be based to the extent possible on the existing equipment.

The Successful Applicant may be requested to provide additional furniture elements based on the final

layout plans and look and feel of the corresponding Hospitality Areas at a later stage.

A showcase shall be organised at Wembley Stadium.

6.4.d. Staffing and additional services (for details see 5.4.d):

While kitchen and service personnel shall be provided by the Successful Applicant, cleaning services (except

in the kitchen areas) as well as hostess and host services are provided by UEFA and are therefore out of

the Applicant’s scope.


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6.4.e. Project Management (for details see 5.4.e):

The Services are to be provided analogously to 5.4.e.

Overview of Services to be provided within Module A.1 and A.2.

Services to be delivered UCLF 2019 -2021

Champions VillageUEFA EURO 2020 Wembley Stadium

Catering services: 5.4.a. 6.4.a.

Development and provision of an innovative and full catering concept including the delivery of food Yes Yes

Provision, handling, cooling and serving of all beverages Yes Yes

Beer provided by Heineken Yes Currently no sponsorship deal

Soft drinks provided by Pepsi Yes Currently no sponsorship deal

Other services to be provided as part of the catering services: 5.4.b. 6.4.b.

Provision of appropriate kitchen facilities and equipment Yes Out of the Applicant's scope - use of existing facilities and equipment

Operation of appropriate kitchen facilities and equipment Yes Yes

Delivery and adequate storage of catering related elements and any other necessary logistical processes Yes Yes

Provision of all equipment and vehicles necessary for set-up and dismantling Yes In principle existing facilities should not require such equipment

Provision of all operating equipment (such as cooking equipment, cutlery, tableware, etc.) Yes Yes

Design and production of print items Yes Yes

Waste handling Yes Yes

Furniture and other production related elements: 5.4.c. 6.4.c.

Development of a hospitality area set-up Yes Yes - based on using the existing equipment to the extent possible

Provision of furniture Yes Out of the applicant's scope - use of existing equipment

Supply of bar and buffet elements Yes Out of the applicant's scope - use of existing equipment

Cabling to bars and buffets Yes Out of the applicant's scope - use of existing infrastructure

Flower and plant decoration Yes Yes

Showcase (catering concept and other elements) Yes - location TBD Yes - at Wembley Stadium

Staffing and additional services: 5.4.d. 6.4.d.

Appropriate staffing for the provision of all Services Yes Yes

Any transportation costs as well as staff related expenses Yes Yes

Uniforms for all staff employed in the provision of the Services Yes Yes

Professional cleaning pre Match Day, cleaning and maintenance before and during operations Yes Out of the applicant's scope - provided by UEFA (except for kitchens)

Professional guest management and cloakroom operation on Match Day during operations Yes Out of the applicant's scope - provided by UEFA

Project Management: 5.4.e. 6.4.e.

Setup of a strong and consistent management team and organization Yes Yes

Management of the entire catering project from concept design to delivery Yes Yes

Sub-contractor research and selection of third party suppliers (if required) Yes Yes

Development of a detailed operations plan Yes Yes

Detailed project planning for catering operations Yes Yes

Briefing and coaching of on-site staff and any sub-contracted personnel Yes Yes

Provision of all required permits and licenses in accordance with all Applicable Laws Yes Yes

Quality control and compliance with any prevailing local H&S regulations and Sustainability requirements Yes Yes

Preparation of 3D rendering and technical drawings Yes Yes

Preparation of presentation materials for meetings as necessary or as requested by UEFA Yes Yes

ADDITIONAL SERVICES TO BE PROVIDED 5.5

Celebration Party Yes Not applicable for UEFA EURO 2020


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7. MODULE B.1 – CATERING OPERATIONS CONSULTANCY SERVICES FOR

UEFA EURO 2020™

7.1. INTRODUCTION

Every four years, the UEFA European Football Championships final tournament assembles the strongest

European national teams and many of the best European footballers to compete for the Henri Delaunay

trophy, the ultimate in European football. It brings together nations to celebrate their shared passion for

the beautiful game.

UEFA EURO 2020™ – the EURO for Europe – is a very special and exceptional format of the UEFA EURO

tournament and at the same time the 60th anniversary of the event. More than ever, the specific character

of the competition will lie in its bringing together of European excellence and with it, the distinctive football

and cultural specificities of each nation.

Staging the tournament in 12 different venues across Europe promises to become a memorable football

festival throughout the continent – and it will give some countries and cities the opportunity to be part of

an event that they may otherwise not be able to host. The unique concept offers a wide range of beautiful

ways to create something extraordinary and unprecedented. 12 different countries, spread all over Europe,

from North to South and from East to West, different cultures, different flavours.

In order to live up to the geographic dimension of the tournament as well as to the diversity of the

individual venues, UEFA Hospitality Production has come up with the following overall motto related to

the hospitality services offered: Think global, act local.

Thinking global thereby refers to the actual geographic dimension of the project, taking into account the

full scope of the tournament and all 12 venues.

Acting local makes reference to working with local suppliers, partners and products, ensuring that way the

accessibility to the best local partners and products at the best price.

Moreover, and especially in views of the actual guest experience, acting local stands for tasting and sensing

the local culture, adding a local, distinctive touch and flavour in each of the venues.


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The appointed host cities and stadia for the UEFA EURO 2020™ are:

7.2. UEFA EURO 2020 HOSPITALITY SERVICES STARTING POINT

Due to the logistical complexity and the potential discrepancies among the 12 different venues, a specific

set-up and structured strategy at all levels is essential to ensure a successful delivery of Hospitality Services

for this exciting endeavour, the UEFA EURO 2020™.

