YTD 2013 BODY CARE YTD 2013 CATEGORY REVIEW
Category review sept 2013
Oct 20, 2014
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YTD 2013
BODY CARE
YTD 2013
CATEGORY REVIEW
YTD 2013
PCS = picture/insertionSNU = Shopper need UnitSKU = SKU
How do we count, taking as example the picture on the left:1 PCS (picture/insertion)3 SNU (we have 3 type of products, from 3 different families)7 SKU ( 3 color cream, 3 shampoo, 1 shave face cream)
Analyzed markets:- BODY CARE
- Body cream- Hands care- Facial cream
ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: PCS
METHODOLOGY
YTD 2013
3
Retailer# of leaflet last
9 months # PCSEvol% vs 2012
METRO 7 17 -26.10%SELGROS 19 46 9.50%DM MARKT 15 158 HELPNET 9 180 900.00%SENSIBLU 9 82 -30.50%LIDL 2 9 -30.80%PENNY 15 22 83.30%XXL MD 11 12 CARREFOUR 30 38 -2.60%CORA 25 52 -27.80%KAUFLAND 40 68 74.40%REAL AUCHAN 2 5 REAL (METRO) 18 39 39.30%BILLA 21 27 22.70%MEGA 16 44 57.10%OTHERS 40 71 8.20%
BODY CARE by RetailerPCS YTD 2013
BODY CARE by ProducerPCS YTD 2013
PRODUCER
# of leaflets in the last 9
months# of PCS Evol% vs
2012# of
Retailers
BEIERSDORF 110 148 38.30% 15FARMEC 99 131 7.40% 15L'OREAL 93 130 7.40% 13UNILEVER 15 15 -16.70% 8OTHERS 116 446 43.90% 17
YTD 2013
BODY CARE SHARE OF VOICE PCS YTD 2013(how does producers split their promo between Retailers)
YTD 2013
BODY CARE SHARE OF VOICE Producer inside RetailerPCS YTD 2013
YTD 2013
SHARE OF VOICE monthly dispatch 100% between the top 4 key players
All retailers
YTD 2013
SHARE OF VOICE monthly dispatch 100% between the top 4 key players
All retailers
YTD 2013
SHARE OF VOICE monthly dispatch 100% between the top 4 key players
All retailers
YTD 2013
9
Product Flash Analysis
YTD 2013
Top 5 most promoted SKU(sorted by qty. of SKU’s)
10
YTD 2013
11
NIVEA 200 ML was promoted 20 times in the last 12 months, in 11 Retailers, 6 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
YTD 2013
12
NIVEA 300 ML was promoted 13 times in the last 12 months, in 5 Retailers, 4 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
YTD 2013
13
DOVE 250 ML was promoted 11 times in the last 12 months, in 6 Retailers, 3 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
YTD 2013
14
GEROVITAL 50 ML was promoted 15 times in the last 12 months, in 7 Retailers, 5 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
YTD 2013
15
NIVEA 75 ML was promoted 9 times in the last 12 months, in 5 Retailers, 3 different distribution channels.
intensive promo
PROMO SEASONALITY
NOV 2012 – OCT 2013
YTD 2013
16
Market Analysis
YTD 2013
17
YTD 2013
18
YTD 2013
19
YTD 2013
20
YTD 2013
Thank you for your attention
Florentina VasileLeaflet Monitor [email protected]+40 (0) 743 216 282
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