Category: Public-Private Partnership Objective: To share the experience of the joint venture between Pfizer and MOC in implementing the Cabra-Escola Project.

Category: Public-Private Partnership

Objective: To share the experience of the joint venture between Pfizer and MOC in implementing the Cabra-Escola Project

PfizerPharmaceutical company founded in 1849 New York

55 years operating in Brazil (since 1952)

Located in So Paulo and Guarulhos (manufacturing plant)

Mission: To be the most valuable company for patients, customers, colleagues, shareholders, business partners and for the communities were we work and live

MOC Movimento de Organizao ComunitriaNon-Governmental Organization founded in 1967

Feira de Santana - BA - Brazil

Mission: To contribute to the full, participative and ecologically sustainable development of human society, by means of qualification, educational consulting, encouragement and support to reference projects, aiming to strengthen citizenship, improve of quality of life and eradicate social exclusion

Pfizer ContextPrivate company

Researches, develops, manufactures and markets products for human and animal health

Present in 150 countries. In Brazil, counts on approximately 1,800 employees

Target audience: Physicians and patients

MOC ContextThird sector organizationMOC develops programs and partnerships addressed to the strengthening of rural populations in the Northeastern region of BrazilIt counts on a staff of 51 people including employees and volunteersPresent in the Sisal-producing region, which is regarded as one of the poorest regions in BrazilAudience: Prevalence of small-sized producers / semi-illiterate or illiterate individuals, with no access to bank loans

Why Cabra Escola?Pfizers social action focus: Education and HealthPartnership with an experienced NGORelationship with one of its business areas: Animal HealthNortheastern region shows high rates of poverty, child labor and school evasionMalnutrition and other sanitary problemsBreak up with palliative relief actions and generate sustainability

Cabra Escola ProjectWhat is it?A project aimed toReinsert children into schoolFight against malnutrition and child laborIncrease benefited families incomesCovered region 13 cities belonging to the semi-arid region of BahiaBenefited population640 families over 3 thousand individualsSince 2002, with average annual investments of R$ 200 thousandPartnership with the NGO Community Organization MovementGOAT BREEDING

ContextSisal-producing region regarded as one of the poorest regions in BrazilAverage income of half minimum wage for a family of 5-7 membersLong dry weather periods affecting the region at cyclic intervals, thus worsening social problemsHigh school evasion rates combined with high levels of child laborMalnutrition and other sanitary problemsPrevalence of small-sized producers/ Half-illiterate or illiterate, with no access to bank loans

How?Each family is provided with a goat set (3 female and 1 male animal)Qualification on how to handle goats, dietary safety and how to market milk and meatInfrastructure (fences, palm trees)Summary of the Initiative

ResultsIncome increased by 38%Reduced child malnutrition by 47%2,114 children in schoolImproved diet: Daily milk intake of 1.7 L/familyThe average number of animals/ family raised from 2 (when the project started) to 10

Cabra Escola was recognized as a model of experience by Unicef and by World Bank

Partnership

Pfizer regards as essential that MOC has the following items:A background of continuous and consistent development, knowing the aspects of the region and providing tangible results for the community Proven competence, with all registrations and relevant documents Reliability upon its beneficiaries Diversity of programs and partners addressing integrated actions - PETI Program for Child Labor Eradication

EvaluationMOC presents the objectives, goals and results indicators (Starting Point Diagnostic Tool)

Actions are described as schedules

Activities followed up by technicians

Evaluation seminars, meetings and events (Goat Fair)

EvaluationPfizer participates on the project by means of:

Monthly and yearly reports, meetings and visits to the sitePresence in key events (Goat Fair)Managers and veterinarian employees share their knowledge to the regionAnimal health products donated to assure healthy goatsJournalists visits

ChallengesWeather: Long dry periods postponed activities or unexpected eventsCulture: people living at the semi-arid region sees time differently (global company)Communicate and involve farmers usually, they do not believe in development without relief policiesLearn from and deal with differencesFinancing two sourcesRequests from both Pfizers offices

Why has this partnership been working?To act according to communities and childrens needs, and not according to MOCs or Pfizers desire of implementing a project that could bring good results To respect the limits of the region and of the benefited people, listening to them and accepting their ideas To segregate each individuals identities at the moment of developing the project and to work for a cause designed for the community (different missions, visions and values)To comply with the agreement and to be flexible regarding potential unexpected situations To accept that each ones work paces are different

LearningCompanies and NGOs, even with such different intentions and roles, can work togetherMOC: Use a more objective languageRealize the importance of working and communicating resultsThink on the sustainability of actionsBetter calculate costsPfizerLive another realityUnderstand that work paces are differentBe less objective and see things within a contextAdjust rules

RecommendationsTo take part of all phases of the partnership, regardless of whether they are successful or not To be aware that there are always some points to be improvedNot to determine leaders work together for a causeComplement each ones knowledge and differences

Projects like Cabra Escola are regarded by the World Bank and by UNICEF as model experiences and are included among the most successful interventions ever made on that region for preventing and eliminating child labor.