As stated above, and with the objective of cost-efficiency, competitiveness and in order to get the best

local products at the best price, UEFA is aiming at working as much as possible with current local suppliers,

given that their expertise and production capacities are in line with the required level of service for such a

major event.

With the aim of being able to best judge the ability of the existing organisations and their infrastructure,

current way of working, etc. UEFA is currently undertaking a first visit and assessment of all selected UEFA

EURO 2020™ stadia (apart from the Ferenc Puskás Stadia, Budapest, which is currently still under

construction). The assessment and evaluation of the stadia is thereby based on face-to-face meetings with

the corresponding counterparts for catering and hospitality services and on a thorough inspection of all

relevant facilities. The key findings for every venue are compiled in a post-site visit report.

7.3. MODULE B.1 – ROLE OF THE CATERING OPERATIONS CONSULTANCY SUPPLIER

Over the past years UEFA’s direct involvement in the management and running of operations has steadily

increased. It is UEFA’s objective to further build on the experience and knowledge gained, maximising

synergies with all UEFA internal operations-related functions that provide similar services as the Services

delivered within the scope of hospitality production (e.g. power, cleaning, guest management, security,

etc.).

As such, for the UEFA EURO 2020™ UEFA will intent to manage directly and through its own Hospitality

Production Team the delivery of the different hospitality programmes in each Stadium. It is however not


23

UEFA’s intention to internalise catering management, but to develop a close working relationship with an

expert supplier in this field.

UEFA is therefore seeking to appoint a catering specialist company with a high level of expertise to support

the UEFA Hospitality Production Team in an advisory and consulting capacity. The scope of involvement

of the Successful Applicant may vary depending on various criteria, which are specified hereafter, and is

therefore graded in different levels (Level 1 – 3):

7.4. MODULE B.1 – SERVICES REQUIRED FROM THE SUCCESSFUL APPLICANT

The Services to be delivered by the Successful Applicant within the scope of this Module B.1 will be

specified hereafter for each of the three levels. The scope and estimated workload are indicative.

Level 1: Provision of support in the assessment process

Scope: up to 12 Stadia

Estimated workload: 4 man-days per Stadium (2 days, 2 persons)

Service fees: Services charged based on an agreed rate card per daily rate

Evaluation phase (2 man-days)

Procedure

On-site visit during operations (together with a UEFA Hospitality Production representative),

observation of operations, analysis of processes, face-to-face interviews with the relevant

parties in charge (F&B Manager, General Manager, head chefs, etc.)

Evaluation of the catering company in situ (previous experience, reference projects, staff,

resources, etc.);

Evaluation of the existing installations and facilities; and

Thorough assessment of the kitchen and catering equipment and infrastructure (technical set-

up, power requirements, etc.).

Review phase (2 man-days)

ProcedureConcept presentation by the caterer and assessment of the gastronomic offer during the official

UEFA Working Visits together with the UEFA Hospitality Production Team

Review of the catering concept;

Review of the ratio value for money; and

Review of the quality level of services.

Tasks

Tasks


24

Based on this assessment, UEFA together with the Successful Applicant will categorise the stadia in three

different levels.

Level 1 stadia

According to the outcome of Level 1 (see above) the existing stadium catering company is capable of

delivering catering services within the UEFA EURO 2020™ hospitality programmes according to the pre-

defined level of service.

In such case, no further action is required. The Successful Applicant will be required to support UEFA’s

Hospitality Production Team in the final validation of the catering concepts, operational and staff planning

and layout plans on a rate card basis.

Level 2 stadia

The existing stadium catering company is capable and strongly motivated, however they require further

support in order to acquire the expertise to deliver catering services within the UEFA EURO 2020™

hospitality programmes according to the pre-defined level of service.

In such case and subject to UEFA’s agreement and approval, the involvement of the Successful Applicant

would be extended to Level 2: Provision of coaching services (further specified hereafter).

Once selected caterers have achieved the desired level of expertise and are comfortable with the required

scope of services, the Successful Applicant may be requested (analogue to the procedure for Level 1 stadia)

to support UEFA in the approval and validation of catering concepts, operational and staff planning and

layout plans.

Level 3 stadia

Should the existing stadium catering company, even after in-depth coaching and training, not have

acquired the expertise to deliver catering services to the various target groups within the UEFA EURO

2020™ hospitality programmes according to the pre-defined level of service, the involvement of the

Successful Applicant may be extended to Level 3.

In such case or in case the assessed Stadium does not have an existing in-house catering supplier, UEFA

may ask the Successful Applicant to manage directly or through third party suppliers the catering

operations for all matches played at the venue. The management of these catering operations will be

subject to terms to be agreed.

Please refer to Section 7.6 for details on the existing stadium catering suppliers.


25

Level 2: Provision of coaching services

A detailed and comprehensive report together with KPI’s (pre-defined by UEFA) and action points will be

required from the Successful Applicant in order to complete this Level 2.

Level 3: Operations or third party appointment

Estimated scope: Approximately 8 Stadia

Estimated workload: 4 Stadia requiring light tutorial support, 4 Stadia requiring on-site coaching support

Service fees: Services charged according to the level of coaching required and based on an agreed rate card

per hourly / daily rate and including travel expenses

Coaching phase

Procedure

Provision of coaching and support material (e.g. handbooks), provision of remote coaching

services (video conferences, conference calls) and on-site coaching services (workshops, e.g.)

and monitoring of progress

Preparation of support material as per individual training needs and sharing of best practice

procedures;

Organisation of workshops and training sessions;

Availability as point of contact for expert advice when needed (video conferences, conference

calls); and

Regular review and monitoring to assess the progress made.

Tasks

Estimated scope: Approximately 2-3 Stadia

Estimated workload: To be specified at a later stage

Service fees: Terms to be agreed

Operations

Procedure

Running of the entire production of the catering operations in the given stadia;

Running of part of the production of the catering programmes leaving part of the production to

the existing or a third party supplier

Elaboration of a detailed and comprehensive catering proposal;

Planning of catering set-up and required layouts

Planning of workflows and organisational structures; and

Management of all catering operations and relevant staffing

Tasks


26

7.5. SPECIFICITIES

At all times and throughout all three Levels of their involvement, the Successful Applicant shall comply

with the following aspects:

Budget

Ensure compliance with pre-defined and agreed budget;

Ensure cost-conscious approach;

Consult UEFA before taking any relevant budget decisions; and

Regularly provide detailed, transparent and most up-to-date cost structure to UEFA

Reporting

Provide regular and detailed status reports to UEFA;

Implement a reporting tool for timely reporting after site visits (prior to the tournament) / after

each match (during the tournament);

Notify UEFA shortly in case of a significant plan variance, risk or issue; and

Inform UEFA on the progress and accomplishment of milestones according to pre-defined KPIs

Cooperation and site visits

Ensure good availability for phone calls / telephone conferences, which may happen on short

notice;

Participate in site visits based on UEFA’s assessment;

Attend meetings with UEFA; and

Attend meetings / workshops / visits with third parties (e.g. Commercial Partners, other suppliers)

as requested by UEFA

7.6. OVERVIEW OF CURRENT STADIA CATERERS

COUNTRY CITY STADIUM CATERER

Azerbaïdjan Baku Olympic Stadium No contracted caterer

Denmark Copenhagen Parken Stadium Airgroup

England Wembley Wembley Stadium Delaware North

Germany Munich Allianz Arena DO&CO

Hungary Budapest Ferenc Puskás Stadium No contracted caterer

Italy Rome Stadio Olimpico No contracted caterer

Netherlands Amsterdam Johan Cruyff ArenaMaison Van Den Boer

Label Hospitality

Ireland Dublin Aviva Stadium Compass Group

Romania Bucharest Arena Nationala No contracted caterer

Russia St Petersburg Krestovsky Stadium Shalyapin

Scotland Glasgow Hampden Park Sodexo

Spain Bilbao San Mamés Sodexo


27

7.6. VENUE PAIRINGS

Please find below and for reference the venue pairings which were assigned by random draw. This is for

information purposes only, in the event that this would be of assistance to the Applicants to better prepare

the staff planning and on-site roles (if required) during UEFA EURO 2020™.

7.7. PROPOSED TIMELINE

End of April 2018

Successful Applicant appointed

May 2018

Contract Finalisation

June – December 2018

Visit of stadia together with UEFA Hospitality Production Team (ideally during a match or event

operations) and initial assessment

Food tasting

Elaboration of reports

Participation in official UEFA Working Visits

Decision on list of selected caterers and level of coaching required (Level 1 or Level 2)

January – June 2019

Contracting of all local caterers

Define level of service

Concept & product definition


28

July - December 2019

Initial coaching phase

Second assessment phase

Concept & product validation for all venues

Showcase & food tasting

January - April 2020

Final coaching phase

Validation of all final layout plans

Validation of workflows & timelines

May – July 2020

On site operations

August - December 2020

Debrief

Final report

This is a provisional timeline. Applicants are free to propose different timings according to their chosen

strategy.

8. MODULE B.2 – CONSULTANCY SERVICES FOR THE CLUB FINALS 2019,

2020 AND 2021 CATERING OPERATIONS

8.1. INTRODUCTION

As for UEFA EURO 2020™, UEFA’s objective is to work as much as possible locally with the existing stadia

suppliers to foster the local economy, showcase the local culture, traditions and to work with local people

and products.

Given the importance of UEFA’s Club Finals, and with the aim of guaranteeing a certain level of quality and

service standards, UEFA may however request the support of a catering specialist company with a proven

track record and a high level of expertise in the delivery of high profile hospitality programmes to evaluate,

advise and assist the local catering providers in each of the stadia involved in the Club Finals.

8.2. MODULE B.2 – SERVICES REQUIRED FROM THE SUCCESSFUL APPLICANT

UEFA may ask the Successful Applicant to provide Services for the following events:

UEFA Champions League Final 2019 – 2021

UEFA Europa League Final 2019 – 2021


29

The requested Services shall be similar to the Services outlined in Section 7.4 of this ITT above.

The level of involvement and thus scope of Services is subject to terms to be agreed. UEFA will share

information on the requested level of service per target group in due course and once known.

8.3. UEFA CLUB FINALS 2019 – 2021 HOSTING AND BIDDING STADIA

For the sake of completeness and as a reference, the hosting and bidding Stadia of the upcoming UEFA

Champions League Final and UEFA Europa League Final editions are listed hereafter.

UEFA Champions League Final 2019 – 2021 (see as well Section 5.6)


Where: Estadio Metropolitano, Madrid, Spain

When: 1 June 2019


Where: Estádio do Sport Lisboa e Benfica, Lisbon, Portugal OR Atatürk Olimpiyat Stadı, Istanbul,

Turkey


When: Exact date still TBC


Where: Bidding process not yet initiated; potential venues as per overview and corresponding

Stadia capacities provided in Section 5.6.



30

UEFA Europa League Final 2019 – 2021

UEFA Europa League Final 2019

Where: Olympic Stadia, Baku, Azerbaijan

When: 29 May 2019

For the purpose of operational planning it is important to take into account that as of 2019 the UELF and

UCLF are played back to back on the Wednesday and Saturday of the same week (for 2019: May 29th 2019

and June 1st 2019).


Where: Arena Gdańsk, Gdańsk, Poland OR Estádio do Dragão, Porto, Portugal


When: Exact date TBC


Where: bidding process not yet initiated


9. INFORMATION TO BE INCLUDED IN THE PROPOSALS

9.1. COMPANY INFORMATION

The Applicants shall provide the following information on their organisation:

General Information:

- Company form and ownership;

- Contact details;

- Organisation chart; and

- Number of employees.

Evidence of capacity to deliver contract requirements:

- References of the company of comparable performances last three years with a contact

person of the reference customer; and

- Details on average size of contracts undertaken previously.


31

9.2. COMPREHENSIVE OFFER

Applicants are requested to come up with a comprehensive offer that comprises the following documents:

Executive Summary, including

- Pertinent points in the Proposal the Applicant wishes to highlight;

- An overview of the project schedule and costs.

Applicant’s Ability to fulfil the proposed tasks, including

- Brief Corporate Profile that covers the Applicant’s history and experience;

- Project Team details including a list of project team members, with a full description of

their involvement on the project and a resume for each team member

Detailed project implementation concept and framework

- Conceptual ideas for Catering Production for Modules applied;

- Initial proposition regarding sourcing of products and services (cooperation with local

suppliers, transport, etc.); and

- Top level project schedule

9.3. DETAILED PRICING STRUCTURE AND COST INFORMATION

9.3.a Detailed pricing structure Module A.1 – Hospitality Production Services for Champions

Village

Applicants are requested to come up with a comprehensive financial offer that comprises the following

elements:

A detailed cost overview based on the required Services

Overview of potential investments (amortisation)

Overview of potential savings: Economies of scale (e.g. print items), synergies (e.g. staff training)

Calculation basis:

For the UCLF 2019 the venue is known, which allows for a precise costing of Services;

For the UCLF 2020 the existence of only two potential venues allows accurate costing assumptions

for either of the two Stadia.

For the UCLF 2021 the costing should be elaborated on a “neutral venue” basis.

Provision of costs for a “neutral venue”:

The cost assumption for the UCLF 2021 should be similar to the estimated cost specifications for UCLF

2019 and UCLF 2020 (“neutral venue”).


32

Due to the fact that according to the overview provided in Section 5.6 the number of potential stadia to

host a UEFA Champions League Final is limited, the Successful Applicant should be able to reasonably cost

the requested Services.

However, a positive or negative deviation of costs might apply, in case the selected stadium cannot be

considered as a “neutral venue”. Such deviation can be due to the impact of variation of costs of tangible

elements in different locations, such as cost of raw material, inflation, cost of labour, transport costs, etc.

Should the deviation exceed 5% UEFA and the Successful Applicant reserve the right to re-negotiate the

pricing with the Successful Applicant in good faith within 100 days of the public announcement of the

selected venue. In case no agreement can be achieved in good faith, a third party mediator will be

appointed.

The Applicant is free to propose a cost structure and basis for fee calculation which accurately and

comprehensively details how it proposes to determine the fees for the required services. This shall include

calculation of an initial budget on a per event basis, with details of how the budget shall be tracked and

monitored throughout the term, and how any required changes to the budget will be handled (for example

in terms of guest number changes, venue layout changes, etc.).

Applicants are expected to present any cost savings and investments which can be made due to economies

of scope delivering Services for the Champions Village for three consecutive editions.

9.3.b. Detailed pricing structure Module A.2 – Hospitality Production Services for Wembley

Stadium during UEFA Euro 2020™

Applicants are requested to come up with a comprehensive financial offer that comprises the same

elements as for Module A.1.

Pricing should be considered taking into account the figures per target group and match provided in

Section 6.2.

Applicants are expected to present any cost savings and investments which can be made due to the

production of the Champions Village which will take place 1 month prior to the UEFA EURO 2020™

tournament.

9.3.c. Detailed pricing structure Module B.1 and B.2 – Catering Consultancy Services

The pricing structure for catering consultancy services shall be based on

Level 1: Provision of support in the assessment process and

Level 2: Provision of coaching services

At this stage, a cost estimation for Level 3: Operations or third party appointment is not required and will

be agreed on a case by case basis in the course of implementation of the project.


33

Pricing shall be provided individually for Level 1 and Level 2 and should be detailed as per the specifications

outlined under Module B.1 and B.2.

A comprehensive rate card shall be provided by the Applicants detailing applicable rates per man-day, etc.

and shall take into account the level of expertise of the consulting team member as well as the level of

complexity of the Service to be provided.

A good availability of the project team shall be granted to UEFA, the local caterer or any contracted third

party and shall be taken into consideration in the pricing. As such, the Successful Applicant shall ensure

that a member of the project team is reachable on workdays (from Monday to Friday) from 8.00h to 18.00h

(CET) within a time frame of 24h.

Applicants shall propose a minimum retainer fee in order to be able to cover their commitment for a

guaranteed amount of man-days as deemed reasonable and relevant to provide the tasks specified in

Section 7.4.

Once the scope of the catering consultancy services can be determined more precisely, a service level

agreement between UEFA and the Successful Applicant will be elaborated.

9.4. SUSTAINABILITY

The Applicant shall give due consideration to the sustainability requirements as described in Appendix 2.

When preparing its Proposal, each Applicant shall describe in what ways it could enhance sustainability

when providing the Services. UEFA encourages Applicants to propose, where appropriate, alternative

options where such options allow for greater sustainability consideration.

10. SUBMISSION OF PROPOSALS

The Applicants shall submit their Proposals based on the information provided in this ITT, in both electronic

and hard copy format.

Applicants should send their full and complete Proposals to the following address:

UEFA Events SA

Revenue Operations, Hospitality Production

Route de Genève 46

1260 Nyon 2

Switzerland

E-mail address: [email protected]

UEFA will not accept Proposals in any other form or by any other method.

In order to be considered by UEFA, each Proposal must contain a signed copy of the Statement of

Undertaking contained in Appendix 1.

mailto:[email protected]


34

For any questions regarding the ITT, please submit these to [email protected]. All questions must

be received before Monday 9th of April 2018.

Proposals must be received before the deadline of Monday 16th of April 2018 at 23:59 (CET).

UEFA may contact Applicants for further information and/or invite selected Applicants to make a

presentation at UEFA Headquarters in Nyon, Switzerland.

The Proposals will be evaluated in accordance with the following non-exhaustive criteria (in order of

relevance):

1. Experience of the project team

2. Ability to support UEFA in different locations at short notice

3. Quality of the catering concept for Champions Village and Wembley Stadium (if applicable for

Module A.2)

4. Cost and benefits of services to be provided

5. Project methodology

UEFA shall notify the Successful Applicant(s) in writing. However, the official appointment of the

Successful Applicant(s) shall be subject to signature of the Agreement between the Successful

Applicant(s) and UEFA.

It is acknowledged and agreed by each Applicant that UEFA is not under any obligation to accept either

the best (in terms of quality and/or financial terms) or the lowest Proposal. At any time UEFA may, in its

discretion:

Withdraw the ITT document;

Amend the terms of the ITT document (and inform the Applicants accordingly);

Issue a supplementary or replacement ITT document;

Request written or verbal clarification of certain points or issues;

Seek additional information from interested Applicants; and/or

Negotiate with some or all of the interested Applicants.

11. DEAL PRINCIPLES

The following table highlights the fundamental Deal Principles which UEFA requires the Successful

Applicant to adhere to, and which will be included key terms of the Agreement which shall be provided by

UEFA entered into with the Successful Applicant:

mailto:[email protected]


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SUBJECT DEAL PRINCIPLE

Contractual parties

UEFA may determine that certain rights and obligations in relation to the Services

are granted, assigned or transferred to any of the UEFA Subsidiaries, including

but not limited to the payment obligations and to be appointed as the

contracting party. The Successful Applicant shall, in such cases, treat all

references to UEFA contained in this ITT or any subsequent Agreement, to

include any of the UEFA Subsidiaries as applicable.

Liability & Insurance

The following terms will be included in the Agreement executed with the

Successful Applicant, and shall be non-negotiable. Applicants should only submit

Proposals if they agree to and can comply with these terms:

1. The Successful Applicant shall obtain and maintain for the duration of the

term of the Agreement appropriate insurance coverage in respect of its

potential liabilities in connection with the agreement. Such insurance

coverage shall contain an endorsement of the interest of UEFA and the

Successful Applicant shall, if requested by UEFA, supply UEFA with a copy

of the relevant insurance certificates.

2. The Successful Applicant shall provide the Services at its own risk and

maintain and replace all elements of the Services as necessary.

3. The Successful Applicant shall defend, hold harmless and indemnify UEFA

at all times from and against any and all claims, costs, proceedings,

demands, damages, losses, expenses and liabilities (including legal

expenses) suffered or incurred by UEFA resulting from a breach by the

Successful Applicant (or the Successful Applicant’s employees, agents

and/or representatives) of any of the terms of the agreement for any

reason whatsoever, including but not limited to:

a. any claim by any third party (including any Commercial Partners, the

clubs or governmental authority) of whatsoever kind or nature by or

against UEFA (including UEFA’s affiliates, licensees and assignees)

arising from the provision of the Services;

b. any breach or non-performance by the Successful Applicant of any

provision of the agreement;

c. any negligent act or omission of the Successful Applicant whether

or not such claim arises during or after the term of the agreement;

d. any failure by the Successful Applicant to secure, pay for and

maintain any applications, permits and/or licenses;


36

e. any claim, loss or damage arising from or in connection with the

death or personal injury to any person caused by or in connection

with the provision of the Services; and/or

f. any failure by the Successful Applicant to provide the Services in

the agreed and timely manner or perform the Services for any

reason whatsoever.

Applicable laws

The Successful Applicant shall be responsible for compliance with any and all

national and local applicable laws which relate to or may affect the provision of

the Services.

Consent, permits

and licences

The Successful Applicant shall obtain and pay for any and all consents and

licenses required in connection with the provision of the Services (including any

fire, health, safety, security and technical requirements or regulations in the

respective country where the Sites are located) and any inspections and/or tests

required by any relevant authorities. Any such additional costs, if not know at the

time of submission of the Proposal by the Applicant, will be reimbursed by UEFA,

once agreed to in advance in writing, and on reception of relevant valid invoices.

The Successful Applicant shall arrange and be responsible for all customs

clearance, shipping documentation import duties if applicable, ATA carnets,

customs licenses and/or any other clearances necessary for the provision of the

Services.

Open-book policy The Successful Applicant agrees that the provision of the Services will be based

on an open books basis in order to assess the actual costs paid or incurred by

the Successful Applicant in respect of the Services provided.

Insufficient

Performance

If the Successful Applicant’s performance in respect of a specific part of the

Services is not (in UEFA’s reasonable opinion) of the highest industry standards

in accordance with the terms of the agreement then UEFA may:

request immediate remedy or rectification;

request replacements; or

ultimately terminate the Agreement with the Successful Applicant.

Termination

UEFA may terminate the Agreement with immediate effect by written notice to

the Successful Applicant if:

the Successful Applicant’s performance of the Services is, following the

exhaustion of the process described in the insufficient performance clause,

still considered not to be of the required standard;

the Successful Applicant breaches any provision of the Agreement, which

makes it unreasonable for UEFA to continue as agreed with the Successful

Applicant;


37

there is a substantial change in the ownership of the Successful Applicant

which adversely affects the ability of the Successful Applicant to perform

its obligations under the Agreement or which is detrimental to the

legitimate interests of UEFA; or

the Successful Applicant becomes bankrupt or insolvent or enters into

liquidation (other than a voluntary liquidation for the purpose of

reconstruction, amalgamation or similar reorganisation) or enters into any

arrangement or composition with its creditors or any of them, or has a

receiver or an administrator appointed over a portion or all of its property

or assets.

Governing Law

The Agreement between UEFA and the Successful Applicant will be governed by

Swiss law.

Any dispute between the parties arising under or relating to the Agreement shall

be submitted exclusively to the courts of Nyon, Switzerland.

Announcements &

Publicity

The Successful Applicant shall not make, and shall ensure that none of its

employees, agents or representatives make, any public statements or

announcements regarding the existence of or terms of the Agreement, its

association with UEFA without the prior written consent of UEFA both as to the

making of that statement and its content.

The Successful Applicant acknowledges and agrees that neither it nor any of its

affiliates shall have any right:

either to associate it or themselves with UEFA (including, without limitation,

through the use of the materials or any Intellectual Property); or

to use the materials in any manner whatsoever (including, without limitation,

for the purposes of marketing its or their products or services) without the

prior written consent of UEFA.

Damage to Sites

The Successful Applicant shall take all necessary precautions to avoid any

damage to any surfaces, infrastructure, facilities or pre-existing material at any

of the Sites as a result of the performance of the Services. The Successful

Applicant shall be responsible for all liabilities howsoever arising from any

damage caused to any of the foregoing by its employees, agents, partners, sub-

contractors or suppliers.

Intellectual Property

The Successful Applicant shall expressly acknowledge and agree that:

any and all rights (including Intellectual Property and/or rights of

commercial exploitation) relating to UEFA belong solely and exclusively to

UEFA and the Successful Applicant agrees not to challenge UEFA’s

ownership thereof; and

it shall not use trademarks or other Intellectual Property of or related to

UEFA or any other UEFA’s events other than as permitted by UEFA strictly

for the performance of the Services.


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The Successful Applicant shall not, by virtue of the Agreement or otherwise,

obtain or claim any right, title or interest in or to any rights of Intellectual

Property and/or commercial exploitation in connection with UEFA. If and to the

extent that the Successful Applicant acquires any such right, title or interest,

pursuant to the Agreement or otherwise, the Successful Applicant:

shall assign to UEFA any and all such intellectual property throughout the

world, free of any third-party rights and for the full duration of such rights

(including any and all renewals and extensions thereof throughout the

world); and

Acknowledges and agrees that the benefit of all such rights will at all times

accrue to and inure to the benefit of UEFA.

Sustainability

reporting

The Successful Applicant shall perform the Services in accordance with the

sustainability requirements as specified in the ten principles of the United

Nations Global Compact (published at the time of this ITT at the link

http://www.unglobalcompact.org/AbouttheGC/TheTenPrinciples/index.html)

and enhance sustainable solutions when providing the Services.

The Successful Applicant shall, if requested by UEFA, deliver data on the Services

provided for the Competitions, including the date required for a complete report

based upon the Global Reporting Initiatives (GRI) guidelines

(www.globalreporting.org).

12. LEGAL PROVISIONS

1. Nothing in this ITT, nor any communication made by UEFA or its representatives, agents or employees

shall constitute a contract between UEFA and any Applicant, nor shall it be taken as constituting any

representation that an Applicant will be appointed in accordance with this ITT or at all.

2. UEFA does not undertake to accept any Proposal submitted in response to this ITT and reserves the

right to organise and/or re-package the Services in a different way. UEFA reserves the right to change

any aspect of this ITT at any time or to issue an amended ITT for all or part of the Services.

3. The Applicants may be shortlisted and/or rejected by UEFA at any time and/or asked to clarify or re-

submit any Proposal which fails to meet the requirements of UEFA as set out in this document. UEFA

is under no obligation to give any reasons for any rejection or for any other decision made in

connection with this ITT or the Tender. UEFA reserves the right to enter into negotiations with one or

more Applicants on such a basis as may be determined by UEFA at its sole discretion.

4. UEFA has taken all reasonable care to ensure that this ITT is accurate in all material respects. This ITT is

provided solely by way of explanation of the services which UEFA intends to use and neither UEFA nor

http://www.unglobalcompact.org/AbouttheGC/TheTenPrinciples/index.html


39

any of its representatives, agents or employees make any representation or warranty or accept any

responsibilities for the accuracy or completeness of any of the information contained in this ITT; nor

shall they be liable for any loss or damage suffered by any Applicants in reliance on this ITT or any

subsequent communication.

5. The Applicant agrees that:

a) It (and its officers, employees, agents and advisers) shall keep confidential the terms of this ITT and

any information relating to affairs or business of UEFA which comes into its possession in relation

to this ITT;

b) It shall not disclose Confidential Information (or any parts of it) to any third party without the prior

written consent of UEFA, which may be given or withheld in its absolute discretion (save, where

required by law);

c) It shall only be entitled to use Confidential Information for the purpose of this ITT; and

d) It shall not discuss the financial terms of this ITT with rival Applicants.

6. By the submission of a Proposal, the Applicant warrants and represents to UEFA that:

a) Its expression of interest and all related elements of the Proposal do not infringe any third party

rights;

b) It owns all rights of any nature in the Proposals submitted;

c) It shall not use any UEFA Intellectual Property except as permitted by UEFA;

d) It shall not claim any association with UEFA or any UEFA competition in relation to its Proposals or

otherwise;

e) It will observe all statutory and competition-related provisions of UEFA, as well as specific

instructions and all applicable national and international laws;

f) It warrants to UEFA that the information contained in its Proposal shall not be false or misleading

and that if, following submission of the Proposal, there is any change in the Applicants’

circumstances which may adversely affect such information, the Applicant shall promptly notify

UEFA in writing setting out the relevant details in full; and

g) It shall comply with these terms and conditions.

7. If UEFA considers that any Applicant is or is likely to be in breach of any of these terms and conditions,

then UEFA shall (without prejudice to its rights and/or remedies arising under law) be entitled to

withdraw from any co-operation with the Applicant without any requirement to give such Applicant

notice and without any further liability to such Applicant.


40

8. The Applicant is responsible for all costs, expenses and liabilities incurred in the preparation of its

Proposal, any responses to requests for further information by UEFA, meetings with UEFA and any

negotiation with UEFA following receipt by UEFA of its Proposal (whether or not an Agreement is

entered into with such Applicant).

9. The Applicant acknowledges that all Intellectual Property rights and all commercial rights in relation to

UEFA’s competitions including but not limited to their names, logos and trophies, remain the exclusive

property of UEFA.

10. Once received by UEFA, each document submitted as part of a Proposal shall become the physical

property of UEFA. Irrespective of whether any Proposal is successful or not, UEFA shall be entitled to

use (free from any payment or restriction) all ideas, concepts, Proposals, recommendations or other

materials (save for trademarks and copyrighted materials) contained in such Proposal or otherwise

communicated to UEFA during the Tender. The Applicant waives and shall not make any claim against

UEFA in respect of any use made by UEFA of any intellectual property or other similar rights relating to

the ideas, concepts or any other materials (save for any trademarks or copyrighted materials of the

Applicants) contained in their Proposals.

11. Applicants who have not been selected will be informed in writing by UEFA. UEFA shall not be obliged

to give any reason for making any selection and/or rejection.

12. UEFA shall select the Applicant(s), whose Proposal(s) and subsequent presentations(s), in UEFA’s sole

opinion, most closely satisfy the scope of the task described. The Applicant(s) shall, however, be bound

under all circumstances to the declaration of interest submitted.

13. The completion of the acceptance shall be subject to UEFA and the Successful Applicant signing a long-

form agreement. Such agreement shall contain the detailed terms and conditions of such appointment

and, inter alia, include the Deal Principles contained at Section 11 of this ITT. By submitting a Proposal,

the Applicant confirms that it is able to comply with all Deal Principles.

14. The Successful Applicant will immediately inform UEFA of any change in the ownership or senior

management of the Successful Applicant. UEFA reserves the right to reallocate the award of any and

all aspects of the Project if the ownership or senior management of the appointed Applicant changes.

15. Successful Applicants shall obtain and maintain appropriate insurances with regard to their own or

sub-contracted staff, public liability as well as indemnities and warranties in regard to UEFA as more


41

fully described in the Deal Principles contained at Section 11 of this ITT as part of the standard terms

and conditions of the Agreement.

16. The Applicant is strictly prohibited from making any form of public announcement or statement

relating directly or indirectly to this ITT, the Tender, UEFA, any UEFA competition and/or its Proposals

(whether appointed or not) without the prior written consent of UEFA, which may be given or withheld

in its absolute discretion. Each Applicant acknowledges and agrees that UEFA shall have the sole right

to make any announcement in relation to this ITT, the Tender and the selection and/or appointment

of any Applicant(s) (if at all).

17. Neither UEFA nor any of its representatives, agents or employees shall be responsible for any loss,

damage, liability or expense that may be suffered or incurred in relation to this ITT and/or subsequent

negotiations. The Applicant expressly waives any right of action it may have against UEFA with regards

to the Tender.

18. The Applicant must provide confirmation that its Proposal for the provision of the Services complies

with any and all applicable national and local laws.

19. UEFA may determine that certain rights and obligations in relation to the Services are granted, assigned

or transferred to UEFA Events S.A. The Successful Applicant shall, in such cases, treat all references to

UEFA contained in this ITT or any Agreement, to include UEFA Events S.A.

20. This ITT and all related documentation pertaining to the Proposals and Tender (including any contracts)

shall be governed and interpreted in accordance with Swiss law without regard to choice of law

principles. The exclusive place of jurisdiction shall be Nyon.


42

APPENDIX 1 - STATEMENT OF UNDERTAKING

Name of company: insert Name of Company

Tax number: insert tax number

Address: insert Street Postal Code City Country

referred to hereinafter as the “Company”, hereby expresses interest in participating in the Tender for providing

Catering Production and Consultancy Services and undertakes that:

1. no information provided nor representations made to UEFA are false, inaccurate or misleading;

2. none of the Company’s representatives or employees shall make any form of public announcement or statement

relating directly or indirectly to UEFA and/or the Tender to any media without the prior written approval of UEFA

and that any non-compliance will lead to the penalty of being held responsible for any damages caused;

3. it (and its officers, employees, agents and advisers) shall keep confidential the terms of this ITT and any

information relating to affairs or business of UEFA which comes into its possession in relation to this ITT and/or

the Tender, it shall not disclose confidential information (or any parts of it) to any third party without the prior

written consent of UEFA, which may be given or withheld in its absolute discretion (save, where required by law)

and it shall only be entitled to use confidential information for the purpose of the Tender.

4. all intellectual property and commercial rights in relation to UEFA, the ITT and/or the Tender belong exclusively

to UEFA;

5. it is capable of and shall comply with all legal provisions and the Deal Principles contained in the ITT or otherwise

agreed in writing with UEFA;

6. UEFA shall not be held responsible for any costs, expenses and/or liabilities incurred in by the Company in the

preparation and submission of the information and/or documentation in response to the ITT and/or any

responses to requests for further information by UEFA;

7. any association with UEFA or its competitions and events in any manner whatsoever without UEFA’s prior written

approval is strictly prohibited;

8. UEFA shall not be required to invite the Company to participate in the Tender and reserves the right to organize

any services related to the Tender or to re-open part of or the entire tendering process at a later stage;

9. this Statement of Undertaking and any related documentation shall be governed by and construed in accordance

with the substantive laws of Switzerland. The place of jurisdiction shall be Nyon, Switzerland.

By submitting this Statement of Undertaking (where capitalised terms shall have the meaning as defined in the ITT,

unless otherwise defined herein), I/we confirm that I/we have read and understood the foregoing terms and

conditions issued by UEFA regarding the process for selection of a candidate(s) to provide Catering Production and

Consultancy Services and agree that the Company which I/we duly represent is bound by such terms and conditions.

Signature:_________________________________________________________________

Name and Title: _________________________________ Date: ____________________

Place: ______________________________ Official Stamp:


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APPENDIX 2 - SUSTAINABILITY

UEFA is committed to a sustainable development long-term strategy, ensuring that its business is

conducted in a way that is environmentally sound, economically viable, and socially responsible. UEFA aims

to encourage high standards of environmental and social performance amongst its suppliers and their

supply chains, particularly in the organisation of UEFA events.

As a result, UEFA requires that the Successful Applicant gives due regard to the following principles,

extracted from the United Nations Global Compact (www.unglobalcompact.org), in connection with the

products and services they supply:

Human Rights: The Successful Applicant should support and respect the protection of internationally

proclaimed human rights and make sure that they are not complicit in human rights abuses.

Labour: The Successful Applicant should uphold the freedom of association and the effective

recognition of the right to collective bargaining, the elimination of all forms of forced and compulsory

labour, the effective abolition of child labour, and the elimination of discrimination in respect of

employment and occupation.

Environment: The Successful Applicant should support a precautionary approach to environmental

challenges, undertake initiatives to promote greater environmental responsibility and encourage the

development and diffusion of environmentally friendly technologies.

Anti-Corruption: The Successful Applicant should work against corruption in all its forms, including

extortion and bribery.

The Successful Applicant also agrees to inform UEFA about:

any demand or act when providing the Services that would not be consistent with these principles; and

every initiative undertaken by the Successful Applicant aiming to promote and respect these principles.

Moreover, all Applicants are required to present information regarding sustainable development strategy

or initiatives regarding environmental protection and social responsibility already implemented within its

organisation.

Each UEFA event is organised with the following priorities:

Optimise transport operations (general public, logistic and officials) to reduce carbon emissions;

Enhance local employment (specifically in regions with high unemployment rate);

Ensure optimal waste management through 3R strategy – reduce, reuse, recycle – in stadiums and

venues;

Reduce energy consumption and promote use of greener energies;

Promote a responsible sourcing of products and services;

Ensure accessibility of the event for disabled persons;

Deploy anti-racism measures; and

Implement a tobacco-free policy within stadia and venues.

UEFA events may be evaluated through the Sustainable Development project by producing a ‘one-year-

to-go’ report before each event, and a complete reporting post-event based on the Global Reporting

http://www.unglobalcompact.org/


44

Initiatives (GRI) Guidelines (www.globalreporting.org). In this regard, the Successful Applicant may be

requested to deliver data on the service or products which it provides for an event.

Applicants shall provide appropriate information setting out how they will comply with the above

requirements and any sustainable requirements specific to their industry and services.

Any additional item suggested by Applicants, in line with the current ITT and that could facilitate achieving

these priorities during the event, will be taken into consideration by UEFA and be considered as important

assets in the selection process.

http://www.globalreporting.org/

CATERING PRODUCTION AND CONSULTANCY … To Tender 7 3. OBJECTIVE OF THE TENDER Catering services form an integral part of the UEFA hospitality guest experience. While a guest might

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